Dirk Brown: Pandoodle, Patents, and the Palmetto State
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Transcript of Dirk Brown: Pandoodle, Patents, and the Palmetto State
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Pandoodle, Patents, and the Palmetto State
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Overlays
Pre-rolls Brand Placement
CPM $3-15 $15-30 $50-100
Viewers Watch Click Away Watch
Advertisers Low Touch Low Touch High Touch
0:00 0:15
Pre-Roll Ad
Overlay Ad
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Working Capital
Fixed Assets
Intangible Assets
Intangible Assets represent 65% - 82% of the S&P 500 (depending who you talk to)
Enterprise Value
Intangible Assets
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0%10%20%30%40%50%60%70%80%90%
100%
1975 1985 1995 2005 2010
Tangible AssetsIntangible Assets
Source: Ned Davis Research (consistent with Brooking Institute, Baruch Lev analysis)
Components of S&P 500 Market Value
Legally protecting this needs to be a key part of your business strategy
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Patents
Trademarks & Trade Dress
Copyrights
Trade Secrets
Industrial Designs
Mask Works
Geographical Indications
Know How
URL
TM C
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Source: IPWatchdog (April 24, 2011)
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U.S. Trade in Intangible Assets
Source: Bureau of Economic Analysis, International Economic Accounts, US International Services
$Billions (US 9/2009)
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Increasing Rate of Patent Filing Worldwide
Source:WIPO
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More International Filings
Source:WIPO
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Patent Filing – Worldwide Distribution in 2000
Source:USPTO
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Patent Filing – Worldwide Distribution in 2010
Source:USPTO
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Growth of Patent Filings (2009 – 2010)
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1787 1985 - 1990
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Business Strategy
IP Strategy
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• IPO
• Acquisition
• No exit
Winners
Losers
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• 67% of Winners have IP
• 57% of Acquired Companies have IP
• 81% of Public Companies have IP
Winners are at least 2x more likely to hold IP than losers
Source: IPVision
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Intellectual Property Strategy & Management
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Source: Kaufmann Index of Entrepreneurial Activity 1996 - 2009
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Bill Coughlin, President Ford Global Technologies
Steve Landefeld, Director Bureau of Economic Analysis U.S. Department of Commerce
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Pandoodle, Patents, and the Palmetto State