Discover apps through friends with Facebook Connect
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Transcript of Discover apps through friends with Facebook Connect
Discover apps through friends with Facebook Connect
Gustaf Alstromer [email protected]
Today: iPhone App store & Android Market is the primary discovery
channel for apps
(Over 100,000 apps. More than 3 billion apps downloaded)
Big Idea: Social graph as primary discovery channel for new apps
Facebook Connect for iPhone/Android to drive discovery of billions of app
App discovery using FB connect today
Newsfeed (web) iTunes app store
iPhone app New appinstall
Newsfeed iTunes app store
iPhone app New appinstall
How it could work
• Facebook Connect could become the integral part of every app if it can drive real discovery/distribution
Social Graph App Discovery
Facebook friends
This data alreadyexists throughFB Connect
Browse appsfrom a specific friend
(opt in/opt out)
FB Connect can measure MAU data today
• Today iPhone/Android invites are sent over SMS or Email. With SMS that you have no idea if the receiver has an iPhone. With email the recipient will be on desktop and you don’t know what device they have.
• FB Connect could make an app invite highly relevant and useful by:
• Store and map Facebook Uid with iPhone/Android Device ID
• Based on this information only show friends that could install the app in the friend selector and in the FB Connect API
• Invites would only go to iPhone users and the Facebook iPhone app = high conversion
• Clicking an invite leads directly to the app store
Social Graph App Discovery - Invites
FB Connect Invite Flow
• Discovery through friends directly on the phone is a strong incentive for developers to include FB Connect. Distribution is their primary problem today. 100,000 apps. Short tail of distribution today