Diplomacy and Social Media - USEmbassy.gov
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Diplomacy and Social Media Martin Weiss @martinoweiss Head of Press Department 15 September 2014
Transcript of Diplomacy and Social Media - USEmbassy.gov
Diplomacy and Social Media
Martin Weiss @martinoweiss Head of Press Department 15 September 2014
@MFA_Austria (online since 2011)
- 6400 Follower
„Österreichisches Außenministerium“
- 25000 „Likes“
@sebastiankurz (online since 2009)
- 25.000 Follower
„Sebastian Kurz“
- 58.600 „Likes“
@LinhartBMEIA (online since 2014)
- 800 Follower
• 46 official Facebook Accounts • 7 official Twitter Accounts • 40 Twitter Accounts by Ministry staff
https://storify.com/MFA_Austria
simple-short-successful
Information tool – getting Information
Information tool – spreading Information
Conference tool
Contact tool
Crisis tool
„Get registered now!“
#myNYPD
Watch what you tweet!
Russia – Not Russia
Shitstorm: Gabriele Heinisch-Hosek; Minister of Education and Women's Affairs
Social Media Guidelines and/or simply good judgement
• only write what you would say in an interview
• personal ≠ private
• be careful who‘s accounts & tweets you follow, share and comment
• know your community
Danke / Merci / Thank You Grazie / Gracias / Hvala Djekuju / Shukran / She'She www.bmeia.gv.at
