Directi, the Yesteryears
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Intelligent People. Uncommon Ideas.
Directi, the Yesteryears
by, Bhavin Turakhia
CEO, Directi
(http://directi.com)
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1989 – 1994
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1989 - 1994
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“Read … a LOT!!”
Pointer 1
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1994 - 1996
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“Read a LOT of biographies”
Pointer 2
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“Build your Business / Career in something you would gladly do for FREE!!”
Pointer 3
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“If you are gonna spend time thinking, you might as well Think BIG!!”
Pointer 4
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1994 - 1996
The Internet Revolution
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1996
• Faced considerable resistance from Parents concerning career choice, especially post 12th results
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“If you can or you think you can’t, you are Right”
Pointer 5
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“Don’t keep thinking … Just Do it!!”
Pointer 6
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“Have conviction in yourself”
Pointer 7
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1996 - 1997
1. Started Bits and PCs - Failed
2. Started The Web Spinners - Failed
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“What you learn on your own is as/more important than what you learn at school”
Pointer 8
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1996-1997
• The Birth of Directi• Registered the domain name• Wrote a humongous piece of software
that noone wanted !!!
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“Being ahead of your time is not always an advantage”
Pointer 9
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“Success is a bad Teacher”
“Failures are Stepping stones to Success”
Pointer 10
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“If at first you don’t succeed, try and try again”
Pointer 11
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• Fundamental Tenets of Directi’s vision Products and not Outsourced Services Volume based products Internet related products Global focus
1997
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“Establish a base set of guiding principles”
Pointer 12
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1998
• Borrowed 25k from Dad• Bought my first server at Alabanza• Got 40 clients in the first month• Repaid loan and continued growing
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“Become cash flow positive as soon as possible”
Pointer 13
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1999
• First employee – Kunal Sheth• Played Peon to President• Automated tons of initial processes –
mainly collection• Introduced bulk packages for the first
time• First yr turnover – 4 lacs
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“Credit and Collections can kill you”
Pointer 14
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“Do unto others what you would have them do to you”
Pointer 15
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1999
• Divided time between marketing and development
• Grew team
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“Spend time on the field actually selling your products”
Pointer 16
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2000
• Continued to grow team and clientele• Promoted ourselves in tons of
conferences
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“Continue adding people”
Pointer 17
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2001
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“Vertical Integration is a common growth strategy”
Pointer 18
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“It can be easier to sell new stuff to existing Customers than to sell existing stuff to new
Customers”
Pointer 19
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2001-2002
• Continued to grow rapidly• Brought on several elite clients /
Multiplied clientele• Adopted a Reseller focused model• Moved to a new office• First inflection point – 5 people to 30• Functional departments – dev / support /
sales / sysad / finance etc• Launched dedicated servers, newer
control panels• Launched Transecute – 1st PG
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2001-2002
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“Get things done!!”
Pointer 20
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“Focus on your strengths”
Pointer 21
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2003
• Moved to newer offices – 100 seater• First layer of Managers and Functional
heads• Crossed 100,000 Customers, despite
dotcom crash• Penchant for Automation
Automated everything – stuff that didn’t need automation
Billing, HRIS, Knowledge Management, Support Desk, Sales Automation, Reporting etc
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2003
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“If it sounds too good to be true, it probably is”
Pointer 22
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“Processify, Automate, Processify, Automate, Processify, Automate, Processify,
Automate”
Pointer 23
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“Invest in Knowledge Management Software”
Pointer 24
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2003+
• Kept buying addtl Real Estate 100 -> 200 -> Automated everything – stuff
that didn’t need automation Billing, HRIS, Knowledge Management,
Support Desk, Sales Automation, Reporting etc
• Culture percolation, Values etc became challenges
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“Don’t underestimate the importance of information percolation”
Pointer 25
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“Don’t tell them what to do. Tell them what we stand for, what we believe in, what are our
values”
Pointer 26
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“Negotiate great Real Estate deals”
Pointer 27
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2003+
• Kept launching additional products and Business Units
• Email, Web hosting, Ded servers, Reseller interfaces, Digicerts, PG, Sitebuilder, Antispam / Antivirus etc
• Reseller Automation Suite• Registrar Automation Suite• LogicBoxes• WebHosting.info
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“Many of our Products were built for our own use”
Pointer 28
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“Eat your own Dog Food”
Pointer 29
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“The more services they buy from you the lesser the chance that they will leave”
Pointer 30
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2004+
• Skenzo Parking – Initial Stage• Grew offices (had to lease space) – 300+• Crossed 200,000 Customers
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2004+
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2005+
• Launching a new business unit every 2 years
• Mid Management layer for each unit / team
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“If you are not going to be a market leader there is no point in spending time on it”
Pointer 31
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Directi Today
• A $300 million tech enterprise
• 500+ employees and growing
• Ranked amongst Fastest Growing technology companies in Asia and India(Deloitte and Touche ‘05, ‘06, ‘07 & ‘08)
• Doubled our employee strength every year over the last 3 years, with a CAGR of over 30%
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Directi Today
• 6+ businesses; all amongst the Top 5 or 10 worldwide in their respective industry
• 25+ indigenously developed Web Products, Properties and Services
• All businesses are exponentially profitable and funded only through internal accruals since inception
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Directi Today
• Offices in 4 countries -• Mumbai, Bangalore &
Delhi – India
• Dubai – UAE
• Xiamen – China
• San Francisco – USA
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Directi Today
• Millions of Customers in 240+ countries
• Over 53,000 Global Channel Partners
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“Dream it, Achieve it!!”
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Intelligent People. Uncommon Ideas.
Building a multi-billion dollar enterprise
Email me: [email protected]
Follow me: http://twitter.com/bhavintu
Facebook: http://www.facebook.com/bhavin.t
Blog: http://bhavin.directi.comWebsite: http://directi.com
Download Slides: http://wiki.directi.com