Why Tweet? Discover & Leverage Social Media. Cowen (IDA Conference 2014 T11)
Discover Social Media
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Photo by Sanctu / Flickr Annika Lidne for Polaris Equity 2012-11-14 Increasing attention & sales with social media
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Transcript of Discover Social Media
Photo by Sanctu / Flickr
Annika Lidnefor Polaris Equity
2012-11-14
Increasing attention & sales with social media
Hi, my name is Annika annika
+46 (0)70 435 05 45
Current projects / companies
Annika Lidne
Information Relation(social /location)
Transaction Service
Machine-to-Machine (M2M)
MobileWeb
Augmentedreality (AR)
Online today
“Social media is the democratization of content and the understanding of the role people play in the process of not only reading and sharing information, but also how we share and create content for others to participate in. It is a change from a broadcasting model to a many-to-many model based on a conversation between author and audience. ”
Wikipedia
Källa: Brian Solis
Social Bookmarks
Pictures
LiveCasting - audio & video
Wiki
Music
Events
Documents
Video aggregation
Video
LocationCustomer service
networks
Niche networks
Social networks
SMS / voice
Specific to Twitter
Lifestreams
Micromedia
Blog communities
Blogs / conversations
Blog platforms
Crowd sourced content
Comment & reputation
Källa: Brian Solis
"Advertising is the price you pay for having an unremarkable product or service."
Jeff Bezos, founder & CEO, Amazon
“Marketing is dead.”
Kevin RobertsCEO, Saatchi & Saachi
"Marketing’s jobs is to create movement and inspire people to join you.”
“Everyone wants a conversation. They want inspiration. Inspire people with your website.”
“Don’t just interrupt, but interact.”
“Asking about Return on Investment is the wrong question today. You should be asking about Return on Involvement.”
Photo by Be.Futureproof / FlickrPhoto by Be.Futureproof / Flickr
Analogue
Scarcity
People
Local
Geography
Gatekeepers
Middle men
Digital
Abundance
Software/robots
Global
Interest graphs
Self-publishing
Aggregators
Radical changes
Images by Sean Molin Photography, euphoria, jen-the-librarian, NeilsPhotography, USAG-Humphreys on Flickr
Radical changes
demo graph
Images by Sean Molin Photography, euphoria, jen-the-librarian, NeilsPhotography, USAG-Humphreys on Flickr
social graph interest graph
location graph situation graph
Photo:Chris Warren 1956 / Flickr Photo: Kara Alyson / Flickr
Customer retentionCustomer support
Brand buildingCustomer acquisition
FOCUS
Source: MDGadvertising.com
Awareness
Interest
Desire
ActionLoyalty
Advocacy
Clear, measurable goals is a must
Reason
Awareness
Interest
Desire
Action
Ads SocMed Press Events
Search Site Store
Prospectcontact Buy Follow
Information Test/try
Direct need Created need Interest Curiosity
Social media is about conversations
Image by Search Engine People Blog / Flickr
This is what’s good for you
The rest should be about what’s good for your
followers
WHYshould anybody engage in your content?
IS IT entertaining useful practical educational thought provoking increases the user’s status or image ...?
Image: Freeman_DC / SXC
Siri & Google Now
Google+ shapes search results
The world’s second largest search engine
B2B: 6 309 524 views since 15 Aug, 2012
Small startups all use video...
Nerdy live netcasts...
IMAGESare HUGE
In May 2012 - the Nike Apps
70 million training minutes for the price of less than one TV commercial
...but don’t forget...
email converts!
Take awaysText Have clear and measurable goals with your Social
Media investment
Social Media is about building relationships through conversation, NOT selling by broadcasting
Meet your customers where they are. Not where it’s most comfortable for you.
Building great organic search results is an important part of the Social Media strategy
Thanks for listening!
+46 (0)70 435 05 45
Annika Lidne
Disruptive Media helps business leaders and marketers to succeed in a fast changing world.
annika
