Diplomacy in Cyberspace
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Diplomacy in Cyberspace
Aleks KrotoskiUniversity of Surrey
The Guardian
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So people are playing games. So what?
• People are gathering in these spaces• People are communicating with one
another• People are developing meaningful
relationships• People are creating new understandings
• People are participating
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But before we get ahead of ourselves…
• The differences between online and offline:– Anonymity– Physical appearance– Physical proximity– Greater transience (more weak ties)– Absence of social cues
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So how can the interactions in cyberspace be
meaningful ?
• In traditional definitions of “community”, there’d be no such thing in cyberspace– How can you develop meaningful relationships
with people you’ve never met?
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It’s been happening for years
• These virtual worlds are the places which the online communities are tied to
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So how does it happen?
• Virtual worlds are designed that way – people must rely upon one another to survive and advance
• Anonymity becomes Pseudonymity
• Whatever role trust plays in offline communities, it plays in online communities because these interactions are human-bound
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This is where things get interesting
• Incorporating real-world ritual into the virtual
• Commemorating real-world events• A non-official policing force in a space
where an official police are absent• Representational government for the
people by the people• Judicial systems• Thriving economies worth tens of
millions of USD
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So what does this mean for public diplomacy?
• These spaces integrate the functionality of the internet, the creativity enabled by digital media and the collaborative possibilities offered in the networked age
• They are integrated and immersive media platforms which encourage active participation, collaboration and innovation
• They extend traditional information access, and support new ways of creating exchanges and experiences for a global population
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Some people have chosen to study them
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Others have chosen to use them
• Charities– Global Kids– UNICEF– American Cancer
Society– Childline
• Political Parties– John Edwards 08– National Front– UKIP
• Governments– Sweden– The Netherlands
• N/GOs– Centre for Disease
Control– NOAA– World Economic Forum
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So how do you do it?
• It’s very easy. It just takes a bit of planning. The most important thing to remember is that it all comes back to the community
– What are their social norms?– What can you provide which offers value?– What can you provide which offers the
community a stake in how and where you’ll fit into the social landscape?
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In sum
• Virtual environments are thriving worlds populated by tens of millions around the world
• They simulate and stimulate• People are motivated to participate• And if you want to get involved, you
must too