Digital Trends - October 2016
Transcript of Digital Trends - October 2016
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Digital Trends that create a Bang!
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Social Stories
1 year after its launch, you can now create your own Twitter Moments
Source: https://support.twitter.com/articles/20174546
http://www.digitaltrends.com/social-media/instagram-stories-views/
What are Twitter Moments?• Curated stories showcasing the very
best of what’s happening on Twitter• Customized to show current topics
that are popular or relevant (regardless of who you follow)
How does it work?1) Click on Moments tab (lightning bolt
icon)2) You can select Moments categorized
by News, Sports, Entertainment etc.3) When you see Moment you’d like to
explore, click to view entire story4) Scroll down through the Moment 5) Click on any Tweets to view Tweet
details, like, reply or Retweet.
In related topics: How is Instagram Stories doing?
It’s already reached 100 million daily views since its launch 2 months ago!
Stories Updates:1. Ability to auto-save stories2. Introduction of recommended stories
Learn how to create your own Twitter Moments by watching this simple 40-second video demonstration:https://twitter.com/twitter/status/781160119358763008
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Facebook’s New ‘Slideshow Ads’ Features
Facebook has introduced several new features for Slideshow Ads
Source: http://www.ovrdrv.com/latest-social-media-news-2/
Ability to create slideshows on-the-go on a mobile device
The option to add text and music using Facebook’s templates
Facebook wants to improve its on-the-go features since a large number of
advertisers manage their Facebook Pages on mobile:
“85% of marketers are using mobile devices to manage their Facebook
business pages” - Adage
Slideshow is a simple, cost-effective tool that advertisers can use to quickly convert a set of
photos or an existing video into a lightweight video.
Videos can easily be turned into slideshows and advertisers can use 2G targeting to reach
users on low-bandwidth connections.
The ability to upload up to 10 photos, when before, the maximum number of photos was seven.
Advertisers can choose from images in Facebook’s stock image database or their Page’s photo library.
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Tag Products on Facebook
Facebook is testing product tagging“To provide Page admins with more tools to drive organic product discovery, we’re testingthe ability to tag products in photos, videos, and posts.” – Facebook Spokesperson
Source: http://www.businessinsider.in/Facebook-is-letting-businesses-tag-their-products-in-photos-and-videos/articleshow/54617329.cms
When a product is tagged in a page's post, anyone can tap on it to open a dedicated page from that page where they can learn more information.
NO PAID ADVERTISING COMPONENT FOR TAGGING THE PRODUCTS
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Content Integration on Digital Platforms
Brands are increasingly using content-sharing platforms such as ScoopWhoop, StoryPick and Miss Malini to present meaningful content to make the user more informed, more entertained and more engaged.
The following slides feature some good examples of content integration.
Mercedes-Benz on ScoopWhoop For Entertainment
Purposes e.g. Personality Quiz
https://www.scoopwhoop.com/Can-We-Guess-Which-MercedesBenz-Best-Suits-Your-Personality/
L’Oreal Paris on Miss Malini For Informative
Purposese.g. Product Usage
Pepsi promoted their “That Pepsi Intern” campaign by appealing to interns frustrated in their intern life to come apply for it• Created an engaging gif article with ScoopWhoop• Before you know you are seeing the video lying at
the end of the article
• As you come towards the end of the article and had a good laugh over the usual “list” fill with stupid gifs, you have a small little marketing message lying down in the article which you are now reading without even realizing it.
• On second thoughts, you don't really mind it, because unlike other banner ads online, it didn't intrude.
Source: http://hooklineandclincher.in/but-first-a-branded-content-story/
Pepsi on ScoopWhoop
Reliance on StoryPick
• Got people’s attention by using an attractive headline
• No mention of brand name in title
• Reliance then introduced their product “Simply Save”
• Gave advantages of their product• Followed by general tips and advices
on interest
To conclude, shifted focus back to their product, with an appealing call to action
http://www.storypick.com/grow-your-saving/
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Thank You