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CHECK US OUT & DISCOVER US

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Schärf Group of Companies: More than 60 years of experience

Coffeeshop Company: The idea

Coffeeshop Company: A global network

Our machines: unique, patented technologies

Our philosophy: Creating sustainable value

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10 PILLARS – YOUR KEY TO SUCESS AND EXCELLENCE

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Our beverage competence

Our culinary offers

Coffeeshop modules: perfect solutions for every location

Training and development: academy and state-of-the-art theme park

Always at your service: Our backend support

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10 PILLARS – YOUR KEY TO SUCESS AND EXCELLENCE

MORE THAN 60 YEARS OF COMPETENCE AND EXPERIENCE IN

THE SECTOR OF GASTRONOMY

Water

Bar Equipment

SpecializedFuture D

evelop.

Visionary

Coffee Machines

ConsultingProduct D

ev.

Training

Additional Products

Coffee

ASpXPressEcoSerieXervoTCICapsuleCoffee MillsXBrew

AquaCoffea

Glass WasherDish Washer

Ice MakerXblend

Air CareSpace Care

Brew ConceptsArt for TeaChoco Late

Organic SyrupsFrappé & Sauces

Soft Ice

Schärf CoffeeBarista TrainingArt of CoffeeArt of Service

Hygiene

Graphic/DesignPlanning/ArchitectureGeneral Consulting

Controlling

DrinksSnacks/Food

SweetsNewcomers

Barista

Concepts

- Indiv.

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ncepts

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COFFEE MACHINES & TECHN

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ONCEPT DEVELOPMENT

PRODUCTS

SERVIC

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Dr. Alexander Schärf

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From premium highland Arabica coffee beans to holistic gastronomic concepts, Schärf group has been developing every stage of

the value chain with care and precision for more than 60 years:

• Founded in 1957 by Dr. Alexander Schärf, a pioneer inmodern espresso culture.

• Core competence in all areas of coffee: from the farm into the cup – highest quality of coffee & pat-ented coffee machines.

• Globally successfull gastronomic solutions and innovative product development.

• Long-standing partner for bakeries and all kinds of catering outlets.

Coffeeshop Company: Established in 1999.

• Modern re-interpretation of the traditional Viennese coffee house culture, which was inscribed on the UNESCO list of „intangible cultural heritage“ in 2011.

• Traditional coffee house culture meets modern coffee-to-go trend.

• Unique synergy of quality and sustainability, humaneness and communication.

F

14PAGE

CSC PRESENTATION / OVERVIEW

BAR AREA OVERVIEW

FARM HYBRID

= MIX

VIENNA

YOUNG / COOL ECO / SHABBY ELEGANT / CLASSY TRADITIONAL / CHICYOUNG / COOLECO / SHABBY

ELEGANT / CLASSYTRADITIONAL / CHIC+

100 % FARM 100 % VIENNA 50 % FARM & 50 % VIENNA

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offeeshop Company stands for a perfect coffee experience coupled with a warm and welcoming ambience.

Classic Viennese coffee culture meets modern coffee-to-go trend: It is our aim to harmonise the best aspects of both concepts. The now global coffee-to-go trendwhich emerged in the USA in the 1980s, has repositioned coffee as a lifestyle product in the international market. Following this develop-ment, we introduced our Coffeeshop Company concept into the market. The focus of this concept is coffee as a high-qual-ity product, supported by the emergence of a fresh, trendy coffee culture in the recent years.

It is our utmost principle to guarantee highest quality at every step of our value chain. For us, quality control begins on the coffee farm. We foster direct partnerships with coffee farm-ers in several countries. Thus, we set benchmarks to ensure transparency and sustainability. This approach of a sustain-able, trustworthy and respectful partnership is also expressed in our slogan „From the farm into the cup“ – and is one of our guiding principles.

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FROM THE FARM INTO THE CUP & HOME IN VIENNA

FROM THE FARM INTO THE CUP & HOME IN VIENNA

FROM THE CSC PHILOSOPHY TO THE BRAND DNA

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oday, our Coffeeshop Company franchise system is represented in 22 countries with 259 shops operating successfully (Nov. 2017)

• Coffeeshop Company is an international brand network, which unites quality, passion and expertise in every stage of our value chain.

• Austria, Russia, Czech Republic, Hungary, Slovakia, Turkey and Qatar are among our strongest export markets.

• Further shop openings are planned in Russia, Iran, Georgia, Turkmenistan and Kyrgyzstan, among others.

• More than 3.500 employees in our global franchise system.

• Extensive and high-quality product range for those who keep up with the times and appreciate premium coffee specialties.

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E X I S T I N G M A R K E T SM A R K E T S B E I N G P R E P A R E D F O R E N T R Y

C S C M A R K T O V E R V I E W / L E G E N D

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X-PRESS VIENNA & GRIDERS XMILL PROTECT S

ur worldwide unique piston-cylinder technology is the true force behind all our coffee specialties. Our com-

petence is based on our technology and our know-how over decades is the first key to your success. Unmatched excellence and incom-parable design!

• Full-surface coffee extraction by hydrau-lic-mechanical piston technology.

• Perfect crema and unique flavour.

• Multi-granularity and grinding degree adjustment with clockwork precision.

• Increased solubility and oxygen binding.

O qua Coffea Water TechnologyWater quality has a major effect on the quality and taste of coffee. Best

coffee pleasure is the core of our concept – this is why the assurance of constant product quality all over the world our highest priority – premium coffee quality is the very essence of our identity. Vienna’s water is known for its unique quality and thus sets a perfect stan-dard for coffee preparation. With our innovative Aqua Coffea technology based on a diamagnetic process, water is treated back to the original source structure and thus, its structure resembles the struc-ture of natural spring water. This is how we assure constant premium quality of our coffee specialities – all over the world.

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TO ENSURE HIGH-QUALITY STANDARDS WORLDWIDE

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or us, sustainability means: taking only as much from mother nature and the economic cycle as is required, to make sure that future generations have adequate resources and equal opportunities. We live in harmony with

nature and the people living within. – this is the guiding principle of all our actions.

By means of direct trade, we succeed in maintaining personal relationships with our farmers in the coffee-growing countries, thereby setting these transparent standards as a benchmark in coffee trade.

We provide support to our partner farmers, where help is needed. Mutual understan-ding, trust and our common passion for perfect coffee – these are the requirements to guarantee our highest quality products from 100% highland Arabica coffee beans.

In all our actions, the quality of our human relations and our products is our hig-hest priority. This principle is a commitment that we make to our partners, staff and customers.

FReinhold Schärf

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COFFEE SPECIALTIES

ART FOR TEA

CHOCO LATE

ORGANIC SYRUPS

FRAPPÉ

SAUCES

Our coffee specialties: A symbiosis of art and science! Only premium high-land Arabica bean from the best coffee-growing regions around the world are used for our coffee specialties.

Art for Tea Collection: 12 varieties of the best black, green and herbal teas as well as fruit infusions present a unique mix through the finest quality and abundance of natural flavours: Enjoy our Art for Tea collection as a hot or iced drink!

Choco Late: Premium quality drinking chocolate from exquisite ingredients as a sustainable and varied composition – 18 different specialties.

Organic syrups: The basis for a wide variety of refreshing products like our home-made Aqua Coffea lemonades, free from refined sugar and artificial additives.

Frappé mix (dark or white): The basis for our delicious shakes and iced coffee drinks.

Sauces: Natural products, just waiting to melt in your mouth.

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ur culinary creations offer high-quality products with exquisite taste, prepared by

hand in the shops everyday.

The ingredients used are subject to strict quality criteria and are free from unnecessary additives.

BREAKFAST CONCEPTA classic Viennese breakfast, piquant breakfast creations and popular egg specialities – get the best to start your day!

DELI FOODSatisfy your hunger easily and quick-ly with our gourmet snacks! In our high-technology oven, snacks are pre-pared gently and quickly.

OKITCHEN CONCEPTFrom our classic, elegant soups and pastas to healthy salad combinations, from typical Austrian meat loaf and trendy street food to oriental dish-es, tacos or chicken skewers with exotic sauses to fiery chicken wings, our culinary creations give you a treat.

SWEETS & DESSERTSFor those who have a sweet tooth, to round off our first class coffee specialties, we offer an exclusive assortment of sweets and desserts.

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lexibility is a very important aspect in our philosophy and is best shown in our shop modules.

Shopping malls, shopping streets, railway stations, airports, petrol stations and even ski resorts – we have the perfect solution for every location.

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THE PERFECT SOLUTION FOR EVERY LOCATION

Hamad International Airport, Qatar

Current STORE format

Coffeeshop Company operates five different, appealing store formats, depending on the available space

Base 3 – 6 sqm Shop-in-Shop 10 – 30 sqm Classic 40 – 100 sqm Lounge 120 – 200 sqm Kitchen 150 – 350 sqm

Alserstrasse, Vienna

offee brings the world together – uniting generations, cultures, continents.

In all our actions, personal relations and the passion for coffee are our high-est priorities. This core of our concept attracts a cosmopolitan, open-minded audience.

The architecture and color scheme represent coffee as a natural product. A natural and timeless interieur and warm, aesthetically appealing colours create a relaxing and inviting ambience.

A pleasant lighting concept and an atmospheric music round off the overall appearance and create a stylish space for recreation and pleasure.

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THE PERFECT SOLUTION FOR EVERY LOCATION

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Schärf World

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“Tell me and I will forget, show me and I will remember, involve me and I will understand’’ Education is a process that is vital for your mind and soul.

Education is essential to our society. Accord-ing to this principle, our international Schärf Academy has been offering a high-level knowledge transfer for decades.

Take advantage of our long-standing expertise and competence – it is a pleasure for us to pro-vide you and your guests with an inimitable ser-vice and the highest quality of coffee products. Permanent education and training, motivation and enthusiasm are part of our core values.

Our modern and concentrated methods of in-struction foster your talents and help you to approach perfection in your performance. The variety of content and aromatic pleasures will treat your mind and soul. We are looking for-ward to a trustworthy, prosperous and long-last-ing partnership with you!

Our quality and service standards are the key to your success. Take this key, open the door and become a part of our family. Let us start this unforgettable journey to flavours, emotions and human relations!

Take your chance and be on course for achiev-ing gastronomical excellence and success!

JOURNEY TO THE PERFECT CUP OF COFFEE

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• Direct contact through our operations managers.

• Creative and trend-leading conception of seasonal promotions.

• Constant product optimization.

• Access to our software solution for data management, reporting, shop details etc.

• Visually prepared and technically supported delivery of all handbooks, manuals, training materials and guidelines.

• Manuals and advertising material updates in real time

• The most powerful and modern feedback and evaluation system for rapid responsiveness in the preparation of graphic advertising material.

e provide high-standard technical sup-port to all our partners – with an individual account in an integrated, modular online

platform for branch operations and data management.

Our system is a store-lifecycle tool that allows for real-time and uninterrupted communication between all parties involved. By the push of a button you can access all data of your shop infrastructure: from tech-nical equipment and products to shop sizes and open-ing times to identities of all shop stakeholders.

Finally, our backend system also ensures a simple yet secure and fast graphical data transmission for all marketing-related documents, promotions, branding kits etc. For getting started with our backend program, each partner gets an effective training and an individ-ual account

W

Cold Brew

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