Diploma of Marketing & Communication - Laneway...Diploma of Marketing & Communication FIND YOUR...
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WHAT WILL I LEARN? Our Diploma of Marketing & Communication gives you the skills and the know-how to engage and influence valuable customers, develop brand loyalty, and execute strategic marketing campaigns. This program has been specifically designed to provide graduates with a broad base of generalist marketing knowledge and skills suitable both for entry-level employment in marketing roles and/or as a platform for further specialized study. COURSE DESCRIPTION COURSE CODE • BSB52415 CRICOS COURSE CODE • 097073C Diploma of Marketing & Communication FIND YOUR SPARK BSBLDR511 • Develop and use emotional intelligence BSBMKG507 • Interpret market trends and developments MARKETING 101 BSBMKG502 • Establish and adjust the marketing mix BSBMKG523 • Design and develop an integrated marketing communication plan SOCIAL MEDIA AND UX DESIGN BSBDES602 • Research global design trends BSBMKG534 • Design effective digital user experiences BSBMKG537 • Develop a social media engagement plan BSBPMG522 • Undertake project work DIGITAL ADVERTISING STRATEGIES BSBMKG530 • Create distributed multiplatform digital advertisements BSBMKG514 • Implement and monitor marketing activities BSBCRT501 • Originate and develop concepts BSBLDR502 • Lead and manage effective workplace relationships
Transcript of Diploma of Marketing & Communication - Laneway...Diploma of Marketing & Communication FIND YOUR...
W H A T W I L L I L E A R N ?
Our Diploma of Marketing & Communication gives you the skills and the know-how to engage and influence valuable customers, develop brand loyalty, and execute strategic marketing campaigns. This program has been specifically designed to provide graduates with a broad base of generalist marketing knowledge and skills suitable both for entry-level employment in marketing roles and/or as a platform for further specialized study.
C O U R S E D E S C R I P T I O N
COURSE CODE • BSB52415 CRICOS COURSE CODE • 097073C
Diploma ofMarketing &
Communication
FIND YOUR SPARK
BSBLDR511 • Develop and use emotional intelligenceBSBMKG507 • Interpret market trends and developments
MARKETING 101
BSBMKG502 • Establish and adjust the marketing mixBSBMKG523 • Design and develop an integrated marketing communication plan
SOCIAL MEDIA AND UX DESIGN
BSBDES602 • Research global design trendsBSBMKG534 • Design effective digital user experiencesBSBMKG537 • Develop a social media engagement planBSBPMG522 • Undertake project work
DIGITAL ADVERTISING STRATEGIES
BSBMKG530 • Create distributed multiplatform digital advertisementsBSBMKG514 • Implement and monitor marketing activitiesBSBCRT501 • Originate and develop conceptsBSBLDR502 • Lead and manage effective workplace relationships
D U R A T I O N
E M P L O Y M E N T O P P O R T U N I T I E S
52 weeks (including term breaks)4 terms (10 weeks per term)1200 hours
E N T R Y R E Q U I R E M E N T S
• Successful completion of Laneway’s BSB40215 Certificate IV in Business OR all core units in BSB42415 Certificate IV in Marketing and Communication
• Must be at least 18 years of age at course commencement
• International learners must demonstrate they hold an IELTS 5.5 with no skills band less than 5 or equivalent
• Frontline Manager• Middle Manager• Supervisor• Business Operator
Marketing is a contestfor people’s attention
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S E T H G O D I N
L ANEWAY EDUCATION RTO: 41504 | CRICOS PROVIDER: 03597G
laneway.edu.au
+61 (0) 2 9019 3377
Sydney Startup HubLevel 7, 11 - 31 York StreetSydney NSW Australia 2000
Melbourne CBDLevel 7, 118 Queen Street Melbourne VIC 3000
Information provided is current as at the date listed below, and may be subject to change. Date: 03.10.2019
C A M P U S
• Sydney Startup Hub
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