Direct Cannes 2013

Président du jury

Mark TUTSSELDirecteur de la créationLeo Burnett WORLDWIDE

•Creativity •Strategy •Execution •Results

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Critères de notation :

2.578 campagnes présentées

247 shortlists

1 GP - 12 golds - 16 silvers - 27 bronzes

Agences Françaises :

85 campagnes - 13 shortlists

3 silvers et 1 bronze

PALMARES 2013

LE GRAND PRIX

#GrandPrix2013 - DUMB WAYS TO DIE par MCCANN MELBOURNE

#GrandPrix2013

BEST USE OF DIRECT MARKETING

1. FLAT MAILING - The Daily Abuse pour Innocence in dangerpar Serviceplan

2. DIMENSIONAL MAILING - AIR Force FM par GEORGE PATTERSON Y&R, Australia

3. AMBIENT MEDIA : LARGE SCALE - MY BLOOD IS RED AND BLACKpar LEO BURNETT TAILOR MADE

4. AMBIENT MEDIA: SMALL SCALE - AUCUN PRIX

5. DIRECT RESPONSE BROADCAST: TV, RADIO & INFOMERCIALSSKY LIVESPOTS FOR SKY, BY SERVICEPLAN

6. DIRECT RESPONSE PRINT OR STANDARD OUTDOOR, INCLUDING INSERTSAUCUN PRIX

BEST USE OF DIGITALDIRECT MARKETING

1. WEBSITES, MICROSITES & BANNERSTRIAL BY TIMELINE par COLENSO BBDO

2. MOBILE MARKETINGTHIRD EYE par DDB GROUP SINGAPORE

3. SOCIAL MEDIA & VIRAL MARKETINGGOLD 2013 - DUMB WAYS TO DIE par MCCANN MELBOURNE

4. EMAIL MARKETING - AUCUN PRIX

5. OTHER DIGITAL PLATFORMS - SMALL WORLD MACHINES par LEO BURNETT SYDNEY

STRATEGY

1. ACQUISITIONS - SKY LIVESPOTS par SERVICEPLAN

2. RETENTION - AUCUN PRIX

3. BEST LOW BUDGET CAMPAIGN - MUSÉE DE LA GRANDE GUERREpar DDB PARIS

4. PRODUCT LAUNCHED. PRODUCT & SERVICE - AUCUN PRIX

PRODUCT & SERVICE

1. FAST MOVING CONSUMER GOODS - OREO DAILY TWIST par DRAFTFCB NY & Paris

2. CARS & AUTOMOTIVE SERVICES - BUILDING THE PEOPLE'S CAR par GOODSTEIN & PARTNERS, PROXIMITY BEIJING

3. OTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS)THE BEAUTY INSIDE FOR INTEL + TOSHIBA, par PEREIRA & O'DELL

4. FINANCIAL PRODUCTS & SERVICESGOLD 2013 - THE GAP IN THE MARKET FOR KBC, par TBWA\BELGIUM

5. COMMERCIAL PUBLIC SERVICES, INCLUDING HEALTHCARE & MEDICALFAIR GO BRO par ONE GREEN BEAN, HAVAS WORLDWIDE AUSTRALIA

6. TRAVEL, ENTERTAINMENT & LEISURE - AUCUN PRIX

7. RETAIL AND E-COMMERCE, INCL. RESTAURANTS - TAXI FOR RIBEIRO, par ALMACEN

8. PUBLICATIONS & MEDIA - 8 MILLION PROTAGONISTSpar LEO BURNETT NEW YORK

9. BUSINESS PRODUCTS & SERVICES - AUCUN PRIX

10 CORPORATE IMAGE & INFORMATION - IMMORTAL FANS pour SPORT CLUB RECIFE par OGILVY BRASIL

11. CHARITIES - DRIVING DOGS pour SPCA NEW ZEALAND, par DRAFTFCB NEW ZEALAND

12. PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES DUMB WAYS TO DIE pour METRO TRAINS, par MCCANN MELBOURNE

BEST INTEGRATED CAMPAIGN LED BY DIRECT MARKETING

DUMB WAYS TO DIE pour METRO TRAINS, par MCCANN MELBOURNE

Interview en VO de John Mescall - DC de MC CANN Melbourne

Direct Cannes 2013

Marketing

Transcript of Direct Cannes 2013