DishaIssue: 05, Volume: 01, January 2014

Inside...Crescita

ife in a B School is an enriching experience. BIM, being a pioneer in management education, constantly experiments and sets new trends for learning. In doing so, BIM provides several opportunities to its students to practice and polish their managerial skills. Team DISHA takes immense pride and pleasure in offering a sneak-peek at the fantastic happenings in campus. Enjoy the experience!

Crescita the flagship event conducted by BIM,Trichy facilitates interaction among the remarkable leaders of today and budding managers of tomorrow thus helping in dissemination of ideas.

The theme for last year “AAROHAN – Scaling New Heights” focused on strategic directions for peak performance.

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Guest Lectures, Work Shops, Competitions, Activities and much more...

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Catch Mr. Hari Kumar Khaza, Vice President, HSBC India, in a freewheeling interaction

Expert Talk(...page 8)

BIM newsletter...

2 | DISHA, Jan 2014

Art by Abir Biswas, 1st year.

DISHA

Team DISHA: Dr. S.N. Raghavendra.

Ayush Agarwal.Harika Vanjarapu.

Mano Pratap.Nag Arjun.

Niyathi Bhat.Prashanth. S.Santhosh. R.

Sharmathi. P.M.Sharmi. K.Sneha Raj.

Sudharsan. S.

Design: S. Santhosh.

Issue:05,Volume:01. January 2014

Jan 2014, DISHA | 3

DISHA, the newsle er om Bharathidasan Instit te of Management (BIM), Trichy, a empts to showcase the various activities, achievements and creativit of our st dents. BIM has been developing a distinctive brand of leadership equipped to address critical challenges faced by indust and societ . It is a ma er of pride that the Instit te’s close association with the Indian indust has provided much needed ‘real life’ reference to its research and case st dies and ensured that management thinking remains inf sed with practical rel-evance. Our campus is a hub of ex erimental lear ing, where st dents are ex osed to various arenas of business, through innovative prog ammes. I am happy that DISHA is commi ed to work as a living inst ment towards all round contemporar management thinking. I cong at late the DISHA team and the facult members for bringing out yet another version of this magazine and I wish ever success in all f t re endeavours.

From the Director’s Desk

Dr. S. Kar thiah PandianDirector

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Convocation

The convocation of the 27th batch of BIM, Trichy was held on 24th August 2013. The Chief Guests for the occasion were Shri. Apurva Varma- Principal Secretary, Higher Education Department, Govt of Tamil Nadu and Shri. Bala Bhaskar-

former Director of the college. Shri.Nagarajan, the then director of BIM, presented the welcome address and congratulat-ed the 27th batch of students for reaching that milestone in their careers.

Shri. N. Bala Bhaskar addressed the gathering and stated that it is possible to achieve anything with faith. He advised the students to preserve one’s connections with oneself as they would be required to reinstill faith. He also mentioned that the strength of brand BIM lays in the fact that its students were sincere and down-to-earth.

Shri.Apurva Varma, in his graduation address, presented a few essential lessons for life, the 3 P’s - Planning, Preparation and Performance. He stressed the importance of respecting one’s parents and teachers and having a spiritual bent of mind to approach life’s challenges. He asked the fresh graduates to be humble and effective team players, adding that integrity, involvement, and insight were required for the management graduates to come out with flying colors. The stu-dents were awarded their degrees, and the top five rank holders were given cash prizes. Ms.Madhuri Krishnan received the gold medal for topping the class of 2012. The 27th batch then took the Manager’s Oath, The ceremony ended in style with the students flinging their graduation caps into the air.

Section of the fresh graduates undertaking the Management Oath

Jan 2014, DISHA | 5

BIM believes in matching the strengths and talents of a student to the role that one accepts. The PGP program is so structured that students are able to discover their strengths, develop areas of interest and convert their pas-sion into a career. This process gets better year-on-year. The 28th batch placements was one of the remarkable moments when BIM proved its mettle. Leaders from diverse industries came to recruit at BIM despite the eco-nomic slowdown. Major companies that regularly visit BIM for placements on day 1 are: Asian Paints, Exim Bank, Renault Nissan, CRISIL, TAFE(Tractors and Farm Equipment Ltd), SBI Caps, ICRA and the list goes on.

Day 1 of the placement process for the batch 2011-13 got off to a flying start with nearly 65% of the batch getting placed within 8 hrs.  20 companies (including the ones mentioned above) representing most of the major indus-tries participated in the process and made 75 offers. Subsequently 22 companies participated in the process and made more than 40 offers. This year too, BIM recorded 100% placements with its students getting top profiles in prestigious organisations.

Executive Placements

The summer placement process for the 29th batch at BIM saw a number of conventions broken and new trends set. Summer placements usually serve as a sneak-peak for the students into their industry of preference. This year, the summers represented the sheer “willingness to learn” spirit of BIM’ites –Internship at a NGO, Internship at a SriLankan firm and what not.

The process also saw diversified industry leaders like RBI, SBIcaps, Asian Paints, TAFE, Wealth Advisors, Hyundai identifying talent in the campus and giving the students a coveted opportunity of working with them.

Summer Placement

Mr. Arjun Raju during the handing over of a tractor during his internship with TAFE Ltd.

Mr. Rithesh Atey with the champions trophy during his internship with BIG FM

6 | DISHA, Jan 2014

Ms. Utthraa.M and Mr. Pavan Kumar.R won the first place in the Strategic Management Case Event- ‘Strategia’, at IIT Bombay Shailesh J Mehta School of Management. They competed with teams from various top B-Schools in the country.

Mr. Mohan Kumar.RR won the Best Student Response Award for his article on socio-economic issues in a competition conducted by the Business Standard Magazine.

Ms. Netrah.L, Ms. Abirami.A and Mr. Raajvarman.N won the first place in the Strategy Event, ‘Rural Nirmaan’ held at the Indian Institute of Management, Kozhikode. The Event was conducted by IIM K in association with NABARD.

Mr. Sriram Kumar.V and Mr. Kalaiselvan.S of 28th batch have secured the 12th place in the ‘Global Capstone Spring Chal-lenge’ 13’ and stood first among the teams that have participated from INDIA. They secured 928 points out of 1000.

Ms. Netrah.L secured the Second Place in the ‘Sultan of Social Media’, a Digital Media Marketing Event conducted by The Brand Salon Training Institute, Mumbai.

Ms. Jyotsna.V, Ms. Bharathi Swetha and Mr. Chandramouli.G won first place at IIM Trichy’s CrackIT – Systems & Technol-ogy Case Analysis competition. They have competed with 78 entries from B-Schools across the country.

Ms. Utthraa.M and Mr. Pavan Kumar.R won first place at IIM, Trichy in the HR & Consulting Case Event – “Crack the Chaos”.

Mr. Andrew.J.Paul and Mr. Prakash.P won the second prize in ‘Optimus’, case study competition, at IIM Trichy.

Mr. Karthick.L and Mr. Sivarajkumar.N.Y bagged first place in the B-Plan competition conducted by IIT Bombay in the event ‘Navonmesh’.

Mr. Karthick.L and Mr. Sivarajkumar.N.Y bagged first place in the B-Plan competition conducted by Amrita School of Business in the event titled –‘Antraprerna’.

Mr. Karthick.L and Mr. Sivarajkumar.N.Y won the first prize in “Equinox’13” B-plan competition conducted by IIM-Raipur.

Mr. Arnab Paul won the financial competition ‘Infinity’ at Atharva, TAPMI’s Annual International B-School Fest.

Ms. Jyotsna finalist in The All India GenNext Leader Discovery Contest 2012 that had over 27,000 participants from across the coutrry.This was conducted by Ramakrishna Mission as a part of their Awakening India Initiative.

Ms. Netrah.L stood second in Murugappa Young Professionals Launch Contest conducted by Murugappa group.

Ms. Harika.V and Ms. Swati Pandey stood as finalists of Markumen (Marketing) event conducted by IIM Kozhikode.

Achievements - 2013

Pavan Kumar R and Utthraa M Karthick L and Sivarajkumar N Y

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From the IndustryTo keep up with industry trends, eminent industrialists and executives are invited to de-liver lectures and share their experience with the students which is a great value add. Below are a few of the guest lectures held this year at BIM.

“Business Communication” by Ms. Latha Vijaybaskar, Creative Writing & Communication Expert, Dubai.

“Opportunities and Challenges in Banking Sector” by Mr. T.C.A. Ranganathan, Chairman and Managing Director, EXIM bank.

“Corporate Banking- Opportunities and Challenges” by Mr. Hari Kumar Kaza, VP, HSBC, India.

“Leadership “ by Mr. N kamakodi, Managing Director and Chief Executive Officer, City Union Bank.

“Corporate Finance” by Mr. Vijayanand, Managing Partner, Matrix Alpha LLP, Chennai.

“Overview of The Retail Sector, Indian Retail and Opportunities” by Mr. V Rajesh, Retail Expert, Consultant & Trainer.

“Agro Commodities Marketing - Overview” by Mr. V Sivasubramanian, Vice President, Shri Lakshmi Agro Foods Pvt. Ltd.

“Institutional Sales and Rural Marketing” by Mr. Raveen Joseph, Head-Institutional Sales, TAFE.

“Multifaceted Roles of Finance in a Growing Organisation”, by Mr. V Ramesh, President - Abrasives Division, CUMI.

“Employee Engagement Practical Insights” by Mr. T Sasikumar, Vice President – HR, Leyland Deere, Chennai.

“Analytics and Business Intelligence” by Mr. L Kanikannan, Chennai.

“Brand Management” by Mr. Dinesh Jain.

“Market Risk” by Mr. Mani Sudharsan, VP, HSBC.

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Crescita the flagship event conducted by BIM,Trichy facil-itates interaction among the remarkable leaders of today and budding managers of tomorrow thus helping in dissem-ination of ideas. Derived from the Italian word for “Growth”, Crescita was born as a students’ initiative in 2005 and since then it has grown bigger and bigger through greater verve and ideation from the business fraternity providing an ideal platform to discuss changing glimpses of India and the World.

Crescita 2013 was held at Trichy. This helped BIM estab-lish a connect with its identity, especially as a maverick and performing B-School inside an industrial leader,BHEL.

Crescita will be focussed on varied themes every year. Some of the topics from past editions of Cresita are Man-aging Corporate Growth, the Rise of India in the Asian and the World Economy, Corporate Social Responsibility.

In all its previous sessions, Crescita has witnessed various eminent speakers from a variety of industrial sectors.

This year the theme was “AAROHAN – Scaling New Heights” – focusing on strategic directions for peak performance. Crescita 2013 featured speaker sessions, panel discussions, a business-plan competition as well as a quiz open to stu-dents from other B-Schools.

Crescita

Debate by the students on the topic, customer loyalty - Myth or Reality

Speaker Sessions

Mr.Raghunathan, CDSL, Chennai on “Economic and Social Stability”

Mr. Raja Krishnamoorthy, the Director HRD of Talent Maximus India Pvt, Ltd., on “Transformational leadership”.

Ms.Moushumi Bose,Founder, HR-Executive & Life Coach, Divinity Consultant on Handling of Diversity and Inclusions in Organisation.

Inaugral address by Austin PM, CEO, Max Value University.

BIM Quest, quiz competition hosted by Mr. Avinash Mudaliar

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Students of BIM presented to Shri Hari Kumar Kaza, Vice President, HSBC, a funding proposal for BIM’s new campus. In an interaction exclusively for DISHA, Mr. Hari talks about corporate life, the challenges facing future managers and much more..

Expert Talk

Please rate the qualities of presentations provided by the students at BIM and mention a few improvement points (if any).

The fi rst team had incorporated Corporate and Retail products in their off erings to the institute. The second team concentrated more on the fi nancials which provided some interesting insights like proposing to phase out capex across three years in order to even out the cash fl ows. On the whole, both the teams had performed remarkably well.

With the presence of a challenging external environment, how would you advise the future managers of today to face the challenges which lie ahead of them in the corporate world, especially the banking sector?

In an emerging economy like India and many like it, the level of uncertainty is on the rise and hence future managers shouldn’t look at career as a linear path. They need to constantly equip themselves with more than one skill and prepare themselves to be fl exible to work across multiple streams enabling them to fl ow with the wind, as needed.

Tell us about your life as an MBA student at BIM and life as the Vice President of a multinational Bank today?

It will be very challenging to compare the two. Life at BIM is one of my most cherished memories. Even though I wasn’t earning there was a sense of certainty which prevailed, except during the placement period, despite all the surprises which the academic rigor would entail. The corporate world will require one to brace oneself for all the uncertainties and fl uctuations.

What were your fi rst thoughts when you visited the campus after a long time?

To be honest, there wasn’t much change since the last time I came which was about 3-4 years back and to be honest why should there be. During the course of my discussion with administration I Iearnt that construction of our own campus is underway but sadly it is going to take another 4-5 years. During my discussion with the Director, I suggested that as alumni we will be more than happy to contribute for the institute in whatever way we can.

Mr. Muthu Kumar Thanu, Chief HR Officer, Tractors and Farm Equipment Limited (TAFE) as quoted in an interview with Business Today Magazine on Oct 27, 2013.

“The attributes we look for while recruiting are good grooming, a positive attitude and humility,” says Muthuku-mar Thanu, Group Chief HR Officer at TAFE, which has been recruiting BIM students over the years.

“We engage with the young people at BIM through our management development programmes and other interactive forums giving them an opportunity to understand our organ-isation and its culture, so that when they join, they can be-come productive immediately,” he adds.

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Growth must be complete. At BIM, students are trained not only to

improve their skills and abilities but also to grow as better individuals in society and the corporate world. One-on-one personality develop-ment sessions conducted by the Image Consulting Business Institute helped students to hone their soft skills, etiquette and public image re-sulting in great value addition to in-dividual members.

Barry O’Brien, one of the coun-try’s leading quizmasters and

a renowned motivational speaker, spent four days with the first year students conducting a workshop on communication skills. The various activities of the workshop were designed in a way to polish the public speaking skills of the students.

Learning Beyond Textbooks

MARWARMarwar is the annual flagship event of Bismarc,

the marketing club of BIM. Marwar gives the first year students a hands-on learning experience of need-gap analysis, market research, segmentation-target-ing-positioning, BTL promotions, digital marketing, services marketing, product innovation, integrated media communica-tions, consumer engagement, personal selling and many more. A sequence of tasks are given over four days with strict deadlines for deliverables. The result is a holistic experience of marketing in the real-world. Marwar 2013 saw some very innovative ideas from students. 17 teams had registered for the event, each coming out with a unique, innovative and feasible business idea for an identifiable need-gap. Based on their presentations, 9 teams were shortlisted to move forward in the competition and engage in market-ing their idea to their target segments. On the final day, the 9 teams made their final presentations in an extravagant style. The winning products were Y-Note (A digital notebook for school kids), i-Life (A wearable SoS device forthe elderly) and Camzole (A shoe with interchangeable soles).

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BIM Spirited, the social responsibility team of BIM, Trichy consists of a group of students who share a commitment towards the upbringing of the society.

They coordinate various events throughout the year from Organizing blood donation camps to or-phanage visits and also conduct various activities as part of initiatives like Joy of Giving week.

The government primary school and children’s home in the nearby areas has been adopted as the main working areas. BIM Spirited funded the con-struction of a compound wall for the school, which prevented the entry of passers-by and stray animals into the campus.

Students from BIM Spirited celebrate all national festivals with the students of the school, thereby, unraveling the significance of the festival, distribut-ing sweets, playing videos related to the festival and quizzing them on the same.

All the activities of BIM Spirited club are funded solely by the contributions from BIM students. The students also volunteer enthusiastically for all the events planned, which makes this activity a huge success.

BIM SpiritedPoised to make our world a place of abundance

Oracle of the TrimEconomistique - the youngest of BIM’s clubs, conducted an event to bring out and polish the predictive and analytic skills of the students. The event “Oracle of the Trimester” had a set a

phenomenal challenge to the students - to predict the macroeconomic status of our nation in the next financial quarter. The responses recieved were equally phenomenal. Many students came

up with different perspectives and approaches to why and how the economy will be in the near future. Several new economic indicators were identified, many refreshing linkages between day to day occourances and economy were identified. The first prize was given to Mr. Dharani Aras for his “analysis based prediction” approach. The second prize was shared by Mr. Sudharsan Sezhian (for his identification and prediction of a variety of econom-ic indicators) and Mr. Rohit Menon (for his comprehensive coverage of all important happenings in the economy).

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Life at BIM

Bharathidasan Institute of Management(School of Excellence of Bharathidasan University)

Post Box No 12, MHD Campus, BHEL Complex,Tiruchirappalli - 620014, TamilNadu, India

Ph: +91 431-2520796, 2520502Telefax: +91 431-2520733

Email: info@bim.edu

FUTSAL - Football competition conducted by Sportscom

SMASH - VolleyBall Competition

Ethinic Day Celebrations at BIM

Wall Painting in the Hostels

Learning is Fun at BIM - Digital Marketing Class in progress