Digpen search engine optimisation
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Transcript of Digpen search engine optimisation
Search Engine Optimisation
Search Engine Optimisation current techniques & best practice for developers
Rob Edlin @robedlin
Search Engine Optimisation
Search Engine Optimisation
The Basics
• Structure • Content
– META Data – Textual Content – Rich Media
• Off Page Factors
Search Engine Optimisation
SEO in 2012 and beyond
Twenty Twelve
Search Engine Optimisation
Structure
• Valid Markup • Mobile • XML Sitemaps • URL Structure • Hierarchy, Navigation and Breadcrumbs • Canonicals • Author/Publisher – link with Google Profile
Search Engine Optimisation
Rich Snippets and Microdata
• Schema.org • www.google.com/webmasters/tools/richsnippets
Search Engine Optimisation
Site Speed
Search Engine Optimisation
Google Webmaster Tools
Search Engine Optimisation
Any questions? Rob Edlin
twitter.com/robedlin facebook.com/robedlin
uk.linkedin.com/in/robedlin
twitter.com/niddocks facebook.com/niddocks youtube.com/niddocks