Disconnecting with Social Networking Site

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Towards a Theory of Disconnection and Social Networking Sites Professor Ben Light Queensland University of Technology @doggyb

description

Connection and connectivity have become significant areas of emphasis in our definitions of SNS and in our understandings of how these technologies are used. Based on qualitative interviews with a variety of people who engage with a diverse range of SNS I will put forward an alternate reading that emphasises disconnection as integral to our lived experiences of SNS activity. From my analysis, I have developed a theory of disconnective practice. Disconnective practice refers to the potential modes of human and non-human disengagement with the connective attempts made possible with SNS. These modes of disengagement sit in relationship to our experiences of a particular site, between and amongst different sites and with regard to these sites and our physical worlds. Disconnective practice highlights SNS as operationally contradictory whereby connection and disconnection coexist and can be mutually necessary.

Transcript of Disconnecting with Social Networking Site

Page 1: Disconnecting with Social Networking Site

Towards a Theory of Disconnection and Social

Networking Sites

Professor Ben LightQueensland University of Technology@doggyb

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The Connectivity Conundrum

Facebook  helps  you  connect  and  share  with  the  people  in  your  life.  

Capture  and  Share  the  World's  Moments  Instagram   is  a  fast,  beautiful  and  fun  way  to  share  your  life  with  friends  and  family.  

Welcome  to  LinkedIn,  the  world's  largest  professional  network  with  250  million  members  in  over  200  countries  and  territories  around  the  globe.  Our  mission  is  simple:   connect   the  world's  professionals   to  make   them  more  productive  and  successful.  

Twitter   helps   you   create   and   share   ideas   and   information   instantly,   without  barriers.  Twitter   is   the  best  way   to   connect  with  people,   express   yourself   and  discover  what's  happening.  

YouTube   allows   billions   of   people   to   discover,   watch   and   share   originally-­‐created   videos.  YouTube  provides   a   forum   for   people   to   connect,   inform,   and  inspire  others  across   the  globe  and  acts  as  a  distribution  platform   for  original  content  creators  and  advertisers  large  and  small.

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Reassembling Connectivity• Networked Society (Castells 1996)

• Networked Individualism (Wellman 2001)

• Networked Collectivitsm (Baym 2007)

• Networked Publics (Ito 2007; boyd 2008)

• Personal Connections in a Digital Age (Baym 2010)

• ‘Connect and Create’ (Light, Griffiths and Lincoln 2012)

• Networked Masculinities (Light 2013)

• The Culture of Connectivity (van Dijck 2013)

• Hamlet’s Blackberry (Powers 2010)

• Disconnect.Me (Karppi 2014)

• Delete (Mayer-Schönberger 2011)

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Disconnective Power

• 1DV: A has power over B because they can get B to do something they would not do otherwise. (It is made law that men cannot ride public transport in skirts)

• 2DV: Power is exercised where the scope of decision-making is constrained and conflict suppressed. (Men can only wear skirts on public transport if they are made of nylon)

• 3DV: Power is exercised by creating conditions so that conflict does not arise in the first place. (Men would never think of trying to board a bus, wearing a skirt, because they are conditioned to think this is not an option, and this is the case even though they might enjoy it if they did it)

Dislike Buttons Reject Friend

Reject Follower

Retweeting Moderating Use Historical Editing

Censorship Functions Resistance

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Geographies of Disconnection

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Disconnectors

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Disconnection Modes

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Ethics of Disconnection

• The exercise of editorial ethics which seeks to prevent harm to oneself and others through the enactment of selective disconnection.

• Privately public and publicly private strategies Lange (2007), the deployment of recontextualisation work and linguistic cover (Light 2014).

• Such acts could even be as simple as not posting about someone or not tagging someone in a photograph with an SNS.

• Questions of how SNS themselves may cause harm where disconnection does not occur are also raised – people’s experiences of uncensored shocking video content for example.

• Ethical judgements may also be tied to notions of disconnection whereby a person choosing not to connect for a given reason (such as not sharing a serious health condition) is written into being as doing the right thing.

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Towards a Theory of Disconnection and Social Networking Sites

Disconnective PowerGeographies of DisconnectionDisconnectors Disconnection ModesEthics of Disconnection

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Disconnective Strategies of Prevention of Connection

• Not friending

• Not playing Farmville

• Not liking

• Not linking

• Not tagging

• Linguistic cover

(Light and Cassidy 2014)

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Disconnective Strategies of Suspension of Connection

• Holding friend requests

• Half viewing

• Friend culling

• Media breaks

(Light and Cassidy 2014)

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Disconnection as Socio-economic Lubricant (Light and Cassidy 2014)

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This work is based on the following forthcoming publications

• Light, B. (2014). Disconnecting with Social Networking Sites. Basingstoke, Palgrave Macmillan (due for publication August 2014).

• Light, B. and Cassidy, E. (2014) Strategies for the Suspension and Prevention of Connection: Rendering Disconnection as Socioeconomic Lubricant with Facebook, New Media and Society (Forthcoming).

Photocredits authors own except: https://www.flickr.com/photos/122762863@N02/galleries/72157643681239383/