Direct Marketing Made Easy 121019 R5 Bi Zremedies

www.SalesAutomationSupport.comwww.SalesAutomationSupport.com

Marketing to Build Your Pipelinewith

MOBILE MARKETER®& DIALOGISTICSTM

Personalized marketing technologies that enable

real-time communications magic for business

www.SalesAutomationSupport.com


What are Your Pipeline Challenges?• Getting more leads with a leaner staff?• Competing with all the new social media?• Finding a way to drive people to your website?• Branding while so much is going to the web?• Setting more appointments with fewer resources?• Keeping staff satisfied that you are keeping up?• Positioning against increasing competition?


Tim PetersonPresident(since January 2000)

BS Ag. Bus. – Univ. of WI/River Falls Technical Sales Savvy Since 1982 National Account Manager for: Ingres Corp. (relational database) NCR/AT&T (parallel servers) DG/EMC (servers & storage)

Today’s Presenter


Once upon a time• There was a midsize regional computer company…• They were a Data General reseller of mine…• They were consistently beating larger competitors…• Their business development manager claimed they

simply documented the selling process better...• She later started this business to enable other marketing

experts to become the messaging “Puppeteers”


Direct Marketing Program Objective

Reduce the •Cost•Time•Effort

To Out-position the Competition!


Direct Marketing Best Practices• The Product Matters – results will guide you• Timing Matters – e.g. only now PC’s sell by mail• Your List is Critical – cultivate it like a garden• The Message Makes it Happen – 3 pieces

– The Headline – or Offer in Consumer Marketing– The Meat – reasons to take action now, supporting facts– The Action Item – or Mechanism to Respond


Best Practices Continued• Make it Irresistible – many options here so test & retest• Many forms of Direct – in-person, postal, email, combination• Build the Brand – make an impression with your logo• Keep it Personal – from their personal “throat to choke”• Have it Hand Signed – consider a picture too (why R/E?)• Repetition – convince the recipient you mean business• Segment Your Market – keep the messages germane• Can The Spam! – identify yourself & offer opt-out of email


What Is Mobile Marketer?

Mobile Marketer is DIFFERENT from any other product or service on the market today!

Unmatched fulfillment since 2002.

The Puppeteer’s of Direct Mail!


What Is Mobile Marketer?

Mobile Marketer Operates as an automated Secretary for everyone on your sales team.

Mobile Marketer maintains contact with customers and prospects automatically.

Your contacts never know they’re part of an automated marketing process.


How Does the System Correspond?

Mobile Marketer uses two automated channels to correspond with your contacts

One-to-One PrintedCorrespondence

One-to-One eMailCorrespondence


One-to-One

Our technology is highly effective because it operates at the real one-to-one level.

Every relationship is Unique – So should be your on-going communications strategy!

OPPORTUNITIES

SALESPEOPLE


What would happen to your sales results if every representative sat down and prepared a well written personal letter, then signed and mailed it to the prospect or customer every time they knew that’s what they should do?

Hypothetical Question?


Corresponding Professionally….

- Differentiates you from competitors

- Commands the attention professionals deserve

- Opens doors to greater opportunities

- Keeps you in front of your customer

Knock, knock. May I come in?


So…. Why Don’t We?

- Takes too long – particularly with compliance- Not sure of exactly what to say

- Too many pressing matters at the moment

- It’s a real world, and look boss…I’m real busy


Mobile Marketer Solves These Problems!

Place an order in less than a minutefrom your PC or a PDA.

From the Internet

From your Smartphone


Mobile Marketer Is Powered by Dialogistics

Dialogistics is the back end infrastructure that drives Mobile Marketer and links your sales force in real-time to a fully automated Sales Support Center where contact actions are initiated and fulfilled, on-demand, the same day.

Letters, cards, and eMails are scheduled, fulfilled, and reported back for follow-up!


But First… it all has to happen somewhere.

Is a physical sales support location

Where real people use highly automated processes to fulfill your on-demand and regularly scheduled communications requests

When the Sales Support Center prepares and mails correspondence on your behalf – the resulting letter looks just like you signed it personally...

…and emails sent on your behalf appear to originate from your email address


Leasing Options

We Provide:

The Mobile Marketer Internet Contact Management System

Assigned Campaign Managers & Writers

On-Demand Assistance from our Campaign Coordinators

On-demand correspondence fulfillment – orders queued up immediately for production within one business day

Automated Weekly Activity - Call Reports (Individual as well as Management Roll-Up every Monday morning)


For just…

T$0.89 per physical, one-to-one personalized letter

T$0.12 per email with no minimums

With fully detailed weekly reports – included!

The only way you could get these highly valuable, and very important marketing functions done for less – would be to figure out how to do it all internally, including the advanced set-up and scheduling, and staff it yourself – without pay!


One-to-One Sales Campaign Automation

• Warm / Cold Introduction Campaigns• Referral Source Campaigns• Dislodge Competitor Campaigns• Develop New Business Campaigns• Customer Continuous Appreciation Campaigns• Image Building Campaigns• End of Life Cycle Campaigns• Parts, Spares, and Maintenance Campaigns• Event Promotion Campaigns• Monthly Personal Contact and Specials Programs• Plus TEAM SELLING CAMPAIGNS!


On-Demand Personal Documents

• Chance Encounter Letter• After Meeting Follow-Up• Account Review Requests• Customer Appreciation Letter• New Customer Letter from President / CEO• Sample Request or Literature Cover Letter• Cross Referral Letter & Referral Thank You• Special Event or Sale Announcement• Collections Letters


On-Demand Personal Greetings

• Birthday Cards• Anniversary Cards• Holiday Cards• Congratulatory Cards• Specialty Item Fulfillment


Prospect PersonalizationNameTitleCompanyAddressCity StateZipSalutation

Sincerely,

Warmest Regards,

LocalizesCustomizes&Personalizes

On-Demand Direct Mail – Fully Personalized


Cloud-based application

Mobile

Web

Application Integrated


List Procurement• Do you have your list?

– Yes – Let us load it into your Mobile Marketer– No – Let us help you provision your ideal targets

• Authorized List Brokers– Dunn & Bradstreet– InfoUSA

• Pull the data from the internet using latest spidering technology


Investment Cost• $195 to set up and train each user• $0.25 - $0.30 per lead for list provisioning• $0.89 plus postage per letter fulfilled• $0.12 per email fulfilled (even lower in volume)• $150 per hour for writing/authoring content• $47.50 per hour for administrative services• Let us put a custom quote together for your specific need• ROI ~ what is the value to you of a new customer?


What Mobile Marketer Customers Say

Peter Aloumanis, VP & General Manager, U.S. Markets Division, Motorola“Sales Automation Support’s same-day sales support fulfillment services provide mobile sales agents with accurate, timely, and highly effective business correspondence capabilities.”

Mark Moore, Midwest Market Manager, Motorola“On our recent connect-with-color campaign, we achieved an outstanding 5 times ROI in just the first 27 days, and an amazing 24 times ROI overall in the next 3 months! If you want an easy way to increase your sales and profits, Mobile Marketer is the perfect tool!"



Carol Ann Hartnagle, Vice President, TAB"We use Sales Automation and Mobile Marketer because of professionalism, knowledge, and the advantage of valuable new technology. Their services and on-demand, one-to-one fulfillment systems make it easily to develop and move innovative marketing programs to reality very quickly."

Dave Kliber, CEO, Sommer-Frey Laboratories“I like Mobile Marketer because it keeps my salesmen out selling and not in the office doing the paperwork they would prefer not to do, but must, to follow-up with customers. Our customers are pleased to receive such quick follow-up! I have recommended Mobile Marketer to many of my business friends and acquaintances.”



Ron Baake, CEO, The Sleep Wellness Institute“Mobile Marketer helps our sales team stay on task. Our sales staff is more efficient now at communicating and creating opportunity. This allows us to get out and see more prospects and accounts. The Mobile Marketer staff is friendly, helpful and very creative!”

James T. Harris, CEO & Founder, Culture Shock“Sales Automation Support has great writers behind their organization. They are able to capture my ideas and put them on paper, in proposals and in sales letters I can generate automatically. They concentrate on making my written work look excellent and on marketing my materials so we can close sales faster!”


The Key To Closing Large Deals is the Proposal:

• Let us help (Closed over $2.5B in 2011)• #1 Rule of Selling

– Remember that prospects don’t care how much you know until they know how much you care!

• #1 Rule of Writing– Know your audience

• Show them how to get what they want• Most people remember in Pictures• If they can’t visualize it – it won’t close! Break free

from bad tradition.


In Summary

• Mobile Marketer™ Will Drive New Appointments & Revenue for your Business

• We can help you gain mobile productivity• We can help you with eMail & postal campaigns• We can help you identify & qualify your list• We can even help you keep existing customers

from straying with holiday keep in touch cards• If you have Questions, I’ll offer some Answers...


A BIZremedies Certified Consultant

17025 West Rogers Drive

New Berlin, WI 53151

(262) 754-8712

[email protected]

www.linkedin.com/pub/tim-peterson/0/73/520


Meeting you has been a pleasure.

Direct Marketing Made Easy 121019 R5 Bi Zremedies

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