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BUSINESS PAGE Alarm Service 34 Alteration 50 Auto Service 40/43 Bakery (Cake) 25 Beauty salon 59/60 Construction Heating, .and Electric 50/52 Credit card Mach. 50 Driving School 42/68 Electronics and ... Luggage sale 63 Eye Glass 75 Flower sale 39 Game Machine 85 Gift to Ethiopia 26 Insurance 64-69 Lawyer/ Immigration service
inside cover/ 43 Medical , dental , Chiropractor ...76-83 and inside back cover Money transfer 3/23 Real Estate 85 Restaurants shisa, and Mart/market. 13- 37 School 62 Shipping service 52 Tax and Accounting .69/70 Travel Agents 6/54/55/56 Towing 42 Tire fix /sale 39 Video, Decoration, wedding hall, and Photo > 5/middle pages, 46-49
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(By SUE .. Psychologist) The difference between a dangerous spellum, I mean goaland a safe, effective one has everything to do with parts of speech. Most goal setters use mainly nouns and verbs ("I want my business to succeed," "I want to have a baby"). This frequently leads to either out-right failure or the kind of suc-cess that doesn't make people nearly as happy as they expect. But there's another class of words that work much betteradjectives. I've come to depend on adjectives because goals made of nouns and verbs are risky: They bring to mind "imagined situations," as opposed to "imagined experiences." The two are subtly but crucially different, and experiences, not situations, are always what we really want. Ilsa expected busi-ness success to produce feelings of contentment; Sue thought a baby would make her feel loved. Neither fully anticipated what would happen after they achieved their goals. By using adjectives, you can avoid this trap by focusing all your efforts on the quality of the experience you want to create. This process is harder than "normal" goal settingit requires some serious soul-searching and perhaps a good thesaurusbut it does pay off.
Step One: Pick a goal, any goal. Think of a typical noun-verb goal, something for which you frequently hanker. Be honest rather than politically correct. Some people may have deep desires to establish world peace, stop global warming, and end poverty, but maybe you actually think more about, I dunno, reaching your target weight. And that's okay. This is not a beauty pageant (those contest-ants can afford to wish for world peace; they've all reached their target weight). What I want you to do is fess up to your real de-sires. Now pick the biggest, m o s t a m b i t i o u s o n e . Step Two: Gaze into the fu-ture. You don't need a crystal ball to see what's up ahead; the three pounds of gray matter between your ears will do fine. Use your brainpower right now to imagine what your life would be like if you realized the goal you just identified. Create a detailed fantasy about it. Loiter there awhile, observing your dream-come-true with your mind's eyes, ears, nose, skin. Then, clear your mind and your throat: It's time for the magic words. Step Three: Generate adjec-tives.
This is the heart of a really ef-fective goal-spell. Begin listing adjectives that describe how you feel in your dream-come-true scenario. This is a simple task, but not an easy one. It requires that you translate holis-tic, right-brain sensations into specific, left-brain words. Au-thor Craig Childs compares this to "trying to build the sky out of sticks." Spend enough time in your imagined situation to let your brain leaf through its vo-cabulary, scouting out accurate adjectives. In goal setting as in fairy tales, the minimum magic number is three. Don't stop until you have at least that many ways to describe those lovely feelings. My clients frequently try to squirm out of the process by muttering, "It's hard to explain," or "Oh, I don't know," or "I can't describe it." Well, of course it's hard to explain; yes, you do know; and if you keep trying, you can too describe it. Your adjectives don't have to be eloquent; use simple words like energetic, focused, delighted, and fine. But you owe it to yourself to persevere until you've found some reasonably descriptive words. Three of 'em. Write them down and then share them below in the com-ments: 1. ______ 2._____ 3._____ Step Four: Focus on anything that can be described with your adjectives. Drop the fantasy situation you imagined in step two and concentrate on those adjectives. You might notice that these three words bring your stated goal into sharper focus. For instance, if your New Year's resolution is to lose ten poundsa noun-verb goalbut your adjectives are strong, con-fident, and healthy, you might realize that your actual aim is to get fit. You would see that the strategy you came up with to diet (i.e., eating your weight in
hydroponic cabbage) might leave you thinner but also re-cumbent on a