Digital Transformation - Cisco's Journey
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Transcript of Digital Transformation - Cisco's Journey
Sesh Tirumala
Vice President, IT
April 13th 2017
Cisco’s Journey
DigitalTransformation
Agenda
Cisco Landscape
Why the Move to Digitization?
Digitization Use Cases
Q&A
Cisco LandscapeSetting the Context
Cisco Snapshot
192 Acquisitions since 1993
19,000+
Patents
$48.7B
Revenue
#1 or #2in most market
segments
70,000+
Employees
$71.8B
Total Cash
60,000+
Channel
Partners
16,000 Engineers
$37.2B
Product Revenue
380 global sites in
165+ countries
$11.9B
Services
Revenue
32Years Old
Evolution of the Network
SecurityIoT and
Applications
Next-Gen Data Center, Cloud &
Analytics
Service Provider
Cisco’s Key Focus Areas
97Countries
570Offices
141,766Connected
Stakeholders
6,769LAN Switches
12,013UCS Blades
29.4MWData Center
Capacity
89PBOverall Usable
Storage
46,903Production
Virtual Machines
154Services
203,702Connected Devices
4,379Routers
DNS 5.8BDNS Records/day
71,539Employees
Cisco at a Glance
Territory Manager
Billing and Revenue
Management
Product LifeCycle
Analytics
Enterprise Inventory &
Service Level Optimization
Service Contracts and
Install Base Management
Fulfillment Experience
Fulfill to Activate Invoice to Cash
Service & Consumption Experience
Monitor to Usage IB / Contract Mgmt
Issue to Resolution
Acquisitions
Data & Analytics
Knowledge Management Customer Success Management
Common
Technologies
Market to
Demand
Lead to
Opportunity
Quote to
Order
Selling & Buying Experience
Cisco Technology Landscape Business Process Category (Outside-In View)
Simplification: Business Services Architecture
Change ManagementDefine / Measure Success
Services Taxonomy
Organizing principle
Services Roles
Responsibility and accountability
Services P&L (Cost and Value)
CostBill of IT to deliver
a capability
ValueClient view of
capability
Business Partnership
Business Partnership /
Aggregate Value of IT Services
Services Funding
Budget
Strategic
Investment
Planning
Organizational
HealthArchitectural
ReviewsServices
Review
Guillermo DiazChief Information Officer
Rebecca JacobyChief Operations Officer
Kevin BandyChief Digital Officer
Why the Move to Digitization?
Our Digital Transformation
Value Reimagined | Work Reimagined
New Customer Experience
New Business Models
Security Everywhere
CDaaS - InnovationDigitizing Planning to Release Process | Continuous
Delivery Toolchain | 80% Agile – 20% Waterfall Po
licy
CiscoVirtualization
Cisco Tetration
Po
licyDaaS - Insights
Analytics | Visualization | Virtualization |
Data Catalog of Services | Role Based Access
4
Po
licy
PaaS - AgilityOrchestration Foundation | Automation | Open
and API Driven | Removed 83% Cost Structure
3
Cisco
UCS
Cisco
Security
Cisco
UC&V
Cisco
Network
Storage
ACI
IaaS - SimplicityCatalyst of Service Architecture | Simplified Infrastructure
Provisioning | Programmable & Policy Based
2
5
Po
licyAPPaaS – Outcome Focus
Mobile | Web | Machine | Cloud Native |
Contextual Collaboration
Cloud Native
IOE/Policy
SaaS
ERP
Value
Exchange1
Cisco NSO
Cisco
Network
Cisco
Network
Cisco
Network
Spark
TRANSFORM Everything We Do
Simplification Automation Security AnalyticsContinuousInnovation
5 DIGITAL PRINCIPLES
Digitization Use Cases
Digitizing Renewals – How it’s Done
Qualified Opportunities ManagementPre-Quoting &
Deal Approval
Quoting &
Ordering
Co
llab
ora
te
Reconcile Assets
and Entitlements
Price Modeling
(what if scenarios)
Historic deals
approved and the
view to that Analytics to support…
Cisco Impact
(Partner integration)
i
Op
po
rtu
nity
Qu
alif
ica
tio
n
Upgrade and
downgrade
Kn
ow
yo
ur
Cu
sto
me
r
Actionable
Opportunity
Asset
Information
Digital Seller
View
Deal seamless
routing
Improved
Validations
Simple Q2O
process
Deal Approval
Rules
Optimization
Proactive management and
maintenance of
customer/partner entitlement
access
Self-Service Contract
Management
Auto entitle based on
business rules
Smart Account
Management
Opportunity
business rules
Cross sell upsell
view
Historic
Purchase View
Contact
Information
Accurate Tagging for
Renewals and Follow on
Std & Non-Std Billing based
on Customer’s Invoicing
Requirements
Optimized revenue
allocation/compensation for
renewals and follow-on
Invoicing and Billing Options
Partner Metrics
Partner Feedback
Goal Setting
Sales Comp
Entitlement &
Contract ManagementBilling & Invoicing
Sales Comp &
Partner Rebate
Qu
alifie
d R
en
ew
als
Op
po
rtun
ities
IB/S
A
Data
Foundation
Custo
me
r
Re
gis
try
Lic
ensin
g
Suppo
rt
Sa
les
Co
ve
rage
Pa
rtne
r
Da
ta
Po
rtfolio
/
Co
nfig
Co
llecto
r
Minimum Duration
Renewal Quote Protection Multiple End Users
Takeovers
Periodic Billing Schedule
Summary Quoting
Service Contract Start date
Policy Simplification
Introduce common definitions, ability to tag data and enrich with partner data.
Provide visibility to
actionable insights through
clean data and advanced
analytics.
Deliver simplified next generation quoting, ordering and
management experience.
Expand upon consumption
based, auto-renew business
models.
Simplify through policy.
Simplification
AutomationConversational Commerce – Digital Assistant
Security Everywhere
4TB
Data Collected
& Analyzed
NetFlow
Analyzed per/day
(Lancope)
15B
Traffic Inspected
per/day
27TB
Alerts per/day
(NG-IPS)
1.5M
Network
Events
1.7T
10K
Files Analyzed
per/day
(ThreatGRID)
5.8B
DNS Records
per/day
6M
Web Transactions
Inspected per/day
(WSA)
425
Devices Detecting &
Preventing Incidents
4.1M
Email Transactions
Blocked per/day
(ESA)
Security
One day defending Cisco…
During
Before
After
1
2
3
Discover
Enforce
Harden
Detect
Block
Defend
Remediate
Scope
Contain
(Real Time Predictive Score + Prescriptive measures)
Augmenting Cisco Support with Analytics
Avoidable RMA IdentificationCategorization of ARMAs
Predicting ARMA
+
Cisco Spark Application AI Bot
Identification &
Categorization
Prediction
Prediction Model
Backend Engine
A-RMA viewDecision Cockpits
Analytics Consumption
Analytics Identified “Avoidable” Returns
Providing Metrics / Insights into root causes
Digital assistant for Support to minimize “Avoidable” Returns
Value Generated
Analytics
Continuous Innovation
CultureMultidisciplinary
Labs
Business aligned operating model, people and capabilities(technical depth / engineering skillsets)
Agile Method
and Mindset
Modern
DevOps Tool
Chain
Test and Learn
on Cloud
Micro-Service-
Led Architecture
and App
Consolidation
Shared
Components
Data-Centric
Management
Model
ContinuousInnovation
Continuous Delivery Analytics
ApplicationAre we baking CD Practices and Quality while building the Software?
DeveloperAre we measuring Developer and Vendor Software Contributions?
SecurityAre we baking Security while building the Software?
PlatformAre Continuous Delivery Platforms and Practices pervasive?
Technical
LeadsSenior
Execs
Software
Developer
Senior
Execs
Security
ArchitectSenior
Execs
CoDE
TeamSenior
Execs
Analytics
Accelerating Digital Skills
IT Skills ReportDigital
Competencies
IT SkillsAcademyEducation, experience,
exposure offerings
Progress
Needed for the
future
Top 10 skills needed for
each competency area
SAFE / Agile: ~ 355 Scrum Masters
Data Scientists: ~ 95 graduates
Security: White Belts: 1470
Green Belts: 226
Engineering Cloud Training: 123
Leading Change
Clear Vision
Building a sense of urgency
Iterative Execution
Architecture Leadership
Culture of innovation / Risk taking
Lessons Learned
“If the rate of change on the
outside exceeds the rate of
change on the inside, the
end is near.”
- Jack Welch