Discover the Difference
Transcript of Discover the Difference
![Page 1: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/1.jpg)
Discover the Difference
![Page 2: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/2.jpg)
ABOUT US
![Page 3: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/3.jpg)
LA VIE MILESTONE
2 0 0 0
2 0 0 6
2 0 1 0
2 0 1 4
2 0 1 8Birth of an unique
hotel management style
in Australia
Establishment of full-range hospitality
services
Strategic relocation of
headquarter to Singapore –
aiming to better serve Asia Pacific
Expansion to Middle East and
Europe with regional office in
Dubai
Re-branding from MG Hospitality to
La Vie with distinguish
identities and vision
![Page 4: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/4.jpg)
LA VIE CULTURE
CORE VALUE MISSION VISIONWith our passion and
commitment, we inspire our customers
We aim to have better process, procedures,
people and profit through continuous improvements
and developments
To be the leading provider of hospitality
management and services
![Page 5: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/5.jpg)
ACHIEVEMENTS
Operation in 6 countries5,770 rooms in operation2,329 rooms in pipelinexxx employees globally
![Page 6: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/6.jpg)
GLOBAL PORTFOLIO
A Growing Portfolio
PacificOperating: 1,928 roomsOpening: XXXX rooms
Greater ChinaOperating: 3,007 roomsOpening: XXXX rooms
Rest of AsiaOperating: 807 roomsOpening: 2,076 rooms
Middle East & EuropeOperating: 28 roomsOpening: 253 rooms
![Page 7: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/7.jpg)
La Vie Hotels and Resorts
SERVICES
![Page 8: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/8.jpg)
HOTEL MANAGEMENT OPTIONS
Franchise Management La Vie Brand Management
La Vie + Brand + Owner
Leverage on distribution and network
Enjoy operation flexibility
Benefit from established reputation
La Vie + Owner
Retain your property’s unique identity
Release yourself from operation hassle
Take advantage of hotel experts
![Page 9: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/9.jpg)
LA VIE IS YOUR BEST CHOICE
With nearly two decades of hospitality
experience, we are confident to make every property a
success.
EXPERTISE PARTNERSHIP
With strategic partnership with global/regional
brands and hotel service providers, we
have all necessary resources to
guarantee smooth hotel operation.
OWNER FIRST
We always have your best interest in mind as our fee structure
is tied to your income generated
from hotel operation.
![Page 10: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/10.jpg)
Confirming commercial terms and MOU
DEVELOPMENT PROCESSDiscussion of positioning and
potential brands
HOTEL OPENING
Negotiation of Hotel Management Agreement
Signing of Technical Services Agreement
La Vie’s technical team begins to provide consultancy services
La Vie’s operation team begins pre-opening activities
![Page 11: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/11.jpg)
La Vie Hotels and Resorts
FRANCHISE
![Page 12: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/12.jpg)
HISTORY
Originated in the U.S., franchise management has been around for more than half a century. As its focus and emphasis lay on owner’s profitability and ROI, franchise management has become priority choice for many hotel owners.
Among various international hotel brands, properties managed by third-party operators are also accounted for more than half of their portfolio:
50% +Of the properties
95% +Of the properties
87% +Of the properties
60% +Of the properties
![Page 13: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/13.jpg)
ROLES IN FRANCHISE
Ensure minimum brand standard
Provide brand guidance
OWNER
OPERATOR BRAND
![Page 14: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/14.jpg)
DVANTAGE OF FRANCHISE
minimize owners’ time and effort
investment in daily operation.
maximum decision-making rights in
development and operation for owners.
Minimum hotel knowledge requirement for owners
Optimize investment return
Leverage on international brands’
reputation and network
Operator mediate communication between
owners and brands
![Page 15: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/15.jpg)
FEE COMPARISON
Fee Collected By Compared to brand direct management
Brand License Fee Hotel Brand Same fee standard
Based Management Fee La Vie More competitive fee structure
Incentive Fee La Vie More competitive fee structure
Sales & Marketing Contribution Hotel Brand Same fee standard
Reservation Fee Hotel Brand Same fee standard
Loyalty Members Fee Hotel Brand Same fee standard
Technical and Pre-Opening Fee Hotel Brand Same fee standard
Compared to brand direct management, La Vie’s franchise management model employs incentive-focus fee structure. We believe in putting our interest with the owners’ by minimizing base management fee and emphasizing on incentive fee.
Our unique fee structure ensures our operating method concentrates in improving hotels’ profitability , aligning our goal with the owners’.
![Page 16: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/16.jpg)
La Vie Hotels and Resorts
LA VIE BRANDS
![Page 17: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/17.jpg)
LA VIE BRANDS
• Creative, artistic, functional• Colored by its geographic region• An oasis of rejuvenation and tranquility
• Standardized, efficient, cosmopolitan• Designed to pamper modern travelers• A home away from home
• Individual, idiosyncratic, distinguishing • Each property has its story • A place where differentiation is celebrated
Managed by
![Page 18: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/18.jpg)
BRANDS TARGETS
Emerging markets where customers are not brand-sensitive
Secondary locations where competition is
less intense
Smaller properties where getting
established brands is not cost effective
La Vie’s brands are prefect choices for owners of boutiqueproperties who are looking for personalized brands with localdistribution network, value-added systems and professionalmanagement team.
![Page 19: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/19.jpg)
BRAND SERVICES
BRANDING
E-COMMERCE
SALES & MARKETING
REVENUE MANAGEMENT DISTRIBUTION
TECHNICAL ASSISTANCE
QUALITY ASSURANCE
FINANCE
OPERATION
![Page 20: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/20.jpg)
La Vie Hotels and Resorts
PORTFOLIO
![Page 21: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/21.jpg)
La Vie Hotels and Resorts
WANDIN ESTATE BY LA VIEHUNTER VALLEY, AUSTRALIA
![Page 22: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/22.jpg)
La Vie Hotels and Resorts
TOLARNO HOTELMELBOURNE, AUSTRALIA
![Page 23: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/23.jpg)
La Vie Hotels and Resorts
IBIS SYDNEY AIRPORTSYDNEY, AUSTRALIA
![Page 24: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/24.jpg)
La Vie Hotels and Resorts
IBIS MELBOURNE MELBOURNE, AUSTRALIA
![Page 25: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/25.jpg)
La Vie Hotels and Resorts
THE COSMOPOLITANROCKHAMPTON, AUSTRALIA
![Page 26: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/26.jpg)
La Vie Hotels and Resorts
RAMADA PLAZA PHUKET CHAO FAPHUKET, THAILAND
![Page 27: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/27.jpg)
La Vie Hotels and Resorts
DAYS INN PHUKET PATONG PHUKET, THAILAND
![Page 28: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/28.jpg)
La Vie Hotels and Resorts
RAMADA VALLEY THIMPHU BHUTAN
![Page 29: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/29.jpg)
La Vie Hotels and Resorts
NEW CENTURY HOTELNANJING, CHINA
![Page 30: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/30.jpg)
La Vie Hotels and Resorts
NEW CENTURY SANLI HOTELHANGHZOU, CHINA
![Page 31: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/31.jpg)
La Vie Hotels and Resorts
NEW CENTURY LONGTING HOTELHANGHZOU, CHINA
![Page 32: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/32.jpg)
La Vie Hotels and Resorts
NEW CENTURY RESORTWENZHOU, CHINA
![Page 33: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/33.jpg)
La Vie Hotels and Resorts
NEW CENTURY HAINING HOTELHAINING, CHINA
![Page 34: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/34.jpg)
La Vie Hotels and Resorts
NEW CENTURY HOTELHAINING, CHINA
![Page 35: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/35.jpg)
La Vie Hotels and Resorts
NEW CENTURY RESORTHANGZHOU, CHINA
![Page 36: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/36.jpg)
La Vie Hotels and Resorts
READWOOD MAISON THOUSAND ISLANDS, CHINA
![Page 37: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/37.jpg)
La Vie Hotels and Resorts
TOLARNO KUNAAVASHI RESORTMALDIVES
Opening: Q2 2020
![Page 38: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/38.jpg)
La Vie Hotels and Resorts
WYNDHAM SEAGATE SIHANOUKVILLE , CAMBODIA
Opening: Q2 2021
![Page 39: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/39.jpg)
La Vie Hotels and Resorts
RAMADA GRAND HIMALAIPHUKET,THAILAND
Opening: Q3 2021
![Page 40: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/40.jpg)
La Vie Hotels and Resorts
OTHER PIPELINE HOTELSProperty Location Number of Keys Anticipated Opening Date
Quality Resort Phuket Kata Phuket, Thailand 114 Q1 2021
Ramada Bangkok Chaeng Wattana
Bangkok, Thailand 156 Q1 2021
Ramada Pattaya Emerald Bay Pattaya, Thailand 326 Q2 2021
Ramada Encore Yangon Yangon, Myanmar 70 Q4 2020
Ramada Chiang Mai Suthewalai
Chiang Mai, Thailand 79 Q4 2020
Sapphire Hotel Kelaw Kelaw, Thailand 78 Q3 2020
Wyndham Garden Phuket by the Bay
Phuket, Thailand 740 Q4 2024
Wyndham Garden Yangon Yangon, Myanmar 108 Q4 2020
Wyndham Seagate Sihanoukville
Sihanoukville 310 Q2 2021
Courtyard by Marriott Guangzhou Pazhou
Guangzhou, China 180 Q3 2022
La Vie Garden Dubai Dubai, AUE 253 TBD
![Page 41: Discover the Difference](https://reader031.fdocuments.net/reader031/viewer/2022012018/615c4f4d358ceb60d823281f/html5/thumbnails/41.jpg)
SINGAPORE | SYDNEY | SHANGHAI | DUBAI | GUANGZHOU