Digitial Economy

8/10/2019 Digitial Economy

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Table of contents


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IntroductionOnline business is fast growing segment since from last 10 years. It has brought revolution in

businesses.It seems obvious to everyone but the size and speed of online business is

outstanding. The online business open new ways to the business and provide new opportunities

to the market to attain competition and add new market strategy to the market, the increasing

area of online business shows no signs of slowing down even there are thousands of onlinestores worldwide. In this report we will understand the aim to develop online business includes

business planning, model of online business, tools and techniques. The paper will also help to

examine the IT strategy that complements the overall online business. The paper will highlight

the following area of online business:

Critical analysis of other online competitive businesses.

Website and design content

Search engine optimization(SEO) and related issues

Use of social media on online business

E-commerce for your business

The report will contain the above topics and at the end the future prospects of an entire

business with reccomdantions.

According to the BBC news business

UK is the most internet-based major economy

The internet contributes to 8.3% of the UK economy, a bigger share than for any of the other G20

major countries.

The UK in one of the country based on the online business and is very develop in online business

then other major countries (BBC news).

Executive Summary

My business plan is concerning the supply of excellent service in providing exclusive

Kashmiri Scarves via the E-commerce(online business). The range of Kashmiri scarves

will consist of several different unique handmade Kashmiri materials which will sale at

an affordable price. While providing the service of supplying the exclusive range ofscarves, the business also aims to deliver a high quality of customer service. The

business will not only focus on the supply of the materials but also aim to fulfill customer

needs and delivery the best customer service. My business will help to bring new

business IT strategy in business and help to change the new market strategy with

following features:


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The wants of customers will be satisfied and problem solved.

Business will provide unique collection

Bring new innovations

Long term profit

Focused to benchmark

The business will answer the following questions?

Fig 1 business idea model

The business will define all the questions mentioned above.

what ius business offering ?

Who are the customers?

How is business going to survie?

web domain name?

What does business need in order to survie?

criticial anaysis on other business?


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Critical analysis on online business

To make my business better than other competitors, the critical analysis to find out the factors of

different business Exotic India is an online business website of Kashmiri scarf.

contents showing sale languages subscrition social media search contents

Website name

Currency change Background information

The website Exoctic India provides customers various services like:

Customers can change the different languages.

This website is Indian website the product belongs from india so they can convert

the curreny.

They provide subcripition facility for customers, for example if customer subscribe

them you will reciecve email, newsletters and updates about the products, they note

they will provide emails from there website and only twice a month so that customer

will not be boared about the servivces.

They use social media for promoition policy like facebook as shown in figure ( you

Can follow them on facebook , and many other different social sites).

They provide 228 sites for promotion and customer can follow them.

The first sections show in above figure the ranges of catagories, they provide to the

customers. The font size and colour of the font is not really good.


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In seccond section they show the about them, and other services to the customers ,

I am about satisfied from the font colour of the sections.

Different coolection of dressess scarves with different material Showing colours using pictures with model

Fig 2: the range of shawls and scarves

Details of item Different colors

The online business show the range of shawls and scarves for customers .

The yellow section gives customers different range of textiles.

The black section shows the different material of stoles and shawls like(

jamawar,kani,pashmina)

They provide the browse to check different colours of the stoles and shawls.

They display items per page

They showing the number of items with pages. They also provide matching collection of jeweller and other accesiors with the

item.

Providing item details and colour, when customer click on item its shows the

zoom in and zoom out functions, stoles wearing different model, it helps

customer to know the design and length of the product.


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When customer browse on product it shows the whole detail of product and lenth

and colour,

Payment method showing with different logo to build customers trust

Fig 4: payment method showing all product details with currency convert

They payment method of the business

It provides the different payment methods of the business, the customer can pay by card

or they are offering different methods as shown in figure.

The will provide you item code with all item details,

Showing different shipping option


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Offering discount coupons to the customers and free greeting cards it helps them to gain

customers by providing them discounts.

Customer can track there order, can register with them and can contact them by mail.

Different website of Kashmiri scarves business

Suppliers

All contents section showing only picture of product

Product description without background contact information


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The other websites of the Kashmiri scarfs, they are not really attractive to the customers due to

the some features like:

The font size is not good.

Provide large details customers are not interested to read large details.

Showing only picture of the item, so customers want to look on product Products are sorted by suppliers

The website is not well structured.

Use of social media is very less

It provides different categories but customers have to search each items,

sometimes customers wont like it.

Background information contents

Color of background

Online facility

The other website of Kashmiri scarfs


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This website is based on Kashmiri scarfs same as the second one, it not attractive to the

customers through the following reasons:

The website did shows long description of background, it is not required

Font size and color is not right because it does not match with background.

Less use of social media using only Facebook and twitter. They do not provide the converting currency details.

The advantage is they are online and customer can text them anytime.

They provide free shipping.

Showing only picture of the item with right left zooming functions


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The homepage of the website with social network sharing facility

Name Search contents Section withproducts with modeimages


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The product page of the website


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Strengths:One of the biggest strengths is selfinvestment for the business.Fabric is warm and comfortable to the

wearer (suitable for UK and Europeanweather), and it has excellent drapingqualities and soft texture.Providing best services.

Better qualityThe team is strongly dedicated andpassionate.Social mediaUser friendly serviceProviding user guide

Weaknesses:The fibre, which absorbs and retains moisturemuch like wool, is somewhat weaker than finewool.

This fabric is subject to abrasion in wearing;pilling, or bunching together of surface fibresand it can be a problem in knitwear, especiallywhen it comes to handmade stuff.Lack of communicationBudgeting in website development

Opportunities:The plan is unique and innovative.There is no other brand that deals onlywith Pashmina fabric in western wear.Financial support from family.Very less people is doing the Kashmiri

scarves business.The competitions are weak and having

less attraction in their business.Providing less servicesOpportunities to expand different range ofproduct services with best quality materialand unique handmade art.

Threats:Marketing strategy threat (when business is notrunning according to the changing fashion).Financial threat (if the capital income is lost).Maintaining position in marketLack of user( using web)Changing market strategiesgovernment tax


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My online business namely . Will contain a homepage and then it willcontain the second page about the product page, which will provide information aboutthe product.The homepage will contain various features like:

Social network sharing facilities like (Face book, twitter, you tube and other).

Search button: when customer browse on search button it will show the lists ofall items in the store so its easy for customers to choose the product from them.The search button will be presented in the way the visitor is not required to writethe entire name of the product. The application will be auto-complete featuresthat help the customer through the product user they are looking for.

Contents: contents will provide lot of information about the product to visit andbuy the product.

On the homepage shows the different ways to contact us through email, calling,newsletters etc we will provide toll free number to customer, so they can callanytime for enquiry.

The contents will be continuously updating and fresh to keep people comingback.

Structure the website will contain three pages and they will be interlinked to eachother but page title will be distinct (homepage, product page and paymentmethod page)

The website will be user friendly by using CSS and JavaScript. CSS will help toposition the elements, and JavaScript will help to manipulate the page elementsby removing, hiding and showing them.

Navigation will be friendly to the customers, it will be easy for customers tobrowse the site like (three links will be used for major areas and it will help thevisitors to enjoy the website). We will give customers the chance to skip theadverts if they dont like them when clicked to the content section. By using CSS

applications in website.

Credibility: the business will reach out to every customers and provide themsecurity and confidence why they using our service? Most of the people donttrust the online shopping they are not comfortable about it. They must needguidance and they need satisfaction, the issues are security and privacy issues,we will provide them the promising statement of trust and customer service.


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When customers will buy product will send then email and phone call to gain theconfidence of customers and we will provide them best services.

The website will provide the full contact information with company name,address, phone number, email and fax.

The design of the website will mainly concentrate on simplicity, readability and

consistency like ( the font size will be visible to everyone, the font color will beaccessible. The layout and design of the website will be smooth lines, withattractive background color. The structure and font size perfectly spaced.

If your design doesnt allow you to display the photo at such a large size, make sureyou give shoppers the option to view the photo in a modal window. Dont offer thema zoom tool that limits them to a small quadrant of the photo. Theres no reason tonot display a large photo in its entirety


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SEO (search engine optimization) and related issuesSearch engine optimization

it is search tools for Website, It is most measurable repeatable process, use to send signals to

search engine that your page is index, it is based on Google search and works mathematical

algorithm.

SEO with E- Commerce

The business will be unique then other competitive business in many ways such as:

Quality

Trust

Authority

The name of the website will be unique like my business will deliver unique collection of scarves

handmade from Kashmir, designer clothing scarves deal with unique cloth material called

Pashmina.

Quality: the quality of my clothes will be unique handmade and beaded by designers, presenting

very poshk material of Kashmir. The content will show each and every item description, and

explain why it is unique? Because there is very few country who still sell the handmade things

one of them is Kashmir. The business will deliver background information of the business and

material.

The content includes:

Every product will be differently designed. Pashmina is a very beautiful material and suitable for

cold weather. Furthermore, it is such light material that it can be passed through a ring and this

lightness of the material will make it more comfortable to wear. The services of business will

always be unique, fast and matched with the current market and fashion trends. The scarves

can be deliver on the demand of customer, we will present the unique desing of scarves and

customer can order the unique design as they want the unique and different according to the

western looks and matching with fashion trends. The picture of the item will be present in model

window so that they can have look more clearly.

The picture of the each scarves will present on the model, with different colors of each scarves.

And the unique thing they can send their picture to us we can show them how will it look on you

with different styles. The details of preserving the item like:

Handle with care

Keep away from fire

Washing requirements


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Storing requirement

Warranty information

Trust: highly authoritative linked to you, newspaper linked to you, other trusted website linked to

you, industry linked, partners and happy customers. Changing Business strategy to build trust

factor in other industries for social network.

page title: the page title will include 60-70 characters and meta description, the business page

title will be unique like unique kashmiri handmade art. With the title name, provides the relevant

information of the website like (brand name, model number, condition and prices).

Meta description includes the category of pages like home page, content pages, and product

pages.

To build trust relation will deliver free delivery and Google Ad words to reach the area of the

customers , we will keep our promise about our product, product deliver, the money can be

refundable in some conditions. Brand loyalty, keep the customers records. Having privacy policy

and display the policy.

Social media


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Social media is a major marketing weapon to gain customer, built customer relationship and

trust factor. It also helps to link with highest authorities.

The email marketing is one of the basic tool of social media, to keep in touch with customers in

many ways like:

To give customers productive and automated, improve selling and workflow of the business,

create spam free forms and create unique contents, update contents and send email to visitors

in their spare times, make some meaningful strategy of gain the customers. Connect with

customers by offers discounts, free gift cards, create long term loyalty with customers by

offering them best services and fulfilling promises. Create an account of customer relationship

management, tracking sales activity, be in touch with your customers even if we are online

through mobile phones, track customers with mobile technology and send them mail when they

will be free to read that.

Social network helps in to create business networks through Face book, twitter, google+ and

other social sites, the social networking help to connect with people and expand your networks,

the online business is all depends on social networking sites. For my business we will prefer to

use social media to increase customer range and to sell our products.

Twitter: one of the most pioneers for businesses, the business will prefer to tweet and re-tweet

the content or updates about the sales, discounts, gift items share with the audience this will

help to gain visitors to the business. Promotion of my business through twitter to sell my advert

to advertisers, the advertisers will advert the tweet to wide range of people. They will re-tweet

the tweet to reach the people. It helps to promote the business sales and give ways to newupdates, create connection to influencers, brand loyalty, link with authorities.

Face book: Facebook currently holds the crown as the King of Social Media

Today everything is done by electronically, facebook is one of the largest social media tools,

for the unique kashmiri handmade scarves. The business will need facebook page to open

it social media sources and to connect with people and facebook will give it chance to

connect worldwide and can add massive number of people in facebook, facebook will help

my business in promotion of my website and the product promotion.

Facebook page will contains features such as:

Invite people worldwide to like my page.

Promote the business

Everyday new updates

Timeline will change with the different occasions.

New updates of every season with new item


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Uploading photos of the products using by people and invite people to comment on

the product.

Upload videos of fashion trends of the product.

Share stories of people using my product and how satisfy they are?

Updates about discounts, vouchers, gift cards about the business.

Updates with every season, festivals and occasions regarding the product Try to take suggestion box so people can suggest me about website.

Updates will not only be beneficial to the company but will beneficial to better world.

Cover photo will change according to the environment of the society and to

customers choice like fashion trends, styles, etc.

Give chance to people to share their stories with us.

Open up conversation to customers.

They can message us anytime.

This will help to gain customers loyalty, brand name and exposure, good well in

society, create massive number of visitors, keep me update about the business, and

provide transparency, to build up my customers relations.

Future prospects of business

The future aim of the business is to collaborate with other leading business to

gain authority which will help in to improve search engine optimization. There will

be using various social sites to expanding my business for Ecommerce SEO.

The people can go on mobiles and tablets and desktops by using mobile

compatible website design such as HTML 5, CSS files and Java Scripts rather

using flash design. Improve the security policy. As you know technology has

improved a lot in future an artificial bionic hand to get real feeling can be using

for this business in order customer can feel the material, this helps to grab the

more customers and it will increase the scope of the ecommerce business, use

Facebook, Google plus API for user registration with your custom user

registration because users doesnt liketo spend more time to register to website.

.


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