CharityComms Digital conference

Death of the digital

specialist?

27 October 2016

Brani Milosevic @ bubana

Digital transformation is

misunderstood

• ‘Same old stuff, new channel’

• ‘Everyone should be Digital’, e.g. a bit of

digital training will do

• A quick transition

2

What’s transformational about

Digital Transformation?

4

Focus on the audience

5

6

Digital strategy house

8

Reports of the death of the digital

specialist have been greatly

exaggerated….

Organisations still need Digital Leads to

guide them through the process of

digital transformation

9

Death of the digital specialist?

10

Director of Communications > Director of Content

Director of Fundraising > Director of Engagement

Director of Campaigns > Director of Impact

Director of Programmes > Director of

Effectiveness

Or the death of traditional

roles?

Thank you!

@bubana

digitalleaders.org.uk

11

Visit the CharityComms website

to view slides from past events,

see what events we have

coming up and to check out

what else we do:

www.charitycomms.org.uk

27 October 2016

London

#charitydigital

Digital

conference