Discover the Hidden Gems in Webtrends Analytics

Derek FineProduct Manager, Webtrends

Hidden Gems in Webtrends Analytics

Presenters

• Derek Fine– Product Manager @ Webtrends

• Eric Rickson– Product Manager @ Webtrends

• Chris Grant, PhD– Associate Director, Web Analytics @ Enlighten

Agenda

• Gems from the past few releases• Useful Gems from Chris Grant• Tag Builder 3.0 & Mobile• New Web Services Beta

Page view determination: updated in 8.7

• Indicate what hits to your web site are page views

Export PDF & Word without long TOC: updated in 8.7

WebTrends Connect: updated in 8.6

Analytics Data Capture: updated in 8.6

Calculated Measures: updated in 8.5

•Customize reports. Calculation can be added to reports•Existing columns can be rearranged or new ones added on the fly. •Perform calculations within reports.

User Roles: updated in 8.5

Chris Grant, PhDAssociate Director of Analytics, Enlighten

Useful Gems

Useful Gems: For Report Users

• Quick Query and report cross-references• Bookmarks• Preferences – longer lists• Calendar compare• Page views divided by visits


• Quick Query and report cross-references


• Bookmarks


• Preferences – for longer lists


• Calendar compare


• Page views divided by visits

Useful Gems: For Webtrends Admins

• Custom Report and Help Card blurbs• Custom Report dimension “URL in Visit”• Custom report measure “number of KPI events”• Content Groups pathing (from entry)• Translation (lookup) files• Software – Table Sizes tab• ODBC, REST, whatever it takes to get into Excel


• Custom Report and Help Card blurbs


• Custom Report filter “URL in Visit”


• Custom report measure “number of KPI events”


• Content Groups pathing (from entry)


• Translation (lookup) files


• Software – Table Sizes tab


ODBC, REST, whatever it takes to get into Excel, Tableau, and beyond

!!!!!!

Eric RicksonProduct Manager, Webtrends

Tag Builder 3.0 & Mobile

https://tagbuilder.webtrends.com

Tag Builder 3.0 Mini-launch

Avg. Daily

Mini-launch Response

Same DOW LW

What are they saying?

Who has used the new version?

Company you know

Company you know

Company you know

Company you know

Company you know

Company you know

How did I get this insight?

Localize vs. Grow Feature Set

• Finding: 45% of Tag Builder users are accessing it from outside of US• Question: Should we focus on adding new features the broader market

is asking for or should we invest in localized versions of the product?

Localize vs. Grow Feature Set

• Where are people using it?– 62% NA | 28% W Europe| 4% ASIA | 6% ROTW

• What are the predominant languages?– 75% from predominantly English speaking countries– 85% with their browser set to English | 5% German | 2% French | <1% Chinese

• Decision: don’t invest yet in localized versions, but monitor as adoption increases.

Learning from Help

• First Party Cookie Domain• Data source IDs• Collection Domain • Onsite Domain names

Improved labels and onscreen help

So far so good… Down = good

Webtrends Analytics does mobile

• The web analytics metaphor is the same

• Data collection options– Image request– Atomic Labs: Pion Reactor– API (beta coming soon)


New Web Services

Web Services (beta): What?

REST Interface to expose simple reports and trending

Developer Network Community Web Site: http://developer.webtrends.com

Tutorials & Samples

Web Services REST Interface

Easily composed URLs that allow users to access data as XML, JSON or Excel formats

Example:

https://server/v1/profile/Zedesco/report/KeyMetricsSummary?period=2008.m01&format=xml

http://localhost/DX/ReportService.svc/v1/Zedesco/Key%20Metrics%20Summary/2008.m01

Methods

get report data for periodretrieves report data for a given profile for a given time period

get report definitionreturns the report definition for the given report ID

list reports for profilelists the reports defined for a profile

list profilesprovides a list of profiles for an account

list profile time periodsreturns the time periods for a given profile

Presenters

• Derek Fine– Product Manager @ Webtrends

• Eric Rickson– Product Manager @ Webtrends

• Chris Grant, PhD– Associate Director, Web Analytics @ Enlighten


Hidden Gems in WebTrends Analytics

Discover the Hidden Gems in Webtrends Analytics

Technology

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