DISCOVER THE NEW OPTIFOG® SYSTEMTHE NEW TECHNOLOGY AGAINST FOG

FOG-FREE , CLEAR V IS ION WITH THE NEW OPT IFOG SYSTEM Highly technological yet very easy to use, the Optifog Smart Textile was designed to provide

maximum anti-fog performance with Optifog lenses, while simplifying users’ daily lives.

1

Top Layers

ACTIVATES THE ANTI-FOG PROPERTIESOF THE REVOLUTIONARY OPTIFOG LENSES

INNOVATION

The Optifog Smart Textile has the power to ACTIVATE the Top Layers of Optifog lenses.

Droplets that would usually inhibit vision spread uniformly across the lens, in an invisible and fog-free layer.

TH E N EW OPTIFOG SMART TEXTILE

IN N OVATI VE TE X TILE WITH

S PECIFIC M O LECU LES

x500

WITH THE NEW OPTIFOG ACTIVATION SYSTEM,

FIGHTING FOG HAS NEVER BEEN SIMPLER:

Every 1 day:Clean the Optifog lenses using the Optifog Smart Textile

Every 2 weeks: Wash the Optifog lenses with water

Every 3 months(or up to 450 activations) : Renew the Optifog Smart Textile

2 CLEANS OPTIFOG LENSES

In addition to its activation efficiency, the Optifog Smart Textile can be used every day to TAKE CARE OF Optifog lenses, making it a true vision ally.

WEARERS IN NEED OF OPTIFOG ARE EVERYWHERE

WEARERS PREFERS ANTI-FOG LENS BENEFITS

VS. anti-smudge lens benefits1.1 IN 3

1 Source: Smart Textile online concept test - Ipsos - January 2013 - US & India - 2000 spectacle wearers

BECAUSE FOG APPEARS MORE OFTEN THAN WE THINK, A BROAD RANGE

OF WEARERS COULD BENEFIT FROM AN ANTI-FOG SOLUTION.

ATWORK

WHO?

Professionals frequently moving from cold to hot environments, such as cooks, delivery men, florists, etc.

Professionals who need to wear a mask or helmet (causing water condensation on their lenses), such as doctors, nurses, military, air traffic controllers, biologists, construction workers, fire-fighters, etc.

•

•

1 “ I walk in and out of refrigerated rooms a lot because I’m a florist, so fog is a problem for me all day long!”

“Fog bothers me at work because it means I have to stop, remove my glasses and clean them.“

DURING LEISURE /SPORT TIME

IN DAILYLIFE2 3

WHO?

People confronted with fog issues during their leisure time.E.g.: Runners, bikers, cyclists, hikers, tennis players, golfers, skiers, etc...

•

WHO?

Everyone can find fog annoying when carrying out their daily activities. E.g.: While drinking hot beverages, eating hot food, boiling a kettle, cooking, opening the dishwasher, moving from cold to hot environments, giving a child a bath, etc...

•

“I find it dangerous when I cook and move around with boiling liquids.”

“Since I often ride a motorcycle, it’s very important that I see clearly so that I don’t have an accident.”

“When I play tennis it’s important to be able to see the ball without having to stop the match to clean my glasses.”

WEARERS LOVE THE IR NEWOPTIFOG SYSTEM

OF OPTIFOG WEARERS ARE SATISFIED WITH ITS EASE OF USE2

OF OPTIFOG WEARERS WOULD REPURCHASE IT3

OF OPTIFOG WEARERS WOULD RECOMMEND IT TO RELATIVES2

98%

97%

92%

2 Base: All wearers (n=93). Study conducted by a 3rd independent party (France) - 20133 Source: Ipsos - Optifog pilot in Portugal - March/June 2013 - 143 Optifog wearers

96%

“I especially liked how easy it is to use the cloth that replaced my usual cloth.”

“I am amazed by the result, I wasn’t bothered by fog once.”

OF OPTIFOG WEARERS ARE SATISFIEDWITH ITS ANTI-FOG EFFICIENCY2

AND OPTICIANS LOVE IT TOO

OF OPTICIANS INTEND TO CONTINUE SELLING THE NEW OPTIFOG SYSTEM495%

4 Source: Ipsos - Optifog pilot in Portugal - March/June 2013 - 19 Opticians selling the new Optifog System

“A very smart idea and product.”“An all-in-one product given that spectacle wearers are expected to clean their lenses daily.”

“It is easy to carry, very suitable for wearers.”

“The material used is both very dense and of good quality.”

THE OPTIFOG RANGE

Fog repellence

Dust repellence

Smudge resistance

AR efficiency

Fog repellence

Dust repellence

Smudge resistance

Scratch resistance

AR efficiency

Scratch resistance

The best on sunlenses*

* Measured with E-SPF, a new index developed by Essilor, endorsed by independent 3rd-party, certifying the global UV protection of a lens. More information on www.crizal-lenses.co.uk** E-SPF 25 for all Optifog clear lenses (except with Essilor Orma 1.5: E-SPF = 10).*** E-SPF 50+ for all Optifog Sun lenses with Xperio and Essilor Tints, including Essilor Orma 1.5 when associated to UVX.

E - S PF

EYE-SUN PROTE

CTIO

N F

AC

TOR ** ***

E - S PF

EYE-SUN PROTE

CTIO

N F

AC

TOR50+

The best on clearlenses*

ESSILOR LIMITEDCOOPER ROAD, THORNBURY, BRISTOL BS35 3UW

WWW.ESSILOR.CO.UK

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