Digitally upgraded events - job fair powered by Onyx Beacons

The Congress of the Graduates

Mobile application based on Onyx Beacons brings digital upgrade to the largest job fair in Germany and Switzerland

www.onyxbeacon.comDigitally reinvented event: iBeacon-powered job fair

The „Absolventenkongress” (Congress of the Graduates) is the largest job fair in

Germany and Switzerland.

The 27th edition at the end of 2015 has brought together more than 400 major

companies and 30500 jobseekers.

STAUFENBIEL INSTITUT, a leading provider of HR marketing and recruiting solutions, decided this year to reinvent the fair, by

dissolving the boundaries between analog and digital and by developing a solution of

"Integrated Recruiting".

The organizers have initiated a matchmaking process between candidates and employers weeks before the exhibition: by registering for the job fair, thousands of young talents

completed their application profile in the mobile application StaufenbielApp.

Based on their CV, degree program, current status, desired career and job, and the sector or department where they want to integrate in, candidates have been filtered, have received

initial proposals for potential jobs and saw which companies are interested in their candidacy.


The data collected through the mobile application was integrated in the Talent Board, which provided - as in a dating portal - a matching comparison between candidates profiles

and the job profiles created by the recruiting companies. In this way, the recruiters have had an accurate perspective on the candidates and have

selected those they were interested to meet face-to-face at the fair. So, candidates were already weeks before in contact with their potential employers.


All candidates who have found interesting offers arrived at the job fair having already a list of companies and

jobs corresponding to their preferences and a clear strategy regarding the

interviews.

The process of matching and direct connection continued in an interactive

manner at the fair. Employers and young professionals had the chance to find each other more easily, by using the

mobile application and the capabilities of the iBeacon technology.


300 Onyx Beacon One devices were installed at the location, each one precisely identifying the booth of one participating company.

When arriving at the fair, the selected candidates have automatically received personal notifications and location information from each company interested in their candidacy. The beacons’ capabilities of micro-location and contextual communication were used to

create relevant and effective connections between profiles and job descriptions.


Congress of the Graduates Germany• 26-27 November 2015, Koln (Cologne)• 300 exhibitors offered around 10,000 jobs• 27,000 German candidates registered online before the event• 15,000 young talent came to the fair, more than 10% over the previous year


Congress of the Graduates Switzerland• 11 December 2015, Zurich• More than 100 exhibitors offered 5,000 jobs• 3,500 Swiss young talents completed the online registration eeks before the event• 2,800 candidates were invited and participated to the face-to-face interviews



"We're seeing that the real results of the fair have validated our digital strategy. By using mobile technology and beacons, the Absolventenkongress can strengthen its position as the most important career highlight in Germany and is more popular among students than ever before." Christian Plothe, CEO of Staufenbiel Institute

"The Talent Board is an exciting tool with which we informed in advance as to which candidate profiles will be on hand. We can advance by contacting the appropriate visitors to perform targeted interviews at the booth. At the same time we get immediate feedback on how interesting we as an employer are."Raphaela Boll, HR Marketing Manager at Goodgame Studios.

"We are very pleased with the Absolventenkongress and the conversations that we have had. Visitors were very well informed in advance and came to us with very targeted and appropriate questions. For us, the job fair is an excellent opportunity to present the variety of different career opportunities at Peek&Cloppenburg directly by our own employees."Even Leyla Samadi, Head of employer branding at Peek & Cloppenburg


"We have been more than 20 years exhibitors at Absolventenkongress and will be back again in 2016 - with a larger stand and a planned major exhibit. This is the most important fair for the Bundeswehr (German Army) to inform the civilians, we have conducted more than 500 interviews here."Thorsten Kramer, and Director of Exhibitions at NRW Bundeswehr

"The Talent Board in connection with our participation in the Congress is a perfect match for a very selective recruiting for us. Since we can contact the registered candidates in advance and personally invite them to the event, our fair presence is extremely efficient. We thus have a much lower no-show rate, and candidates can continue to look for our jobs after the fair."Annika Senkovic, Speaker Talent Management at Miele & Cie.

"Accenture has stood for innovative solutions and we also attach great importance to work in recruiting with modern tools. The StaufenbielApp and Talent Board meet the nerve of time and offer us the chance to digitally extend our recruiting processes. It's intuitive and enables efficient preparation and transparent communication both for us and the candidates. Verena Gebler, Recruiting Lead Switzerland at Accenture

Create outstanding events, interactivity and intelligent engagement by using micro-location, presence detection and contextual communication.

Contact our Sales & Customer Service Team : [email protected]

Digitally upgraded events - job fair powered by Onyx Beacons

Technology

Transcript of Digitally upgraded events - job fair powered by Onyx Beacons