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DIN Rail PC Industry Update

Josh McCarthy

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Intro:

Industrial PCs are used for data acquisition and process control in industries. There are various types of industrial PCs, the most popular being the DIN Rail PC with I/O, panel industrial PC, rack mount IPC, embedded box industrial PC, and embedded

panel industrial PC. DIN Rail industrial PCs are high-performing computing solutions that offer a flexible input/output interface and display options. 

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Competition to Amplicon• In any business you will have competitors vying for your business, yet if

you can conduct thorough market research and know what and how your competitors are thinking and when; You’re definitely on the right path for success.

Distributors of DIN Rail PC’s around the world include companies such as Direct Industry, S-Connect, VSCOM, Glacier Computer, PC-Industrial, Steatile-Embedded and Global Spec.

Manufacturers of DIN Rail PC’s around the world include companies such as: Moxa, Micro-Epsilon, Advantech, Contech, Kontron, Rockwell Automation, Siemens, Eurotech, Winmate, MPC, Industrial PC, AxioMTek, Sintrones and Beckhoff Automation.

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DIN Rail PC Market Share

• Advantech and Beckhoff account for lion’s share of revenue.

• IHS (Insight and Analytics firm) predicts that this will change and companies such as Siemens, Kontron, Rockwell Automation, iEi and Nexcom will all come into the mix over the next 2 years.

• An IHS Senior Analyst has predicted that DIN Rail PC’s and the IPC sector as a whole will expand at an Annual Growth Rate of 12% and 13.5% respectively over the next 5 years.

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Pricing Analysis

• A comparison of the main manufacturers of DIN Rail PC’s versus Amplicon’s new Impact-D 100

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The MarketThe EMEA market of DIN Rail PC’s is predicted to be accountable for over 65% of worldwide revenue and shipments.

• UK: Information could not be sourced, reports are available to buy but not to read free of charge.

• Europe: The European DIN Rail supplies market is worth over €358m.

• Global: With current predictions stating that the IPC market is to be worth over £3bn and is set to grow still at a CAGR of 11% over the next 4 years, process automation and instrumentation are seen to be the main contributors, with revenue over £180m. Process automation and instrumentation can mainly be controlled by DIN Rail PC’s and so a major revenue source could potentially be inherited from DIN Rail PC’s.

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Applications by Sector• This section talks about what DIN Rail PC’s can bring to each industry and where

they can enhance workflow and automation processes.

• Railway: These PC’s can power ticket machines, ticket barriers, level crossings. Din rail pc’s can enhance a workflow through being able to add sensors, cameras to level crossings to spot any potential danger.

• Medical: DIN Rail PC’s can be setup across hospital networks to record, store and remotely access patient data as well as recording patient data from machines to end user outputs (Doctors are more and more frequently using tablets as a means of viewing and explaining data to patients).

• Marine: DIN Rail PC’s can be used to power bridge systems on military, civil or shipping boats. On shipping vessels these PC’s can be used to store and send data to the captain or other key personnel, regarding what’s on board.

• Road Safety and Monitoring: PC’s that power all the safety and monitoring equipment need to be stored in small spaces and can work in most temperatures. Small DIN Rail PC’s are perfect for this as they are designed to work in small spaces and in a wide range of temperatures. Moreover, most DIN Rail PC’s include all COM and I/O ports that are needed for equipment such as ANPR and CCTV.

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The Rise of IPC’s• One of the major trends being witnessed in this market is the increasing

focus on R&D activities. As a result of increasing competition among market vendors, industrial PC vendors are looking for opportunities to increase their market presence by differentiating their products from those of their competitors.

• This in turn has prompted vendors to spend more on R&D activities in order to provide superior quality and highly customized products that can effectively meet the specific requirements of customers. Increasing R&D activities by vendors also enables them to develop cost-effective products that should increase their competitiveness in the market.

• One of the major challenges in this market is the lack of effective product differentiation. Many local and international vendors offer very similar products to end-users, therefore creating intense competition among the vendors.

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Companies Amplicon Should Target

• Transportation: Network Rail, TFL, London Underground

• Logistics: DFDS, PWC and Denholm Global

• Military and Defence: Lockheed Martin, Cassidian (Virtual Military Training System)

• Energy: Duplas, RES Group and Ecotricity

• Medical Institutions: Johnson&Johnson, Stryker, HBM (Measurement solutions for the medical device industry)

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Markets to Target: An Overview

• Amplicon already targets successful sectors in which they sell their products too. These sectors include Rail, Transport and Military. Yet there are plenty more sectors in which Amplicon could sell into, that they do not currently.

• Sectors such as Energy – Targeting Drilling and Mining firms, Infotainment – Targeting airport notice boards and wireless applications for running and storing entertainment content on aircrafts, Security – whether this would be Airport Security, Factory/Workplace Security or Server Security on a PC Network.

• Moreover Avionics to can be targeted, for either IPC’s to power components in the cockpit or for cabin crew resources. Finally the Medical sector could be targeted also. Providing measurement and control products to the medical hardware manufacturers which can be used to measure patient data as well as IPC’s and rack mounts to build or help improve hospitals network systems.

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Future Trends• The I.T. and telecoms industry is expected to grow by 9.61% over the next 5 years.

• The electronic components company TDK is looking to triple its current 3% market share of the $400m European market for DIN Rail supplies by 2017. By then the market is expected to be worth $465m.

• The IPC industry as a whole is predicted growth of 6.5% over the next 3 years, with current worldwide IPC revenue worth $3.2bn. Feeding this increase is that of the process automation and instrumentation markets which is expected to be worth $180bn by 2020. 

• Factors leading to increased interest in the IPC market include demand for automation, increasing operational efficiency, growing need for IoT and Smart City.

• However, the market's potential is somewhat hindered by high price of the IPC, and lack of skilled labor. In spite of this, there is a huge opportunity for existing & new IPC producers

 Although, the adoption rate of IPC is increasing, mass-market adoption will not be achieved until a few major challenges are addressed. These challenges include:

• High cost of Installation, entry of new players, and lack of effective product differentiation.

• Industrial sector and the transportation sector are the top contributors of the IPC market and together account for more than 50% of the IPC market. This growth is attributed to their wide application area.

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Links• Below is a list of links that take you to the products used in the price

analysis (Section 3).

Impact-D 100 - https://www.amplicon.com/shop/computing/Embedded-computers/Rugged-embedded-computers/Impact-D-100/Impact-D-100-97150452.cfm

ARK 1550 - http://buy.advantech.eu/ARK+1550+S9A1E/ARK+1550+S9A1E/model-ARK-1550-S9A1E.htm

 Rbox104 - http://uk.mouser.com/search/ProductDetail.aspx?Axiomtek%2fRBOX104-820-11G%2f&qs=EQcjx0lkqFBkeFRSwxgcxQ%3d%3d

IA260 - http://www.moxa.com/product/IA260.htm

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Thank You!