46 Blackstone Street LEED-NC v2.1 Platinum 46 Blackstone, LEED Platinum.
Discover the new look of Blackstone Winemaker’s Select.
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Transcript of Discover the new look of Blackstone Winemaker’s Select.
![Page 1: Discover the new look of Blackstone Winemaker’s Select.](https://reader036.fdocuments.net/reader036/viewer/2022062715/56649db05503460f94a9e1ee/html5/thumbnails/1.jpg)
discover the new look of
Blackstone Winemaker’s Select
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Getting Behind The New Look
Packaging Update Rationale:• Improve the quality perception of Blackstone
Winemaker’s Select
• Increase shelf and display impact
• Enhance and refresh the distinctive look of Blackstone
Timing:• New packaging is now shipping for most varietals
– Projected shipping dates for remaining varietals: Syrah 1/10; Sauvignon Blanc 2/10; Pinot Grigio 3/10; Zinfandel 5/10
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Winemaker’s Select New Label
Improved Shelf-Impact
PREMIUM PURPLE CAPSULE across all varietals
DISTINCTIVE VERTICAL LOGO
LIGHTER, FRESHER LABEL COLOR
New Quality Cues
WINEMAKER’S SELECT (previously “Winery”)
NEW SEAL reinforces authenticity
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Consistent branding across varietals
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New Shipper Design Allows for:
• Dynamic display possibilities
• Stopping power
• In-store brand billboards
32-CASE STACKING
39-CASE STACKING
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Consumers Love The New Label
Consumers validate improved quality perception and shelf impact:
“Simple but elegant appeal”
“A classy look with stopping
power”
“Grabs my attention”
“Sophisticated”
Data compiled by Perception Research Services
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66%
59%58% 58%
75%74%
67% 67%
50%
55%
60%
65%
70%
75%
80%
Purchase forthemselves
Purchase for casualentertaining
Purchase for aspecial occasion
Purchase as a gift
Consumers Love the New LabelConsumers are now more likely to pick-up a bottle of
Blackstone!
Data compiled by Perception Research Services
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Count on Blackstone’s New Package
• Improved shelf-impact and stronger quality cues
• Dynamic display opportunities with the new shipper
• Consumers love the new package
• You can count on consumer pull!
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Blackstone continues to be recognized for quality:
• Best in Class and Double Gold, International Wine Competition – Winemaker’s Select Merlot
• Food & Wine’s “Best American Wines $15 & Under: Zinfandel” – Blackstone CA Zinfandel
• Wine & Spirits 18th Annual Restaurant Poll – #4 Most Popular Merlot
• In the Top 40 of Restaurant Wine’s “Top 100 Wine Brands” for 7 years – since the list started
• In the Top 25 of Restaurant Wine’s “Top 100 Wines” for 3 years – since the list started
• 90+ Points, Wine News – Sonoma Reserve Pinot Noir, Rubric, and Chardonnay
• 4 Stars, Restaurant Wine – Sonoma Reserve Merlot
Accolades You Can Count On
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#1 Domestic Merlot
#3 Super-Premium Wine Brand
Source: IRI 52WE 11/1/09
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Count On It!