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Ab(d)*The future is better than you think - it’s all about how you rise to meet it

Peter H Diamandis

How are you rising to meet yours?

Where do I start?

The key questions to starting an authentic business isn’t who is my next client and what do I charge, not yet anyway … but who is my business and why am I doing it?

When you know your business’s purpose and align its core values to your own, you are passionately invested in doing what it takes to make your business work for you. You know your value to your client, you know the clients you are meant to serve and why, and with that confidence you create your niche and ultimately the clients you

want, driving your business forwards with clarity, certainty and confidence.

Most creatives are stuck serving clients they don’t want. They never stopped to think about their why, the real value they offer their clients and develop that as part of their

business strategy. They often find themselves grateful for any client, lowering their prices to get work they don’t really want, copying their competitors, devaluing their

sense of worth and disconnecting from their creativity. In cultivating those feelings of unfulfillment and failure, they begin to fall out of love with their business and give up

on their dreams.

Are you willing to do what it takes to push your limits, to challenge your current state of play and create a world full of new possibilities?

Start with You.

It’s time to wake up from the slumber of survival - Danielle Marchant

Why?

You are the heart and soul of your business, the heart and soul of your business is you

Why is my why important?

Businesses that do well in the future are the ones who have love at the heart of their business - Daniel Priestly, Global Influencer and Author of Entrepreneur Revolution

How do you build a business in a way that people will love working with you?

Undercutting your prices, copying your competitor and trying to dominate your market will not achieve this.

Loving what you do, loving why you do what you do, being authentic and passionate about your business and caring about your clients will. It’s all about love.

In an age where anything is possible and the fast pace of living see’s potential customers zooming from one too good to be true offer to the next, inundated with opportunity, your business needs to become more connected to its customers.

You need to care about their experience, you need to care about the time they spend with you, you need to care about you and your creativity. You need to

become more open about what you do and why you do it. You need to be more connected to your client, build deeper relationships with the people around you, know how people are feeling in your industry and become more open about why

others might love being a part of your creative vision.

Love is the new economy … love what you do and do it with love.

Discover Your Why

Between these pages, questions, exercise’s and inquiries, I invite you to recognise, uncover, and put into action the most powerful resources you already have … YOU, your creativity, your love for what you do, your fierce courage and the determination

and passion to serve your life at the most deepest level possible.

Press pause on the outside world, and inside each word, each page take the time to be bold and look within.

There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream or desire a reality - Tony Robbins

Dev,i- Time F. Th% Chapt' : 5 H/rs

Creating a Business You Love

Why are you here? Why did you start your business?

What is your business idea or concept? What’s driving you?

What legacy do I want to leave? What gifts and talents do I wish to share with the world?

How can I do this through my business? What have I learnt that I can pass on to others?

What do I know I am meant to be doing?

The clearer your vision, the sooner it will become your reality

Getting to know whose really at the heart of your business

Acti-

Record yourself for 20 mins answering this question -

Why did I start my business?

Sit with the silences and see what else comes. Stick to the full 20 minutes even if it’s in silence. At around 10 minutes you will begin to start peeling back the layers and getting to your purpose, your why, your businesses why. Type up the manuscript

and highlight important areas of information that really stands out for you, that makes you feel, that resonates.

What lies before us, what lies behind us, is nothing compared to what lies within us - Ralph Waldo Emerson

B0d12The willingness to believe and know we are enough, exactly as we are, right here,

right now, show up and take action

What action are you taking?

Building a business with passion

What do you love most about what you do? What frustrates you most about what you do?

What frustrates you most about the world? What things do you like to do when you are not getting paid?

What are your hobbies? What energises me the most?

Why do I do what I do? How did I get started?

Why did I decide to start my business? What lights me up?

What are my values?

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What was important?

Go back through your notes and use them to answer the following:

What are the words/feelings that are being repeated through your notes - bullet point them?

What are the top five key factors that are driving you in your life and business? What contributing factors are crossing over from your life into your business?

Which of those values that are important to you in your life are also showing up in your business?

What are you passionate about? Get creative - how can you bring more of what you lights you up into your business?

What is an absolute no for you? What is an absolute yes for you?

What have you learnt? What is clearer for you now? What are you celebrating?