Digital transformation, presentation at We Are Museums June 5 2014

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Digital transformation is necessary to cope with new challenges for museums in a digital world. This presentation adresses the challenges and ways forward to make the digital tranformation as efficient as possible.

Transcript of Digital transformation, presentation at We Are Museums June 5 2014

  • Digital transformation We Are Museums Warsaw, Poland, June 5, 2014
  • Todays presentation
  • Benefits of digital
  • Challenges Solutions
  • The Digital Eco System
  • The Role of The Digital Expert
  • How to manage DISRUPTIVE
  • Case Study
  • Founded in 1873 Nordiska museet Photo: cwasteson, Flickr, CC-BY, Sweden's largest museum of cultural history
  • Why transformation?
  • Digital isnt something new?
  • Well, no but social is!
  • In the 1990s: Digital products Infrastructure
  • In the 1990s Technology, metadata, collections interfaces, long term preservation
  • In the early 2000s: Digital distribution and infrastructure Web strategy
  • In the early 2000s Creating basic digital delivery capabilities
  • From 2007: Increasing demands in a changing world
  • In the late 2000s: Social media reaches the heritage sector Awareness of the empowered audiences
  • 2009: Marketing takes initiative, launching Facebook
  • 2010: Wikipedia, CC-licensing
  • A New Media Strategy in 2010
  • A New media department in 2011
  • Mandate Budget Staff
  • The process
  • From now on its an audience driven change
  • The consumer demand for digital products is still there and continues to evolve
  • Digital in itself isnt new
  • New expectations New demands Pressure to change
  • Transforming the museum culture, offers, values and brand
  • Not a straight path from A to Z
  • Many paths but not in pace (tech development, staff, management, audiences demands, stakeholders/funders)
  • No transformation is the other alike
  • Demand for new capabilities, stressful and even Disruptive!
  • Try to change a tyre whilst driving Sapient Nitro
  • Business model innovation Customer and community collaboration Cross channel integration Insights from analytics Digitally enabled supply chain Networked workforce Source: IBM 2011
  • How to ensure success
  • Set up goals and a strategy Get a mandate Use the digital experts MAKE DIGITAL RELEVANT
  • Who is pushing the transformation forward? What were really talking about is someone who can bridge ...create a frictionless pathat every step of the journey. Brian Solis, Altimeter Photo by by Calsidyrose, Flickr, CC-BY
  • Map the social digital eco system Museum staff Technology Stakeholders Audiences Activities Strategies Digital assets Goals Context Etcetera Digital infrastructures Copyrights & licensing Museum practices
  • Be patient, listen Explain, educate, get internal awareness and understanding
  • Training sessions in group One to one support Present to management Present to other departments
  • Proper tools
  • Proper mobile devices? Interactive screens? WiFi in gallery/meeting rooms? Laptops? Cloud services like Google Apps? More?
  • What can YOU do? > Be social, network online > Attend conferences > Present at conferences > Blog about your progress
  • Talk about it Make a noise Get attention from outside Get attention from the management
  • Be transparent and inclusive
  • Be flexible, adaptive, iterate Support the staff Cross departmental groups
  • Whats next?
  • Try to get the full picture: Map the eco systems
  • Identify the value drivers
  • The e-tangible objects as tangible assets
  • Identify and embrace new museum practices
  • Its not one straight and single path from A to Z
  • Learn to leverage several channels
  • Learn to leverage organizational structures, optimize capabilities
  • Find a rythm that suits your organization
  • Measure the cultural value of engagement with digital. Analyze. Report. Change. Improve.
  • The world will not stop changing. Continue to monitor. Continue to adapt and evolve.
  • Thank you! Kajsa Hartig, New Media, Nordiska museet @kajsahartig