Direct Marketing News THE - DMNews.commedia.dmnews.com/documents/43/2013mk_11613_10501.pdf ·...
Transcript of Direct Marketing News THE - DMNews.commedia.dmnews.com/documents/43/2013mk_11613_10501.pdf ·...
Print• Display• Recruitment• Source• Essential Guides: - Data Driven Marketing - Loyalty - Multichannel - Email• Proprietary Surveys• Licensing and Reprints• Custom Publishing
DigitalAd units• Run-of-Site• Interactive / Rich Media • VideoNewsletters• Daily Insider• Email WeeklySponsorship• Sector• iPad• Job Postings• Key Word• Digital Edition Online Directory• Enhanced listings
Lead Generation• Sponsored Promotion• Hot List of the Day• Whitepaper of the Day• Telemarketing
Events• Marketing Hall of Femme• 40 Under 40• Marketing Partnership Summit• Roundtables• Caples Lead Generating Events• Virtual Events• Webcasts
DIRECT MARKETING NEWS: MISSION STATEMENT
Direct Marketing News is THE go-to resource for innovative marketers
hungry for insight on results-driven strategies and trends to propel
their multi-channel marketing forward.
Contact information: Jacqueline Gould, Advertising Director646-638-6171 | [email protected]
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Contact information: Jacqueline Gould, Advertising Director646-638-6171 | [email protected]
71%
21%5%Agencies
Client-sidemarketers
Suppliers
55%Senior-most marketer
29%Marketing managerand above
16%
(CMO, SVP Marketing,Corporate and General
Management Executives)
Creative, operational, technical, education, advertising, promotion, PR managers
READERSHIP — TYPE OF BUSINESS TITLES
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Direct Marketing News: Core Reader
• 100% year-one direct request
• 100% qualified
• 55% C-suite / senior-most marketing titles
• 71% client side marketers
• 55% C-suite / senior-most marketing titles
Verticals include: automotive • insurance • multichannel merchants • online-only retailers • traditional outlets • financial services (banks, insurance, credit cards, investments, real estate) • healthcare • hi-tech (computers,
software, internet related products and services) • publisher/subscription marketers • communications • entertainment • hospitality • tourism and travel • tradeshows • manufacturers and packaged goods
• educational • government agencies • public administration • transportation • utilities • fundraisers • assoc-iations (non profit groups, charities, clubs, membership organizations) • agencies • publishers • media
December 2012 | www.dmnews.com
THE WORKWhat’s your Chateau? p32
Marketers need a new,data-centric approachto customer loyalty
01_Cover.indd 1
12/12/12 5:23:49 PM
*New BPA audited full audience reach of 150,000+ across digital, social media, print and events
Contact information: Jacqueline Gould, Advertising Director646-638-6171 | [email protected]
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2013 Editorial Calendar
In-Depth (main feature)
Best Practices feature
One Tough Question
Next (trends) Essential Guide
January
Marketing's Influence on
the Customer Experience
Email marketing Customer loyalty AttributionData-Driven Marketing
February PrivacySocial media
marketingBig data Direct response —
MarchHow VOC Supports
MarketingCustomer analytics Segmentation Content marketing —
AprilThe CMO-CIO Connection
Direct mail Marketing ROIMarketing as
a serviceLoyalty Marketing
MayThe Changing Role
of the AgencyMobile marketing Direct response
Social media marketing
—
June 40 Under 40 Lead generation Attribution Marketing analytics —
JulyCompensation's
Impact on MarketingContent marketing Privacy Print
Multichannel Marketing
AugustMarketing in the Contact Center
Segmentation and targeting
Customer engagement
Mobile marketing —
SeptemberThe Madness of Marketing Silos
Direct responseMarketing
measurementVoice of the
customer—
October Customer Loyalty Behavioral targeting Social CRM Big Data Email Marketing
NovemberMarketing's
Evolving Role in the Sales Process
Attribution Online communities Lead generation —
DecemberTrends to Watch
in 2014Multichannel
marketingSoLoMo Customer loyalty —
*Ad due dates are the 10th of the month prior
2013Essential Guide
A SUPPLEMENT TO
www.d
mnews.com
n Navigating the Murky Boundaries of Privacy
n Hot List: 4 Data Issues Marketers Should Not Ignore
n Trend Watch: Industry Insiders on Data Issues and Opportunities
01.Cover_v3.indd 1 12/18/12 2:42:21 PM
January 2013 | www.dmnews.com
Caples Awards
On the sceneat Caples p32
MARKETER VS.
REALITYUsing data to align marketers’ perceptions with the actual customer experience
01_Cover_v3.indd 1 12/18/12 9:32:25 AM
**All Essential Guides, and our Oct issue will have bonus distribution at DMA Annual 2013
Contact information: Jacqueline Gould, Advertising Director646-638-6171 | [email protected]
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2013 Advertising Rates
Sponsored Promotion
Whitepaper of the Day
Hot List of the Day
Telemarketing
Deployment Rate
$5,965 $2,835 $2,260 Upon Request
CPL $50-$150
lead generation
Display
Frequency Full Half Quarter
1x $8,880 $6,215 $3,555
3x $8,440 $5,905 $3,375
6x $7,995 $5,595 $3,195
12x $7,550 $5,280 $3,025
20% premium added to back cover position | 15% premium added to inside front and inside back cover positions | 10% premium added to all guaranteed run-of-book positions
Careers
Frequency
Full (includes 4 online job postings)
Half(includes 3 online job postings)
Quarter(includes 2 online job postings)
Eighth(includes 1 online job posting)
1x $6,215 $4,350 $2,490 $1,245
3x $5,905 $4,130 $2,365 $1,180
6x $5,280 $3,700 $2,115 $1,055
12x $4,970 $3,480 $1,990 $1,000
Source
Frequency 4 columns x 4" 4 columns x 3" 4 columns x 2" 4 columns x 1" 2 columns x 4" 2 columns x 3" 2 columns x 2" 2 columns x 1"
1x $1,155 $1,125 $1,090 $1,060 $580 $560 $545 $530
3x $1,100 $1,065 $1,040 $1,010 $545 $535 $520 $505
6x $975 $955 $925 $905 $490 $480 $460 $450
12x $925 $890 $870 $850 $460 $445 $435 $425
lead generating eventsVirtual Event
Keynote $13,125
Session $9,870
Booth $4,360
Webcast
Editorial $23,625
Collaborative $21,000
Partner $18,375
*All rates are net
eventsRoundtable
Sponsor $22,920
Caples
Session $12.5K-$15K
Reveal $13,800
*See Caples rate sheet for all opportunities
*Includes digital and iPad editions
Contact information: Jacqueline Gould, Advertising Director646-638-6171 | [email protected]
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2013 Advertising Rates (cont’d)
Display
FrequencyLeaderboard(728x90)
Navigation Bar (980x30)
IMU(300x250)
1 month $3,125 $2,890 $2,545
3 months $3,000 $2,780 $2,440
6 months $2,880 $2,660 $2,340
12 months $2,630 $2,430 $2,140
CPM $105
Newsletters
FrequencyDaily Insider(728X90, txt link & logo)
Email Weekly (728X90, txt link & logo)
1 week $5,250 $2,260
2 weeks $4,990 $2,140
3 weeks $4,725 $2,030
4 weeks $4,460 $1,920
*Daily Insider deploys 5x a week, Email Weekly deploys 1x a week
Online Directory
Option A Option B Option C
Annual Rate $1,325 $1,130 $900
Dmnewsjobs.com
FrequencyLeaderboard(728x90)
IMU(300x250)
Slim IMU(300x100)
Navigation Bar (980x30)
1 month $1,270 $1,020 $760 $1,145
3 months $1,220 $975 $730 $1,095
6 months $1,170 $935 $705 $1,055
12 months $1,070 $855 $640 $965
Job Postings
30-day $300
60-day $510
Sponsorships
FrequencySector (728x90, 300x250 & 300x100)
Digital Edition(728x90)
iPad(320x50, 728x90 & 360x90)
Keyword(728x90)
1 month $7,215 $2,625 $1,575 $1,575
3 months $6,625 $2,495 $1,500 $1,500
6 months $6,025 $2,360 $1,415 $1,415
12 months $5,485 $2,230 $1,340 $1,340
digital
*All rates are net
Interactive/Rich Media
Frequency Prestitial(640x480)
Page Peel (see specs)
Pushdown(980x418)
Skin(see specs)
1 day $1,575 $1,315 $1,050 $5,250
3 days $1,495 $1,250 $995 $4,725
6 days $1,420 $1,180 $945 $4,200
12 days $1,340 $1,115 $890 $3,675
Contact information: Jacqueline Gould, Advertising Director646-638-6171 | [email protected]
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Obtain the most targeted, integrated marketing candidates with Direct Marketing News Careers
solutions, both online and in print. Active and passive job seekers are arriving at jobs.dmnews.com
for the latest career information, people moves and the hottest job offerings. Direct Marketing News
provides the industry with a marketplace of jobs for marketing professionals across all levels and
sectors. Position your vacancy with the one brand sure to deliver!
Direct Marketing News Careers solutions include:
Monthly Edition Careers Section • Job Site Postings • Job Site Advertising • Job Postings in Daily Insider
Direct Marketing News Careers
Contact information: Jacqueline Gould, Advertising Director646-638-6171 | [email protected]
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Direct Marketing News Licensing, Reprints & E-prints
Eprints:
• Direct Marketing News produces and delivers a ready-
to-use PDF of the article, which can include your company
logo and contact details.
• The purchasing company can host the PDF on its website,
send to clients/contacts via email, disk or on a CD.
• This option is ideal for email marketing and PR campaigns.
- Non-printable: $700
- Printable: $1700
Hard Copy Reprints:
• 4-color, 100 lb. stock
• Single sided
- Half Page: $1150
- Full Page: $1440
Full Marketing License:
• E-prints
• Hard Copy Reprints
• Marketing Collateral License
- Half Page: $1475
- Full Page: $2175
Video:
• Link to online video coverage
Rate: $2000
Plaque:
• 12” x 15” (Cherry, Oak, or Black Matte-base)
plaque with personalized engraving
• Includes proofing, formatting, production, and shipping
- Half Page: $790
- Full Page: $825
Marketing Collateral License:
• Use of DMN logo and editorial quotes
Rate: $650
Laminates: $45 (bulk pricing discounts available)
Counter card with Easel: $65
SPECIAL TRADE SHOW PACKAGE• Marketing Collateral License
• Laminates
• Counter Card with Easel
Rate: $765
Promote your coverage with Direct Marketing News’ custom reprints
Created with high standards and competitively priced, Direct Marketing
News articles can be reprinted in their original form or customized to meet
your specific requirements. Choose between reprints and e-prints (elec-
tronic PDFs) for a unique and cost-effective way to market your company,
services, and solutions. Use our e-prints to elevate your profile and show-
case your coverage while driving traffic to your site. Reprints can be used
in handouts, media kits, mailings, and in corporate displays.
*All rates are net **Minimum 500 copies for Hard Copy Reprints
Contact information: Jacqueline Gould, Advertising Director646-638-6171 | [email protected]
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Direct Marketing News dmnews.com
Page Peel (see specs) Prestitial (640x480) Pushdown (980x418)
Navigation Bar (980x30)
Leaderboard(728x90)
Skin (see specs)
IMU (300x250)
*Webstats: Omniture 2012 average
Page Views: 200k Visits : 120k Unique Visitors: 97k
Contact information: Jacqueline Gould, Advertising Director646-638-6171 | [email protected]
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Direct Marketing News Online Directory
Option A: $1,325100 word description, logo, full contact information,
2 corporate asset downloads, video, social media links,
editorial links, featured listing on HomePage, featured
listing channel page, featured in one week of Daily Insider
Newsletter, featured as “Company of the Week” on
dmnews.com
Option B: $1,13075 word description, logo, full contact info, 1 corporate
asset download, social media links, editorial links,
featured listing on channel page, featured in one week
of Daily Insider Newsletter
Option C: $90025 word description, logo, full contact information, social
media links, editorial links, featured in one week of Daily
Insider Newsletter
Main categories include: Agencies & Creative Services, Data Management &
Analytics, Digital Marketing, E-Commerce, Insert Media,
List Services, Marketing Services, Media, Printing, Mail
& Fulfillment, Research & Strategy
Be one click away from buying decisions of thousands of marketing
professionals turning to the Direct Marketing News Online Directory every
day. With over 150 categories, stand out in the areas that best define your
capabilities and drive leads to your company.
3 Options Available!
Contact information: Jacqueline Gould, Advertising Director646-638-6171 | [email protected]
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Direct Marketing News Mobile/iPad/Digital Edition Sponsor
Whether it’s an exclusive sponsorship of the digital edition or app, Direct Marketing News makes it easy for you to get exposure to marketers on the go!
Contact information: Jacqueline Gould, Advertising Director646-638-6171 | [email protected]
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Direct Marketing News Newsletters
Daily Insider
Delivered Daily to over 32k* direct, database &
interactive marketers. The must-read for marketers
and their agencies every business day for its break-
ing news coverage and expert analysis on all aspects
of integrated marketing. Widely quoted by other news
media and aggregators, this newsletter contains a
run-down of essential daily news as well as features,
case studies and analysis from the print edition.
Email Weekly
Delivered each Wednesday to over 21k* email
marketers. The primary source of original news, expert
views, case studies, best practices and tips on the ever-
changing practice of email marketing. Find out how to
get the most out of your email marketing, and how to
navigate the regulatory environment while getting the
best return on your investment.
The following editorial e-Newsletters are published by Direct Marketing News and are available for sponsorship:
*Omniture 2012 average
Contact information: Jacqueline Gould, Advertising Director646-638-6171 | [email protected]
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Direct Marketing News Lead Generation
Whitepaper of the Day Delivered daily to over 30,000* opt-in integrated marketers. This
broadcast service enables suppliers and research firms to announce
whitepapers, best practice guidelines, research results and other
free literature in all sectors of integrated marketing.
Hot List of the Day Delivered daily to 15,000* direct, database & interactive market-
ers; single sponsored daily HTML email blast to eager subscri-
bers. These direct marketers want to stay informed on what’s new
in response, compiled, postal and email lists in this popular service
which showcases one new mailing list every business day. Detailed
info on each list and where to get it make this an invaluable resource
for mailing professionals.
Sponsored Promotion Delivered on Demand to over 31,000* marketers. Sponsorships avail-
able for email blast of special client promotions sent to
Direct Marketing News subscriber base. Promotion examples
include, but are not limited to: Webcasts, Trade Show Exhibition,
Special Announcements, New Product Launches, Advertisements,
Anniversaries, New Business wins, and Congratulatory messages.
TelemarketingOur telemarketing program utilizes our year-round circulation
requalification efforts to target the most customized lead requests.
Add proprietary questions to our ongoing circulation efforts to
ensure you are only receiving what YOU deem an acceptable
marketing or sales ready lead.
You want sales leads? We have multiple ways to deliver them. Don’t pick
just one – ask about our content syndication program which will utilize all
appropriate Lead Generation products to guarantee you the most qualified,
up-to-date, sales and/or marketing ready leads.
*Omniture 2012 average
Contact information: Jacqueline Gould, Advertising Director646-638-6171 | [email protected]
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Direct Marketing News Lead Generating Events
Customer Data That Delivers: A Direct Marketing News Virtual Event
Sign up today to get the insight you need
to capture customers’ attention and in-
spire them to act—measurably improving
marketing performance as a result.
WHO: Estimated 1,500 marketing decision makers
WHAT: An online event to foster live, interactive dialogue between marketers & sponsors
Marketers who take a “right data, right time, right action” approach can improve marketing performance and increase customer value.
Lead Generation
Loyalty & E-commerce
Retail / Catalogs
B-to-b marketing
Contact information: Jacqueline Gould, Advertising Director646-638-6171 | [email protected]
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Direct Marketing News Lead Generating Events
Direct Marketing News webcasts are an author-
itative and interactive marketing opportunity
for advertisers, allowing you to communicate
thought leadership to a captive audience. Led
by a senior editor, webcasts feature the most
respected marketing executives. Sponsoring a
webcast develops leads culled from the Direct
Marketing News audience in an educational and
informative atmosphere. We offer three webcast
sponsorship packages to effectively meet your
objectives: Editorial, Collaborative, and Partner.
FormatContentcreation
ModeratorSpeakerrecruitment
Sponsor speaking opportunity
Control of content
Editorial DMN DMN DMNSponsor has 10 minutes at the end of Q&A
DMN
CollaborativeDMN & Sponsor
DMNDMN & Sponsor
Sponsor speaks on panel
DMN & Sponsor
Partner Sponsor DMN SponsorSponsor speaks on panel
Sponsor
Direct Marketing News takes responsibility for all webcast promotions, registrations, and on
demand promotions afterwards. Your webcast is available for a year after it runs. You will
receive all registrant contact information and have the option to purchase the webcast file.
Contact information: Jacqueline Gould, Advertising Director646-638-6171 | [email protected]
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Direct Marketing News Roundtable Sponsorship
The roundtables bring together marketers to discuss important
issues and relevant topics of concern to all marketing executives.
The eight to 12 roundtable participants will include 50% client side
marketers and high-level thought leaders.
For the sponsor company this is an outstanding opportunity to:• Demonstrate expertise• Deliver insight• Share thought leadership
Before the Event: Inclusion within promotional activities leading up
to the event. Invites for attendance include mention of sponsor. Sponsor
can suggest prospectives and clients they would like present, but final
decision will be made by Direct Marketing News editors.
During the Event: Sponsor to attend and participate
in closed door roundtable with one seat at the table.
After the Event: Full page display advertisement for sponsor to
appear in Direct Marketing News’ print edition and online at dmnews.
com, aligned with roundtable editorial. Podcast featuring edited com-
mentary discussing roundtable. Online branding ad along side podcast.
Podcast will be archived and available for viewing on DMNews.com.
Direct Marketing News’ highly successful Roundtable Series for 2013 will address a wide range of topics critical to marketers, including:
Big data • Consumer privacy • Email marketing • Lead generation
• Analytics and measurement • Segmentation and testing •
E-commerce • Social media • Mobile marketing • Search marketing
• Women in Marketing
DMN Roundtable Terms & Conditions: Video taping the roundtable session is prohibited. The roundtable event will take place between the hours of 8:30a and 11:00a with breakfast being served. Request for different meals or time of day will come at a surcharge to the sponsor. Under no circumstance should the details of the roundtable discussion be published in any format including print, online, social media channels, etc by the client or any attendees prior to the publication date.
Contact information: Jacqueline Gould, Advertising Director646-638-6171 | [email protected]
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Direct Marketing News Source
2” x 2”
Direct Marketing News Source is a must for any company seeking a cost-effective opportunity to maximize exposure,
and the potential for new business. It is built on the concept of continuity, giving your company year-round visibility
to the decision-makers who read the publication. Make an impact and deeply penetrate this elite audience by taking
advantage of a variety of listing options to make your company stand out!
Source
Frequency 4 columns x 4" 4 columns x 3" 4 columns x 2" 4 columns x 1" 2 columns x 4" 2 columns x 3" 2 columns x 2" 2 columns x 1"
1x $1,155 $1,125 $1,090 $1,060 $580 $560 $545 $530
3x $1,100 $1,065 $1,040 $1,010 $545 $535 $520 $505
6x $975 $955 $925 $905 $490 $480 $460 $450
12x $925 $890 $870 $850 $460 $445 $435 $425
Brand your company and reach 45,000 qualified subscribers on a monthly basis
4” x 4”
2” x 1”
2” x 3”