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Transcript of digitalenergy reseller Program 2011 - · PDF fileReseller Program 2011 and beyond Strategy not...

  • www.digitalenergy.uk.com

    Reseller Program 2011 and beyondStrategy not Software

    Richard HipkissMarketing Director

  • Our V

    ision

    Provision of software designed to assist organisations both in the private and public sector achieve business objectives linked to energy, carbon emissions, fuel efficiency, social and environmental impacts and mandatory compliance as part of

    www.digitalenergy.uk.com

    environmental impacts and mandatory compliance as part of a wider systems approach.

  • Cre

    atin

    g th

    e sta

    ndard

    Defacto standard for Accounting

    Defacto standards for Business Management

    www.digitalenergy.uk.com

    Defacto standard for CRM

    Defacto standard for Energy Management

  • Ap

    pro

    ach Information Prophets = technology company

    100% Indirect model

    Channel Programs

    digitalenergyTM reseller

    www.digitalenergy.uk.com

    digitalenergy reseller

    Certified digitalenergyTM

    Implementation specialist

    digitalenergyTM specialist technology partner

  • Un

    lockin

    g y

    ou

    bu

    sin

    ess o

    pp

    ortu

    nity

    Profit through direct sales of system

    Build a recurring revenue stream

    Acquire new customers

    Increase and enable customer retention

    www.digitalenergy.uk.com

    Un

    lockin

    g y

    ou

    bu

    sin

    ess o

    pp

    ortu

    nity

    Enable service offerings

    Enable wider specialist product implementation

    Differentiate through collaboration

  • Th

    e E

    ne

    rgy M

    an

    ag

    em

    en

    t Va

    lue

    Ch

    ain

    Price TrackingCarbon TradingSupplier Management Invoice Handling

    Generation options Renewable Energy CHP, etc

    www.digitalenergy.uk.com

    Th

    e E

    ne

    rgy M

    an

    ag

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    en

    t Va

    lue

    Ch

    ain

    Use and Monitoring Gas to Heat Electricity to Chilled Air Energy to process

    Operation Awareness and communication Reduction programs Legislation compliance

    Wherever your position in the chain enhance it with digitalenergy

  • Co

    llab

    ora

    tion

    Ro

    les

    Support

    each s

    tage

    Required

    Sales l Build the vision

    Implementation l Deliver the vision

    Desired

    Channel Network

    www.digitalenergy.uk.com

    Support

    each s

    tage

    Unlock the opportunity

    Operational Service l Support the vision

    Specialism l Enhance the vision

    Information Prophets

  • Info

    rma

    tion

    Pro

    ph

    ets

    Ke

    y A

    ctiv

    ity

    Develop a market leading platform

    Provide support

    Market brand and approach

    www.digitalenergy.uk.com

    Info

    rma

    tion

    Pro

    ph

    ets

    Ke

    y A

    ctiv

    ity

    Market brand and approach

    "What's a brand? A singular idea or concept that

    you own inside the mind of the prospect."

    Al Ries

  • Pa

    rtne

    r Ne

    two

    rk D

    eliv

    era

    ble

    s

    Sales and Technical Support

    Promotional materials Benefit led presentation, PR, datasheets, specification

    Web content and images

    Training and development opportunity

    www.digitalenergy.uk.com

    Pa

    rtne

    r Ne

    two

    rk D

    eliv

    era

    ble

    s

    Training and development opportunity

    Sales leads and contacts

    Network promotion

  • dig

    itale

    ne

    rgy

    TM

    Ne

    two

    rk

    www.digitalenergy.uk.com

  • Bra

    nd

    va

    lue

    s

    Trust is something we have to earn. We earn it by being personable building close relationships with customers, colleagues and communities.

    By listening to, understanding and respecting peoples needs.

    By being straightforward and doing what we say.

    We have integrity, and an ethical honest approach.

    We invest in our people.

    We strive to be experts in our field and recognised for our expertise.

    We are always seeking to improve.

    We learn from our successes and our failures.

    integrity knowledge

    www.digitalenergy.uk.com

    We are responsive to our customer needs.

    We aim to deliver quality and value through continuous improvement.

    As a result our stakeholders have confidence in our products, services and in us.

    We are energetic, creating and passionate.

    We are forward looking, and strive to anticipate customer need, overcome barriers and develop new opportunities.

    We encourage and support new ideas.

    passion commitment

  • Stra

    teg

    y is

    ke

    y to

    su

    cce

    ss

    Raise the profile of energy to the board room

    Change behaviour

    Mitigate risk, increase benefit

    www.digitalenergy.uk.com

    ke

    y to

    su

    cce

    ss

    Create distraction if over complex

    Solve today's problem not tomorrows

  • Senior Management

    Director(s)

    I need to know that our management team are doing their job well. Confidence in the reduction of risk and enhancing organisation value and reputation are key.

    Forecasting costs for budgets are key to me to mitigate any financial risk and potentially increase profits. I also need to ensure we are

    I seem to take all the responsibility! I need to

    Company Lawyer

    I need to ensure my client remains free from liability and prosecution.

    External Auditor

    My job is to ensure that organisations accounts, records and evidence packs are above board. Are you ready for me?

    Sta

    ke

    ho

    lde

    r Co

    llab

    ora

    tion

    www.digitalenergy.uk.com

    3rd PartyConsultant(s)

    MaintenanceManager(s)

    EnergyManager(s)

    AssetManager(s)

    Finance

    I also need to ensure we are auditable under CRC EES.

    Facilities Manager(s)

    Efficiency is key to my operation, I need standardisation and processes to maintain consistency. My building changes continually the processes need to allow for this.

    I want to be able to do my part in reducing costs and emissions. Information on how to do this and on our progress should be available to make this happen.

    responsibility! I need to implement process to enable responsibility to be shared.

    Sta

    ke

    ho

    lde

    r Co

    llab

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    tion

  • dig

    itale

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    rgy

    TM

    En

    ab

    ling

    effic

    ien

    cy

    0

    200

    400

    600

    800

    1,000

    1,200

    1,400

    1,600

    1,800 k

    No EMS

    digitalenergy

    Assume average 8% utility bill increase per

    annum and increased compliance requirement

    With digitalenergy reductionin compliance costs andconsumption can be achieved

    www.digitalenergy.uk.com

    En

    ab

    ling

    effic

    ien

    cy

    Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6

    Total No EMS 1,050,000 1,135,000 1,226,900 1,326,262 1,433,694 1,549,854

    Total With EMS 1,000,000 1,047,925 1,099,151 1,153,740 1,211,771 1,273,346

    Savings 50,000 87,075 127,749 172,522 221,923 276,508

    % Savings 4.76 7.67 10.41 13.01 15.48 17.84

    Period (Years)

    1 2 3 4 5 6

    Illustration shown for organisation with 1m Energy Bill (CRC Participant) with assumption of 8% price increase in fuel per annum. With digitalenergy forecast saving of 2.5% per annum on utility through reduction and up to 80% reduction in man hours.

  • Feature /Benefit through implementation % Saving Man Days

    Enterprise Compliance savings 0 8

    Building Compliance savings 0 2*

    Improved asset management 5 5

    Energy Project Implementation 5 10

    Removal of Estimated Billing 8** 5**

    Removal of Supplier issues 0 5

    dig

    itale

    ne

    rgy

    TM

    En

    ab

    ling

    effic

    ien

    cy

    www.digitalenergy.uk.com

    Removal of Supplier issues 0 5

    Stakeholder Engagement 10*** 10

    Availability of reporting 5*** 24

    * Per Building** Figures from DECC*** Figures from Carbon Trust

    En

    ab

    ling

    effic

    ien

    cy

  • 0

    100

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    600

    No EMS

    digitalenergy

    dig

    itale

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    rgy

    TM

    Re

    du

    cin

    g C

    arb

    on

    Without stakeholder

    engagement and wider

    planning carbon will rise

    or cost more to reduce.

    With digitalenergy reductionin carbon can be tracked to

    ensure against targets

    TCO2e

    www.digitalenergy.uk.com

    0

    1 2 3 4 5 6

    Re

    du

    cin

    g C

    arb

    on

    Period (Years)

    Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6

    No EMS 500 505 515 530 545 545

    digitalenergy 480 465 455 440 425 415

    Carbon Savings 20 40 60 90 120 130

    % Savings 4.00 7.92 11.65 16.98 22.02 23.85

    Illustration shown for organisation with 500tCO2e Carbon Footprint taking no direct action . With digitalenergy forecast saving of 4% per annum

  • Ke

    y S

    ale

    s A

    rgu

    me

    nts

    Cost Saving Reduction of energy costs Future avoidance of energy costs Reduce Energy or Increase sales argument

    Risk Reduction Ensure compliance is met Ensure targets are set and met Resolve data issues

    www.digitalenergy.uk.com

    Resolve data issues

    Brand Protection CSR