Directing

• Directing may be defined as the process of instructing, guiding and inspiring human factors In the organization to achieve organization objectives.

• Directing includes the following elements– Leasership– Motivation– Communication

Nature of Directing

• It is performed at all levels of management.• It is continuous process• It has dual objectives. Getting work & give

opportunities• It basically initiates at the top level of the org

Leadership

Leadership is an integral part of management and plays a vital role in managerial operation

Leader is one who makes his subordinates to do willingly what he wants.

Leadership is the art of process of influencing people so that they will strive willingly towards the achievement of group goals.

Leadership is the process of influencing and supporting others to do work enthusiastially towards achieving objectives

Nature of leadership

• Leadership is a relationship b/w 2 or more people in which influence and power evenly distributed

• A leader must have followers• Leadership is essentially a continuous process• Leader should motivate his follower• Leader influences his followers not by force

Importance of leadership

• Motivating employees• Leader develops team work• Better utilization of manpower• Creating confidence to followers• Directing group activities• Building Morale• Maintaining discipline

Leadership qualities• Honesty• Confidence• Patience (Be cool)• Focus (concentration)• Dedication• Consistency (separate way)• Motivate others• Effective communication• Multiplicity of roles• Individuality• Personal Dignity

Communication

• Communication is the process of passing of information from one person to another person. It should be clear and understood by the person who receives information.

• Communication is the process of initiating, transmitting and receiving information.

Process of communication

• 1.Sender• 2.communication channels• 3.Symbols• 4.Receiver• 5.Feedback in communication

Communication Flow

• Downward communication• Upward communication• Horizontal communication

Communication network

• 1.Simple chain• 2.Wheel• 3.Circular• 4.Free flow• 5.Inverted V