Digital Transformation PwC Framework for Wanja Rinke UX ... · PDF file Digital Transformation...

Click here to load reader

  • date post

    10-Jul-2020
  • Category

    Documents

  • view

    1
  • download

    1

Embed Size (px)

Transcript of Digital Transformation PwC Framework for Wanja Rinke UX ... · PDF file Digital Transformation...

  • PwC’s Digital Services www.pwc.com/digital

    PwC Framework for Digital Transformation

    Wanja Rinke

    UX STRAT Europe, Amsterdam, June 2018

  • PwC’s Digital Services

    Started as a Designer...

    PwC’s Digital Services 2

  • PwC’s Digital Services

    ...graduated in a double degree Program (MBA & MA)

    PwC’s Digital Services 3

  • PwC’s Digital Services

    ...became a consultant!

    PwC’s Digital Services 4

  • PwC’s Digital Services 5

    User Experience in Digital Transformation?

    How does that fit?

    PwC’s Digital Services 5

  • PwC’s Digital Services

    Value shifted from products to services...

    PwC’s Digital Services 6

  • PwC’s Digital Services

    Customers are not that loyal anymore...

    PwC’s Digital Services 7

  • PwC’s Digital Services

    ...that’s why UX Design gains more importance

    PwC’s Digital Services 8

  • 11PwC Digital Services

    Prototype & Test

    Digital Business

    Ideation

    Define

    MVP Sprints

    Understand

    Identify & Assess d.quarks

    Observe

    d.quarks Lighthouse

    Projects

    11

    The agile and iterative path to digital business

    Digital Transformation RoadmapPwC’s Digital Services

  • PwC’s Digital Services 12

    Project example

    How does that work?

    PwC’s Digital Services 12

  • PwC’s Digital Services

    Project example: Using Design Thinking to develop a digital product that is wanted by the customers.

    PwC’s Digital Services 13

  • PwC’s Digital Services

    Project example: Current distribution process of our client with a 3-stages distribution.

    PwC’s Digital Services 141 Manufacturer Wholesaler Installer Customer

    2 3 14

  • PwC’s Digital Services

    Project example: The new digital business idea changed the 3-stage distribution from a B2B to a B2C Business Model.

    PwC’s Digital Services 151 Manufacturer Wholesaler Installer Customer

    15

  • 16PwC’s Digital Services

  • PwC’s Digital Services

    Technology-enabled

    Extending traditional offerings through digital services

    Digital Marketing & Sales

    Generating data

    17PwC’s Digital Services

  • PwC’s Digital Services

    Transaction-oriented

    Internet of Things

    Automated transactions

    Usage-based service models → pay-per-use

    18PwC’s Digital Services

  • PwC’s Digital Services

    Customer Experience

    Digital customer profiles

    Personalized offerings

    Customer data driven business models

    Individualisiertes Nutzererlebnis 19PwC’s Digital Services

  • PwC’s Digital Services

    Solution-oriented

    Supporting personal goals

    E2E-solutions

    Integration of partners

    20PwC’s Digital Services

  • PwC’s Digital Services

    Open Digital

    Digital Ecosystem

    Platform based business models

    Network for value creation

    21PwC’s Digital Services

  • PwC’s Digital Services

    We map each identified business model to one of five archetypes to identify all required capabilities

    Technology- enabled

    Digital extension to the product

    Transaction- oriented

    From product to service (e.g. pay-per-use)

    Customer Experience

    Customer experience first (personalized and

    data driven)

    Solution-oriented

    A holistic approach to customer needs (E2E solutions)

    Open Digital

    Generating value for the customer in an

    open ecosystem (platform business

    models)

    22

  • PwC’s Digital Services

    46 fundamental digital capabilities are necessary to establish digital business models

    Digital Trend Detection

    Digital Value Chain

    Digital in R&D

    Digital Incubator

    Digital Business Development

    Supply Chain Integration

    Smart Logistics & Transport

    Supply Chain Intelligence

    Digital Manufacturing

    Digital Marketing

    Community Management

    Smart Portfolio Lifecycle

    Product & Service Exposure

    Sales & Customer Analytics

    Smart Commercial Model

    Customer Engagement

    Omni-Channel

    API Management

    Value Enablers

    Value Design Value Creation

    Agile Collaboration

    Participation

    Digital Culture Development

    Workplace Design

    Culture

    IP Management

    IT & Media Contract Management

    Privacy Compliance Management

    Legal

    Enterprise Performance

    Digital Finance Operations

    Digital Costing

    Finance

    Value Delivery

    Agile IT

    Digital Trust

    Data Lifecycle

    Mobile

    Social Cooperation

    Service-Oriented Technology Mgmt.

    Infrastructure Management

    Big Data

    IoT

    Technology

    Digitized Sourcing

    Digital Vendor Ecosystem

    Procurement Intelligence

    Procurement

    Strategic Business Alignment

    Strategic Workforce Planning

    Personalized Employment

    Digital HR Operations

    HR

    Individualized Dev. & Coaching

    Digital Employability

    People Performance Management

    DIGITAL STRATEGY

    PwC’s Digital Services

    23

  • PwC’s Digital Services

    People & Skills Organization

    Processes Technology

    Four dimensions of a Capability:

    24PwC’s Digital Services

  • PwC’s Digital Services

    More information in the book or

    www.dquarks.com https://twitter.com/PwC_dquarks https://www.linkedin.com/groups/8582435

    25PwC’s Digital Services 25

  • PwC’s Digital Services

    We developed d.quarks cards in order to quickly assess relevant capabilities

    26PwC’s Digital Services 26

  • PwC’s Digital Services 27PwC’s Digital Services 27

  • 28

    Let’s connect!

    Wanja Rinke

    +49 151 50109719 wanja.dominique.rinke@pwc.com

    @pwc_dquarks www.dquarks.com

    PwC’s Digital Services

    mailto:wanja.dominique.rinke@pwc.com http://www.dquarks.com

  • PwC’s Digital Services 29

    © 2016 PwC. All rights reserved. Not for further distribution without the permission of PwC. “PwC” refers to the network of member firms of PricewaterhouseCoopers International Limited (PwCIL), or, as the context requires, individual member firms of the PwC network. Each member firm is a separate legal entity and does not act as agent of PwCIL or any other member firm. PwCIL does not provide any services to clients. PwCIL is not responsible or liable for the acts or omissions of any of its member firms nor can it control the exercise of their professional judgment or bind them in any way. No member firm is responsible or liable for the acts or omissions of any other member firm nor can it control the exercise of another member firm’s professional judgment or bind another member firm or PwCIL in any way.

    Let’s go out there and do epic UX

    Thank you!

    PwC’s Digital Services