Digpen search engine optimisation

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Search Engine Optimisation Search Engine Optimisation current techniques & best practice for developers Rob Edlin @robedlin

description

Search Engine Optimisation presentation for Digpen IV March 10 2012 by Rob Edlin

Transcript of Digpen search engine optimisation

Page 1: Digpen search engine optimisation

Search Engine Optimisation

Search Engine Optimisation current techniques & best practice for developers

Rob Edlin @robedlin

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Search Engine Optimisation

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Search Engine Optimisation

The Basics

•  Structure •  Content

– META Data – Textual Content – Rich Media

•  Off Page Factors

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SEO in 2012 and beyond

Twenty Twelve

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Structure

•  Valid Markup •  Mobile •  XML Sitemaps •  URL Structure •  Hierarchy, Navigation and Breadcrumbs •  Canonicals •  Author/Publisher – link with Google Profile

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Search Engine Optimisation

Rich Snippets and Microdata

•  Schema.org •  www.google.com/webmasters/tools/richsnippets

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Site Speed

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Google Webmaster Tools

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Search Engine Optimisation

Any questions? Rob Edlin

[email protected]

twitter.com/robedlin facebook.com/robedlin

uk.linkedin.com/in/robedlin

twitter.com/niddocks facebook.com/niddocks youtube.com/niddocks