Dijital pazarlama verilerini anlamlandırmak
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Dijital Pazarlama Verilerini Anlamlandırmak
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Transcript of Dijital pazarlama verilerini anlamlandırmak
DijitalPazarlamaVerileriniAnlamlandırmak
ŞahinSeçil
DigitalMarketingConsultant
3 years of experience inDigitalMarketing,Startup
1 year of experience inAnalytics&Conversion
2 years of experience inSearchEngineMarketing
2 years of experience inConversion RateOptimizastion
Etkinliktennasılhaberdaroldunuz?
Etkinliktennasılhaberdaroldunuz?
Dönüşümühangitrafikkanalınayazacağız?
Başlamadanönce…
What Happened?
What Happened?
Actionable Insight
CTR
Impression Share
Auction
Frequency-Reach
MacroConversion&MicroConversion
QualityScore
QualityScore
ViewAttribution
ViewAttribution
ProductListPosition
Basket-to-Detail Rate&Buy-to-DetailRate
AdSchedule
AssistedConversions
AssistedConversions
AttributionModelling
CohortAnalysis
ROAS&Cost DataUpload
ROAS&Cost DataUpload
DeviceOverlap
Purchase Funnel
Shopping Behaviour Analysis
PerSession Value&Alert
What isthebest that could happen?
Reporting
Reporting
Reporting
Reporting
Research
Presentation
Let'skeepintouch
Teşekkürler
