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Guerrilla marketing – Thermal Wristbands

In our earlier article about Permission Marketing, did we explain how important it is to build strong

relationships with the clients. Marketing does not end when the clients buy, it is opposite and

everything starts here. Guerrilla marketing is like a circle. It never ends.

No doubt, marketing is the most important skill in business and Guerrilla Marketing gives 100 marketing

weapons to stay and increase business and the most remarkable is 62 of them is free of charge.

So why is B&B Exporting Ltd concerning so much about others business? The answer is simple. Our main

goal is we together can help our clients to success their business through our solutions. It is well known

that wristbands are used for branding, but B&B believe, wristbands can play even a stronger role in

marketing.

Combination is the key to success

Guerrilla marketers should use a combination of marketing methods for a campaign. A single website,

ads or direct e-mail marketing is not effective. It is the combination who lead to succeed and in the

combination we do believe you can use wristbands.

Our Direct Thermal Wristband Printer is a flexible and cost effective

tool. As you change adds, websites, promotions, direct marketing

can you as well just change the message on the clients wristbands.

You can directly print messages, websites, special offers or a

barcode. This is perfect because you already have the client

Permission.

“The wristband is the perfect door opener”

The barcode or RFID wristband is the best tool when we talk about

Permission Marketing because you can offer great services with the

barcode. Remember this is you-marketing and not me-marketing. Quality marketing focuses on clients'

needs. You need relevant business knowledge. Focus on gaining the consent of the individual to send

them more information rather than trying to make the sale.

From mobile the client can scan the barcode and inside can you send any message. The barcode redirect

people to any site. In the site do you need to build the relationships and over time will strong

relationships turn into profitable business.

Facts about Guerrilla marketing

Here is the headlines in

1. Guerrilla Marketing is specifically geared for companies who don’t have big marketing budgets.

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2. It should be based on human psychology rather than experience, judgement, and guesswork.

You cannot effort to guess. It has to be right the first time.

3. The primary statistic to measure your business is the amount of profits, not sales.

4. The marketer should also concentrate on how many new relationships are made each month.

5. Create a standard of excellence with an acute focus instead of trying to diversify by offering too

many diverse products and services.

6. Instead of concentrating on getting new customers, aim for more referrals, more transactions

with existing customers, and larger transactions.

7. Forget about the competition and concentrate more on cooperating with other businesses.

8. Guerrilla marketers should use a combination of marketing methods for a campaign.

9. Use current technology(e.g. websites, direct e-mail) as a tool to build your business.

10. Messages are aimed at individuals or small groups, the smaller the better.

11. Focuses on gaining the consent of the individual to send them more information rather than

trying to make the sale.

12. Commit to your campaign. Use Effective frequency instead of creating a new message theme for

each campaign.

Next article

We will in the next article go through the 100 marketing weapons and suggest/discuss the best

marketing tools with Thermal wristbands.

1. Have a marketing plan

a. Purpose and location

b. Benefits

c. Target

d. Marketing weapons

e. Niche

f. Identity

g. Budget

2. Marketing calendar

3. Niche/positioning – what you stand for

4. Name of company – important easy to say and spell

5. Identity

6. Logo – MIME design

7. Theme – summarize what you mean constantly

8. Stationery

9. Business card – benefits and MIME design

10. Signs inside – ex flyers

11. Signs outside

12. Hours of operation

13. Days of operation – 24/7

14. Window display – can also be a website

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15. Flexibility

16. Word-of-mouth (MMS - moment of maximum of satisfaction)

17. Community involvement

18. Barter

19. Club/Association memberships - network

20. Partial payment plans

21. Cause-related marketing

22. Telephone demeanor

23. Toll free phone number

24. Free consultations – great door opener

25. Free seminars and clinics

26. Free demonstrations

27. Free samples

28. Giver vs. taker stance

29. Fusion marketing – marketing partners

30. Marketing on telephone hold

31. Success stories

32. Employee attire

33. Service

34. Follow-up – remember to thanks in 24 hours

35. Yourself and your employees

36. Gifts and ad specialties

37. Catalog

38. Yellow Pages ads

39. Column in a publication

40. Article in a publication

41. Speaker at any club

42. Newsletter

43. All your audiences

44. Benefits list

45. Computer - CRM

46. Selection

47. Contact time with customer

48. How you say hello/goodbye

49. Public relations - newspaper

50. Media contacts – Friday is the best day

51. Online marketing

a. Planing – why you want

b. Content

c. Design – stay of moment

d. Involvement

e. Production

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f. Follow up

g. Promotion – offline

h. Treatment

52. Referral program – ask for information and for leads

53. Sharing with peers

54. Guarantee

55. Telemarketing

56. Gift certificates

57. Brochures

58. Electronic brochures

59. Location

60. Advertising –use together with other medias

61. Sales training

62. Networking – collect business card and ask for information

63. Quality – don’t what you add to the product what you get out of the product

64. Reprints and blow-ups – reuse/timeless

65. Flipcharts

66. Opportunities to upgrade

67. Contests/sweepstakes

68. Online marketing

69. Classified advertising

70. Newspaper ads

71. Magazine ads

72. Radio spots – foreground and background – always foreground

73. TV spots

74. Infomercials

75. Movie ads

76. Direct mail letters

77. Direct mail postcards

78. Postcard decks

79. Lift pitch – maximum 10 seconds

80. Posters

81. Fax-on-demand

82. Special events

1. 82.Show display

83. Audio-visual aids

84. Spare time [yours and the customer’s]

85. Prospect mailing lists

86. Research studies

87. Competitive advantages

88. Marketing insight [find new ways to reach out to the customer]

89. Speed

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90. Testimonials

91. Reputation – difficult to build easy to break

92. Enthusiasm & passion

93. Credibility

94. Spying on yourself and others

95. Being easy to do business with

96. Brand name awareness

97. Designated guerrilla [give responsibility to someone]

98. Customer mailing list

99. Competitiveness – use marketing weapons

100. Satisfied customers