Dimensions of Brand Personality (Jennifer Aaker, 1997)
Transcript of Dimensions of Brand Personality (Jennifer Aaker, 1997)
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R E S E A R CH P A P E R S E R I E S
http://ssrn.com/abstract=945432
Research Paper No. 1632
Dimensions of Brand Personality
Jennifer L. Aaker
August 1997 (Journal of Marketing Research, Vol. 34, No. 3 (August 1997), pp. 347-357)
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mensions of brand personalitynifer L Aaker R, Journal of Marketing Research; Aug 1997; 34, 3; ABI/INFORM Global347
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produced with permission of the copyright owner. Further reproduction prohibited without permission.
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produced with permission of the copyright owner. Further reproduction prohibited without permission.
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