Digital transformation, presentation at We Are Museums June 5 2014
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Digital transformation is necessary to cope with new challenges for museums in a digital world. This presentation adresses the challenges and ways forward to make the digital tranformation as efficient as possible.
Transcript of Digital transformation, presentation at We Are Museums June 5 2014
- Digital transformation We Are Museums Warsaw, Poland, June 5, 2014
- Todays presentation
- Benefits of digital
- Challenges Solutions
- The Digital Eco System
- The Role of The Digital Expert
- How to manage DISRUPTIVE
- Case Study
- Founded in 1873 Nordiska museet Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/5117925636 Sweden's largest museum of cultural history
- Why transformation?
- Digital isnt something new?
- Well, no but social is!
- In the 1990s: Digital products Infrastructure
- In the 1990s Technology, metadata, collections interfaces, long term preservation
- In the early 2000s: Digital distribution and infrastructure Web strategy
- In the early 2000s Creating basic digital delivery capabilities
- From 2007: Increasing demands in a changing world
- In the late 2000s: Social media reaches the heritage sector Awareness of the empowered audiences
- 2009: Marketing takes initiative, launching Facebook
- 2010: Wikipedia, CC-licensing
- A New Media Strategy in 2010
- A New media department in 2011
- Mandate Budget Staff
- The process
- From now on its an audience driven change
- The consumer demand for digital products is still there and continues to evolve
- Digital in itself isnt new
- New expectations New demands Pressure to change
- Transforming the museum culture, offers, values and brand
- Not a straight path from A to Z
- Many paths but not in pace (tech development, staff, management, audiences demands, stakeholders/funders)
- No transformation is the other alike
- Demand for new capabilities, stressful and even Disruptive!
- Try to change a tyre whilst driving Sapient Nitro
- Business model innovation Customer and community collaboration Cross channel integration Insights from analytics Digitally enabled supply chain Networked workforce Source: IBM 2011
- How to ensure success
- Set up goals and a strategy Get a mandate Use the digital experts MAKE DIGITAL RELEVANT
- Who is pushing the transformation forward? What were really talking about is someone who can bridge ...create a frictionless pathat every step of the journey. Brian Solis, Altimeter Photo by by Calsidyrose, Flickr, CC-BY
- Map the social digital eco system Museum staff Technology Stakeholders Audiences Activities Strategies Digital assets Goals Context Etcetera Digital infrastructures Copyrights & licensing Museum practices
- Be patient, listen Explain, educate, get internal awareness and understanding
- Training sessions in group One to one support Present to management Present to other departments
- Proper tools
- Proper mobile devices? Interactive screens? WiFi in gallery/meeting rooms? Laptops? Cloud services like Google Apps? More?
- What can YOU do? > Be social, network online > Attend conferences > Present at conferences > Blog about your progress
- Talk about it Make a noise Get attention from outside Get attention from the management
- Be transparent and inclusive
- Be flexible, adaptive, iterate Support the staff Cross departmental groups
- Whats next?
- Try to get the full picture: Map the eco systems
- Identify the value drivers
- The e-tangible objects as tangible assets
- Identify and embrace new museum practices
- Its not one straight and single path from A to Z
- Learn to leverage several channels
- Learn to leverage organizational structures, optimize capabilities
- Find a rythm that suits your organization
- Measure the cultural value of engagement with digital. Analyze. Report. Change. Improve.
- The world will not stop changing. Continue to monitor. Continue to adapt and evolve.
- Thank you! Kajsa Hartig, New Media, Nordiska museet @kajsahartig