Digital Transformation or Transformation? · Digital matters only to B2C companies. It matters less...
Transcript of Digital Transformation or Transformation? · Digital matters only to B2C companies. It matters less...
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DigitalTransformation orBusinessTransformation?Presented by: Gabriel Ponzanelli@gabeponzanelliMay 2017
Contact: Andrew Busuttil [email protected] Sales Specialist
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DigitiseChannels
DigitiseProcess
DigitiseBusiness Models
Reve
nue
Margin
Marketing
Ope
ratio
ns
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DigitiseChannels
Strategic Systems
Investment in growth
DigitiseProcess
Utility Systems
Drive costs down
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People Process Technology
Strategy
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88%of companies report undergoing a digital transformation
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25%have a clear understanding of underperforming digital touchpoints
88%of companies report undergoing a digital transformation
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First Job
SecondJob
Marriage
New Job
Baby
Retirement
RetirementPlanning
Mortgage Rates
Share market
Legislation Changes Environment
NaturalDisasters
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Value
Growth(New members)
Experience(Reduce churn)
Efficiency(Lower costs)
Innovation(New offerings)
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Digital matters only to B2C companies. It matters less for B2B or member organisations.
Digital transformation is predominantly about customer experience.
My customer demographic is more established. Only Generation X and Millennials care about digital experience.
Digital transformation is their responsibility…(IT, Marketing).
Digital transformation approach is different for every industry and every organisation.
Digital changes how organizations use information and communications to create value.
Digital is about transforming the business both externally and internally.
Baby boomers and older consumers are among the most avid digital users. They regularly use financial and health services online and on their phones, and they shop extensively online.
Any business transformation initiative requires leadership endorsement and everyone working towards the same goal.
Digital leaders exhibit a common DNA.
Myth Reality
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© 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. SBOS 30
How to get started … and Do!
The ones who are thinking about it
© 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. SBOS 30
How to get started … and Do!
The ones who are doing it
The challenge is not digitising superannuation.
The challenge is doing superannuation in a digital age.
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FOR DISCUSSION PURPOSES ONLY. SitecoreConfidential and Proprietary. © 2016 Sitecore
Corporation A/S. All rights reserved. Sitecore®
and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All
other brand and product names are the property of their respective owners.
sitecore.net
Contact: Andrew Busuttil [email protected] Sales Specialist