Dilla youth day social reputation and empowerment

© 2012 IBM Corporation Cyber-bullying: A challenge in young people’s Internet use Building your personal brand: Your reputation is built with every interaction

BUILDING YOUR REPUTATION IN THE SOCIAL SPHERE

#DILLAYOUTHDAY2016 #DYD16


BUILDING YOUR REPUTATION IN THE SOCIAL SPHERE

Twitter: @sfemerick LinkedIn: www.linkedin.com/in/sfemerick Blog: www.susanemerick.com

Susan Emerick

Views shared in the presentation are my own and do not reflect those of my employer

#DILLAYOUTHDAY2016 #DYD16


What you’ll learn

Importance of establishing your personal brand

What is a personal brand?

Why is it important?

What are the benefits of establishing and enhancing your personal brand?

Recommendations on how to get started

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Social Media plays 3 key roles

News Schedules

Searching for information Learning

Games Videos Music

Instant messaging Photo galleries

Discussion boards Blogs

Resources

Entertainment Social Networking


The Internet is very useful …

• You can express yourself

• You can influence things

• You can talk about feelings anonymously

• There’s always company for gaming and chatting

• You can find useful information

• The Internet connects people


Did you know that every interaction you have can be tracked and analyzed?


To post, or not to post?

Source: Pew Research Center

45% Of online teens in the

United States don’t consider whether a posted picture might reflect badly upon

them in the future




67% Of online 17-year-olds – who are likely

to be preparing for or in the midst of college and job applications – say they

have withheld content that might damage their reputations




Hip-Hop Social Media Meltdown

“Everyone knows who in hip-hop has the loudest mouths and the quickest tempers. And in the digital age, that leads to the fans and critics heading over to the must-

watch Twitter timelines of very specific artists.”

Source: 13 Hip-Hop Social Media Meltdowns in 2015 – XXL http://www.xxlmag.com/news/2015/12/hip-hop-social-media-meltdowns-2015


Hip-Hop Social Media Meltdown

Hopsin Bashes Mainstream Hip-Hop in Twitter Rant

Source: 13 Hip-Hop Social Media Meltdowns in 2015 – XXL http://www.xxlmag.com/news/2015/12/hip-hop-social-media-meltdowns-2015


THINK! … Before you speak

T – is it true?

H – is it helpful?

I – is it inspiring?

N – is it necessary?

K – is it kind?


All Aspiring Hip-Hop Artists Should Follow Immediately

Source: http://blog.sonicbids.com/top-5-twitter-accounts-all-aspiring-hip-hop-artists-should-be-following

“As an independent artist, it's vital to understand not only how to use social media platforms to your advantage, but also to identify which people are worth following.”


www.womenworking.com


So what does all this mean for your personal brand? Have you ever heard? “Your reputation precedes you” “You never get a second chance to make a first impression”


Branding yourself is a fantastic way to put your best face consistently forward


Whatever you post on line … is who you become to others Ø  Content you share is key to communicating who you are ²  Your interests ²  Your experience and expertise

Ø  These can be related to topic, passion or purpose

What’s in your word cloud? What does is tell others about you?


Tips to brand yourself online

Ø Be yourself, there’s only one YOU!

Ø Be true & consistent with your personal brand

Ø Share and demonstrate your knowledge, expertise, passion or purpose as much as possible

Ø Help others in your network

Ø Add Value

Ø Give people a reason to talk about you in a positive way that also matches your personal brand


Data analytics allow for relationship eco-system mapping

Define your network carefully Likeminded individuals that share your common interest

• Students, Teachers • Recruiters, Hiring

managers • Group Members,

Industry Leaders, Other Professional Colleagues

Consider the company you keep


Plan where to engage in digital conversations

Keep in mind that where you interact online also conveys messages about you Stick to the websites and communities that will help most in reaching your goals. ü  Search for groups and communities to join

ü  Identify who is contributing to the conversation

ü  Connect and grow your digital network with like minded individuals


Rules of the road Whatever you post on line is who you become to others

No Copyright

Infringement

Respect your

Audience Add Value

pick a

Identify Yourself

No Delete Button on Internet


Share content that provides value & engages people

4 Steps to Building Relationships

Engage

Manage Feedback

Listen Actively

Add Value


You’re EMPOWERED!

■  What does your online reputation offer? ■  What would influence others to reach out and build trust?

■  How can you make yourself available?


Here are some examples of how I’ve built my reputation ….

© 2012 IBM Corporation Cyber-bullying: A challenge in young people’s Internet use Building your personal brand: Your reputation is built with every interaction 25

For professionals, completing a LinkedIn profile is a good way to establish and manage your online professional reputation

ProfilePicture:Personalizeyourprofilebyaddingabusiness-appropriateimageofyourself.Usingthesamepictureacrosssocialpla5ormswillmakeiteasyforotherstoiden;fyandconnectwithyou.

Summary:Describewhatyoudoandhowyoucanhelpothers,orwhatyoudoasanoutcome(Bydefaultit’syourlastposi@on)

Connec;ons:Buildyounetworkofconnec@ons,byinvi@ngclients,colleagues,thosewhomyouhavemetandtrust

Recommenda;ons:Askforrecommenda@onsfromclientsaswellasfromcolleagues.Clientonesarestrongerandwillhelpdemonstratetopoten@alnewoneswhereyouhaveaddedvaluetoothers


Authoring a blog is a great way to share your knowledge & help others

www.susanemerick.com


I love Pinterest for sharing my photos, videos and book content


Mixing Professional and Personal ….


Anything is possible!

Share your passion Share your knowledge Help others Volunteer YOU are in control Start Now!


Thank you!

Questions? Contact me Twitter: @sfemerick LinkedIn: www.linkedin.com/in/sfemerick Blog: www.susanemerick.com

Susan Emerick

Views shared in the presentation are my own and do not reflect those of my employer

Dilla youth day social reputation and empowerment

Education

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