Digital Web & Design Innovation Summit

Exploring the future of the web, content

creation & user experience

September 19 & 20, 2013

Hotel Nikko, San Francisco, CA

Speakers

The Digital Web & Design Innovation Summit is designed to bring together c-suite & senior level executives, web

developers, technology innovators and solution providers to understand emerging trends, share innovative ideas

and solutions, see new relevant technologies and network. The objective is to help digital leaders get the most

from the web.

About The Summit 2

SVP & Chief Digital Of!cer Senior Director -

Experience Design

Creative Technologist,

Emerging PlatformsSenior Director - Design

Branded Experiences

Head of Creative Platform Senior Director - DesignWeb Teacher & DeveloperVP Design, Mobile &

Emerging Products

Product Designer VP, Executive Creative

Director

Head - Dev Evangelism

Chief Digital Of!cer

Director, User Experience

Design

Chief Digital Of!cer Senior Info ArchitectManager, User Experience

Design

Speakers cont... 2

Lead Web DeveloperSenior Creative Director Creative Lead - Advanced

DesignVP, Digital Innovation

CEO Executive Creative Director SVP, LA Group Director

Past attendees include

•SVP, Editorial & Print, ESPN

•VP, Digital Media & Marketing, ABC

•VP, Digital, Hasbro

•SVP, Digital Advertising, Forbes

•SVP, Digital, Universal Music

•Chief Experience Of!cer, Modus

Who Will You Meet?

There is no question that IE. provides the gold standard

events in the industry and will connect you with

decision makers within the digital industry. You will be

meeting senior level executives from major corporations

and innovative small to medium size companies.

Job Title Of Attendees

President

/Principal

SVP/VP

C-Level

Snr. Director

/Director

Global Head

/ Head

Snr. Manager

/Manager

Academic (1%)

78%

1000+ Employees300-999 Employees50-299 EmployeesLess than 49 Employees

Company Size Of Attendees

8%

11%

25%56% 81%Attendees are

companies with at least 300

3%

21%

12%

42%

13%

8%

Attendees are at Director level

or above

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Speaker Information 4

David A. Payne was named CDO of Gannett Co., Inc. in March 2011.  As CDO, David guides the company’s overall digital strategy and leads Gannett Digital, the division responsible for digital product development and design, technology, advertising operations, business development, analytics, video production, publishing systems and advertising operations for all of the company’s operating divisions.  He also oversees PointRoll, a multi-screen advertising technology company, and he serves on the Gannett Management Committee.

Presenting: The Path Forward - Successfully Building Experiences for Both Users and Advertisers

How Publishers will create new experiences through design, personalization, organization and UX to navigate users #uidly through content and simultaneously create better, more sustainable and interesting advertising.

David PayneSVP & Chief Digital OfficerGannett

In the early 90s, Steven founded and ran one of the !rst online sports retailers in Europe.  In 2002, he founded a consulting organization that believed there would be a return to client-server models, with clients in the browser and servers in the cloud.  In 3 years, he became the world-leading consultancy in delivering Rich Internet Applications upon Macromedia technology, and exited in a sale to Macromedia/Adobe. Inside of Adobe, Steven incubated and built an entirely new consulting organization, that brought design-thinking to technology consulting.

Presenting: Design for Multiscreen

Recent research from Microsoft has uncovered 4 very distinct pathways, that de!ne how consumers move across different screens and devices inside of any particular consumer journey.  Designing responsive experiences, or device-speci!c experiences, is no longer a suf!cient multiscreen strategy.  Instead, we must understand how consumers move across devices inside of more connected experiences, so that we can deliver the right experience, on the right device, at the right time.  Steven Webster, Senior Director of Experience Design in Microsoft Online Services Division, will share considerations when designing for multiscreen.  He will explore how to think about TV, Tablet and Phone, as well as “screenless” experiences that rely on natural user interfaces beyond touch, to gesture and speech.

Steven WebsterSenior Director, Experience DesignMicrosoft

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Vince Voron is Vice President, Executive Creative Director of the Dolby Marketing Studio. Vince leads a Marketing team which includes Design & Copywriting, Brand Management, Digital Marketing, Experiential Marketing, the Dolby Theater, Content Development, and Production & Technology. Vince has an impressive background, with a degree in Electrical Engineering from Pennsylvania State University, an MBA from San Jose State University, and a Human Ecology Design Degree from the University of Paris -- plus more than 20 years of marketing design experience from two of the world's most iconic brands: Apple and Coca-Cola. 

Presenting: A Move From Multi to Inter Disciplinary Design.3D and 4D platforms continue to grow and evolve into key positions within large corporations. Companies are beginning to understand and respect the value of equities built into these platforms. Vince Voron will address these !ndings and more when he talks on the importance of seamless product development and the role designers have within the industry. He brings his experience with large corporations to the table and observes the growing trends of 3D and 4D experiences.

"The language of design is best leveraged when it brings different disciplines together to work cross functionally toward a common goal. The

Vince VoronVP, Executive Creative DirectorDolby

Jonathan LeBlanc is an Emmy award winning software engineer, author of the O’Reilly book "Programming Social Applications", and the head of Developer Evangelism (North America) at PayPal. Specializing in user identity concepts and data mining techniques, as well as open source initiatives around social engagement, Jonathan works on the development of emerging initiatives towards building a more user-centric web.

Presenting: Reinvigorating Stagnant Innovation Through your DeveloperInnovation is a constant struggle for any organization, but what do you do once you have been deemed irrelevant and innovation stagnant?

The hardest part in changing external opinions is in giving up control over your development path, allowing your community to guide your future.  It all starts with asking them, “What do you want us to do?”.

This session will explore how to build a developer network community to reinvigorate your company innovation, taken from building two highly successful company developer networks.  We’ll look at how to track success metrics, begin engagement, and change towards an innovative development model.

Jonathan LeblancHead of Developer EvangelismPaypal

Speaker Information Cont... 5

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Shay McCloskey is a design director working in Los Angeles. He has spent the last year loving, hating, and !nally loving responsive design. He is currently the Sr. Design Director for Branded Experiences at Aol, creating multi-screen experiences that blend advertising and entertainment to engage consumers, build awareness, and drive sales for Aol's premium content partners.

Presenting: The New Web: Responsive designAs we enter the post-PC era, users are visiting your sites with a growing collection of devices. Are you prepared for a user base with smartphones, netbooks, and tablets, all of which vary in screen size and resolution? Not just from device to device, but from brand to brand?In this session, we will step away from the desktop to discuss what it takes to design a quality, multi-screen experience that responds to your users' needs. And just as importantly, how to best educate your client on why it's right (or not right) for them, and navigating the responsive work#ow to keep your developers happy.

Shay McCloskeySenior Director, Branded Experience DesignAOL

Raj Lal is the author of Digital Design Essentials: 100 ways to Design better Desktop, Web and Mobile Interfaces. He is an internationally recognized digital product leader who has designed and developed software used by millions of people. Raj is the author of multiple books on Digital Design Essentials, Smartphone Web development, and Windows Gadgets. With over a decade of experience in software industry, he has a master's degree in Computer Science and holds MCSD & MCAD titles

Presenting: Evolution of the Digital User Interface

Do you know about WIMP? The Natural or Organic Interface? Zooming Interface? And what the heck is the Intelligent UI? Where are all these interfaces coming from. What about the Gesture, Haptics, Pen based and touch and even multi touch interfaces?In this session learn from the Author of Digital Design Essentials: 100 ways to Design better Desktop, Web and Mobile Interfaces, the intriguing story of the Digital Interface. How the digital Interface started from Command line to WIMP Interface to GUI and now became the most debated topic in the design industry, Skeumorphic Design or Modern UI. See how, with the revolution of devices digital interface took turn to Natural, Touch and Organic User Interfaces. See how User Interface has evolved in last twenty years. See how the current trends in touch screens, text to speech and AI are molding the mere fabric of the User Interface and how the user adoption still is the key to a successful User Interface Design.

Raj LahCreative Technologist, Emerging PlatformsNokia

Morgan KnutsonProduct DesignerDropbox

Morgan spent the majority of his career leading design for two radical politically and socially motivated not-for-pro!ts. After !ghting the good !ght for years, and feeling very ful!lled, he went to Google for 8 months where he redesigned Google+ desktop. He spends his free time with his wife and daughter, and his free-free time writing music, creating apps for fun, and pushing his design chops into new realms.

Presentation coming soon...

Joe Bilman is Chief Digital Of!cer at American Media Inc. where has P&L responsibility for AMI's digital business. Prior to AMI, Joe Bilman was the acting Head of Product for Isis Mobile Commerce, a joint venture between Verizon, AT&T and T-Mobile in the mobile payments space. He designs new products and builds businesses in pursuit of the ultimate media consumer experience, delivered to any device, anywhere, any time.

Panel Session: Mobile browsing

Abstract coming soon...

Joe BilmanChief Digital OfficerAmerican Media Inc

Speaker Information Cont... 5

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As Head of Google’s Creative Platforms Solutions, Peter is a 15 year veteran of display who oversees Google Creative Platforms strategy, and the team of specialists that focus on helping the creative agency community leverage Google's creative technology platforms & expertise to create new display format solutions. In addition to this, Peter is responsible for overseeing the development of Google's creative platform standards for Mobile, Video and Dynamic banner formats. Crofut is known for his specialized expertise and has spoken at various events for YouTube, Google, iMedia and OMMA.

How to Make Your Display Ad’s More IntelligentYou spend countless hours planning, executing, and measuring campaigns to make sure your ads reach the right audience. But once you reach those people, what are you actually saying? We now have the technology to help you make your ad creative more beautiful and intelligent, so you can provide memorable, relevant experiences for your viewers. Further, these tools allow you to build the most innovative ads in a scalable and measurable way, so you can tell the right story to the right people at the right time.and understanding on screens and devices of all kinds. The future is not on your desktop, so you’d best learn to design for it wherever it is.

Peter CrofutHead Creative PlatformGoogle

Robbie DillonSenior Creative DirectorCapital One

Robbie recently joined Capital One to lead Interaction Design to rede!ne how customers interact with their money. Robbie's expertise crosses web, email, and mobile products and has led award winning teams with recognition from Mobile Excellence Awards, Webby Awards, webOS Nation, Gannett, Microsoft, Marriott, and others. Robbie is a mobile design SME with an extensive list of highly regarded applications across all device platforms for USA TODAY and Golf Channel.

The Corporate Move to a One-Stop Shop

With the importance of excellent user interaction becoming increasingly essential to compelling design, creating a design atmosphere that allows for full product lifecycle evolution becomes necessary. Robbie will discuss the importance of the design department's ability to conceptualize with a product team, plan and de!ne intuitive user experience, produce refreshing design, and develop the presentation code for delightful products, with each role working closely and building off each other's strengths. No longer is the era of "over-the-wall" design to development.

Design Director for Microsoft.com, part of Microsoft’s Central Marketing organization. He is a senior creative strategist with over 20 years’ experience in the conceptualization, development & deployment of creative & strategic solutions, that are grounded in the principles of effective design. Duane is passionate about establishing credibility & trust with target audiences by energizing a company’s brand at all points of contact. Prior to Microsoft, Duane was Creative Director at Seattle based interactive agency TWG, where he managed corporate strategies.

Presenting: Designing for the Web and Beyond – Don’t Get Caught with your Browser Down

Abstract coming soon...

Duane ClareDirector of Design, MSCOMMicrosoft

Jason SeiferWeb Teacher & DeveloperTeam Treehouse

When not !ghting web crime, Jason Seifer is a teacher at Treehouse. He's passionate about the web and the programming that goes along with it. When not teaching or developing, you can !nding him podcasting on The Ruby Show, The JavaScript Show, and Geek Friday.

Presenting: Website Speed Optimization

The web is in an interesting place. Currently, web developers have to scale up for more powerful computers retina displays while at the same time be able to scale down to mobile devices with less bandwith and power. This presentation will focus on techniques to optimize your site for different devices while still remaining responsive and retina ready. Jason will go through different considerations for designing assets as well as cover different techniques on converting and optimizing existing assets. Jason will cover, Scalable web design and optimization, CSS Spriting, Asset concatenation and mini!cation, Chrome / Safari developer tools, Mobile optimization techniques and CDN usage.

Speaker Information Cont... 5

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Charlie is a designer, and design studio manager with Nokia's Advanced Design group - specializing in interaction design and design strategy for mobile.  Advanced Design is responsible for new products and concepts that are more distant in time or product type from Nokia's core smartphone and mobile phone business.  Prior to this role, he worked with Apple for over six years and has experience in Enterprise, Education, Aerospace industries.

Presenting: The Fidelity Trap - When and How to Polish Pixels as Part of Product Development

One of the great challenges for designers is presenting the right level of detail at the right time.  One pixel too polished - your stakeholders are distracted.  Too raw - and key concepts are often dif!cult to convey.  With the tools of prototyping and design !ction becoming ever more accessible (think of all those depth of !eld effect product videos on Kickstarter) - choosing medium, means and timing of design materials is not as straightforward as sketch-wireframe-mock-go.  Charlie will discuss the interplay between !delity of material and decision making for complex products.

Charlie SuttonCreative Lead, Advanced DesignNokia

Todd PasternackVP, Digital InnovationPointroll

Todd Pasternack is the VP of Digital Innovation at PointRoll, a leading multi-screen digital advertising technology and services company. He is responsible for exploring and playing with emerging technologies before they're needed for multi-screen advertising campaigns for some of the largest brands in the world. Todd helps manage relationships with key clients and technology partners like Microsoft, Facebook, Adobe, and Apple, while also consulting internally and externally on innovative ways to use technology to execute on a creative vision.

Presentation coming soon...

In my three-plus decades as a designer and illustrator, I’ve walked through so many doors— branding and packaging studios, ad agencies, web startups, computer giants, digital communications and entertainment companies—that I !nd myself with a unique grasp of the worlds of digital communications and broadband-based entertainment. I’ve worked extensively in !lm production and interactive communications, winning awards as a commercial TV director and Director of New Media at acclaimed Colossal Picture, where I led their transition from analog to digital communications. I also served as Chief Creative Of!ce of the award-winning interactive agency RedSky Interactive.

Panel Session: Mobile browsing

Dewey ReidVP Design, Mobile & Emerging ProductsYahoo

Willy LaiDirector, User Experience DesignSamsung

Presenting: The Value of User Experience Design

Abstract coming soon...

Speaker Information Cont... 5

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Jeffrey Litvack is the Chief Digital Of!ce at ALM responsible for transforming ALM into a Digital First Publishing Company.  Prior to joining ALM, he held a variety of leadership positions at The Associated Press including, COO of iCircular, general manager Global Products and general manager of Mobile and Emerging Products.  In these roles Mr. Litvack was responsible launching numerous ground-breaking digital businesses including AP Mobile, the award-winning 2010 AP World Cup app, AP News for the iPad and SmartTV apps.

Presenting: The Art & Science of Transforming Yourself into a Digital First Publisher

During this session, ALM's Chief Digital Of!cer will provide a framework for transforming your old school media company into a Digital First publishing company.  Through a combination of case studies and review of best-in-class practices, he'll provide a hand-ons on set of tools for driving online audience and signi!cantly increasing online revenue.  The topics cover will include mobile opportunities, pay-wall and e-commerce options, as well as how to leverage big data in marketing and publishing.

Jeff LitvackChief Digital OfficerALM

Kevin AdkinsExecutive Creative DirectorForbes

Presentation coming soon...

For the past several years Rob has been building websites for both fun and pro!t that take the latest front end technologies to their limits, doing wildly improbable things like recreating the Mac OS X desktop in the browser. He eats CSS3/HTML5/JavaScript/ and jQuery for breakfast. His latest passion is ensuring that the sites we build are as Responsive as possible, and he won’t have it any other way -- the !rst thing that comes out of his mouth for a new client is “I can’t wait to see it on mobile!”

Presenting: Rethink Your Design for a Million-Device WorldResponsive Design is arguably both the biggest step forward and the biggest buzzword in web design today. This talk isn't about building a responsive design; it's about changing how you think about design in the !rst place. Admit it: you don't know where your design will be viewed – so it’s essential that you know how to design and create buildable, sustainable sites that move and scale from the smallest to the largest screens, regardless of content. (Because hey, you don’t not know what that will be either.) Scale, proportion and contrast alter visual and cognitive relationships immensely, and successful designers learn to embrace that #uidity in order to create the most engaging and innovative sites and apps. This talk will help identify new design techniques and approaches that will help you successfully convey meaning and understanding on screens and devices of all kinds. The future is not on your desktop, so you’d best learn to design for it wherever it is.

Robert DelucaLead Web DeveloperIzea

Lea Ann HutterManager, User Experience DesignLinkedIn

As Design Manager of LinkedIn’s Monetization Products, my top priority is leading and supporting the talented team who is directly responsible for the user experience design of all revenue generating products: Talent Solutions, Marketing Solutions and Sales Solutions. I provide design and strategy direction, facilitate cross functional efforts to ensure the team is collaborating with a uni!ed goal and delivering the most delightful, relevant and effortless experiences for our customers.

Presentation coming soon...

Speaker Information Cont... 5

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Makoto KernSenior Info ArchitectWalgreens

Panel coming soon...

Mahesh TakurCEOPhotoWeavers

Mahesh is a visionary product leader who has experience taking concepts from ideas to industry leading products. He is the Chief Executive Of!cer of PhotoWeaver. Mahesh brings more than 14 years of experience leading product design and development, award winning innovations in mobile and web, and leadership to some at the world’s biggest corporations including Microsoft, Amazon, & Intel. Mahesh is a passionate entrepreneur with expertise in Consumer and Merchant products, Digital Strategies, Payments, Commerce and Global Expansion.

Presenting: Getting your eCommerce Site ready for Mobile Devices

Abstract coming soon...

Global digital and social media marketing veteran with 18 years experience leading teams to develop digital content and campaigns for the world’s top brands. Deep experience in Entertainment vertical, Patricia began her digital media career in the mid 1990s, helping start-ups and big brands harness digital marketing channels to transform their business. Outside of the day job, Patricia spearheaded the digital advertising curriculum at UCLA Extension in 2002 and continues to teach a popular course about advertising in the digital age.

Presenting: Transforming a .com Site to Compete in Today’s Landscape

Abstract coming soon...

Patricia GaleaSVP, LA Group DirectorEdelman Digital

Sponsors

For sponsorship information contact Dan Mitchell at dmitchell@theiegroup.com

Associate Partner Previous Sponsor Media PartnerPrevious Sponsor

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Media Partner Media Partner

The Information

Ways to Register

+1 415 692 5514

+1 323 446 7673

http://theinnovationenterprise.com/summits/digital-design-sanfran-2013/registration

Registration Pricing

Digital Web & Design Innovation SummitDate: September 19 & 20, 2013City: San FranciscoVenue: Hotel Nikko, 222 Mason Street, CA 94102Time: Day 1 8.30-17.00 | Day 2 9.00-17.00Accommodation: Hotel Nikko, 222 Mason Street, CA 94102Reservation Link: https://resweb.passkey.com/Resweb.do?mode=welcome_ei_new&eventID=10654650Reservations Phone: Phone: 415-394-1111. Please quote ‘Innovation Enterprise’

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For larger groups or special requests contact Sean +1 415 692 5514 or email sforeman@theiegroup.com

*Team discounts are applicable at the point of registration only.

3 Silver Passes: $3000 ($1000 per attendee)5 Silver Passes: $4500 ($900 per attendee)

3 Gold Passes: $3900 ($1300 per attendee)5 Gold Passes: $6000 ($1200 per attendee)

Group Discount Offers

Access All Areas

$2095

Access to Digital Design, Digital Strategy, Digital Marketing & Brand Strategy Summits

Full Access to IE. membership& Strategic Analysis Report

Gold Pass

$1695Access to the Digital Design Innovation Summit, networking events & annual

subscription to IE. membership

$1495Early Bird Price(before July 12)

Silver Pass

$1395Access to the Digital Design Innovation

Summit, networking events & 30 day access to presentations

$1195Early Bird Price(before July 12)

Live Stream & On-Demand

$600Full access to a live recording across both

days for the Digital Design Innovation Summit

Access to our membership siteto view the event materials

1 Day Pass

$695Full access to the Digital Design Innovation

Summit, networking events & annual subscription to IE. membership

30 day online access to event materials

Student Pass

$495Full access to the Digital Design Innovation

Summit, networking events & annual subscription to IE. membership

30 day online access to event materials

8

NAME OF EACH ATTENDEE

TITLE OF EACH ATTENDEE DEPARTMENT

COMPANY INDUSTRY

ADDRESS CITY

STATE/PROVINCE ZIP/POSTAL CODE COUNTRY

EMAIL OF EACH ATTENDEE BUSINESS PHONE NUMBER

1. Delegate Information...

2. Pass Types...

Early Bird Pass Options before July 12, 2013 Early Bird Silver: $1195 Attendees ____ Early Bird Gold: $1495 Attendees ____

Regular Pass Options after July 12, 2013 Silver Pass: $1395 Attendees ____ Gold Pass: $1695 Attendees ____

Group Discount Pass Options 3 Silver Passes $3000 ($1000 per attendee) 5 Silver Passes $4750 ($950 per attendee) 3 Gold Passes $3600 ($1200 per attendee) 5 Gold Passes $6250 ($1250 per attendee)

For larger groups or special requests contact Sean by calling +1 (415) 692 5514 or email sformane@theiegroup.com

Check (Make checks payable to The Innovation Enterprise Ltd) Invoice me

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CARDHOLDERS NAME CARDHOLDER’S SIGNATURE

BILLING ADDRESS INDUSTRY

Prices are exclusive of VAT. Places are transferable without any charge to another Summit occurring within 12 months of the original purchase. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before August 12, 2013 incur an administrative charge of 50%. If you cancel your registration after August 12, 2013 you will be charged the full fee. You must notify The Innovation Enterprise in writing of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.

Registration FormDigital Web & Design Innovation SummitSeptember 19 & 20, 2013 | San Francisco | Hotel NikkoFor registration or more information on the program, please call Sean on +1 415 692 5514 or email sforeman@theiegroup.com or fax this registration form to +1 (323) 446 7673

3. Payment Options...

Other Pass Options 1 Day Pass: $695 Attendees ____ Live Stream & On-Demand: $600 Attendees ____ Student Pass: $495 Attendees ____

Access All Areas Full Access to Digital Web &

Design, Digital Strategy, Digital Marketing & Brand Strategy

$2095 Attendees ____

What you get...• Access to over 200 hours of On-demand training on topics that are important to you, like S&OP, FP&A, Predictive

Analytics , Supply Chain, Strategic Planning, Inventory Optimization, Integrated Business Planning and more• Access to our extensive training library. Whenever your team needs to benchmark or gain some key actionable

ideas, they just watch a quick video.• Monthly newsletters with industry insights and important news - vital for up-to-date info and methodology.

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What is the IE. Network?IE. is the premier forum for Finance, Operations Planning & Business Analytics education. Gain insight and optimize results with un-biased actionable business education available on-demand and delivered by your peers. Stay on the cutting edge of the latest trends within S&OP, FP&A & Business Analytics, all without having to leave your desk.

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Partnership Opportunities: Pip Curtis | pcurtis@theiegroup.com | +1415 992 5349 Attendee Invitation: Sean Foreman | sforeman@theiegroup.com | +1415 692 5514

Expected Attendees Marketing

Design

March Digital Strategy Innovation SummitMarch 21 & 22New York

JulyDigital Publishing Innovation SummitJuly 17 & 18New York

SeptemberDigital Strategy Innovation SummitSeptember 19 & 20San Francisco

Digital Marketing Innovation SummitSeptember 19 & 20San Francisco

Digital Design Innovation SummitSeptember 19 & 20San Francisco

October Digital Publishing Innovation SummitOctober 9 & 10London

Digital Strategy Innovation SummitOctober 24 & 25London

2013 CALENDAR

December Chief Digital O!cer Innovation SummitDecember 5 & 6San Francisco

Digital

Strategy Publishing