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![Page 1: “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. Integrated and Personalized Digital Information Services Yaşar.](https://reader036.fdocuments.net/reader036/viewer/2022070307/551a99ea55034643688b610e/html5/thumbnails/1.jpg)
“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
Y.T.
Integrated and Personalized
Digital Information Services
Yaşar TontaYaşar TontaHacettepe University
Department of Information Management
06532 Beytepe, Ankara, Turkey
yunus.hacettepe.edu.tr/~tonta/tonta.html
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“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
Y.T.
Overview Recent developments in electronic information
services Integration of electronic information services
with other information-based services Personalization of electronic information
services Portals and enterprise webs Conclusion
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“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
Y.T.
Electronic Information Services
Bibliographic search (catalogs, databases, etc.)
Current awareness (web, e-mail, etc.)
Table of Contents (TOCs)
Full-text access to electronic journals
Virtual reference
Electronic reserve
Electronic document delivery
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“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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Information Services and Internet
Removal of temporal and spatial barriers
Provision of information services to remote users (24X7)
“Instant gratification”
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“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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Organizing Networked Information Services
Impact of IT on Information Management:
Centralized Distributed
Economic models: Centralized management
Personalization
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“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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Collection Management Increasing costs of information sources One source – one user One source – multiple
users “Ownership vs. access” Ownership dictates use of centralized
information management models Budgets devoted to electronic information
resources increasing (%20) Cooperative/consortial collection management
practices
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“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
Y.T.
Increasing CostsGraph 2
Monograph and Serial Costs in ARL Libraries, 1986-2003
-50%
0%
50%
100%
150%
200%
250%
1986 1988 1990 1992 1994 1996 1998 2000 2002Source: ARL Statistics 2002-03 , Association of Research Libraries, Washington, D.C.
Serial Unit Cost(+215%)
Serial Expenditures(+260%)
Monograph Unit Cost (+82%)
Monograph Expenditures(+66%)
Serials Purchased (+14%)
Monographs Purchased (0%)
CPI (+68%)
Copyright © 2004 Association of Research Libraries
Source: Kyrillidou and Young (2004, graph 2). Available: http://www.arl.org/stats/arlstat/graphs/2003/graph2_03.xls
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“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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Collection Manager’s Responsibilities
Separate policies of licensing, processing, maintenance, storage and usage
“Interdependence” on other information centers, library consortia, information producers/providers and aggregators
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“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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Disintermediation Intermediation
requires centralization is expensive usually means long lines doesn’t serve remote users
IT makes information management less centralized, more distributed
Disintermediation Increase in interlibrary borrowing transactions Decrease in reference and circulation transactions,
and inhouse use of library materials
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“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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Impact of Remote Access
-50%
-30%
-10%
10%
30%
50%
70%
90%
110%
Source: ARL Statistics 2002-03 , Association of Research Libraries, 2003
% C
ha
ng
e S
ince
19
91
Graph 1
Service Trends in ARL Libraries, 1991-2003
InterlibraryBorrowing(+113%)
GroupPresentations(+61%)
ReferenceTransactions(-29%)
TotalCirculation**(-7%)
TotalStaff(+2%)
TotalStudents(+16%)
** Includes Initial and Renewals but excludes Reserve Circulation
Participants in Group Presentations(+79%)
Inhouse Use(-49%)
Circulation Ratio: Initial to Total(+24%)
InitialCirculation**(-16%)
Copyright © 2004 Association of Research Libraries
Source: ARL (2004, graph 1). Available: http://www.arl.org/stats/arlstat/graphs/2003/graph1_03.xls.
Reference transactions (-29%)Reference transactions (-29%)
Total circulation (-7%)Total circulation (-7%)
Inhouse use (-49%)Inhouse
use (-49%)
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“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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Integration of Electronic Information Services
Library automation systems Student services Financial services (digital pay systems) Research data Grants Links with off-campus e-learning, e-government, e-
commerce systems Interoperability with other on- and off-campus information
systems
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“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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•With SFX, libraries can define rules that allow FX to dynamically create links that fully integrate their information resources regardless of who hosts them – the library itself or external information providers.
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“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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A&I
e-print
Full Text
Portal
CitationsWeb Form
eTOC
OPAC
Web !?
Source: http://www.sfxit.com/
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“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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Full-text
Ulrich’s
PubMed
Citation databases
Subject gateways
“Appropriate copy”
OPAC
Source: http://www.sfxit.com/
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“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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Author names from Web of Science
Ovid Inspec
Holdings info from your OPAC
Full-text from Wiley InterScience
Source: http://www.sfxit.com/
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“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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http://www.dlib.org/dlib/february01/harvery/04harvey.html
A&I
Traditional Link
Link to referenced work .Referans
FTXT
Source Target
OpenURL
Link
Server
Link Link
A&I
Link
FTXT
Link
Full-text@ Your library
Context sensitive
Appropriate copy
Server
http://sfx.aaa.edu/menu?genre=article&issn=1234-5678&volume=12&issue=3&spage=1&epage=8&date=1998&aulast= Smith&aufirst=Paul
Citation (not link)
SFX Link
Source: http://www.sfxit.com/
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“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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SFX: Open link for libraries
A&I databases
e-prints
Full-text
Portal
Citations Web Form
E-TOCs
Catalog Link server
Source: http://www.sfxit.com/
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“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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Personalization of Electronic Information Services
Personalization
– “. . .selecting and filtering information objects or
products for an individual by using information
about the individual.” (Koch, Möslein, Schubert, 2002):
Customization
– Changing or customizing goods and services
according to customers’ needs
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“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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Industrial Society Mass production and mass distribution
– “Any customer can have a car painted any color that he wants, as long as it’s black” (Ford)
Competition– In US: 260 different brands of cars, 87 colas, 3000 beers, 340 cereals, 50
bottled water, etc. “Make, store, sell” (Mitchell M. Tsang) “The Age of the Terrific Deal”:
– “as you want them”, “from anywhere”, “at the best price and highest quality” (Robert R. Reich)
“Mechanistical organization” “Continuous development” Traditional education and training Rigid / hierarchical adminsitration Economic models based on centralization
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“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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Information Society Mass customization and personalization
“. . . pre-automation technology yields standardization, while advanced technology permits diversity.”
“Unstandardized” goods and services (Toffler, 1970s) Mass customization is an indication of a rich and complex society. Cheaper to produce personalized goods and services using
advanced IT: “. . . as technology becomes more sophisticated, the costs of introducing variations declines” (Toffler 1970, p. 236)
“Sell, make, deliver” (Mitchell M. Tsang)
“Dynamic organization” Customer focused education / continuous education Loose / horizontal administration Economic models based on customization
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“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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Personalization of Information Services
Explicit / implicit personalization
Active / passive personalization
Personalization of display environment
Personalization of collections / content
Personalization of services
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“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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My Yahoo!
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MyLibrary
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“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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Personalized Information Services Personal banking services On-demand publishing, on-demand video Automatic current awareness, ToC services Electronic document delivery “desktop librarian” (www.liveperson.com) Recommender systems (e.g., amazon.com) Information agents
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“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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My Bank
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“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
Y.T. Source: Clovis, www.isinet.com/media/presentrep/wok.presentation.ppt slide no. 43
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Amazon.com
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Amazon.com recommends . . .
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“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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Portal definition Intensity of sources and services available through
the Internet Information hub Entry point to information sources and services Personalized sources based on personal demand or
specific roles Collections organized to help different users
Source: Dempsey, 2003
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Portal is not a strategy replacing effective use and management of information sources in a networked environment, but, rather, is part of such a strategy (Dempsey, 2003)
Portal is an application that provides metasearch and support services (ARL)
Portal definition (cont’d)
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Before Portals
Source: Dempsey, 2003
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Library portal approach
Source: Dempsey, 2003
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“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
Y.T. Source: Dempsey, 2003
Portal
Personalized Static
Mediation
Presentation
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Portal services
Source: Dempsey, 2003
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“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
Y.T. Source: Dempsey, 2003
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“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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Issues I Standard content is offered to all users Recognize users when they log on and personalize the
content based on their rights and privileges (smart cards, biometric features)
Providing information services using “pull” and “push” technologies
Personalized electronic books Need to move from “resource-centric” approach to
“relationship-centric” approach
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Issues II Difficult to implement in a distributed environment Network infrastructure (access to personal, local, regional
and wide area networks) Security & privacy concerns Interoperability
– with library automation systems, student information systems, financial systems, etc.
– With e-banking, e-commerce, e-health, e-government, e-(l)earning systems
More sophisticated budgeting, pricing, use and training models
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“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria
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Integrated and Personalized
Digital Information Services
Yaşar TontaYaşar TontaHacettepe University
Department of Information Management
06532 Beytepe, Ankara, Turkey
yunus.hacettepe.edu.tr/~tonta/tonta.html