Discovery & Reuse of Content
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Transcript of Discovery & Reuse of Content
Discoverability & Reuse
of ContentNY Media/Publisher Meetup
September 21, 2016
ABOUT ME- 10+ years experience in magazine,
books and digital publishing - Held roles at: Condé Nast, Macmillan
Learning and Artstor- Areas of specialty include content,
rights and data architecture, as well as product management
- Worked on system deployments for DAM, Rights Management and CMS.
DISCOVERY DEFINEDDiscovery is the ability to find content and data across your content stores.
RightsManagemen
t
FileServer
Discover (Search, Browse, Recommend)
CMS DAM
REUSE DEFINEDReuse is the ability to distribute existing content and data to new channels (i.e. products/services), platforms and territories.
FileServer
CMS
DAM
Distribute
A BRIEF HISTORY OF CHANGEPublishing has seen rapid shifts in devices, platforms and document formats over the last 10 years...
2007Apple
releases the first iPhone
2008Apple
launches App Store
EPUB becomes standard
Amazon releases the first Kindle
2009
WHATWG and W3C focus on HTML5
standard
2011Adobe
releases its Digital
Publishing Suite (DPS)
Apple releases
its Newstand
app
2013
Responsive web design
takes off
2015
Snapchat releases
“Discover”
Facebook releases “Instant
Articles” & FB Live
2010Apple
releases the first
iPad
2006
Twitter is launched
Android OS
launched
WHY THE PUSH FOR DISCOVERY & REUSE?Increased competition and the reduced barriers to entry have forced publishers to improve ROI on content.Increased Competition
Increased Channels/Platforms Flat Revenue
7 STEP PATH TO DISCOVERY & REUSEBefore proceeding to implement a discovery and reuse solution, ask yourself the following questions:
1)Have I identified how I’m going to use my digital assets?2)Are my digital asset repositories managed?3)Are my digital assets stored in a reusable format?4)Does my content have metadata?5)Do I know my content’s rights?6)Do I have the necessary system features?7)Are my systems integrated?
1) IDENTIFY BUSINESS OPPORTUNITIESTry to anticipate all channels (products, services), platforms, and territories your content will be used.
Services- Aggregation- Licensing- Branded Content- Events
Products- Books- Magazines- Newspaper- Websites- Apps- Newsletters- Ecommerce- Video- Podcasts
Platforms- iTunes
- Amazon- Facebook- Instagram- Snapchat- Medium- Texture- VitalSource
Territories- North America- Latin America- EMEA- APAC
2) IDENTIFY AND MANAGE CONTENTIdentify all your existing content repositories. If they are not efficiently managed - organize them properly.
3) CREATE REUSABLE FORMATS Make sure your content is created and stored in formats that can be reused. Use industry standards wherever possible to hedge risk.
Website/App
Books Magazines
News
4) DEFINE A METADATA STRATEGYBuild rich administrative, descriptive and technical metadata structures to facilitate discovery.
ANALYZE DATA MODEL DATA CONFIGURATION
Examine the existing digital asset data. This
includes key data objects such as:
- Administrative- Descriptive- Technical- Relationship
Develop a schema, vocabulary and
relationships based on existing and future
business needs. Industry metadata standards
guide us this development, such as:
- Dublin Core- Schema.org- XMP/IPTC- EXIF- DBpedia- Wikidata
Configure the designed schema and vocabularies
in the DAM or CMS system.
Create a mapping from the existing schema and vocabulary to the future schema and vocabulary.
This includes any transformations that
need to occur.
MAPPING MIGRATION
Create and run migration scripts from legacy to new system. These
scripts should be based off the schema and
vocabulary mapping.
DESIGN IMPLEMENTATIONPLANNING
5) KNOW YOUR IP RIGHTS
RIGHTS IN
PURCHASE AGREEMENTS
RIGHTS OUT
RIGHTS INDEXING
PERMISSIONS
The acquisition of rights from rights holder, such
as:
- Writer- Photographer- Videographer- Editor- Location Release- Model/Personality Release
The underlying usage rights data, that includes:- Media- Delivery Channel- Territory- Duration- Exclusive/Nonexclusive- Placement- Editing
The analysis of reuse and licensing opportunities.
The selling of rights to third parties, such as:
- Distribution- Licensing- JVs- Syndication
SALES AGREEMENTS PAYMENT
The receipt of royalty payments, as well as the
payout of financial obligations to rights
holders.
ROYALTIES
Create rights data to understand the risk and opportunity around your content.
6) FEATURE CONSIDERATIONSWhen building a technical solution that facilitates discovery and reuse, consider the following features:
Discovery- Search- Browse- Recommendations/ Personalization
Reuse- APIs- Feeds- Transformations
7) KNOW YOUR INTEGRATION POINTSDefine how your system components will integrate together.
ERPMS WORD
DAM
CMS
BI/REPORTING
CONTRACT MGMNT.
RIGHTS MGMNT.
CLEARANCEPORTAL
PERMISSIONSPORTAL
ROYALTYMGMNT.
Auth
orCo
ntra
ct
Secure
Assets
Create
Policy
Get I
PRi
ghts
Feed
Finan
cial
Ob
ligat
ions
Conn
ect
Righ
tsFeed
Permissions/
Restrictions
Make/Receive
Requests
FeedRoyalty
Data FeedFinancial
Data
Make/Receive
Requests
FeedContent
Data
FeedRightsData
FeedAssets
NOW YOU’RE READYOnce you’ve fulfilled these 7 steps, you’re ready to monetize your archival content.
RightsManagemen
t
FileServer
Discover (Search, Browse, Recommend)
CMS DAM
Distribute (APIs, Feeds)
475 Park Avenue South, 22nd FloorNew York, NY 10016EMAIL: [email protected]