Digital Vidhyalaya_Digital Marketing Proposal

National Level Workshops on Digital Marketing

Digital Marketing Search Engine Optimization Social Media Marketing Search Engine Marketing/PPC Make Money Email Marketing

2-Days

2-days Hand-on workshops topics

Selection of 2-days workshops are optional

To, The Dean/Director/Principal/HOD

Sub: Digital Vidhyalaya present National Level Digital Marketing Workshop

National Level Digital Marketing Workshops

1) Digital Marketing.

2) Search Engine Optimization

3) Social Media Marketing.

4) Search Engine Marketing / Pay per Click.

5) Make Money.

6) Email Marketing.

Jointly being organized by Revert Technology Pvt. Ltd.

What is Digital Marketing?

Digital marketing is essential for today's Business in all over the world within internet.Digital marketing

includes Internet marketing techniques, such as search engine optimization (SEO), search engine

marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing and

e-commerce marketing. It also extends to non-Internet channels that provide digital media, such as mobile

phones (both SMS and MMS), callback and on-hold mobile ring tones, social media marketing, e-mail

direct marketing, display advertising, ebooks, optical disks and games, and any other form of digital

media.

Why Digital Marketing ?

Digital India" to Create 18 Lakh jobs in India,Invest over 4.5 lakh crore

under "Digital India"@Narendra Modi on Digital India Launch.

3.2 billion People will be online by the end of 2015, 2 billion from

developing countries.

Digital marketing is more cost effective than Traditional marketing.

Digital Marketing Helps Generate Better Revenues.

Digital Marketing Provides better ROI for Your Marketing Investments.

Digital Marketing Builds Brand Reputation.

What is Digital Vidhyalaya?

Digital Vidhyalaya is a trademark of Revert Technology Pvt. Ltd. as a leading

Internet/Digital Marketing Training provider for Corporate, Professionals, Entrepreneurs

and Students.

Under campus learning program, we provide comprehensive Digital marketing training to

students pursuing graduation from management & technology institutes

Our course curriculum includes SEO (search engine optimization), SEM/PPC (pay-per-click),

SMM (social media marketing), E-mail marketing courses etc. We also organize workshops

on such topics as mentioned earlier.

Why Digital Vidhyalaya?

Learn from industry experts

Comprehensive practical training

Industrial case-studies

Feedback 8.2/10

Become a Google Certificated Professional

Free query support post-workshop

Opportunity to Work on Live Platform

If any queries contact us anytime

Thanks & Regards, Mr. Jeetu Gupta

Sr.Marketing Associate

Digital Vidhyalaya M: +91:8505838080| L: 011-65544708 [email protected] W- www.digitalvidhyalaya.com

INTRODUCTION TO DIGITAL MARKETING.

IMPORTANCE AND USE OF DIGITAL MARKETING.

PPC ADVERTISING WITH GOOGLE ADWORDS

CREATE SEARCH CAMPAIGNS

CREATING DISPLAY CAMPAIGN

OPTIMISING DISPLAY CAMPAIGN

REMARKETING GOOGLE ADWORDS

SOCIAL MEDIA MARKETING

Highlights of the Digital Marketing

WorkshopWorkshop

National Level Digital Marketing Workshop

What is Digital Marketing & what can you do with it?

Digital Marketing is flourishing day by day. Now days it has become a brand way of communicating online. Social

Networks, devices and the people interact online is also changing. It is a fundamental shift in the way we

communicate. Digital marketing is essential for today's business in all over the world within internet. It is a best

way of marketing products or services by using different digital Technologies (like marketing via SMS Text

Messages, podcast, mobile application etc.) to consumers.

1st Day

Introduction to Digital Marketing Process

Definition

History of Digital Marketing

What is marketing?

What is digital marketing and Why digital marketing?

Digital marketing process.

Advantages of digital marketing over traditional

marketing.

PPC ADVERTISING WITH GOOGLE ADWORDS

What is PPC?

Important role of PPC in digital marketing.

Google Ad Words overview.

Understanding Ad Words algorithm.

CREATE SEARCH CAMPAIGNS

Overview on Search Campaigns.

Types of search engine campaigns.

Process of doing Campaigns.

Keyword planner tools.

Creating Search Campaign Ads.

Keywords Planner Tools

What is Keywords?

Keywords Properties used in projects.

Features

Working

Types of Keyword Planner Tools.

2nd Day

CREATING DISPLAY CAMPAIGN

Definition

Types of display campaign.

Display Planner Tools.

Understanding CPM bid strategy

Creating display Ads.

OPTIMISING DISPLAY CAMPAIGN

What is Optimize Display Campaign?

Use of Display Campaign.

What help it give in digital marketing?

REMARKETING GOOGLE ADWORDS

Definition.

What is Google Ad words?

Why we use it.

How it helps to achieve trends of digital

marketing.

SOCIAL MEDIA MARKETING

Definition.

Understanding Facebook marketing.

Creating Facebook page.

Types of Facebook advertising.

Creating Facebook advertising campaign.

Remarketing technologies

2-Days Digital Marketing Course Content

cContentContentContentContent

INTRODUCTION OF SEARCH ENGINE OPTIMIZATION.

SEARCH ENGINE BASIC CONCEPT.

ON PAGE OPTIMIZATION

OFF PAGE OPTIMIZATION

ARTICLE CREATION

GOOGLE WEB MASTER TOOL

GOOGLE KEYWORD PLANNER

HOW TO CREATE BACKLINKS

National Level Search Engine Optimization workshop

Highlights of the Search Engine Optimization Workshop

Search Engine Marketing (SEO)

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of

visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) --

including Google, Bing, Yahoo and other search engines.SEO helps to ensure that a site is accessible to a search

engine and improves the chances that the site will be found by the search engine. SEO is typically a set of "white

hat" best practices that webmasters and Web content producers follow to help them achieve a better ranking in

search engine results.

1st Day (1.Session)

SEARCH ENGINE BASIC

What is SEO?

What is Keywords?

Keyword Research.

Keywords Competition.

Introduction to Search Engine.

How to Search Engine Work?

Page Rank.

Search Engine Algorithm.

Static and Dynamic Websites.

What is On Page Optimization?

What is Off Page Optimization?

Difference Between on page and Off page Optimization.

1st Day (2.Session)

ON PAGE OPTIMIZATION

Keyword Optimization.

Meta Tags Optimization.

Meta Title Optimization.

H1, H2, H3 Tags.

Anchor Text.

Bold Text.

Creating Sitemaps.

Image Optimization.

Creating Google Analytics.

How to promote multiple Pages.

Google Webmaster Tool.

Url Optimization.

Anchor Text | Interlinking.

2nd Day (1.Session)

OFF PAGE OPTIMIZATION

Submission to Search Engine.

what is Domain Authority?

How to increase Domain Authority?

How to Increase Page Rank.

What are Backlinks.

Types of Backlinks.

Link building Optimization.

2nd Day (2.Session)

Article Creation

Article Creation.

Article Submissions.

Directory Submissions.

Social Bookmarking.

Blog Submissions.

Forum Posting.

Video Submissions.

Infographics Submissions.

Guest Blogging.

2-Days Search Engine Optimization Course Content

CContentContentContent

Highlights of the Social Media MarketingWorkshop

INTRODUCTION OF SOCIAL MEDIA MARKETING.

FACEBOOK MARKETING

FACEBOOK ADVERTISMENT

PRACTICAL SESSION 1

FACEBOOK ADVERTISEMENT

PRACTICAL SESSION 2

ADVANCED FACEBOOK ADVERTISEMENT.

LINKEDIN MARKETING.

TWITTER MARKETING.

What can we do with Social Media Marketing?

Social media marketing is the process of gaining website traffic or attention through social media sites .Social

media marketing programs usually center on efforts to create content that attracts attention and encourages

readers to share it across their social networks. The resulting electronic word of mouth (eWoM) refers to any

statement consumers share via the Internet about an event, product, service, brand or company. When the

underlying message spreads from user to user and presumably resonates because it appears to come from a

trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned

media rather than paid media.

2-Days Social Media Marketing Course Content

National Level Social Media Marketing workshop

National Level Search Engine Marketing Workshop

1ST Day

SOCIAL MEDIA MARKETING:

What is Social Media?

What is Social Media Marketing?

Use of Social Media in Digital Marketing.

How Social Media Marketing different from another Internet Marketing.

What is Viral Marketing and its Importance?

Marketing on Social Network Website. FACEBOOK MARKETING:

Understanding Facebook Marketing.

Facebook Fan Page vs. Profile vs. Group.

PRACTICAL SESSION 1:

Creating Facebook Page.

Uploading Contacts and Invitations.

Creating External Tabs.

Adding Facebook Plug-in.

Increase Fans on Fan Page.

FACEBOOK ADVERTISEMENT

Type of Facebook Advertisement.

Best Practice for Facebook Advertisement.

Facebook Marketing Tips.

Understanding Facebook best practice and learn

Lingo.

Third Party Facebook Analytics.

2nd Day

PRACTICAL SESSION 2

Creating Facebook Advertisement Campaign.

Campaigning targeting in Advertisement

Campaigning.

CPC vs. CPM payment module.

All kinds of Facebook advertisement like Post

Engagement, Website Conversion, etc.

Advance Facebook Advertisement

.Facebook Remarketing

Using power editor tool for advertisement.

Setting up conversion tracking.

LinkedIn Marketing

What is LinkedIn?

Company Profile vs. Individual Profile.

Marketing on LinkedIn Groups.

Increase ROI (Rest of Investment) from LinkedIn

Advertisements.

LinkedIn Advertisement best practices.

.

Highlights of the Search Engine Marketing Workshop

INTRODUCTION OF SEARCH ENGINE MARKETING.

SETTING UP GOOGLE ADWORDS ACCOUNT.

UNDERSTANDING GOOGLE ADWORDS ACCOUNT STRUCTURE.

CREATING SEARCH CAMPAIGN.

CREATE DISPLAY CAMPAIGN.

OPTIMIZE DISPLAY CAMPAIGN.

OPTIMIZE SEARCH CAMPAIGN.

REMARKETING.

Why Search Engine Marketing?

SEM is a broader term than SEO. Where SEO aims to provide better organic search results, SEM helps

you to successfully target users of search engines via advertising (paid) links in search results in addition

to organic search to send targeted traffic to your website.SEO and SEM are not competing services. SEO

is considered a subset of SEM services. Today, if you want to conduct business on the Internet you need

to be visible in both organic and advertised links, which means you need both SEO and SEM

2-Days Search Engine Marketing Course Content

1ST Day

1. SEARCH ENGINE MARKETING/PAY PER CLICK

What is SEM?

Understanding inorganic search result.

Introduction to Google Ad words& PPC Ad words.

2. SETTING UP GOOGLE ADWORDS ACCOUNT

3. UNDERSTANDING GOOGLE ADWORDS ACCOUNT

STRUCTURE

Campaigns, Ad words, Ads, Keyword etc.

Types of campaign search display.

Shopping & Video.

Difference between search campaign & display campaign.

4. CREATING SEARCH CAMPAIGN

Types of search campaign-Standard, All features.

Create a search campaign.

Keyword planner.

What is bidding strategy-CPC?

Understanding different types of bid strategy.

Advance level bid strategy.

Creating a ad group.

Find relevant keyword.

Create a text Ads.

Display & destination URL. Development of Logic

Gates.

2ND Day

1. CREATE DISPLAY CAMPAIGN

Types of display campaign-Standard, All

features, Mobile apps.

Create a display campaign.

Understanding display planner.

Create ad groups.

Ad scheduling.

Ad deliver.

Finding relevant website for ads placement

Create banner ads using tools.

Uploading banner ads.

2. OPTIMIZE DISPLAY CAMPAIGN

3. OPTIMIZE SEARCH CAMPAIGN

4. REMARKETING

What is remarketing?

Creating remarketing lists.

Advance level list creation.

Setting up remarketing campaign.

.

National Level Make Money Workshop

Highlights of the Make Money Workshop

INTRODUCTION OF MAKE MONEY.

MAKE MONEY VIA ADSENSE.

ADSENSE KNOWLEDGE.

ADSENSE ACCOUNT INTERFACE.

CREATE BLOG?

PLACED ADD ON BLOG.

FREE SOFTWARE FOR CREATING BLOG.

Make Money over Internet?

Now you must be thinking how does this make good money? Well it doesnt make much, but if you are

lucky and do your research well, $2-$3 a day is enough to consider it a success. Once you have done this

you can move on to your next niche content website. Over a period of a year if you set yourself a goal to

create one of these content websites per week at the end of 12 months you would have 52 niche content

sites. If they all make an average of $2 per day thats $104 per day total, around $38,000 USD per year.

Best of all the websites require no maintenance, its all about picking an untapped niche and filling it with

content.

2-Days Make Money Course Content

1ST Day

1. MAKING MONEY via AD SENSE

Basic in AdSense Knowledge.

What is AdSense?

How to Get Approved for AdSense?

Top ways to get approval of AdSense by Google.

How to use AdSense account Interface?

2. HOW TO USE ADSENSE ACCOUNT INTERFACE

How much money we can make through Ad Sense

How to make money through Ad Sense?

2ND Day

1. MAKING MONEY via BLOGGING

What is Blog?

Advantages of Blogging.

How to create a Blog.

2. PLACING ads ON YOUR BLOG.

Creation of Ads.

Content of Ads.

3. CREATION BLOGS WITH OUR FREE SOFTWARE.

Will share best way to make Money.

We will share software.

Highlights of the Make Money Workshop

INTRODUCTION OF EMAIL MARKETING.

REALISTIC IN EMAIL MARKETING.

SOFTWARE INSTALLATION.

WAY OF WRITING EMAIL.

MAKE TEMPLATES FOR EMAIL.

CREATE GOOD LOOK EMAIL.

National Level Email Marketing Workshop

What is Email Marketing?

Email marketing occurs when a company sends a commercial message to a group of people by use of electronic

email. Most commonly through advertisements, requests for business, or sales or donation solicitation, any

email communication is considered email marketing if it helps to build customer loyalty, trust in a product or

company or brand recognition. Email marketing is an efficient way to stay connected with your clients while

also promoting your business.

2-Days Email Marketing Course Content

1ST Day

1. INITIAL UNDERSTANDING

What is e-mail marketing?

Challenge in e-mail Marketing.

How to write a mail?

How to create Content of mail.

2. REALISTIC IN E-MAIL MARKETING

Valid content of e-mail.

Way of sending e-mail.

How to target People through mail?

2ND Day

1. E-MAIL MARKETING BY USING SOFTWARES

Types of Software used in e-mail Marketing.

Installation of Software.

How to use Software?

2. CREATE YOUR OWN E-MAIL LIST USING MILLIONS OF

E-MAIL ID'S.

Best Practices of e-mail Marketing.

Creating a good look of your mail.

E-mail with good HTML template.

Registration Charges

Workshop-Name Projects to be Covered Registration charges

(Training + Free kit)

Digital Marketing

What is marketing?

What is digital marketing and Why digital

marketing?

Digital marketing process.

Advantage of digital marketing over

traditional marketing.

Google Ad Words overview.

PPC advertising with Google Ad Words.

Understanding Ad Words algorithm.

Create search Campaigns.

Types of search engine campaigns.

Keyword Planner Tools.

Creating Search Campaign Ads.

INR.1100/-per participant only(Exclusive All Tax)

Free Tool Kit, Study Material soft Copy to each Participant

Search Engine

Optimization

What is SEO ,Keywords?

Keywords Competition.

Page Rank .

Search Engine Algorithm.

On Page & Off page Optimization.

Meta tags & Meta Title Optimization.

H1,H2,H3,Anchor Text, Bold Text.

Create Site Map, Image , Url Optimization.

Creating webmaster tools.

Back links ,Article | Blog | Forum| video | Infographics & Directory Submission



Social Media

Marketing

What is SMM?

Facebook Marketing.

Advance Facebook Advertisement.

LinkedIn Marketing.

Twitter Marketing.

Marketing through Facebook, LinkedIn

,Twitter.

Increase ROI from Facebook,

LinkedIn,Twitter.



Social Engine

Marketing/Page Per

Click

What is SEM?

Introduction to Google AdWords & PPC.

Setting up Google AdWords Account,

Creating search Campaign.

Bidding strategy-CPC.

Creating Ad group.

Ads scheduling & deliver.

Optimize search & Display Campaign.

What is Remarking & Remarking List?


Free Tool Kit, Study Material soft Copy to

each Participant

Make Money

AdSense Knowledge.

Get Approved for AdSense by Google.

How to make money through AdSense?

How to use AdSense Account Interface?

Make money via Blogging.

Create & manage Blog.

Placing Ads on blog.

Content & design of Ads.



Email Marketing

What is e-Mail Marketing?

Challenge in e-Mail Marketing.

How to write e-Mail?

Content of e-Mail.

Way of sending mail.

How to target people through mail?

Types of software use in e-Mail Marketing.

Installation & use of software.

HTML templates for mail.



Requirements for Zonal Center

Seminar hall/classroom having the enough capacity to conduct hands-on-session for all participants.

Good Quality public address system ideally two cordless mikes will be required.

Projector/ Screen along with black/white board for teaching and presentation purposes.

One small stereo jack cord connect to laptop for its sound system.

Good Quality Internet to each participant.

This Zonal center can only be arranged for a minimum of 70 students

Process guidelines for Zonal Center

We want your association to make this event a big success in your college.

Make the confirmation letter on college letter head & send a scan copy of letter by mail. first-come-first-served policy will be followed for Digital Vidhyalaya centers.

A proper publicity will be done about the event at All India Level.

Zonal center can be finalized by telephonic conversation with Coordinators of Digital Vidhyalaya, according to the

College feasibility and slots available in our calendar.

The entire event will be conducted at college campus.

Benefits of association with us

Name and Logo including website link will be published on our official website mentioning that You are our Official Zonal Partner.

Authorized Team will visit your College to organize the entire event.

Chance to get associated with nationally acclaimed engineering/Management Institute of India.

An email will be sent to more than 1 lack users of our web partners about your college publicity.

Posters and Flexes will be sent to you for effective regional publicity.

All India publicity through SMS will also be done.

Benefits to the participants of Digital Vidhyalaya

Students will be getting A chance Work with us.

Opportunity to work with Digital Vidhyalaya Expert Team Members.

Top 3 member will be awarded with merit certificate.

Learn & Interact with renowned Industry Experts.

Will get A job opening in the field of Digital Marketing.

Certificate of Participation to all Participants from Digital Vidhyalaya.

Responsibility of an Organizer Hospitality (2 days) for a team of 2 members.

Pick and Drop facility from the nearest railway station/bus stop/ airport.

Certification Policy Digital Vidhyalaya

Certificate of Participation from Digital Vidhyalaya to each participant.

Certificate of merit From Digital Vidhyalaya to top merit student.

Certificate of Coordination from Digital Vidhyalaya for all of the coordinators.

Event Details The Duration of the each Workshop will be of 2 Days (7-8 hrs. each day)

A Certificate of Participation will also be awarded to the each Participant by Digital Vidhyalaya.

The Workshop Delivered by Digital Vidhyalaya.

Who Could Attend?

MBA, Engineering & Graduation Students.

Student Having Interest in Digital Marketing.

Sales and marketing professionals looking to enhance professional career prospects.

Marketing professionals who are currently managing (want to manage) digital marketing projects.

Small business owners who want to tap the digital medium. So lets attend this digital marketing workshop

Thank you

We ensure that our Technical initiative & training programs extremely beneficial

for your students. If you have any queries kindly get back to us. We are looking

forward to a quick and positive response from you and a long term association with

your esteemed organization.

For any Further details please contact us:

Thanks & Regards, Mr. Jeetu Gupta

Sr.Marketing Associate

Digital Vidhyalaya M: +91:8505838080| L: 011-65544708 [email protected] W- www.digitalvidhyalaya.com

Digital Vidhyalaya_Digital Marketing Proposal

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