DISCLAIMER: The information contained in this report is...

DISCLAIMER: The information contained in this report is intended to give you a broad overview of key principles. It is not intended as a substitute for sound financial, legal and tax planning. Always seek specialist financial, legal and tax advice.

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Double Your Income By Working Less © 2010-2016. All Rights Reserved 2

THE BIG ENTREPRENEURIAL SECRET

Welcome to the first installment of the Double Your Income By Working Less Crash Course. You’ve made a wise decision to invest your time in this course, but what is it all about? It’s about you, your business and a unique strategy that you can apply to make more money by doing less.

I’ll show you how to eliminate confusion, uncertainty, and frustration in your business while:

• You’ll be making more money than you think is possible. • By actually working less and less.• So that you will have a lot more freedom to enjoy everything in life that is really

important to you.

And you will do all of this in the quickest, easiest and safest, result centered ways that have ever been developed.

Let’s start at the beginning...

How did I discovered this secret that can help with your transformation process? It was about three years ago that I discovered this great breakthrough that I like to refer to as the BIG entrepreneurial secret?

The reason I call it the BIG ENTREPRENEURIAL SECRET is that no one else, that I know of, is sharing this information. In fact, sharing this type of knowledge is highly frowned upon in certain guru circles and you’ll find out exactly why a little later in this series.

What is the BIG secret?

The BIG secret that will change your financial destiny, transform you from struggling entrepreneur into a massively successful business owner or investor is the ability to change what I call Opportunity Seeking into a Wealth Creator’s way of thinking.

You see there are only two strategies that you can follow in either your business or your investments if you want to achieve success. You have to choose. Either one or the other.

You’re either an Opportunity Seeker or a Wealth Creator.


Did you read that sentence carefully. This is one of the most important discoveries that you will ever make, because when you understand it, it will transform your life as an entrepreneur forever.

The BIG secret is to change from an opportunity seeking strategy to a Wealth Creator’s strategy.

The only way to do that is to adopt the Wealth Creators Strategy™, to manage and grow your business. In the process you will double your income, time and time again, by literally working less and less. During this accelerated series I am going to show you how to stop working harder and start working smarter by transforming opportunity seeking to wealth creators thinking.

This transformation process is a pivotal point in the entrepreneurial life of anyone interested in generating massive profits in their business and for those seeking to get extraordinary growth on their investments without taking any financial risks. Most of the entrepreneurs that I deal with are either starting a new business or they’re running a small to medium sized business.

Their main concern is to generate enough income from their business to survive.

They also start businesses to give them financial freedom, to have more time available to spend with their loved ones and to do the things that they love doing.

However...

Instead of becoming free, the average entrepreneur becomes even more enslaved to their business and what is suppose to be their ticket to freedom turns into a struggle for survival for most entrepreneurs. The purpose of this series is to highlight where and how entrepreneurs are getting it wrong, what causes them to struggle and then to provide you with a fail proof strategy to avoid making these same mistakes.

The purpose of your business is to set you free.

How your business fares financially is going to be the biggest indicator of whether you are going to be rich or poor, whether you will be financially free or continuously struggling.

Your business success will be the single biggest factor in the money that you make and your overall level of wealth.


It will also determine whether you are going to have the time to enjoy your life or if you’ll constantly have to work. Are you going to be able to spend more time with your family, or is the best you can hope for to provide for them?

Do you want your business to do so well that you can spend your time with your loved ones and give them what they want without having to worry about time and money and bills that need to be paid?

Of course you do!

Your business success influences everything from your income to your self esteem. It determines your lifestyle and your free time. Your family relies on it’s success for survival and your happiness is determined by how well it does.

Everything is impacted by your business performance and if this is the case then doesn’t it make sense to approach your business the right way? Doesn’t it make sense then to devote your time and effort to discovering the most successful strategies that you can use to guarantee that your business triumphs while others fail?

That is the purpose of this series.

We want to share the different strategies and systems we as Wealth Creators use so that you can compare them with your current system and make the changes necessary to insure your business success.

In 2005 I did my doctorate in economics on Applying the Formula for Wealth Creation™ to Develop Successful Entrepreneurs and Investors, but in my thesis I missed this secret. You see I had to go through a learning curve in order to discover what I’m going to share with you.

I’ve applied the Wealth Creators Strategy™ for most of my business life and because of it I was financially free at the age of 37. About three years ago I decided to investigate how I could incorporate the internet into my teachings. Now I had certain criteria when I started out. Firstly I didn't want to incorporate any strategy or system that I didn’t test personally and secondly I had to make a million within a year at the very least.

I like to get practical hands on experience so that when I tell people what worked for me I have hard evidence to support my claims. Most of the gurus out there don’t follow this strategy. This is something I’ve always found fascinating. They make their money by teaching what to do and not by actually applying their own systems and strategies.


The first 6 months or so was a struggle period and it was during that time that I stumbled onto the difference between the two kinds of entrepreneurs. I thought it would be easy to make the transition into online businesses and I’d be able to make lots of money very quickly on the internet.

I read a couple of sales letters, long endless sales pages, I did my “homework” and then invested in my fist Internet Marketing Coaching Program. It cost me $8,000.00 and at that time promised to be the “best” internet marketing training on the planet.

The first month or so everything went great, I learned a lot and I even bought more courses to gain a broader understanding of internet marketing and to learn more tricks of the trade.

But the more involved I became the more confused I became as well.

Unfortunately my internet marketing coach didn’t help me very much, whenever I would run into a problem all he did was suggest was...

More and more programs, software, courses, tips and techniques to fix the problem.

That meant not only more money, but also more and more time and effort spent to learn how the program, technique, solution, software or the tactic worked.

Four months down the line things started to get out of hand.

As a Wealth Creator I want to see results for my efforts, but all I heard were neatly packaged promises and then more promises and each new promise meant more and more time and naturally more and more money.

Now I was in a very fortunate position, being financially free, I could afford to spend all of my time trying to gain understanding and to study the internet business model exactly the way the gurus were teaching it.

All my other businesses and investments worked so that I was free to invest all of my time and effort to figure out how to make money on the internet. I could also afford to “invest” (Read spend) money on the different courses, programs, techniques and other easy money making tactics that the different gurus would sell.


But the more and more money and time I invested the more and more confused and overwhelmed I became.

I was fast becoming a slave to the very thing that was supposed to be helping me. And it became clear to me that the gurus out there knew something that I didn’t. So I “invested” more of my money, time and effort to try and figure out exactly what it was.

And do you know what they did? These self proclaimed gurus grinned at my stupidity and then sincerely promise me something that was even better. (And slightly more expensive) Something that would answer all my questions, put an end to my endless searching and allow me to make zillions on the internet.

My goals had changed completely in less than 6 months...

Originally I wanted to understand how the internet business model worked so that I could make a quick couple of million. And once I understood the model, and had actually made the money, I could go back to my students and share the shortcuts with them. So they wouldn’t have to go through the whole discovery process, which is normally a very expensive and time consuming way to learn a new skill.

I thought it would be easy!

Six months worth of effort and a small fortune later I was no closer to my goal than when I started. I started to get depressed. As a Wealth Creator my time is a valuable commodity. And after spending all that time, all that effort, I had absolutely nothing to show for it!

I also knew that thousands of desperate entrepreneurs were wasting their life savings and their dreams on something that would never work. I was lucky as I’ve said before I could afford to buy the best courses, tactics, strategies and programs. I could invest as much time as I wanted to learn about internet marketing. But I know that most other entrepreneurs are not in a financial position to do that.

I also know that they are working extremely hard and don’t have the luxury or sometimes the money to spend on doing course after course just to figure out how to make a bit of money on the internet. I was wasting more and more time online. I was trying to figure out what would work, that one solution that would end my misery, but I couldn’t find it. No matter how what I tried.


I was feeling unsure of myself and I started to doubt my own abilities.

I was getting more and more unsure of which marketing tactics to use and by then I already knew at least 30 different strategies that the gurus would swear by as the ultimate internet marketing solution. It seemed as if every guru followed a different tactic that worked just for them. The more I tried to figure it out the more overwhelmed I became.

Everything ended up more difficult and less effective than I hoped it would be.

I was getting obsessed with finding the breakthrough I was so desperately looking for. I started questioning what was wrong with me. Was I too old for the internet? Because it seemed to me that the gurus were getting younger and younger. Kids of 19 were making millions on the internet yet I couldn’t crack it with all my experience and skills.

I was still struggling just to make a profit, I’d given up on the big figures, I just wanted to make a $100 profit. But I couldn’t even do that. Then my nervous system started to protest. I just couldn’t take it anymore and all the alarms in my head went off at once:

“Information Overload, Information Overload”

I couldn’t sleep at night. My mind was racing as I tried to understand how I could incorporate the latest new tip or trick. Or what other gadgets I could order to give me the breakthrough I so desperately wanted.

You see as an entrepreneur success is evident: You can’t fake it.

You either get the results or you don’t and the amount of money that you make is proof of how successful you are. At that point in time I couldn't prove any success on the internet because none of the tactics that I bought had worked.

Then one day I did what I should’ve done from the beginning, I opened a mind-map and started to plot all the courses, techniques, programs and tactics on internet marketing and running an internet business.

It took me only an hour or so to discover what I am going to share with you, but first let me take you through the processes that the gurus are selling, so that you can experience it for yourself.


And this is not only applicable for the internet but in all other business and money making opportunities as well, online as well as offline. The principles that will illustrate what opportunity seekers are and how to identify them.

There are so many different activities that we get totally confused. Let’s have a look at

some activities on building an Internet Business:

And the list goes on and on. And each of them comes with a whole step of money making opportunities. Let’s have a look at the money making opportunities under content.


Under Content you get Articles and Products. Below you’ll find a illustration of just some of the types of products available.Do you see where we I’m going with this?

Each topic has several tactics which the gurus will sell as money making opportunities under the internet marketing umbrella.

Pay close attention because these courses or ebooks will sell for anything from a few dollars up to thousands and thousands of dollars. It just depends on how they present them, special one on one coaching programs sell for more than a simple eBook.

And each guru has a different tactic that they will sell as the quickest and easiest way to make millions on the internet.

Let’s look at list building.


FINANCE?

TECHNICAL ISSUES?

SYSTEM?• Internal System Development • Software development requests to build your own system and software

SALES COPY?Double Your Income By Working Less © 2010-2016. All Rights Reserved 11

and then there’s SALES TESTING.

When I started on the internet social media was not big at the time. But this is the new domain for gurus to make even more money out of us because the more confused we

become the more opportunities they can sell.

And the list just goes on and on. (The last time I checked there were more than 190 social media sites and counting, it’s unbelievable.)

Traffic?• Link Building • Link Buying • SEO• PPC (You can’t believe what some gurus are charging and what opportunity seekers are

willing to pay for that one quick fix solution to make millions)• Viral Programs • Blog Article Writing • Banner Advertising • RSS Feeds• Joint Ventures (Each and every one is a money making opportunity for a guru to make

more and more money by confusing us more and more)


• Affiliate Recruitment • Buying of Existing Domains

Client Relationships?

Market Analysis?


Business Building Systems and Programs?Legal Compliance?

• FTC (There are attorneys or experts out there that are making a killing on this one and they have JV’s with all the gurus out there that have the big lists of clients, and they scare the living daylights out of new bies, but the gurus are collecting serious kick backs and affiliate fees for referring their lists.)

• Spam Issues • Terms of Services Issues • Affiliate Linking and Receiving of Payments • Vendor Issues


Affiliate Marketing?

This is what a small portion of it looks like if I unfold my mind-map:

What happens when you are totally overwhelmed?

They create a new course! How to do no work on the internet by outsourcing all your activities and make millions and gazillions by doing nothing at all! But here’s the trick, even if you did outsource, you wouldn’t be able to managed all the outsources needed.

BECAUSE THE MAIN PROBLEM IS NOT A MAN HOUR PROBLEM.

The real problem is a STRATEGY problem.

Here’s the weird thing that I’ve experienced even though this is what an opportunity seekers day looks like, guess what they spend the most time on? They spend most of their days looking for MORE opportunities, MORE tactics, MORE tricks to squeeze into their already overcrowded day.

Now stop and think of the time and money that you’ll save if you stop right now. Why would you load more onto your pate if you can’t even handle what you’ve got right now?


If you’re gathering tactics, programs or software it’s a sure sign that you operate with an opportunity seeking mindset and each program or tactic that you buy will simply draw you deeper and deeper into the opportunity seeker mindset and further away from the Wealth Creators Mindset.

Now remember this is not only true for the internet it’s also true for all of those opportunity seekers out there that want to make quick money. Like buying a business opportunity or investing in a too good to be true investment.

Most entrepreneurs struggle because they follow the wrong strategy. By focusing only on chasing new tactics you’re not going to get where you want to go.

So STOP right now, this very moment. Almost every opportunity seeker that I meet is so focused on how to make money that they completely forget to develop the right strategy. A desperate need for more tactics is a sure sign you’re following an opportunity seeking approach. You need to stop being so focused on tactics and spend more time focusing on your strategy. The moment you shift you focus from finding more tactics to building your business, you’ll be amazed at what you’ll be able to achieve.

The gurus want you to buy more tactics. That’s how they make their money and each tactic is an opportunity for them to make more money. They must confuse you and deliberately keep you ignorant in order to sell you their stuff. These self proclaimed experts on the internet use special internet jargon to impress us non-geeks. It all sounds so good. They put themselves on a pedestal and call themselves gurus. It is not in their interest to tell us the truth.

As long as they keep us ignorant they will keep on making money out of our ignorance, it’s no different to any other industry out there. Now I have used this example of internet marketing because I think it best illustrates the point that I wanted to make, but I can show you that this is the same process that all struggling entrepreneurs follow and it is the main reason why they’re unsuccessful.

90% of all businesses WILL fail.

I’m sure you know about the study that says that 80% of all new businesses that start this year will fail within the next 5 years and of the 20% that are still in business another 80% will fail within the five years after that.


In total 96% of all new business that start today will fail and only 4% will make it over the next 10 years. But this is not the whole truth because of those 4% that make it over the next 10 years most will be in survival mode, struggling and definitely not thriving.

In 1983 I asked a question that changed my life forever and I want to share the experience with you because I’m sure if you adopt the same strategy your life will change forever. Instead of asking the normal question that everyone else was asking which was “How can I make more money?” I asked the question...

“What are the mistakes that unsuccessful entrepreneurs make and how can I avoid making the same mistakes”.

Let me share with you two more studies and then you’ll see where I’m going with this and how it’s going to help you to double your income by working less. Dunn and Bradstreet conducted an study where they followed more than a 130,000,000 businesses over a period of about 167 years.

I am sure you’ll agree that if you follow that many businesses for such a long time you’re going to see certain patterns and if you see a clear pattern then you should probably pay attention to that. Their finding was that of all the businesses that fail, 90% do so because of a lack of skills and knowledge on the part of the owner.

They fail because of a lack of business skills and business knowledge on the part of the owner.

In other words business owners and entrepreneurs don’t have the skills or the knowledge to run their business. And worst of all they don’t even know it. With good intensions they steer their business along with all their hopes and dreams right off a cliff because of their own ignorance.

I know this is not what you want to hear but it’s the truth and I have a responsibility to tell you the truth, simply because I care about you and your success in business. Once you know and understand what causes most businesses to fail you can begin with your success training, but most entrepreneurs choose to follow the ostrich approach.

Notice how I said choose? Even if you know the truth you may choose to ignore it. Some people think that by hiding their ignorance and inabilities they will somehow by some


miracle make it if they can just survive long enough. But the longer you survive without thriving, the worse the odds are against you and your success.

If you wanted to fly with a certain airline and they told you that they have a 96% failure rate, in other words 96% of all their planes crashed, would you fly with them? Of course not. But most people are ignorant of that statistic when they start a business. If you made sure about the airline shouldn’t you make sure about your business?

Let’s look at the findings of another study by SCORE and US BANK. They found that “in 70% of small business failures a key factor was the owner not recognizing or ignoring weaknesses and then not seeking help”.

This means that in about 20% of cases if I combine the two studies, the owner did recognize a lack of his or her skills as the problem and tried to save the business by bringing in an expert with the skill. But even if you bring in the experts you’ll have more than a 90% chance that they’ll not succeed in turning the business around.

The expert doesn’t care because whether they succeed or not, you still have to pay them for their expertise regardless of the outcome. They’re not emotionally invested in your business.

Now this correlates more or less with my own study of more than 4200 entrepreneurs and investors, where I found that 100% of all business failure or the inability to become successful, can directly or indirectly be related to the ignorance of the business owner or investor. We think we know business just because we are in business. Do you see why the most important question you could ask yourself is...

Why do businesses fail? And what can you do to make sure that this does not happen to you?

Let’s do a quick survey.

What do you really know about business?• Where did your beliefs about business come from? • What has your life experience taught you about what business is all about?• What does owning a business, running a business and operating a business mean to

you?


If you answer only these questions the odds are that you’ll discover you have some false beliefs about business. As long as you hold on to those false beliefs, you are going to have a difficult time growing your business into a successful business and generate the income you desire.

What do most opportunity seekers believe you must do to succeed?

Another interesting outcome of a study that I did was that most entrepreneurs believe all you need to succeed in business was common sense and determination.

BUT THEY’RE WRONG!

And the price they pay for that one limiting belief is the loss of their business. It takes UNCOMMON sense to succeed in business and what you have learned in school, college and university isn’t going to help you at all. But it doesn't need to be that way, I know that I can help you, if you’re willing to learn the skills of a Wealth Creator.

You’ll have to operate and act like a Wealth Creator and you’ll need to address the reasons that caused 90% of all entrepreneurial businesses to fail. You need to gain the right knowledge and skill sets to turn any business into a successful business. What can we learn from those two studies?

Fact #1: Entrepreneurs fail, not because they aren’t doing anything, they fail because they are doing the wrong things.

All struggling entrepreneurs follow the opportunity seeking model instead of the Wealth Creators model. The main thing that delivers the difference in results is that successful entrepreneurs are following a different strategy to their unsuccessful counterparts. And this is crucial, the difference between success and failure lies in the strategy that they’re following.

Fact #2: Studies didn’t list a lack of tactics as a cause of failure.

Remember when I showed you the different tactics the gurus are trying to sell in order to make money on the internet, now you know why they’re not working. It has nothing to do with your success as a business owner.

The only reason the internet gurus are selling their tactics is to line their own pockets with your hard earned money. This is the same reason financial planners sell you investments


that they’re not investing in themselves. And it’s the same reason why MBA’s tell you how to run your business but they don’t have successful businesses of their own. (Or if they have a successful business it’s one where they sell how they can help you.)

As an entrepreneur your business depends on you and you alone. Let’s face it, most experts don’t care about you or your business, they only care about themselves and the amount of money they can make out of you.

Fact #3: The overwhelming majority of entrepreneurs get the exact opposite of what they were hoping for when they started their business.

If you’re struggling to make your business work and you haven’t given up yet, it indicates that you have what it takes, that you will succeed when you shift your strategy and your approach. That’s all you need to do.

Change your outcome by changing your approach from being an opportunity seeker to becoming a Wealth Creator. To achieve your business dreams you must eliminate false beliefs and increase your business skills.

Your entire destiny hinges on the success or failure of your business.

How your business does is going to be the biggest indicator to determine whether you are going to be rich or poor. Whether you’ll be financially free or continuously struggling. Whose fault is it if you are struggling as an entrepreneur? If you are struggling as an entrepreneur you may be thinking it’s your own fault.

IT IS NOT!

You’ve just been thinking about growing your business in the wrong way. But I am here to help you to change that. I want to help you to build the conviction that you are better than the results you were getting. Before we’re through with this crash course you’ll know exactly what your next step should be and what keeps most entrepreneurs from achieving the results that they deserve.

In the next few reports of this series I am going to share some of the strategies that I follow as a Wealth Creator with you and how those strategies will help you to double your income.


Some of the strategies that I’m going to share with you have literally tripled my income in less than a month and you’ll be able to do the same if you’re prepared to give it a go. I’ll do everything in my power to help you.

The question is will you do whatever it takes to make your business a success?

If you’re reading this I am sure you will. Let’s do a quick recap of what we’ve covered in this report so far. I am going to ask you a couple of questions just to make sure you understand the lesson. So let’s see if you can answer the question before I give you the answer, this way you will get even more value from this crash course.

Question 1: If you are frantically searching for what will work, struggling with information overload and getting disappointing results, what is it a sure sign of?

Question 2: In business, before you learn more tactics what should you know first?

Question 3: If you continue to learn more and more tactics while you feel overwhelmed and frustrated with your progress it is a sure sign of what?

Question 4: According to Dunn and Bradstreet what causes 90% of small business failures?

Question 5: According to SCORE and US Bank, what is the key factor in small business failures?

Question 6: What is the biggest risk for any entrepreneur?

Take a piece of paper and write down your answers before checking out the correct answers on the last page of this .pfd file.

How can we help others?

If you think this crash course can help a friend or a family member or someone that you know who wants to start a new business, or perhaps they want to take their existing business to the next level, please share this with them.


But before I go let me add a bit more value.

Do you want to ask me a question?

What question would you like me to answer for you regarding starting or building a business? You can send your question to http://blog.hannesdreyer.com/ask-hannes/

As an entrepreneur what frustrates you most about your business at the moment?

You can submit your answer under the comment section or you can send your answer to http://blog.hannesdreyer.com/ask-hannes/

In the next lesson I will reveal some of the experts and gurus dirty secrets and how they will keep you poor no matter how hard you try to succeed. Plus you will learn about the first Wealth Creators Entrepreneur Skill Set and how it can help you to double your income by working less.

You can download the complete crash course at:

http://products.hannesdreyer.com/double-your-income/

If you find this information valuable or if you think that it can help another entrepreneur, business owner or friend then please share this link with them.

Don’t forget to answer my question or to share your comments with me.

Thank you for your time and I’ll see you in the next part of the “How to Double Your Income by Working Less” series.

To creating, preserving and enjoying your wealth.Dr. Hannes Dreyer


http://blog.hannesdreyer.com/ask-hannes/






Check your answers to see how you did.

Question 1: If you are frantically searching for what will work, struggling with information

overload and getting disappointing results, what is it a sure sign of?

A: You are following the wrong strategy.

Question 2: In business, before you learn more tactics what should you know first?

A: The right strategy that will guarantee your business success.

Question 3: If you continue to learn more and more tactics while you feel overwhelmed

frustrated with your progress it is a sure sign of what?

A: Opportunity Seeking.

Question 4: According to Dunn and Bradstreet what causes 90% of small business failures?

A: Of all the businesses that fail 90% do so because a lack of skills and knowledge on the part of the owner.

Question 5: According to SCORE and US Bank, what is the key factor in small business

failures?

A: Entrepreneurs not recognizing or ignoring weaknesses and then not seeking help.

Question 6: What is the biggest risk of any entrepreneur?

A: Ignorance.


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