Directions of Marketing Research-Vitbs Project Report by MBA students Vinitha

5/24/2018 Directions of Marketing Research-Vitbs Project Report by MBA students Vinitha

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DIRECTIONS OF MARKETING RESEARCH:

A CONTENT ANALYSIS

[Research project, in partial fulfillment of the requirement of MBA degree of

VITBS, VIT UniversityVellore (TN), India]

Submitted by: V. Venkatashan (05MBA 112)

N.C. Vinothkumar (05MBA118)

S.D. Senthil kumar (05MBA092)

Vinitha. V.S. (05MBA 115)

[Project Supervisor & Course Instructor: Prof. RN Subudhi]

Group No.: II (Section B, MBA 2005-07)

.

Contents:

Sr. no Contents Page no.

1 Introduction 02

2 Classification of industry 03

3 Contents analysis of 200 articles 08

4 chartsDirections of Marketing Research 28

b) Source of Data

5 Conclusion 28

6 Reference 29

7 Appendix 30

.Note: This is a student project report prepared and submitted by group of MBA students,mentioned above, as a part of their class-room assignment and is for academic purposeonly.


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INTRODUCTION TO MARKETING RESEARCH:

Marketing research is a critical part of marketing intelligence system. It helps to

improve management decision making by providing relevant, accurate and timely

information. Every decision poses unique needs for information, and relevant strategies

can be developed based on the information gathered through marketing research. The

first step of the marketing research contains defining the problem. The problem here is;

DIRECTIONS OF MARKETING RESEARCH: A CONTENT ANALYSIS. This is

basic research approach. For the research purpose, we are taking a sample size of 200

marketing research articles. The sources of information are secondary data to analyze the

direction of the marketing research .For this purpose we read around 200 articlesabstract to find out the conclusion of the problem.

According to American Marketing Association, Marketing research is The

systematic gathering, recording and analyzing of data about problems relating to the

marketing of goods and services .

All of research can be categorized into basic and applied. Basic research is that

intended to expand the body of knowledge in a field or to provide knowledge for the use

of others. Applied research is carried on for the solving of a particular or for guiding a

specific decision, and usually its results are private.

The preliminary stages of the marketing research contain the following steps;

1. Determine or define the problem or opportunity that is faced what theproblem is?

2. Specify what information is neededWhat data are needed?3. Identify the sources of informationHow to obtain those data?4. Decide on techniques for acquiring the information From whom to obtain the

data?

5. Gather and process the information


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6. Analyze and interpret the meaning7. Present the finding to the decision maker.

Types of research:-

All research approaches can be classified into one of three general categories of research

such as;1. Exploratory2. Descriptive3. Causal

These categories differ significantly in terms of research purpose, research questions, the

precision of the hypotheses that are formed, and the data methods that are used. Types of

marketing research in details;

1) Exploratory:

Exploratory research is used when one is seeking insights into the general nature of a

problem, the possible decision alternatives and relevant variables that need to be

considered. This method is highly flexible, unstructured and qualitative, for the

researcher begins without firm without preconceptions as to what will be found.

2) Descriptive:

It embraces a large proportion of marketing research. The purpose is to provide an

accurate snapshot of some aspect of the marketing research. In descriptive research,

hypotheses often will exist, but they may be tentative and speculative. In general, the

relationship studied will not be causal in nature.

3) Causal:

When it is necessary to show that one variable causes or determines the values of other

variables, a casual research approach must be used.

Data collection method:-

The data can collect from two sources such as secondary source and primary source.

Objective of the study:

To study the directions of marketing research


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Classification of industry:

Broadly we have classified 10 industries. They are;

1) Service industry2) Retailing industry3) Agriculture industry4) Telecom industry5) Food & Beverage industry6) FMCG7) Rubber industry8) Printing industry9)

Pharmaceutical industry

10) Other industry

The content analysis of the 200 articles is given below:

TOPIC PRODUCT INDUSTRY CONTENT Publishers

Bold about theburger

Burger Food &Beveragesindustry

Study on the marketing strategyof burger king Corp.

MarketingMagazine

Image polisher Serviceindustry

Clients role in the world andtheir personal style and image

Crains ChicagoBusiness

Insider Phones Telecomindustry

Effect of sales of phones onholidays

ComputingCanada

Analyze this:Comprehensivemarket researchpays off

Serviceindustry(hotel)

determine the hotel's businessmix and the advantages anddisadvantages of specificlocations relevant to demandgenerators

Hotel & MotelManagement

The players Serviceindustry

(consultancy)

Find out the top 100 influentialpeople in the canadian market.

MarketingMagazine

In good company Serviceindustry

Find out 500 growingcompanies in US

. Inc., Nov2005Special Issue

resources Serviceindustry( advt)

Ads spending trend in internetand other media

B to B

Late news Advertisement

Retail industry Effect of support given by theprotestant church for thedocumentary of Wallmart the

Advertising Age
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highest cost of low price

Travel weekly poll Serviceindustry(insurance)

To assess the difficulty level ofinsurance examination

Travel Weekly: TheChoice of TravelProfessionals

Puerto Rico a TopProvider of CallCenters.

Serviceindustry(callcentre)

Study the growth of carribeancall centre agents from 2002-2004

Caribbean Business

Apollo Tries toLand Media

Serviceindustry

Study the employ mediacompanies for the promotion ofthe Project Apollo research toolin the U.S

Brandweek

Blog,Blog,Blog.. Telecom(internet)

Effect of security in the internet InformationWeek

MarketingPerformance ofU.S. Farmers: ADiscussion.

Soybean Agricultureindustry

the studies concerning themarketing performance ofUnited States farmers

American Journalof AgriculturalEconomics

Modeling

innovation,manufacturing,diffusion andadoption/rejectionprocesses

Services Study the factors influencing

the new product developmentsuccess or failure

Journal of Business

& IndustrialMarketing

Hearing voices Services Study the involvement ofcustomers in new productdevelopment

Appliance Design

Ask them yourself Serviceindustry

Survey on customer response ofkonstantin genruckes service.

FSB: Fortune SmallBusiness

Any ideas? services Study on advice for managers

on motivating their employeesto develop new ideas andenhance their creativity

Folio: The

Magazine forMagazineManagement

The international e-marketingframework (IEMF):Identifying thebuilding blocks forfuture global e-marketing research

Serviceindustry

Study on international e-marketing

InternationalMarketingReview

An analysis of the

factors affecting theadoption ofelectroniccommerce bySMEs: Evidencefrom an emergingmarket

Service

industry

Study on internet-based

electronic commerce (EC)adoption profile of small andmedium-sized enterprises(SMEs) in Turkey as well as thefactors affecting theirwillingness to adopt EC usage

International

Marketing Review

Imc Research mustfocus more on

Serviceindustry

Study on the use of IMC(integrated marketing

Journal ofAdvertising
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outcomes communication)

The Relationshipbetween Integratedmarketing,communicationmarket orientation,and brand

orientation

Services Study on the links betweenIMC, MO(market orientation),and BO(brand orientation)


Performanceauditing ofintegratedmarketingcommunication(IMC) actions andoutcomes

Services examine the relationshipbetween the IMC process andbrand outcomes


Marketing sinks Service Study on the appointment ofmarketing directors or anequivalent operating board in

business enterprises in GreatBritain.

IRS EmploymentReview

Operator to focuson training

Serviceindustry

Study on the customers attitudetowards holiday tour.


Yahoo to TrackImpact of InternetAds

Serviceindustry

Study on advertisingeffectiveness to advertisers.

Wall Street Journal- Eastern Edition

Letters Serviceindustry

Study on creativity in radioadvertising

MarketingWeek(UK),

Constant contact

yields sweet smellof success

Axe line of

products( Unilever)

FMCG

industry

Study on the marketing success

of this product

MarketingNews

On average, marketresearch is flawed

Xmas gift FMCGindustry

Study on brand awarenessduring the Christmas season

Marketing(UK),

Ethics andinternationalmarketing Researchbackground andchallenges

Others Study on how ethics ininternational marketinghaveevolved and progressed towardsthe current "ethics era" andpresents discussion surroundingthe role and value of an ethicalapproach towards marketing in

a global marketplace.


Has the medium(roast) become themessage?: Theethics of marketingfair trade in themainstream.

Serviceindustry

Study on marketing fair trade. InternationalMarketingReview

International greenmarketing: A

Services On the international marketingstrategies of eco-firms.

http://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asp


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comparative studyof British andRomanian firms

The survey says Serviceindustry

Study on the growth of onlinepolls in the U.S

Inc., Oct 2005

Digital print,Internet drive

decline in lithoplates

Lithographicprinting plates

Printing media Study on Life Cycle of Analogand Digital Lithographic

Printing Plate

American Printer

Nivea VisageYoung

Nivea Visage FMCG Study on the challenges facedfor the marketing of product.

Event

go fish Sea foods Food &Beveragesindustry

To study the popularity of seafoods in hotel

Restaurants &Institutions

The Challenge ofFinding a Target:Opening NewMarkets

Services On how to successfully expandto new markets

Business Times

China, Vietnamsign agreement

Rubber Rubberindustry

Study on the agreement signedto establish rubber market inchina

Rubber World

The Search-Marketing Game

Serviceindustry(searchengines)

how companies use search toattract leads

Mortgage Banking

Discourse,Diversity, andDistinction:Macromarketing at30 Years

Services Study on the abstracts ofvarious papers related tomarketingpresented at 30thannual Macro-marketingConference held in Florida,

during May 28-31, 2005

Journal ofMacromarketing

From the editor Services Study on consumer behaviour Marketing Research

Marketing mix Chocolates Food andbeverages

Study on the recent changes inthe business marketing ofchocolates

Marketing Research

Segmentation ValueChain

Agriculture Study on the ways to ensure thesuccess of market segmentation.

Marketing Research

Watch and Learn Pharmaceuticalindustry

Study on various issues relatedto leverage ethnography thatimprove strategic decisionmaking

Marketing Research

Online Competition Serviceindustry

On the significance of methodsused to judge the onlineperformance of companies

Marketing Research

Learning from PopCulture.

Cell phones Telecomindustry

Study the psychographic anddemographic profiles ofcustomers

Marketing Research

Blame game Retail Study on the blame game of badbusiness decisions.

Marketing Research

Better service Printing Study on advantage of doing American Printer
http://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asp


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through research industry survey and marketing researchto printing and geographicalarts companies in the US

A Visual Overdose?VisualCommunications inPublic Relations

Serviceindustry

The effect of visualcommunications in americans

Public RelationsQuarterly

Charles Schwab Serviceindustry

To check the effectiveness ofunique selling proportions

Sales & MarketingManagement

Target Practice Serviceindustry

Study on the growth of armedforce in US

Advertising Age

Rockin' and rollingin it: marketing-mixmasters

Services On the increasing demand formarketing mix analytics in theU.S.

Advertising Age

CEO to applylessons learned atcompetitors P&G,Church & Dwight

Services Study on core businesses,consumer-centric innovation,customer (retailer)collaboration, cost

consciousness, more effectivecommercialization of conceptsand capability, as in training

Advertising Age

Collective Opinion Serviceindustry

Study on online marketingresearch

Forbes

Unileverapproachesagencies over 10mPot Noodlecampaign

Noodles(Unilever)

Food &Beverages

Study on on the plan ofUnilever UK Foods Co. toreview its advertising accountfor snack brand Pot Noodle aspart of the 10 millionreinvention of the brand in

Great Britain

MarketingWeek(UK)

The hard-to-reachplaces

Services Study on the tips on how towin respondents in marketingresearch.

MarketingWeek(UK)

Infozone Strategyclinic

Serviceindustry

Study on how to utilize arestaurant site with exterioraccess adjacent to a hotel.

Caterer &Hotelkeeper

Designed by afemale winecologist

Wine Food &Beverages

The emergence of niche marketin the wine industry-to female

Maclean's

Road less chavelled Holiday resort Serviceindustry

Evolution of new holidaymaker.


Market researchvendors

Vendors Serviceindustry

List of vendors in US market B to B

Think big picture Serviceindustry

Study on the dealers in thebranding strategy.

MarketingNews

ResearchConsortium to

Services Research consortium to launch MarketingNews
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launch

Visa, FedEx ponyup for future fund

Communication channels

Telecomindustry

To find out how to navigate themedia.

Advertising Age

Real Women HaveLingerie

Serviceindustry

Brand promotion of Lingerie Brandweek

Lyle Schwartz Serviceindustry

Analysis of channel mix Brandweek

Shoot the FocusGroup

Serviceindustry

Focus of advertisers to onlinegroup of consumers

Business week

Game Theory Pepsi Service Generating the sales by puttingmultiple vending machines

Forbes

Post-HurricaneKatrina predictionsaddressed atHSMAI's ROIconference

ROI Serviceindustry

Study on change in sales byadvertisement.

Hotel & MotelManagement

O'Brien hired byUniversal McCann

Recruitment Services The role of new director in theresearch field.

Campaign (UK),

RAC set to grow itsbrand

Recruitment Services Recruitment of talentedencryptic individuals

Marketing(UK),

Thinkbox studiesTV engagement

Serviceindustry

Analysis of how brain reacts toTV advertisements.

Marketing(UK),

Editorial: TheMarketingCampaign: TheBritish GeneralElection of 2005

Serviceindustry

Effect of marketing in politics Journal ofMarketingManagement

Labour, Political

Marketing and the2005 Election: ACampaign of TwoHalves

Service

industry

Effect of marketing in politics Journal of

MarketingManagement

Appropriatestatisticalmethodology fortesting the effiencyof betting marketsinvolving spreadand totals

Serviceindustry

Accuracy of marketing research Journal ofEconomics &Finance

The state ofresearch on marketsfir sports bettingand suggestedfuture direction

Serviceindustry

Knowledge of price formationby sports betting.

Journal ofEconomics &Finance

The Art ofUnderwriting

Serviceindustry(insurance)

Attaining of profit incommercial insurance.

Best's Review

We can do better Service Focusing of marketing research International
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arketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asp


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10

industry in the field of service industry. Journal of MarketResearch

'Hidden'opportunities andbenefits in usingweb-basedbusiness-to-

business surveys

Serviceindustry

B2B web based surveyevaluates hidden opportunities.

InternationalJournal of MarketResearch

Identifying theinfluence of productdesign and usagesituation onconsumer choice

Serviceindustry

Analysis of consumerperception of products toanticipated usage context.

InternationalJournal of Market

Research

Statistics in marketresearch

Book review Printing Book review of statistics inmarketing research.


Dads Are GettingDomesticated

Serviceindustry

Survey of fathers involvementin household.

RetailMerchandiser

Remembrance ofThings Past andPersonal.

Product mix Retail industry Employment of competitivestrategy by personalized giftretailer.

RetailMerchandiser

Influence of CSRon Loyalty andValuation ofServices

Serviceindustry

Adoption of a multidimensional perspective ofsocial responsibility.

Journal of BusinessEthics

Out Of Thebox Serviceindustry

Renovation of Hilton SidneyHotel

Hotels,

Asking Questions Serviceindustry

Collaboration and technology inmarketing research

NZMarketingMagazine

Researchconferenceemphasizes action

Conference Printing Highlights of Americanmarketing association.

MarketingNews

ABC's 'FoodDoctor' wins ParlinResearch award

Conference Food andbeverage

Highlights of Americanmarketing association.

MarketingNews

Editorial Board Printing Members joined in editorialreview board.

Journal ofMarketing

Research(JMR),

Sports on the menu Serviceindustry

Establishment of sportssponsorship in a restaurant

MarketingMagazine

Marketers: JUDYHU

Serviceindustry

Promotion of GE advertisement B to B

Brands: MERRILLLYNCH

Serviceindustry

The company experiment onlineand internal marketing.

B to B

'Alpha buyers'called key toreaching others

Serviceindustry

Analysis of alpha vehicle buyerpurchase decision

Automotive News

Courting a loyalcustomer base

Customerloyalty

Retail industry Comprehensive view ofcustomer loyalty in the retailing

DSN RetailingToday
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Purdue seeks helpof agribusinesses

Agri business Agricultureindustry

Participation of farmers ininternational marketing researchprogram.

IndianapolisBusiness Journal

A word to theworldly-wise

Serviceindustry

Role of marketing research ininternational marketing

MarketingWeek(UK),

Marketing crystalball

Serviceindustry

Marketing focuses on newproduct development.

BRW

Inter American'sFeliciano Stays OneStep Ahead of HerMarket.

Serviceindustry

Challenges in youth market. Caribbean Business

Market studiespolyethylene

Plastic Usage of polyethylene Plastics News

Directory ofServices

VARbusiness

Service How useful to end users VARBusiness,

Selling your soulfor a Stella Artois

Artois brand Service To study the popularity of brand Campaign (UK)

Market Research Tablets,services

pharmaceutical Introducing new products andattracting patients

PharmaceuticalExecutive

Competitive marketanalysis of easternredcedar.

Trashor nuisance

Agriculture Developing a basicunderstanding of market foreastern red cedar product

Forest ProductsJournal

DIRECTORY. Medicalservices and

marketing

Pharmaceutical Brand awareness, medical artwork market research

Medical Marketing& Media

Health Hazard? Health care Services Ethical aspects of marketinghealth care

MarketingHealthServices

Easy Writer Services Advantages of the Delphitechnique in writing a missionstatement.

MarketingHealthServices

Herd Behavior ina LaboratoryFinancial Market

Services Herd behaviors in laboratoryfinance market

AmericanEconomic Review

Implications ofCommodity Price

Behavior forMarketingStrategies

Services Relation between price andmarketing strategies

American Journalof Agricultural

Economics

If you market to themind, you're aimingtoo high

Services Emotional considerations ofcustomer purchasing power

Des MoinesBusiness Record

Nostalgia and thesimple life.

Tablets Pharmaceutical Budget for media, marketingstrategy

Medical Marketing& Media

Beware of common Contract Others Focus on significant roles of Contract
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Governmentcontracting Pitfalls

far concerning the governmentcontracting management

Management

Pairing Up Tablets Pharmaceutical Organizational strategies PharmaceuticalExecutive

The Influence ofCulture on ServicesMarketing

Research:Guidelines forInternationalMarketers

Service National and internationalculture

ServicesMarketingQuarterly

Make a criticaldifference in thesuccess of yourcampaign

Agri products Agriculture Testing effectiveness andefficiency

Agri Marketing

Global RFIDMarket to Top $7Billion by 2008

RFID Telecom Market for RFID Adhesives &Sealants Industry

Internet communityforums: anuntapped resourcefor consumermarketers

Services To get emerging area of internetpractices that has implicationsfor consumer marketers

Journal ofConsumerMarketing

The evolution ofcustomer loyaltystrategy

Services Methods to develop loyaltyamong customers

Journal ofConsumerMarketing

The Hazards ofHounding.

Services consumer behaviors and loyalty Harvard BusinessReview

How to read your

customer's mind

Services Limitation how to present

questionnaires

Business First of

BuffaloExtensions are nowdefault setting

Services View on brand management Marketing(UK),

HELPLINE Bags Services Suggestion to use text proservices from ASI

Marketing(UK),

Why onlyPublicis seems towant Aegis

Services Lack of interest ofadvertisement holdingcompanies in bidding for aegis

Advertising Age

Super spenders Services To know about value addedcrowd

MarketingMagazine

Research

advocates

Services To know effect of merger Marketing

MagazineMugging andSugging

Services Threat of deceptivetelemarketing practices byunscrupulous direct sellers

MarketingMagazine

Help wanted:Learning junkies

Services Function of departments in theindustry

MarketingMagazine

China: A BeautyDestination.

Cosmetics FMCG Growth of market for beautyproducts

Women's WearDaily

MarKetQuest Services How to create image Business Journal
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arketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asp


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creates brandimages

(Central NewYork),

Market researchcan be surprising

Services Neuroanatomical basis ofunderstanding sarcasm itsrelationship to social cogitation

Business Journal(Central NewYork),

Nestl to introduceAero hot

chocolate.

Chocolate Food andbeverage

Business strategies Marketing(UK),

Andrex Moistened Food andbeverage

To develop product Marketing(UK),

EthnographerStudies Top Dogs

Services Studying c-level executivesand institutional investors

Adweek

Evolve approach toserve complexmarket

Services Shortcoming of marketingresearchers

MarketingNews

Take steps to avoidmisused researchpitfall.

Services Need for establishing actionstandards

MarketingNews

Biz problems canget solved withresearch

Services Limitations of marketersresearchers

MarketingNews

Take on a newrole

Services Relationship between marketersand market researchers

MarketingNews

Take steps toprevent problematicfieldwork

Service Advice on market researchworking in foreign countries forfirst time

MarketingNews

Size of client firmdetermines researchneeds

Service Role of market research indecline of market

MarketingNews

Conferencecalendar

Service Work done by the marketingresearch conference

MarketingNews

Tech marketingbudgets rise,outpace spending

Service Marketing budgets B to B

Poll results Services Relationship in topmanagement

B to B

AGENDA. Service Information of severalupcoming business events

B to B

Stoli hits the bars totarget vodka

drinkers.

Vodka Food &Beverage

Flavors preference Advertising Age

Labelmanufacturers arein for good times

Services Research on labelmanufacturing

Plastics News

Townsendexamines filmextrusion in China

Film Printing Growth of the industry Plastics News,

K-C Tries SeeingPersonalcare

FMCG Focus on consumer visionsystems

Brandweek
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arketing%20research/vini-MR/citation.asp


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Things FromConsumer's POV

Maybe noteverybody shouldbuy a new car.

Vehicle Others Customers choice Automotive News

Cellular phones will

energize the marketfor batteries

Battery Telecommunic

ation

Growth of demand on batteries Machine Design

We'll need $2.6billion worth of fuelcells in 2009

Fuelcell product

Service Increase in demand for fuel-cellproducts and services

Machine Design

Understanding WhyPeople Buy.

Services How to focus its marketresearch on providing customerinsights

Business WeekOnline,

Conferencecalendar

Service Schedule of events MarketingNews

Field marketing

leagues

Retail Field marketing issues Marketing(UK),

Too many cooks? Retail Promises-delivery Marketing(UK),

Poll results Service To find % of marketingmaterials produced in-house

B to B

Focus groupsshould be abolished

Chair Service Growth of industry Advertising age

Trading down Services Buying behavior of consumer Global CosmeticIndustry

Cool hunting goescorporate

Services Trends and changes in businesspractices

Advertising age

Brand NameAnatomy

Food

products

Food and

beverages

Concept about the practice of

the retailing and retailer andbranding

Marketing

Research

Branding's NewHorizon

Services Understanding about brandingand rethinking of branding

MarketingResearch

FUD Busters

Wi-fitechnologyproducts

Telecommunication

Uses of the WI-FI network NetworkComputing

USDA AwardsCash for ChileResearch

Green Chile Agricultural Production of chili New MexicoBusiness Journal

Letters to the

editor

Services Difference between online and

traditional marketing

Advertising Age

Don't Forget theMarket Research

Services First step planning about thestrategies

njbiz

College Kids ToSpend $3.6 BillionOn Dorm/Apt.Furnishings

Retail Business views and target ofretailers

Home TextilesToday

Will ConsumersPay for Safety?

Banking Telecomm Payment on security device American Banker
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Whats in fashionthis fall? scarcity

Clothing Retail Trend in clothing stores Fortune

Seven steps togoing global withyour business

Services Outlines seven steps on howbusinesses can go global.

Las Vegas BusinessPress

The Determinantsof Entry are not

Independent ofStart-up Size: SomeEvidence fromSpanishManufacturing

Service Entering in to market Review ofIndustrial

Organization

Editorial Editorial Printing Introduction to September 2005issue of the international journalof market


Viewpoint:Maintainingresearch standards

Services Impact of technology onmarket research


The developmentof a segmentationof the baby milkmarket

Services SMA formula and uses InternationalJournal of MarketResearch

Cluster sampling:a false economy?

Services Clustering of samples for easyanalysis


An empiricalcomparison ofmethods to measurewillingness to pay

by examining thehypothetical bias

Services To measure willingness to pay InternationalJournal of MarketResearch

Why word ofmouth works

Services Changing behaviors ofconsumer

AgriMarketing

Measure YourMarketing In FiveSteps

Service Thinking of marketing mix BankMarketing

The ExtraordinaryPotential ofAdvanced ScientificTesting

Printing Accuracy of magazinecirculation

The Magazine forMagazineManagement

Denying the Urgeto Splurge

DVD Service Accessing consumer behaviors Harvard BusinessReview

Economic stabilityleads to rise inagency pitches

Services Rising of advertising industry,long term stability of economy

Campaign (UK),

Do ads reinforceracial stereotypes

Services Ethnicity in advertising,targeting the segments

Campaign (UK),

Atkin Joins Outsellas Vice President

Service Trends, issues, affecting thefinancial information industry

Wall Street &Technology
http://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asp


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from both the buyer perspectiveand seller perspective

Determinants ofCustomer Benefitsin Business-to-Business Markets:A Cross-Cultural

Comparison

Services Difference between core andadd-on benefits, productsservice qualityflexibility,trust,joint action,supplier commitments

Journal ofInternationalMarketing

Why Country ofOrigin Effects Varyin Consumers'Quality Evaluation:A TheoreticalExplanation andImplications forCountry of OriginManagement

Services Quality assessment speed,perceived quality,detend thehypotheses that the country oforigin effects change bydiagnostically of the country oforigin and the accessibility-diagnostically of attachingcauses

Journal of GlobalMarketing

Market

Orientation,MarketingInnovation asPerformanceDrivers: Extendingthe Paradigm

Services A substantial connection

between market orientation andthe firm performance withpartial support for marketinginnovation

Journal of Global

Marketing

Towards anintegratedmarketing strategyfor developingmarkets

Services Standardizing of globalcompanies, adoption, degree towhich they adapt marketingstrategies, environmentalfactors, infrastructure, level of

education, legal systems

Journal ofMarketingTheory& Practice

Fair trademarketing: Analternative systemfor globalisationand development

Services Fair trade movement as asystem for globalization andeconomic developmentdifferent from that they carryout by conventional marketing

Journal ofMarketingTheory& Practice

Rebrands needevery ego onboard.

Manyproducts

FMCG Branding of products Marketing(UK),

Integration of

customerrelationshipmanagement: statusquo andimplications forresearch andpractice

Services Research gaps for researchers

alike and suggest areas thatneed further consideration infuture

Journal of Strategic

Marketing

How Markets HelpMarketers

Computer Telecomm Studios and marketers to useHSX as a platform

Harvard BusinessReview
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5/24/2018 Directions of Marketing Research-Vitbs Project R

Directions of Marketing Research-Vitbs Project Report by MBA students Vinitha

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