SAP HYBRIS MARKETING

Discover the Power of Contextual Marketing

BEST KEPT SECRET

700+More than 230

120%

33,000

EVOLUTION OF CUSTOMER ENGAGEMENT

BRAND MARKETINGTARGET MARKETING

PERSONALIZEDMARKETING

EMPATHY MARKETING

Built it, they will come

Brand Strength

Product Sales

Sales

One way communication

Segment Division

3rd party results

Product Demand

Interactive dialogue

Customer identity & profile

Click & session activity

Campaign Results

Solve a customer need

Customer motivation

Contextual data

Business impact

MASS SEGMENTED INDIVIDUALIZED IN-MOMENT

Purpose

Insight

Data Source

Measurement

WHAT ARE IN-MOMENTS?

These are moments in time where customers are open to having their preferences influenced and ready to make decisions.

We are getting married

Life Moments Every Day Moments

Bought a house

Child is going to College

Expecting our first baby

I want-to-be entertained moments”

I want-to-eat moments

I need-to-learn moments

I need-to-buy moments

USE

CUSTOMER JOURNEY IS MADE UP OF MOMENTSAWARENESS

CONSIDERATION

ACTION CONSIDERATION

ADVOCACY

I want new devices

Compares Devices

Open email and click on offer

TV Web

Print

Word ofmouth

Store

Social

Reviews

E-mail

Website

ACTIONPurchases mobile phone

DISCOVERYLearn more

Website

Login to website and buys the tablet

IDENTIFYNEED

SHOP &BUY

LOGIN & BUY

iPhone ActivationRECEIVE

PACKAGE

POSTREVIEW

Share the moment

BILLING

CROSS SELLOFFERE-mail

Website

INTERESTEvaluates Offer

ACTIONPays Bill Online

Usage: 8GBLocation: NY, CHI, SF

Interest: Music, Headsets

Social: @sammyjSentiment: Happy

*** ANONYMOUS***Category: Mobile DevicesBasket: Apple iPad Pro

In Store SystemCustomer: Sam JonesEmail: samjones@me.comProduct: Apple iPhone 7Service: 3yr Warranty

Offer: 10% DiscountResponse: Yes

*** IDENTITY MATCHED ***Product: iPhone 7, iPad Pro

Service: 3yr WarrantyPERSONALOFFER

IN-MOMENT MARKETING REQUIRES CONTEXTUAL INSIGHTS

Leverage the real-time contexts to deliver the best customer experiences

The customer

What they have done

What they may do

What they are doing now

EXPLICIT

IMPLICIT

In-Momentindividualization Presentation of

relevant content across all touchpoints

Understand the real-time intent of each customer and dynamically deliver contextually relevant experiences across channels.

MARKET IN THE MOMENT

EXPERIENCEDELIVER INDIVIDUALIZED CUSTOMER ENGAGEMENTS BASED ON REAL-TIME CONTEXT AND INTENT

INSIGHTCAPTURE, ENRICH, AND CONSOLIDATE CUSTOMER DATA AND GAIN DEEPER INSIGHTS

AGILITYREACT IN TIME TO CUSTOMER OPPORTUNITIES. GET UP AND RUNNING QUICKLY WITH AN INTEGRATED CLOUD SOLUTION

GAIN DEEPER CUSTOMER INSIGHTS

Dynamically capture and enrich customer profiles across all sources into a single view, gain insights into customer’s real-time intents.

Discover hidden trends and anticipate buying behavior with built-in predictive analysis

Support for known and unknown customers

Consolidated view of customers across the enterprise

Gain insights into the customer journey, identify micro-segments

Accurately target and segment from any data source

Understand customer’s sentiments and interests

DELIVER IN-MOMENT EXPERIENCES

Dynamically engage customers in the moment with contextually relevant experiences.

Remarket to targeted customers with timely offers and promotions

Deliver individualized experiences with relevant offers and messages

Convert customers into loyal advocates

Create personalized customer engagements across email, web, sms, Facebook, and Google Adword

MARKET WITH SPEED AND AGILITY

React quickly to market opportunities with increased transparency. Get up and running quickly with an integrated cloud solution.

Gain accurate budget and expense information

Optimize marketing strategies with real-time insights into marketing performances

Increase collaboration and transparency

Manage and nurture leads to conversion

Accelerate the marketing processes to react quickly to opportunities

Quick and fast cloud delivery with quick start implementation guides

Pre-integrated with Hybris Commerce and Hybris Cloud for Sales

Open Interface for easy 3rd party integration

INTEGRATED PLATFORM SUPPORTING END-TO-END MARKETING

Merge, match & enrich

Events & interactions

Campaign execution inall channels

Plan, measure & optimize

Contexts, interests & predictions

Personalized targeting &

orchestration

Capturing responses

Loyalty data

Market data & events

Sales & service data

Financial data

Industry data

Social media, mobile, IoT

Mobile & social channel

Digital channel

Personalized commerce

Interaction center

Lead, opportunity

E-mail, sms

THROUGH OUT-OF-THE-BOX MARKETING SCENARIOS

Consumer and Customer Profiling

Segmentation & Campaign Executon

Commerce Marketing

Marketing Analytics

Marketing Resource

Management

Marketing Lead Management

SAP and other 1st Party Applications

3rd Party Applications(for data & execution)

Commerce

ERP

Sales

Service

Social providers

Mobile providers

Email Engines

Ad Providers

Data going in & out

Data going in & out

DEMO

TAKEAWAYS: THREE BEST PRACTICES TO MARKET IN THE MOMENT

GET HANDS-ON EXPERIENCE

MARKETING FREE TRIALSCENARIOS INCLUDED: • Consumer and Customer Profiling• Segmentation and Campaign Management• Commerce Marketing• Marketing Resource Management• Marketing Lead Management• Marketing Analytics GO TO:

bit.ly/MarketingCloudTrial

THANK YOU