Digital transformation- seven steps to success by Caglayan Arkan
Digital transformation steps for business
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Transcript of Digital transformation steps for business
Digital Transformation
@AnnmarieHanlon
Dave Chaffey and James Carson
“A staged programme of business improvements to People, Process and Tools used for integrated digital marketing to maximize the potential business contribution of digital technology and media.”
Digital Transformation
25 years’ ago
Technology exceeds companies' capabilities to manage the challenges
Where is
your business?
Digital StrategyONE Initial
TWOManaged
THRE
E Defined
FOUR Quantified
FIVE Optimized
87%
The usual way?
Performance Improvement Process
ONE Initial
TWOManaged
THRE
E Defined
FOUR Quantified
FIVE Optimized
87%
Adapting processes
Management Buy-InONE Initial
TWOManaged
THRE
E Defined
FOUR Quantified
FIVE Optimized
74%
“It’s not right for us”
Resourcing and structureONE Initial
TWOManaged
THRE
E Defined
FOUR Quantified
FIVE Optimized
77%
We witness well-known companies managing customer conversations publicly
And it’s not always positive
We’ve lost control
Customer feedback can be direct
And sometimes staff get frustrated
Responsibility
Skills
Tactics first
Agencies
Customers
Challenges
Getting started
1. Gain evidence
2. Create objectives
Advocate
Vision
Team
Getting buy-in
Consider the timing
DIGITAL ROADMAP
Benchmark against competitors
Listen to customers
Build a team
1. Create an event
2. Divide up big tasks
3. Get all the actions on to the cloud
4. Appoint ‘owners’ for specific tasks
5. Identify quick wins
6. Have faster, shorter meetings
7. Say ‘thank you’!
@AnnmarieHanlon