Digital TransformationIT opportunity in the Nordics

Anders Elbak, Research Manager IDC

80% has DX on the

corporate strategy

90% sees DX

as an opportunity

20% are endangered

10% fear DX

Resister14%

Explorer31%

Player35%

Transformer 13%

Disrupter6%

DX Maturity

Resister43%

Explorer16%

Player28%

Transformer33%

Disruptor56%

Succes by Maturity

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Pressure from business partners

Lead partner ecosystem transformation

Need to follow competitors

Business differentiation

Drive topline growth

Reach new customer segments

Risk of industry disruption

Transform the business model

Demand from customers

New technological possibilities

Create new digital products and services

Reduce cost

Increase business productivity

Optimize business processes

Automate business processes

Improve customer experience

0% 5% 10% 15% 20% 25% 30% 35% 40%

Compensation and incentive schemes

The customers are not ready

There is no eminent need

Lack companywide goals and strategy

Unsuitable business processes

Inadequate focus on innovation

Management hesitation or reluctance

Unwillingness to cannibalize existing business

Lack executive drive

Rigid or slow IT processes

Individuals’ reluctance to change

Lack internal competencies and skills

Existing business structures

Organizational structures

Limited budget

Technology legacy

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Evaluates

Plans

Use

0% 20% 40% 60% 80% 100%

Compensation rewards new ideas and taking risks

Internal innovation unit “disrupting from within”

Established processes for DX initiatives

Bi-modal approach to allow innovative and agile IT

Goals and roadmaps for transforming the organization

Chief Digital Officer leads digital strategy

Launched cannibalizing digital products/services

Agile development models or frameworks

Already in use/implemented Expect to use/implement

€ 0

€ 10

€ 20

€ 30

€ 40

€ 50

€ 60

2014 2015 2016 2017 2018 2019 2020

Nordic DX forecast, Billion Euro

Connectivity

Infrastructure & Devices

Software (incl. Cloud)

IT ServicesBusiness & Industry

Nordic DXIT Opportunity

Vendor Perception- associate with DX

Go

ogl

e

IBM

CSC

Co

gniz

ant

Mic

roso

ft

Ato

s

SAP

Sage HP

Sale

sfo

rce.

com

Ora

cle

Cis

co

Am

azo

n W

eb S

ervi

ces

EMC

Acc

entu

re

Del

l

Info

r

Cap

gem

ini

TCS

Siem

ens

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Vendor Perception- Top of mind relevant vendor

“There are no "the one" company that have capability to cover all the needs. We need

networked "ecosystem" with several companies”

Maturity, velocityand reasoning

Find partners& join ecosystems

Walk the walk...