Diploma in Tourism and Hospitality Management - THM...

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Diploma in Tourism and Hospitality Management

Transcript of Diploma in Tourism and Hospitality Management - THM...

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Diploma in Tourism and Hospitality Management

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We believe education is essential for the development of nations. We work together with students to contribute to the development of business leaders throughout the world.

THM School

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Table Of ContentsWho are these courses suitable for?The THM School

Course Structure Level 4 Level 5 Level 6

Module SpecificationsLevel 4 Diploma in T&H Management

Module 1: Tourism and Hospitality Business Management

Module 2: Services Marketing and Customer Service in the Tourism and

Hospitality Industry

Module 3: Accounting and Finance in the Tourism and Hospitality Industry

Module 4: Academic and Employability Skills

Module 5: Events Management in the Tourism and Hospitality Industry

Module 6: Analysing the Tourism and Hospitality Industry

Level 5 Diploma in T&H Management

Module 1: Contemporary Issues in Tourism and Hospitality

Module 2: Marketing Management in Tourism and Hospitality

Module 3: Customer Relations Management in Tourism and Hospitality

Module 4: Operations Management in Tourism and Hospitality

Module 5: Finance Management in Tourism and Hospitality

Module 6: Human Resources Management in Tourism and Hospitality

Level 6 Diploma in T&H Management

Module 1: Strategic Marketing for Tourism and Hospitality

Module 2: Tourism Policy and Planning

Module 3: Organisational Behaviour in Tourism and Hospitality

Module 4: Technology in the Tourism and Hospitality Industry

Module 5: Tourism and International Development

Module 6: Researching Tourism and Hospitality Management

English for Academic Studies (EAS)

Foreign Language Studies (FLS)

AssessmentField Trips International Option - London InternshipsAlumni Top Up – Coventry University/University of Sunderland

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Who are these courses suitable for?

The Diploma in Tourism and Hospitality Management is suitable for students who have qualifications at the level of GCE / GCSE or equivalent in the case of students from the UK. Adult students with relevant work experience could also apply through an evaluation of their professional curriculum. The student must be 18 years or older at the beginning of the course.

Parallel to learning techniques and business management concepts students will also attend an intensive English course in the first year and an English refresher course in subsequent years.

The THM School

THM School is a private business school based in London the United Kingdom and with campuses in Thessaloniki (Greece), Lisbon (Portugal), São Paulo (Brazil) and London (UK). The school offers university-level courses with a strong emphasis on the industry, through programs at various levels, aimed at an audience of students and international executives.

We have developed several partnerships around the world to allow our students a culturally diverse experience.

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Course Structure

The course is developed in three academic years. At the end of each of the first two academic years and after successful completion, the student obtains an intermediate Diploma:

Level 4 Diploma in Tourism & Hospitality Management Level 5 Diploma in Tourism & Hospitality Management

Upon successful completion of the third year the student obtains the:

Level 6 Diploma in Tourism & Hospitality Management

Each Diploma consists of six modules (three modules per semester), comprising a total of 120 (UK) or 60 ECTS (European System) credits for the Basic Diploma, 240 (UK) or 120 ECTS (European System) credits for the intermediate Diploma and 360 (UK) or 180 ECTS (European System) credits for the Advanced Diploma. The modules for each diploma are:

Levels 4, 5 and 6 correspond to the first, second and third years of university courses (baccalaureate).

Level 4

First Year Modules Credits (UK)

Tourism and Hospitality Business Management Services Marketing and Customer Service in the Tourism and Hospitality Industry Accounting and Finance in the Tourism and Hospitality Industry

Academic and Employability Skills Events Management in the Tourism and Hospitality Industry Analysing the Tourism and Hospitality Industry

202020

202020

SEMESTER 1

SEMESTER 2

Level 5

Second Year Modules Créditos (UK)

Contemporary Issues in Tourism and Hospitality Marketing Management in Tourism and Hospitality Customer Relations Management in Tourism and Hospitality

Operations Management in Tourism and HospitalityFinance Management in Tourism and HospitalityHuman Resources Management in Tourism and Hospitality

202020

202020

SEMESTER 1

SEMESTER 2

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Level 6

Third Year Modules Credits (UK)

Strategic Marketing for Tourism and HospitalityTourism Policy and PlanningOrganisational Behaviour in Tourism and Hospitality

Technology in the Tourism and Hospitality IndustryTourism and International DevelopmentResearching Tourism and Hospitality Management

202020

202020

SEMESTER 1

SEMESTER 2

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Module 1: Tourism and Hospitality Business Management

This unit provides learners with an understanding of the main internal and external factors that influence businesses in the tourism and hospitality industry. The unit will support learners to analyse the micro and macro environment and how these influence management decisions in tourism and hospitality businesses. Learners will apply tools to collect information relating to the tourism and hospitality business environment. The learner will:

1. 2.3.4.

Describe the nature and role of public sector organisations in the tourism and hospitality industry Describe the nature and role of private sector organisations in the tourism and hospitality industry Explain the macro environment in which tourism and hospitality businesses operate Explain the micro environment of tourism and hospitality businesses

This unit provides learners with an introduction to services marketing techniques alongside an understanding of the role of customer service in the tourism and hospitality industry. Learners will be introduced to the principles of consumer behaviour and the marketing mix. The learner will:

1. 2.3.4.

Summarise the principles of services marketing in the tourism and hospitality industry Describe the components of the marketing mix Summarise the principles of consumer behaviour in the tourism and hospitality industry Explain the importance of customer service in the tourism and hospitality industry

Module 3: Accounting and Finance in the Tourism and Hospitality Industry

This Unit aims to develop a basic understanding of fundamental accounting principles for those working in a managerial role in the hospitality, leisure, travel and tourism environment. The unit should be studied within the context of local, national and international constraints on business structure, objectives and environment. The learner will:

1.

2.

3.

4.

Consider the function of accounting within different types of tourism and hospitality businesses Describe accounting principles and the documents involved in financial transactions. Explain how a trial balance and adjustments are used to prepare a Statement of Comprehensive Income and a Statement of Financial Position. Explain how an organisation should manage its fixed working capital.

Level 4 Diploma in T&H Management

Module Specifications

The specifications for each module comprising the various Diplomas are presented on the following pages.

Module 2: Services Marketing and Customer Service in the Tourism and Hospitality Industry

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This unit will enable learners to develop a range of important academic and employability skills which will enable them to perform effectively in both their academic and professional life and to engage in a lifelong learning and continuous professional development. The learner will:

1. 2.3.4.

Module 5: Events Management in the Tourism and Hospitality Industry

This unit will enable learners to understand the different types of events that take place that are linked to the tourism and hospitality industry. Learners will gain an appreciation of the MINCE sector, as well as knowledge of the requirements of planning and managing events. The learner will:

1. 2.3.4.

Describe the different kinds of events, by scale. Describe the different types of events that take place in the tourism and hospitality industry context Discuss the MINCE sector Classify the impacts that events can have on tourism destinations

Module 6: Analysing the Tourism and Hospitality Industry

This unit provides learners with an understanding of the main factors influencing the development of the tourism and hospitality industry. Learners will develop the ability to analyse the factors affecting demand within the industry as well as knowledge of the main providers of goods and services in tourism and hospitality. The learner will:

1. 2.3.

4.

Be able to discuss the main factors affecting the development of the tourism and hospitality industry Analyse the factors affecting consumer demand within the tourism and hospitality industry. Be able to describe the roles and functions of major providers of good and services within the tourism and hospitality industry. Be able to explain the roles, functions and actions of destination management organisations

Module 4: Academic and Employability Skills

Reflect on their own learning style and the impact of this on their academic studies Consider their own professional development and plan their future career path Summarise relevant information on employment sectors within the tourism and hospitality industry Demonstrate the ability to apply appropriate academic conventions in written communication. Understand the rules of numeracy.

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Level 5 Diploma in T&H Management

Module 1: Contemporary Issues in Tourism and Hospitality

This unit provides learners with an understanding of important contemporary issues that are influencing the development of the tourism and hospitality industry. Learners will develop skills in analysing contemporary issues that affect tourism and hospitality businesses and in identifying relevant sources of information from a wide variety of sources. The learner will:

1. 2.3.4.

Discuss contemporary issues that are influencing the development of the tourism and hospitality industry Critically analyse the impacts of contemporary issues on the tourism and hospitality industry Evaluate the impact of current trends on the development of the tourism and hospitality industry Research information from a range of academic and industry sources

Module 2: Marketing Management in Tourism and Hospitality

This unit provides learners with a critical understanding of the principles of marketing. Learners will develop the ability to apply the marketing mix to the tourism and hospitality industry and will be able to explain the role and function of marketing within tourism and hospitality businesses. The learner will:

1. 2.3.4.

Explain the principles of Marketing Critically analyse the role and function of marketing in tourism and hospitality businesses Outline the service marketing approach in the tourism and hospitality industry Explain the importance of market research in the tourism and hospitality industry

Module 4: Operations Management in Tourism and Hospitality

This unit provides learners with an understanding of operations management within the tourism and hospitality industry and specifically the systems, processes, project and quality management skills associated with this function. Learners will develop the ability to apply operations management knowledge to the tourism and hospitality industries and an appre-ciation of the value of the operations function. The learner will:

1.

2.3.4.

Explain the development of operations and the ways in which effective operations management can benefit tourism and hospitality businesses. Explain the processes, systems and planning methods used in operations management Discuss the principles of visitor and attractions management in the tourism industry Apply operations management methods to a range of organisations working within the tourism and hospitality industry.

Module 3: Customer Relations Management in Tourism and Hospitality

This unit provides learners with an understanding of the importance of customer relations in the tourism and hospitality industry. Learners will develop the ability to analyse the factors influencing excellence in customer service, including communication and teamwork, sales and promotion, consumer decision marking and the legal aspects of customer service. Learners will apply this knowledge in developing an understanding of the effective management of customer relations. The learner will:

1. 2.

3.4.

Outline the principles of managing customer relations in tourism and hospitality businesses Describe the nature of purchasing decisions, and be able to discuss the principles of effective customer relationship management in this context. Discuss the importance of teamwork in the context of managing customer relations. Identify legislation governing the customer interface.

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Module 5: Finance Management in Tourism and Hospitality

This unit provides learners with an understanding of the fundamental principles of financial accounting and financial management in the tourism and hospitality industry. Learners will develop the ability to apply these principles to the work of managers in the tourism and hospitality environment. This unit should be studied within the contexts of local, national and international legal frameworks and good practice relating to finance. The learner will:

1. 2.3.

4.

Explain the principles of accounting in tourism and hospitality businesses Describe the principles and documents involved in financial transactions Explain how a trial balance and adjustments are used to prepare a statement of comprehensive income and a statement of financial Justify how an organisation should manage its working capital and the process of revenue management

Module 6: Human Resources Management in Tourism and Hospitality

This unit provides learners with the ability to select and apply appropriate human resources frameworks to the tourism and hospitality industry. Learners will develop skills in the recruitment and retention of staff, as well as the importance of training and industrial relations in the tourism and hospitality industry. Learners will understand the importance of identifying and managing cultural diversity in the workforce. The learner will:

1. 2.

3.4.

Identify human resources frameworks to effectively manage the recruitment and retention of staff Evaluate training and career development opportunities for individuals, in order to enhance both individual and organisational performance. Explain the relationship between pay and motivation, and its significance in developing a reward strategy. Review the importance of cultural diversity in the workplace and strategies for managing this

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Level 6 Diploma in T&H Management

Module 1: Strategic Marketing for Tourism and Hospitality

This unit aims to provide participants with the ability to critically analyse and apply strategic marketing approaches to tourism and hospitality businesses. This will include choosing and resourcing appropriate promotional elements to meet marketing and businesses objectives, along with the ability to evaluate the advantages, disadvantages, relative effectiveness and costs of marketing activity. The learner will:

1. 2.3.4.

Critically analyse the role of strategic marketing for tourism and hospitality businesses and for destinations. Develop strategic marketing plans for tourism and hospitality businesses Evaluate the markets for new tourism and hospitality products and services Research information from a range of academic and industry sources

Module 2: Tourism Policy and Planning

This unit provides learners with a critical understanding of principles of tourism policy and planning. Learners will analyse theories and concepts from the fields of public policy, tourism management and planning and will develop skills in creating tourism plans that acknowledge the roles of multiple stakeholders and possible courses of action in a destination. The learner will:

1. 2.3.4.

Critically analyse the concepts and theories of public policy for tourism Evaluate the implementation of tourism policy Critically analyse the theories and concepts of tourism planning Create tourism plans that can applied to international tourism destinations

Module 3: Organisational Behaviour in Tourism and Hospitality

This unit aims to introduce learners to the critical study of behaviour in tourism and hospitality organisations, including the different approaches to strategic management formulation, the direction and scope of companies within tourism and hospitality industry and an understanding of the influences on tourism and hospitality companies, as well as the role of leadership and people management. The learner will:

1. 2.

3.

4.

Critically analyse the fundamental structure and objectives of an organisation Explain the operational context of an organisation and critically analyse the way that the business is affected by its external environment Critically assess the performance of an organisation in relation to its external environment and internal structures. Evaluate the functions of leadership and management in a tourism or hospitality organisation.

Module 4: Technology in the Tourism and Hospitality Industry

This unit aims to provide learners with a critical appreciation of the role of technology within the tourism and hospitality industry. This will include an evaluation of the impacts of new and emerging technology on the operations of tourism and hospitality businesses, as well as the impacts of the internet and social media on consumer behaviour and tourism and hospitality marketing. The learner will:

1. 2.3.4.

Evaluate the impacts of technology on the development and growth of the tourism and hospitality industry Analyse the uses of management information systems across a range of tourism & hospitality organisations. Evaluate the impacts of the internet and social media on tourism and hospitality marketing Be able to describe the ethical implications of technological change in the tourism and hospitality industry

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Module 5: Tourism and International Development

This unit aims to equip learners with a critical understanding of the relationship between tourism and international development. Learners will evaluate theories of international development and apply these in a tourism context. This unit will also support learners to apply development indicators and to make judgements about the extent to which tourism supports sustainable development. The learner will:

1. 2.3.4.

Evaluate theories of international development Discuss the role of institutions in the international development context Apply measurements of development to countries using tourism for development Critically analyse the relationship between tourism and international development

Module 6: Researching Tourism and Hospitality Management

This unit aims to support learners to develop skills in designing and carrying out research projects to inform the management of tourism and hospitality organisations. Learners will evaluate approaches to the collection and analysis of data relating to management problems and they will make judgements about future action based on this data. The learner will:

1. 2.

3.4.

Identify management problems to research in the tourism and hospitality industry Design data collection processes for collecting useful data for the research of management problems in the tourism and hospitality industry Interpret data collected for research purposes Present complex data in ways that are useful for tourism and hospitality management

English for Academic Studies (EAS)

All students attending any of the previously mentioned Diplomas will also attend classes of English for Academic Studies. These classes will enable the students to progress in their knowledge of the English language and particularly in its use in academic writing and speaking.

Foreign Language Studies (FLS)

Also, all students who are not native speaker of the country’s main language will attend extra classes of that language. This will enable them to learn the local language and engage in the local community and lifestyle.

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Assessment

All modules have an assessment system led by the head of each module and verified externally by an assessor, in order to ensure a fair and objective evaluation. All assessments are criterion referenced and based on the "Learning Outcomes" of each module.

In order to be approved in a Diploma (and therefore progress to the next one), students must successfully complete all modules.

Assessment methods may vary between individual and group presentations, reports and written essays, posters, discussions and debates.

Field Trips

Throughout the course field trips will take place depending on the module in question. These will allow students a closer contact with the reality of business and the various sectors of the industry. A THM School Coordinator will always lead these field trips.

Every year, a one-week tour to one country in the European Union will take place and will focus on a specific area of the industry. This optional tour, on the one hand, will foster a closer contact amongst students and between students and teachers and, on the other, enable the possibility of a further analysis of a particular activity sector.

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Research

The THM School has an internal research department, where students and teachers can join existing teams and collaborate on the development of knowledge for certain areas of management.

The THM School supports the development of new projects and the sought-after links with national and international business. Therefore, the THM School will grant every year a number of scholarships to students who, in the previous year, are considered to have reached an exceptional achievement and who wish to join the research team, alongside the continuation of their studies.

Internships

The THM School has developed protocols with organisations within the industry and can annually promote the provision of short-term placements at companies, in order to improve students' knowledge and promote the link to corporate reality. The internships are unpaid and are always coordinated by a THM School’s Academic Head along with the grantor company, aiming at enriching the students’ knowledge.

International Option - London

All of THM School's three-year courses may be attended in the international system option. In this system, students may attend the second semester of their respective courses on our campus in London. Modules and content as well as assessment will be exactly the same as for students who opt for the national version. The major advantage of this international option is to allow students the experience of a multicultural city, where they can benefit from the study visits and exclusive contacts unique to this campus. The costs associated with this option are limited to the cost of air travel and accommodation.

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Alumni

The Alumni play an important role in the THM School. They help generate job and internship opportunities for undergraduate and postgraduate students through their own social network. In addition, they can still function as guest speakers in many programmes by bringing their business experience.

In addition, each year the THM School sponsors complementary training activities to its alumni, in order to ensure continuous updating of their knowledge.

We have a dedicated team whose mission is to plan, promote activities and provide assistance and information to alumni.

Top Up – Coventry University/University of Sunderland

By successfully completing the Advanced Diploma in Business Management, The THM School's students attain the Level 6 Diploma in Tourism and Hospitality Management from OTHM Qualifications. This diploma allows students to top up their studies and complete at Coventry University London Campus a BA (Hons) International Hospitality and Tourism Management (Top-up) or at University of Sunderland a BSc (Hons) International Tourism and Hospitality Management (Final Year Top-up).

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THM School - Lisbon CampusInternational Office ,in Partnership with Instituto Superior de Educação e Ciências (ISEC)Alameda Linhas de Torres 179, 1750-142 Lisbon, Portugal +3519 2534 1528 [email protected]

THM School, São Paulo Campusin Partnership with Roberto Miranda Educacão Corporativa (RMEC),Rua Eça de Queiroz, 187 Vila Mariana,São Paulo SP 04011-031,Brazil +55 1150 8211 28 [email protected]

THM School

CONTACT US

www.thmschool.com

THM School International office/ Admissions Processing Centre15 Leeland Road London W13 9HHUnited Kingdom +44 (0)20 8720 6730 [email protected]

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+ 44 (0)20 8720 [email protected]

The THM School has developed protocols with organisations within the industry and can annually promote the provision of short-term placements at companies, in order to improve students' knowledge and promote the link to corporate reality. The internships are unpaid and are always coordinated by a THM School’s Academic Head along with the grantor company, aiming at enriching the students’ knowledge.

THM School Thessaloniki Campusin Partnership with European Academy of Tourism Ethnikis Aminis 9 & Tsimiski 13154621 Thessaloniki, Greece +30 2310 2518 88 [email protected]