Dior
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Transcript of Dior
“Happiness is the secret to all beauty. There is no beauty without happiness.”
Christian Dior
History of Christian Dior
Sales Techniques
The Beauty of your Role
Christian Dior Born in the seaside town of Granville on the coast of Normandy in 1905
The New Look In his first show 1947 Dior
introduced his signature shape of the New Look.
Overall look was the exact opposite to the boxy shapes of the war years.
Trademark of curvaceous silhouette where hips were padded and waists were minimized with corsets.
The New Look continued to strongly influence fashion until the swinging 60s
Dramatically speeding up the rate of change in fashion
Importance of a complete look
Without the correct Dior shoes, gloves and hat the authentic New Look could not be achieved
Licensed his name to a range of luxury accessories
By the atelier’s 10th anniversary in 1957 he appeared on the front cover of Time magazine
Making your customer feel good about not only making the purchase,
should be part of your customer service goals.
but making it from
YOU
Principles of Selling Make your customers feel
special
Ask the right questions
Give more then expected
Stay true to your word
Build a personal relationship
You don't close a sale
you open a relationship
Don’t Focus On What You Do.
Focus On Why You Do It.
Serving Customers is all about
people helping people.
You are what people see when they arrive to Dior .
All they know is what they see and hear and experience.
Yours are the comments, people hear when you think they
can't.
Yours is the knowledge and help that people hope they'll find
at Dior.
If you're rude, so is Dior .
And if you're wonderful, so is Dior.
We are judged by your performance.
We are the care you give.
The attention you pay.
The services you extend.
Wish you great happiness and success with your new
role.