Digital Transformation : Buzzword or Real Transformation
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Digital Transformation : Just a Buzzword or Real Transformation?
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Transcript of Digital Transformation : Buzzword or Real Transformation
Digital Transformation
Just a Buzzword or Real Transformation
Digital Transformation is CONFUSING
Digital Transformation
The term lsquodigital transformationrsquo has been used to describe anything from creating a fully responsive mobile website to developing a social media strategy but in reality true transformation needs to involve much more than just the end product
httpswwwmarketingweekcom20160414what-does-digital-transformation-really-mean
Digital Transformation is Confusing ndash What Exactly Is It
Business Innovation
Digital Strategy
Disruptive Innovation
Disruptive Technologies
Business Innovation
User Experience
Digital Marketing
Digital Experience
Digital Disruption
Digital Transformation is Confusing ndash Who Drives It
Executive Suite
Operations
Finance
EmployeesMarketing
Human Resources
IT Sales
Digital Transformation is Confusing ndash Who is Responsible
CEOCTO
CEO
CLO
COOCDO
CFO
CMO
CIO
Digital Transformation is Confusing ndash So Many Voices
Digital Transformation is Confusing - So Many Decisions
Do we need new
technology
What is the ROI
What technologies do we need
Who is driving it
Do we need to
start over
How much will it cost
Who can help us
How do we get started
How long will it take
When do we start
Should we wait
Digital Transformation is Confusing ndash Influencers
Terms
bull Business Innovation
bull User Experience
bull Digital Experience
bull Digital Strategy
bull Digital Marketing
bull Digital Disruption
bull Disruptive Innovation
bull Disruptive Technologies
Business Innovation
bull Business innovation is an organizations process for introducing new ideas workflows methodologies services or products
bull Business innovation should enable the achievement of goals across the entire organization with sights set on accomplishing core business aims and initiatives
bull Innovation often begins with idea generation wherein ideas are narrowed down during brainstorming sessions after which leaders consider the business viability feasibility and desirability of each idea
User Experience
bull User experience (UX) refers to a persons emotions and attitudes about using a particular product system or service
bull It includes the practical experiential affective meaningful and valuable aspects of humanndashcomputer interaction and product ownership
bull Additionally it includes a personrsquos perceptions of system aspects such as utility ease of use and efficiency
bull User experience may be considered subjective in nature to the degree that it is about individual perception and thought with respect to the system
Digital Experience
bull A digital experience is the way in which a user interacts with content on the web and how a user can achieve a goal on the web
bull Digital experience not only means reading and consuming content but interacting with web content
bull A good digital experience is when a user feels connected to the content and tools that they use on the web Also nowadays digital experiences are spread across a multitude of devices and platforms
Digital Strategy
bull A digital strategy is a form of strategic management and a business answer or response to a digital question often best addressed as part of an overall business strategy
bull A digital strategy is often characterized by the application of new technologies to existing business activity andor a focus on the enablement of new digital capabilities to their business
bull Formulation often includes the process of specifying an organizations vision goals opportunities and related activities in order to maximize the business benefits of digital initiatives to an organization
Digital Marketing
bull Digital marketing is an umbrella term for the marketing of products or services using digital technologies mainly on the Internet but also including mobile phones display advertising and any other digital medium
bull The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing
bull Digital marketing campaigns are becoming more prevalent as well as efficient as digital platforms are increasingly incorporated into marketing plans and everyday life and as people use digital devices instead of going to physical shops
Digital Disruption
bull Digital disruption is the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services
bull The rapid increase in the use of of mobile devices for personal use and work has increased the potential for digital disruption across many industries
bull A powerful example is the way Amazon Netflix and Hulu Plus have disrupted the media and entertainment industries by changing how content is accessed by customers and monetized by advertisers
Disruptive Innovation
bull A disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network displacing established market leading firms products and alliances
bull Not all innovations are disruptive even if they are revolutionary For example the first automobiles in the late 19th century were not a disruptive innovation because early automobiles were expensive luxury items that did not disrupt the market for horse-drawn vehicles
bull The market for transportation essentially remained intact until the debut of the lower-priced Ford Model T in 1908
bull The mass-produced automobile was a disruptive innovation because it changed the transportation market whereas the first thirty years of automobiles did not
Disruptive Technologies
bull Term coined by Harvard Business School professor Clayton M Christensen to describe a new technology that displaces an established technology
bull A disruptive technology is one that displaces an established technology and shakes up the industry or a ground-breaking product that creates a completely new industry bull Here are a few examples of disruptive technologiesbull The personal computer (PC) displaced the typewriter and forever changed the way
we work and communicatebull The Windows operating systems combination of affordability and a user-friendly
interface was instrumental in the rapid development of the personal computing industry in the 1990s Personal computing disrupted the television industry as well as a great number of other activities
bull Email transformed the way we communicating largely displacing letter-writing and disrupting the postal and greeting card industries
Digital Transformation
bull CapGemini Consulting was one of the first to come up with the concept of digital transformation and a digital transformation framework
bull They did so in collaboration with the lsquoMIT Center for Digital Businesslsquo during a three-year study which defined an effective digital transformation program as one that looked at the what and the how
httpwwwi-scoopeudigital-transformation
Digital transformation is rapidly reshaping the landscape
Sources 1McKinsey How IoT Can Support A Dynamic Maintenance Program 20162IDC 2016
~80margin1
driven by appsanalytics andservices in 2020
Average increase in income for the most digitally transformed enterprises
$100M
2020
200930B
Things
Income
IntelligenceldquoEvery business will become a software business build
applications use advanced analytics and provide
SaaS servicesldquo Satya Nadella
2
2
Digital Transformation
Digital transformation is the profound and accelerating transformation of business activities processes competencies and models to fully leverage the changes and opportunities of digital technologies and their impact across society in a strategic and prioritized way
httpwwwi-scoopeudigital-transformation
Digital Transformation
ldquoTo be clear investing in technology to stay current or ahead of the curve isnt the same thing Pretty much every company is putting money into new tools platforms and services And doing so is a matter of becoming tech-enabled which doesnrsquot mean companies are actually changing to compete in a digital economy With digital transformation however technology is driven by purpose and that purpose is meant to reshape businessrdquo (emphasis mine)
I define it this wayThe realignment of or new investment in technology business models and processes to more effectively compete in an ever-changing digital economy
Brian Solis Principal Analyst Altimeter Group
Digital Transformation
bull Digital transformation may be thought of as the third stage of embracing digital technologies digital competence rarr digital usage rarr digital transformation with usage and transformative ability informing digital literacy
bull The transformation stage means that digital usages inherently enable new types of innovation and creativity in a particular domain rather than simply enhance and support the traditional methods
Digital literacies concepts policies and practices By Colin Lankshear Michele Knobel 2008 p 173
Digital Transformation
bull Some authors have posited that rapid advances in six primary areashave converged to create the ldquoera of digital transformationrdquobull Hardware
bull Software
bull Networks (cables wireless and social)
bull Commercial and consumer comprehension
bull Democratization of technology at scale (low costs amp mass adoption)
bull Moving beyond human time to digital time
Digital Transformationbull The evolutionary path to digital transformation followed a timeline
that included the invention and development of the followingbull Computersbull Memory and data storagebull Mass adoption of PCs and laptopsbull Local Networksbull ERPsbull The internetbull Mobile networks and mobile phonesbull GPSbull Mass global adoption of wireless devices (laptops mobile phones tablets smartphones
wearables sensors)bull Proliferation of websites and online activitybull Rapid adoption and expansion of online and mobile databases and searchbull Rapid adoption and expansion of online marketplaces and reviews
Digital Transformationbull ldquoDisruptionsrdquo and digital (business) transformation can be caused by
numerous factorsbull Technological innovations (technology-induced) which are more impactful than
ever before However itrsquos not the technology that drives the disruption or transformation Itrsquos how it is used and adopted by customers partners competitors and various stakeholders
bull Customer behavior and demands This so-called customer-induced transformation and disruption is not necessarily related to technology Technology often enables or as just mentioned causes it when adopted and turned into business challenges
bull Ecosystem-induced economical changes demands from partners who want you to adapt regulatory changes the list is endless
Digital transformation hinges on four imperatives
Engage your customers
Empower your employees
Optimize your operations
Transform your products
Systems of Intelligence
Digital TransformationFour digital transformation realities to emphasize
bull BusinessIT relationship is key (closing the gap between both focusing on the same goals and NOT overlooking the role of IT)
bull There is a common DNA among digital leaders and the path to digital transformation shows common traits (even if context matters)
bull As said each industry is impacted including your industry Customers employees partners nor competitors or new disruptive players will wait for business to catch up regardless of industry
bull Digital transformation is led from the top (or at least requires firm buy-in from the top ndash and all stakeholders)
Five Domains of Digital Transformationbull Customers
bull Competition
bull Data
bull Innovation
bull Value
Across these five domains digital technologies are redefining many of the underlying principles of strategy and changing the rules by which companies must operate in order to succeed Many old constraints have been lifted and new possibilities are now available
Rogers David L The Digital Transformation Playbook Rethink Your Business for the Digital Age (Columbia Business School Publishing) (pp 5-6) Columbia University Press Kindle Edition
The Digital Mindset
Myths vs FactsMyth Reality
Digital is primarily about the customer
experience
Huge opportunities exist also in effeciency
productivity and employee leverage
Digital primarily matters only to technology
or B2C companies
Opportunities exist in ALL industries
NO exceptions
Let a thousand flowers bloom bottom up
activity is the right way to change
Digital transformation must be led
from the top
If we do enough digital initiatives we will
get there
Transformation management intensity
is more important for driving overall performance
Digital transformation will happen despite
our IT
Business IT relationships are key and in
many companies they must be improved
Digital transforamtion approaches are different
for every industry and company Digital leaders exhibit a common DNA
In our industry we can wait and see how
digital develops
There are digital leaders outperforming
their peers in every industry today
httpwwwi-scoopeudigital-transformation
The Path to DigitalThe path to digital transformation is less about capitalizing on new technology it requires business leaders to embrace a different way of bringing together people and processes with those technology tools as well as an openness to re-envisioning traditional business models and the mindset of a digital company in terms of how you engage your customers empower your employees and optimize your operations to reinvent products and business models
-Microsoft
Questions
Would You Be Interested in Other Topics Like This
bull Digital Transformation and Data Analyticsbull Digital Transformation and IOTbull Project Managing the Digital Transformation Projectbull Digital Transformation and CyberSecuritybull Digital Transformation and SharePointbull Case Studies
bull etc
Contact Me
mbowersmailctpcom
618-972-2152
httpswwwlinkedincominmatthew-w-bowers-ab8a932
httpswwwfacebookcommatthewwbowers1
mbowersmailctp
httpwwwslidesharenetmbowers45
Digital Transformation is CONFUSING
Digital Transformation
The term lsquodigital transformationrsquo has been used to describe anything from creating a fully responsive mobile website to developing a social media strategy but in reality true transformation needs to involve much more than just the end product
httpswwwmarketingweekcom20160414what-does-digital-transformation-really-mean
Digital Transformation is Confusing ndash What Exactly Is It
Business Innovation
Digital Strategy
Disruptive Innovation
Disruptive Technologies
Business Innovation
User Experience
Digital Marketing
Digital Experience
Digital Disruption
Digital Transformation is Confusing ndash Who Drives It
Executive Suite
Operations
Finance
EmployeesMarketing
Human Resources
IT Sales
Digital Transformation is Confusing ndash Who is Responsible
CEOCTO
CEO
CLO
COOCDO
CFO
CMO
CIO
Digital Transformation is Confusing ndash So Many Voices
Digital Transformation is Confusing - So Many Decisions
Do we need new
technology
What is the ROI
What technologies do we need
Who is driving it
Do we need to
start over
How much will it cost
Who can help us
How do we get started
How long will it take
When do we start
Should we wait
Digital Transformation is Confusing ndash Influencers
Terms
bull Business Innovation
bull User Experience
bull Digital Experience
bull Digital Strategy
bull Digital Marketing
bull Digital Disruption
bull Disruptive Innovation
bull Disruptive Technologies
Business Innovation
bull Business innovation is an organizations process for introducing new ideas workflows methodologies services or products
bull Business innovation should enable the achievement of goals across the entire organization with sights set on accomplishing core business aims and initiatives
bull Innovation often begins with idea generation wherein ideas are narrowed down during brainstorming sessions after which leaders consider the business viability feasibility and desirability of each idea
User Experience
bull User experience (UX) refers to a persons emotions and attitudes about using a particular product system or service
bull It includes the practical experiential affective meaningful and valuable aspects of humanndashcomputer interaction and product ownership
bull Additionally it includes a personrsquos perceptions of system aspects such as utility ease of use and efficiency
bull User experience may be considered subjective in nature to the degree that it is about individual perception and thought with respect to the system
Digital Experience
bull A digital experience is the way in which a user interacts with content on the web and how a user can achieve a goal on the web
bull Digital experience not only means reading and consuming content but interacting with web content
bull A good digital experience is when a user feels connected to the content and tools that they use on the web Also nowadays digital experiences are spread across a multitude of devices and platforms
Digital Strategy
bull A digital strategy is a form of strategic management and a business answer or response to a digital question often best addressed as part of an overall business strategy
bull A digital strategy is often characterized by the application of new technologies to existing business activity andor a focus on the enablement of new digital capabilities to their business
bull Formulation often includes the process of specifying an organizations vision goals opportunities and related activities in order to maximize the business benefits of digital initiatives to an organization
Digital Marketing
bull Digital marketing is an umbrella term for the marketing of products or services using digital technologies mainly on the Internet but also including mobile phones display advertising and any other digital medium
bull The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing
bull Digital marketing campaigns are becoming more prevalent as well as efficient as digital platforms are increasingly incorporated into marketing plans and everyday life and as people use digital devices instead of going to physical shops
Digital Disruption
bull Digital disruption is the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services
bull The rapid increase in the use of of mobile devices for personal use and work has increased the potential for digital disruption across many industries
bull A powerful example is the way Amazon Netflix and Hulu Plus have disrupted the media and entertainment industries by changing how content is accessed by customers and monetized by advertisers
Disruptive Innovation
bull A disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network displacing established market leading firms products and alliances
bull Not all innovations are disruptive even if they are revolutionary For example the first automobiles in the late 19th century were not a disruptive innovation because early automobiles were expensive luxury items that did not disrupt the market for horse-drawn vehicles
bull The market for transportation essentially remained intact until the debut of the lower-priced Ford Model T in 1908
bull The mass-produced automobile was a disruptive innovation because it changed the transportation market whereas the first thirty years of automobiles did not
Disruptive Technologies
bull Term coined by Harvard Business School professor Clayton M Christensen to describe a new technology that displaces an established technology
bull A disruptive technology is one that displaces an established technology and shakes up the industry or a ground-breaking product that creates a completely new industry bull Here are a few examples of disruptive technologiesbull The personal computer (PC) displaced the typewriter and forever changed the way
we work and communicatebull The Windows operating systems combination of affordability and a user-friendly
interface was instrumental in the rapid development of the personal computing industry in the 1990s Personal computing disrupted the television industry as well as a great number of other activities
bull Email transformed the way we communicating largely displacing letter-writing and disrupting the postal and greeting card industries
Digital Transformation
bull CapGemini Consulting was one of the first to come up with the concept of digital transformation and a digital transformation framework
bull They did so in collaboration with the lsquoMIT Center for Digital Businesslsquo during a three-year study which defined an effective digital transformation program as one that looked at the what and the how
httpwwwi-scoopeudigital-transformation
Digital transformation is rapidly reshaping the landscape
Sources 1McKinsey How IoT Can Support A Dynamic Maintenance Program 20162IDC 2016
~80margin1
driven by appsanalytics andservices in 2020
Average increase in income for the most digitally transformed enterprises
$100M
2020
200930B
Things
Income
IntelligenceldquoEvery business will become a software business build
applications use advanced analytics and provide
SaaS servicesldquo Satya Nadella
2
2
Digital Transformation
Digital transformation is the profound and accelerating transformation of business activities processes competencies and models to fully leverage the changes and opportunities of digital technologies and their impact across society in a strategic and prioritized way
httpwwwi-scoopeudigital-transformation
Digital Transformation
ldquoTo be clear investing in technology to stay current or ahead of the curve isnt the same thing Pretty much every company is putting money into new tools platforms and services And doing so is a matter of becoming tech-enabled which doesnrsquot mean companies are actually changing to compete in a digital economy With digital transformation however technology is driven by purpose and that purpose is meant to reshape businessrdquo (emphasis mine)
I define it this wayThe realignment of or new investment in technology business models and processes to more effectively compete in an ever-changing digital economy
Brian Solis Principal Analyst Altimeter Group
Digital Transformation
bull Digital transformation may be thought of as the third stage of embracing digital technologies digital competence rarr digital usage rarr digital transformation with usage and transformative ability informing digital literacy
bull The transformation stage means that digital usages inherently enable new types of innovation and creativity in a particular domain rather than simply enhance and support the traditional methods
Digital literacies concepts policies and practices By Colin Lankshear Michele Knobel 2008 p 173
Digital Transformation
bull Some authors have posited that rapid advances in six primary areashave converged to create the ldquoera of digital transformationrdquobull Hardware
bull Software
bull Networks (cables wireless and social)
bull Commercial and consumer comprehension
bull Democratization of technology at scale (low costs amp mass adoption)
bull Moving beyond human time to digital time
Digital Transformationbull The evolutionary path to digital transformation followed a timeline
that included the invention and development of the followingbull Computersbull Memory and data storagebull Mass adoption of PCs and laptopsbull Local Networksbull ERPsbull The internetbull Mobile networks and mobile phonesbull GPSbull Mass global adoption of wireless devices (laptops mobile phones tablets smartphones
wearables sensors)bull Proliferation of websites and online activitybull Rapid adoption and expansion of online and mobile databases and searchbull Rapid adoption and expansion of online marketplaces and reviews
Digital Transformationbull ldquoDisruptionsrdquo and digital (business) transformation can be caused by
numerous factorsbull Technological innovations (technology-induced) which are more impactful than
ever before However itrsquos not the technology that drives the disruption or transformation Itrsquos how it is used and adopted by customers partners competitors and various stakeholders
bull Customer behavior and demands This so-called customer-induced transformation and disruption is not necessarily related to technology Technology often enables or as just mentioned causes it when adopted and turned into business challenges
bull Ecosystem-induced economical changes demands from partners who want you to adapt regulatory changes the list is endless
Digital transformation hinges on four imperatives
Engage your customers
Empower your employees
Optimize your operations
Transform your products
Systems of Intelligence
Digital TransformationFour digital transformation realities to emphasize
bull BusinessIT relationship is key (closing the gap between both focusing on the same goals and NOT overlooking the role of IT)
bull There is a common DNA among digital leaders and the path to digital transformation shows common traits (even if context matters)
bull As said each industry is impacted including your industry Customers employees partners nor competitors or new disruptive players will wait for business to catch up regardless of industry
bull Digital transformation is led from the top (or at least requires firm buy-in from the top ndash and all stakeholders)
Five Domains of Digital Transformationbull Customers
bull Competition
bull Data
bull Innovation
bull Value
Across these five domains digital technologies are redefining many of the underlying principles of strategy and changing the rules by which companies must operate in order to succeed Many old constraints have been lifted and new possibilities are now available
Rogers David L The Digital Transformation Playbook Rethink Your Business for the Digital Age (Columbia Business School Publishing) (pp 5-6) Columbia University Press Kindle Edition
The Digital Mindset
Myths vs FactsMyth Reality
Digital is primarily about the customer
experience
Huge opportunities exist also in effeciency
productivity and employee leverage
Digital primarily matters only to technology
or B2C companies
Opportunities exist in ALL industries
NO exceptions
Let a thousand flowers bloom bottom up
activity is the right way to change
Digital transformation must be led
from the top
If we do enough digital initiatives we will
get there
Transformation management intensity
is more important for driving overall performance
Digital transformation will happen despite
our IT
Business IT relationships are key and in
many companies they must be improved
Digital transforamtion approaches are different
for every industry and company Digital leaders exhibit a common DNA
In our industry we can wait and see how
digital develops
There are digital leaders outperforming
their peers in every industry today
httpwwwi-scoopeudigital-transformation
The Path to DigitalThe path to digital transformation is less about capitalizing on new technology it requires business leaders to embrace a different way of bringing together people and processes with those technology tools as well as an openness to re-envisioning traditional business models and the mindset of a digital company in terms of how you engage your customers empower your employees and optimize your operations to reinvent products and business models
-Microsoft
Questions
Would You Be Interested in Other Topics Like This
bull Digital Transformation and Data Analyticsbull Digital Transformation and IOTbull Project Managing the Digital Transformation Projectbull Digital Transformation and CyberSecuritybull Digital Transformation and SharePointbull Case Studies
bull etc
Contact Me
mbowersmailctpcom
618-972-2152
httpswwwlinkedincominmatthew-w-bowers-ab8a932
httpswwwfacebookcommatthewwbowers1
mbowersmailctp
httpwwwslidesharenetmbowers45
Digital Transformation
The term lsquodigital transformationrsquo has been used to describe anything from creating a fully responsive mobile website to developing a social media strategy but in reality true transformation needs to involve much more than just the end product
httpswwwmarketingweekcom20160414what-does-digital-transformation-really-mean
Digital Transformation is Confusing ndash What Exactly Is It
Business Innovation
Digital Strategy
Disruptive Innovation
Disruptive Technologies
Business Innovation
User Experience
Digital Marketing
Digital Experience
Digital Disruption
Digital Transformation is Confusing ndash Who Drives It
Executive Suite
Operations
Finance
EmployeesMarketing
Human Resources
IT Sales
Digital Transformation is Confusing ndash Who is Responsible
CEOCTO
CEO
CLO
COOCDO
CFO
CMO
CIO
Digital Transformation is Confusing ndash So Many Voices
Digital Transformation is Confusing - So Many Decisions
Do we need new
technology
What is the ROI
What technologies do we need
Who is driving it
Do we need to
start over
How much will it cost
Who can help us
How do we get started
How long will it take
When do we start
Should we wait
Digital Transformation is Confusing ndash Influencers
Terms
bull Business Innovation
bull User Experience
bull Digital Experience
bull Digital Strategy
bull Digital Marketing
bull Digital Disruption
bull Disruptive Innovation
bull Disruptive Technologies
Business Innovation
bull Business innovation is an organizations process for introducing new ideas workflows methodologies services or products
bull Business innovation should enable the achievement of goals across the entire organization with sights set on accomplishing core business aims and initiatives
bull Innovation often begins with idea generation wherein ideas are narrowed down during brainstorming sessions after which leaders consider the business viability feasibility and desirability of each idea
User Experience
bull User experience (UX) refers to a persons emotions and attitudes about using a particular product system or service
bull It includes the practical experiential affective meaningful and valuable aspects of humanndashcomputer interaction and product ownership
bull Additionally it includes a personrsquos perceptions of system aspects such as utility ease of use and efficiency
bull User experience may be considered subjective in nature to the degree that it is about individual perception and thought with respect to the system
Digital Experience
bull A digital experience is the way in which a user interacts with content on the web and how a user can achieve a goal on the web
bull Digital experience not only means reading and consuming content but interacting with web content
bull A good digital experience is when a user feels connected to the content and tools that they use on the web Also nowadays digital experiences are spread across a multitude of devices and platforms
Digital Strategy
bull A digital strategy is a form of strategic management and a business answer or response to a digital question often best addressed as part of an overall business strategy
bull A digital strategy is often characterized by the application of new technologies to existing business activity andor a focus on the enablement of new digital capabilities to their business
bull Formulation often includes the process of specifying an organizations vision goals opportunities and related activities in order to maximize the business benefits of digital initiatives to an organization
Digital Marketing
bull Digital marketing is an umbrella term for the marketing of products or services using digital technologies mainly on the Internet but also including mobile phones display advertising and any other digital medium
bull The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing
bull Digital marketing campaigns are becoming more prevalent as well as efficient as digital platforms are increasingly incorporated into marketing plans and everyday life and as people use digital devices instead of going to physical shops
Digital Disruption
bull Digital disruption is the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services
bull The rapid increase in the use of of mobile devices for personal use and work has increased the potential for digital disruption across many industries
bull A powerful example is the way Amazon Netflix and Hulu Plus have disrupted the media and entertainment industries by changing how content is accessed by customers and monetized by advertisers
Disruptive Innovation
bull A disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network displacing established market leading firms products and alliances
bull Not all innovations are disruptive even if they are revolutionary For example the first automobiles in the late 19th century were not a disruptive innovation because early automobiles were expensive luxury items that did not disrupt the market for horse-drawn vehicles
bull The market for transportation essentially remained intact until the debut of the lower-priced Ford Model T in 1908
bull The mass-produced automobile was a disruptive innovation because it changed the transportation market whereas the first thirty years of automobiles did not
Disruptive Technologies
bull Term coined by Harvard Business School professor Clayton M Christensen to describe a new technology that displaces an established technology
bull A disruptive technology is one that displaces an established technology and shakes up the industry or a ground-breaking product that creates a completely new industry bull Here are a few examples of disruptive technologiesbull The personal computer (PC) displaced the typewriter and forever changed the way
we work and communicatebull The Windows operating systems combination of affordability and a user-friendly
interface was instrumental in the rapid development of the personal computing industry in the 1990s Personal computing disrupted the television industry as well as a great number of other activities
bull Email transformed the way we communicating largely displacing letter-writing and disrupting the postal and greeting card industries
Digital Transformation
bull CapGemini Consulting was one of the first to come up with the concept of digital transformation and a digital transformation framework
bull They did so in collaboration with the lsquoMIT Center for Digital Businesslsquo during a three-year study which defined an effective digital transformation program as one that looked at the what and the how
httpwwwi-scoopeudigital-transformation
Digital transformation is rapidly reshaping the landscape
Sources 1McKinsey How IoT Can Support A Dynamic Maintenance Program 20162IDC 2016
~80margin1
driven by appsanalytics andservices in 2020
Average increase in income for the most digitally transformed enterprises
$100M
2020
200930B
Things
Income
IntelligenceldquoEvery business will become a software business build
applications use advanced analytics and provide
SaaS servicesldquo Satya Nadella
2
2
Digital Transformation
Digital transformation is the profound and accelerating transformation of business activities processes competencies and models to fully leverage the changes and opportunities of digital technologies and their impact across society in a strategic and prioritized way
httpwwwi-scoopeudigital-transformation
Digital Transformation
ldquoTo be clear investing in technology to stay current or ahead of the curve isnt the same thing Pretty much every company is putting money into new tools platforms and services And doing so is a matter of becoming tech-enabled which doesnrsquot mean companies are actually changing to compete in a digital economy With digital transformation however technology is driven by purpose and that purpose is meant to reshape businessrdquo (emphasis mine)
I define it this wayThe realignment of or new investment in technology business models and processes to more effectively compete in an ever-changing digital economy
Brian Solis Principal Analyst Altimeter Group
Digital Transformation
bull Digital transformation may be thought of as the third stage of embracing digital technologies digital competence rarr digital usage rarr digital transformation with usage and transformative ability informing digital literacy
bull The transformation stage means that digital usages inherently enable new types of innovation and creativity in a particular domain rather than simply enhance and support the traditional methods
Digital literacies concepts policies and practices By Colin Lankshear Michele Knobel 2008 p 173
Digital Transformation
bull Some authors have posited that rapid advances in six primary areashave converged to create the ldquoera of digital transformationrdquobull Hardware
bull Software
bull Networks (cables wireless and social)
bull Commercial and consumer comprehension
bull Democratization of technology at scale (low costs amp mass adoption)
bull Moving beyond human time to digital time
Digital Transformationbull The evolutionary path to digital transformation followed a timeline
that included the invention and development of the followingbull Computersbull Memory and data storagebull Mass adoption of PCs and laptopsbull Local Networksbull ERPsbull The internetbull Mobile networks and mobile phonesbull GPSbull Mass global adoption of wireless devices (laptops mobile phones tablets smartphones
wearables sensors)bull Proliferation of websites and online activitybull Rapid adoption and expansion of online and mobile databases and searchbull Rapid adoption and expansion of online marketplaces and reviews
Digital Transformationbull ldquoDisruptionsrdquo and digital (business) transformation can be caused by
numerous factorsbull Technological innovations (technology-induced) which are more impactful than
ever before However itrsquos not the technology that drives the disruption or transformation Itrsquos how it is used and adopted by customers partners competitors and various stakeholders
bull Customer behavior and demands This so-called customer-induced transformation and disruption is not necessarily related to technology Technology often enables or as just mentioned causes it when adopted and turned into business challenges
bull Ecosystem-induced economical changes demands from partners who want you to adapt regulatory changes the list is endless
Digital transformation hinges on four imperatives
Engage your customers
Empower your employees
Optimize your operations
Transform your products
Systems of Intelligence
Digital TransformationFour digital transformation realities to emphasize
bull BusinessIT relationship is key (closing the gap between both focusing on the same goals and NOT overlooking the role of IT)
bull There is a common DNA among digital leaders and the path to digital transformation shows common traits (even if context matters)
bull As said each industry is impacted including your industry Customers employees partners nor competitors or new disruptive players will wait for business to catch up regardless of industry
bull Digital transformation is led from the top (or at least requires firm buy-in from the top ndash and all stakeholders)
Five Domains of Digital Transformationbull Customers
bull Competition
bull Data
bull Innovation
bull Value
Across these five domains digital technologies are redefining many of the underlying principles of strategy and changing the rules by which companies must operate in order to succeed Many old constraints have been lifted and new possibilities are now available
Rogers David L The Digital Transformation Playbook Rethink Your Business for the Digital Age (Columbia Business School Publishing) (pp 5-6) Columbia University Press Kindle Edition
The Digital Mindset
Myths vs FactsMyth Reality
Digital is primarily about the customer
experience
Huge opportunities exist also in effeciency
productivity and employee leverage
Digital primarily matters only to technology
or B2C companies
Opportunities exist in ALL industries
NO exceptions
Let a thousand flowers bloom bottom up
activity is the right way to change
Digital transformation must be led
from the top
If we do enough digital initiatives we will
get there
Transformation management intensity
is more important for driving overall performance
Digital transformation will happen despite
our IT
Business IT relationships are key and in
many companies they must be improved
Digital transforamtion approaches are different
for every industry and company Digital leaders exhibit a common DNA
In our industry we can wait and see how
digital develops
There are digital leaders outperforming
their peers in every industry today
httpwwwi-scoopeudigital-transformation
The Path to DigitalThe path to digital transformation is less about capitalizing on new technology it requires business leaders to embrace a different way of bringing together people and processes with those technology tools as well as an openness to re-envisioning traditional business models and the mindset of a digital company in terms of how you engage your customers empower your employees and optimize your operations to reinvent products and business models
-Microsoft
Questions
Would You Be Interested in Other Topics Like This
bull Digital Transformation and Data Analyticsbull Digital Transformation and IOTbull Project Managing the Digital Transformation Projectbull Digital Transformation and CyberSecuritybull Digital Transformation and SharePointbull Case Studies
bull etc
Contact Me
mbowersmailctpcom
618-972-2152
httpswwwlinkedincominmatthew-w-bowers-ab8a932
httpswwwfacebookcommatthewwbowers1
mbowersmailctp
httpwwwslidesharenetmbowers45
Digital Transformation is Confusing ndash What Exactly Is It
Business Innovation
Digital Strategy
Disruptive Innovation
Disruptive Technologies
Business Innovation
User Experience
Digital Marketing
Digital Experience
Digital Disruption
Digital Transformation is Confusing ndash Who Drives It
Executive Suite
Operations
Finance
EmployeesMarketing
Human Resources
IT Sales
Digital Transformation is Confusing ndash Who is Responsible
CEOCTO
CEO
CLO
COOCDO
CFO
CMO
CIO
Digital Transformation is Confusing ndash So Many Voices
Digital Transformation is Confusing - So Many Decisions
Do we need new
technology
What is the ROI
What technologies do we need
Who is driving it
Do we need to
start over
How much will it cost
Who can help us
How do we get started
How long will it take
When do we start
Should we wait
Digital Transformation is Confusing ndash Influencers
Terms
bull Business Innovation
bull User Experience
bull Digital Experience
bull Digital Strategy
bull Digital Marketing
bull Digital Disruption
bull Disruptive Innovation
bull Disruptive Technologies
Business Innovation
bull Business innovation is an organizations process for introducing new ideas workflows methodologies services or products
bull Business innovation should enable the achievement of goals across the entire organization with sights set on accomplishing core business aims and initiatives
bull Innovation often begins with idea generation wherein ideas are narrowed down during brainstorming sessions after which leaders consider the business viability feasibility and desirability of each idea
User Experience
bull User experience (UX) refers to a persons emotions and attitudes about using a particular product system or service
bull It includes the practical experiential affective meaningful and valuable aspects of humanndashcomputer interaction and product ownership
bull Additionally it includes a personrsquos perceptions of system aspects such as utility ease of use and efficiency
bull User experience may be considered subjective in nature to the degree that it is about individual perception and thought with respect to the system
Digital Experience
bull A digital experience is the way in which a user interacts with content on the web and how a user can achieve a goal on the web
bull Digital experience not only means reading and consuming content but interacting with web content
bull A good digital experience is when a user feels connected to the content and tools that they use on the web Also nowadays digital experiences are spread across a multitude of devices and platforms
Digital Strategy
bull A digital strategy is a form of strategic management and a business answer or response to a digital question often best addressed as part of an overall business strategy
bull A digital strategy is often characterized by the application of new technologies to existing business activity andor a focus on the enablement of new digital capabilities to their business
bull Formulation often includes the process of specifying an organizations vision goals opportunities and related activities in order to maximize the business benefits of digital initiatives to an organization
Digital Marketing
bull Digital marketing is an umbrella term for the marketing of products or services using digital technologies mainly on the Internet but also including mobile phones display advertising and any other digital medium
bull The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing
bull Digital marketing campaigns are becoming more prevalent as well as efficient as digital platforms are increasingly incorporated into marketing plans and everyday life and as people use digital devices instead of going to physical shops
Digital Disruption
bull Digital disruption is the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services
bull The rapid increase in the use of of mobile devices for personal use and work has increased the potential for digital disruption across many industries
bull A powerful example is the way Amazon Netflix and Hulu Plus have disrupted the media and entertainment industries by changing how content is accessed by customers and monetized by advertisers
Disruptive Innovation
bull A disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network displacing established market leading firms products and alliances
bull Not all innovations are disruptive even if they are revolutionary For example the first automobiles in the late 19th century were not a disruptive innovation because early automobiles were expensive luxury items that did not disrupt the market for horse-drawn vehicles
bull The market for transportation essentially remained intact until the debut of the lower-priced Ford Model T in 1908
bull The mass-produced automobile was a disruptive innovation because it changed the transportation market whereas the first thirty years of automobiles did not
Disruptive Technologies
bull Term coined by Harvard Business School professor Clayton M Christensen to describe a new technology that displaces an established technology
bull A disruptive technology is one that displaces an established technology and shakes up the industry or a ground-breaking product that creates a completely new industry bull Here are a few examples of disruptive technologiesbull The personal computer (PC) displaced the typewriter and forever changed the way
we work and communicatebull The Windows operating systems combination of affordability and a user-friendly
interface was instrumental in the rapid development of the personal computing industry in the 1990s Personal computing disrupted the television industry as well as a great number of other activities
bull Email transformed the way we communicating largely displacing letter-writing and disrupting the postal and greeting card industries
Digital Transformation
bull CapGemini Consulting was one of the first to come up with the concept of digital transformation and a digital transformation framework
bull They did so in collaboration with the lsquoMIT Center for Digital Businesslsquo during a three-year study which defined an effective digital transformation program as one that looked at the what and the how
httpwwwi-scoopeudigital-transformation
Digital transformation is rapidly reshaping the landscape
Sources 1McKinsey How IoT Can Support A Dynamic Maintenance Program 20162IDC 2016
~80margin1
driven by appsanalytics andservices in 2020
Average increase in income for the most digitally transformed enterprises
$100M
2020
200930B
Things
Income
IntelligenceldquoEvery business will become a software business build
applications use advanced analytics and provide
SaaS servicesldquo Satya Nadella
2
2
Digital Transformation
Digital transformation is the profound and accelerating transformation of business activities processes competencies and models to fully leverage the changes and opportunities of digital technologies and their impact across society in a strategic and prioritized way
httpwwwi-scoopeudigital-transformation
Digital Transformation
ldquoTo be clear investing in technology to stay current or ahead of the curve isnt the same thing Pretty much every company is putting money into new tools platforms and services And doing so is a matter of becoming tech-enabled which doesnrsquot mean companies are actually changing to compete in a digital economy With digital transformation however technology is driven by purpose and that purpose is meant to reshape businessrdquo (emphasis mine)
I define it this wayThe realignment of or new investment in technology business models and processes to more effectively compete in an ever-changing digital economy
Brian Solis Principal Analyst Altimeter Group
Digital Transformation
bull Digital transformation may be thought of as the third stage of embracing digital technologies digital competence rarr digital usage rarr digital transformation with usage and transformative ability informing digital literacy
bull The transformation stage means that digital usages inherently enable new types of innovation and creativity in a particular domain rather than simply enhance and support the traditional methods
Digital literacies concepts policies and practices By Colin Lankshear Michele Knobel 2008 p 173
Digital Transformation
bull Some authors have posited that rapid advances in six primary areashave converged to create the ldquoera of digital transformationrdquobull Hardware
bull Software
bull Networks (cables wireless and social)
bull Commercial and consumer comprehension
bull Democratization of technology at scale (low costs amp mass adoption)
bull Moving beyond human time to digital time
Digital Transformationbull The evolutionary path to digital transformation followed a timeline
that included the invention and development of the followingbull Computersbull Memory and data storagebull Mass adoption of PCs and laptopsbull Local Networksbull ERPsbull The internetbull Mobile networks and mobile phonesbull GPSbull Mass global adoption of wireless devices (laptops mobile phones tablets smartphones
wearables sensors)bull Proliferation of websites and online activitybull Rapid adoption and expansion of online and mobile databases and searchbull Rapid adoption and expansion of online marketplaces and reviews
Digital Transformationbull ldquoDisruptionsrdquo and digital (business) transformation can be caused by
numerous factorsbull Technological innovations (technology-induced) which are more impactful than
ever before However itrsquos not the technology that drives the disruption or transformation Itrsquos how it is used and adopted by customers partners competitors and various stakeholders
bull Customer behavior and demands This so-called customer-induced transformation and disruption is not necessarily related to technology Technology often enables or as just mentioned causes it when adopted and turned into business challenges
bull Ecosystem-induced economical changes demands from partners who want you to adapt regulatory changes the list is endless
Digital transformation hinges on four imperatives
Engage your customers
Empower your employees
Optimize your operations
Transform your products
Systems of Intelligence
Digital TransformationFour digital transformation realities to emphasize
bull BusinessIT relationship is key (closing the gap between both focusing on the same goals and NOT overlooking the role of IT)
bull There is a common DNA among digital leaders and the path to digital transformation shows common traits (even if context matters)
bull As said each industry is impacted including your industry Customers employees partners nor competitors or new disruptive players will wait for business to catch up regardless of industry
bull Digital transformation is led from the top (or at least requires firm buy-in from the top ndash and all stakeholders)
Five Domains of Digital Transformationbull Customers
bull Competition
bull Data
bull Innovation
bull Value
Across these five domains digital technologies are redefining many of the underlying principles of strategy and changing the rules by which companies must operate in order to succeed Many old constraints have been lifted and new possibilities are now available
Rogers David L The Digital Transformation Playbook Rethink Your Business for the Digital Age (Columbia Business School Publishing) (pp 5-6) Columbia University Press Kindle Edition
The Digital Mindset
Myths vs FactsMyth Reality
Digital is primarily about the customer
experience
Huge opportunities exist also in effeciency
productivity and employee leverage
Digital primarily matters only to technology
or B2C companies
Opportunities exist in ALL industries
NO exceptions
Let a thousand flowers bloom bottom up
activity is the right way to change
Digital transformation must be led
from the top
If we do enough digital initiatives we will
get there
Transformation management intensity
is more important for driving overall performance
Digital transformation will happen despite
our IT
Business IT relationships are key and in
many companies they must be improved
Digital transforamtion approaches are different
for every industry and company Digital leaders exhibit a common DNA
In our industry we can wait and see how
digital develops
There are digital leaders outperforming
their peers in every industry today
httpwwwi-scoopeudigital-transformation
The Path to DigitalThe path to digital transformation is less about capitalizing on new technology it requires business leaders to embrace a different way of bringing together people and processes with those technology tools as well as an openness to re-envisioning traditional business models and the mindset of a digital company in terms of how you engage your customers empower your employees and optimize your operations to reinvent products and business models
-Microsoft
Questions
Would You Be Interested in Other Topics Like This
bull Digital Transformation and Data Analyticsbull Digital Transformation and IOTbull Project Managing the Digital Transformation Projectbull Digital Transformation and CyberSecuritybull Digital Transformation and SharePointbull Case Studies
bull etc
Contact Me
mbowersmailctpcom
618-972-2152
httpswwwlinkedincominmatthew-w-bowers-ab8a932
httpswwwfacebookcommatthewwbowers1
mbowersmailctp
httpwwwslidesharenetmbowers45
Digital Transformation is Confusing ndash Who Drives It
Executive Suite
Operations
Finance
EmployeesMarketing
Human Resources
IT Sales
Digital Transformation is Confusing ndash Who is Responsible
CEOCTO
CEO
CLO
COOCDO
CFO
CMO
CIO
Digital Transformation is Confusing ndash So Many Voices
Digital Transformation is Confusing - So Many Decisions
Do we need new
technology
What is the ROI
What technologies do we need
Who is driving it
Do we need to
start over
How much will it cost
Who can help us
How do we get started
How long will it take
When do we start
Should we wait
Digital Transformation is Confusing ndash Influencers
Terms
bull Business Innovation
bull User Experience
bull Digital Experience
bull Digital Strategy
bull Digital Marketing
bull Digital Disruption
bull Disruptive Innovation
bull Disruptive Technologies
Business Innovation
bull Business innovation is an organizations process for introducing new ideas workflows methodologies services or products
bull Business innovation should enable the achievement of goals across the entire organization with sights set on accomplishing core business aims and initiatives
bull Innovation often begins with idea generation wherein ideas are narrowed down during brainstorming sessions after which leaders consider the business viability feasibility and desirability of each idea
User Experience
bull User experience (UX) refers to a persons emotions and attitudes about using a particular product system or service
bull It includes the practical experiential affective meaningful and valuable aspects of humanndashcomputer interaction and product ownership
bull Additionally it includes a personrsquos perceptions of system aspects such as utility ease of use and efficiency
bull User experience may be considered subjective in nature to the degree that it is about individual perception and thought with respect to the system
Digital Experience
bull A digital experience is the way in which a user interacts with content on the web and how a user can achieve a goal on the web
bull Digital experience not only means reading and consuming content but interacting with web content
bull A good digital experience is when a user feels connected to the content and tools that they use on the web Also nowadays digital experiences are spread across a multitude of devices and platforms
Digital Strategy
bull A digital strategy is a form of strategic management and a business answer or response to a digital question often best addressed as part of an overall business strategy
bull A digital strategy is often characterized by the application of new technologies to existing business activity andor a focus on the enablement of new digital capabilities to their business
bull Formulation often includes the process of specifying an organizations vision goals opportunities and related activities in order to maximize the business benefits of digital initiatives to an organization
Digital Marketing
bull Digital marketing is an umbrella term for the marketing of products or services using digital technologies mainly on the Internet but also including mobile phones display advertising and any other digital medium
bull The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing
bull Digital marketing campaigns are becoming more prevalent as well as efficient as digital platforms are increasingly incorporated into marketing plans and everyday life and as people use digital devices instead of going to physical shops
Digital Disruption
bull Digital disruption is the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services
bull The rapid increase in the use of of mobile devices for personal use and work has increased the potential for digital disruption across many industries
bull A powerful example is the way Amazon Netflix and Hulu Plus have disrupted the media and entertainment industries by changing how content is accessed by customers and monetized by advertisers
Disruptive Innovation
bull A disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network displacing established market leading firms products and alliances
bull Not all innovations are disruptive even if they are revolutionary For example the first automobiles in the late 19th century were not a disruptive innovation because early automobiles were expensive luxury items that did not disrupt the market for horse-drawn vehicles
bull The market for transportation essentially remained intact until the debut of the lower-priced Ford Model T in 1908
bull The mass-produced automobile was a disruptive innovation because it changed the transportation market whereas the first thirty years of automobiles did not
Disruptive Technologies
bull Term coined by Harvard Business School professor Clayton M Christensen to describe a new technology that displaces an established technology
bull A disruptive technology is one that displaces an established technology and shakes up the industry or a ground-breaking product that creates a completely new industry bull Here are a few examples of disruptive technologiesbull The personal computer (PC) displaced the typewriter and forever changed the way
we work and communicatebull The Windows operating systems combination of affordability and a user-friendly
interface was instrumental in the rapid development of the personal computing industry in the 1990s Personal computing disrupted the television industry as well as a great number of other activities
bull Email transformed the way we communicating largely displacing letter-writing and disrupting the postal and greeting card industries
Digital Transformation
bull CapGemini Consulting was one of the first to come up with the concept of digital transformation and a digital transformation framework
bull They did so in collaboration with the lsquoMIT Center for Digital Businesslsquo during a three-year study which defined an effective digital transformation program as one that looked at the what and the how
httpwwwi-scoopeudigital-transformation
Digital transformation is rapidly reshaping the landscape
Sources 1McKinsey How IoT Can Support A Dynamic Maintenance Program 20162IDC 2016
~80margin1
driven by appsanalytics andservices in 2020
Average increase in income for the most digitally transformed enterprises
$100M
2020
200930B
Things
Income
IntelligenceldquoEvery business will become a software business build
applications use advanced analytics and provide
SaaS servicesldquo Satya Nadella
2
2
Digital Transformation
Digital transformation is the profound and accelerating transformation of business activities processes competencies and models to fully leverage the changes and opportunities of digital technologies and their impact across society in a strategic and prioritized way
httpwwwi-scoopeudigital-transformation
Digital Transformation
ldquoTo be clear investing in technology to stay current or ahead of the curve isnt the same thing Pretty much every company is putting money into new tools platforms and services And doing so is a matter of becoming tech-enabled which doesnrsquot mean companies are actually changing to compete in a digital economy With digital transformation however technology is driven by purpose and that purpose is meant to reshape businessrdquo (emphasis mine)
I define it this wayThe realignment of or new investment in technology business models and processes to more effectively compete in an ever-changing digital economy
Brian Solis Principal Analyst Altimeter Group
Digital Transformation
bull Digital transformation may be thought of as the third stage of embracing digital technologies digital competence rarr digital usage rarr digital transformation with usage and transformative ability informing digital literacy
bull The transformation stage means that digital usages inherently enable new types of innovation and creativity in a particular domain rather than simply enhance and support the traditional methods
Digital literacies concepts policies and practices By Colin Lankshear Michele Knobel 2008 p 173
Digital Transformation
bull Some authors have posited that rapid advances in six primary areashave converged to create the ldquoera of digital transformationrdquobull Hardware
bull Software
bull Networks (cables wireless and social)
bull Commercial and consumer comprehension
bull Democratization of technology at scale (low costs amp mass adoption)
bull Moving beyond human time to digital time
Digital Transformationbull The evolutionary path to digital transformation followed a timeline
that included the invention and development of the followingbull Computersbull Memory and data storagebull Mass adoption of PCs and laptopsbull Local Networksbull ERPsbull The internetbull Mobile networks and mobile phonesbull GPSbull Mass global adoption of wireless devices (laptops mobile phones tablets smartphones
wearables sensors)bull Proliferation of websites and online activitybull Rapid adoption and expansion of online and mobile databases and searchbull Rapid adoption and expansion of online marketplaces and reviews
Digital Transformationbull ldquoDisruptionsrdquo and digital (business) transformation can be caused by
numerous factorsbull Technological innovations (technology-induced) which are more impactful than
ever before However itrsquos not the technology that drives the disruption or transformation Itrsquos how it is used and adopted by customers partners competitors and various stakeholders
bull Customer behavior and demands This so-called customer-induced transformation and disruption is not necessarily related to technology Technology often enables or as just mentioned causes it when adopted and turned into business challenges
bull Ecosystem-induced economical changes demands from partners who want you to adapt regulatory changes the list is endless
Digital transformation hinges on four imperatives
Engage your customers
Empower your employees
Optimize your operations
Transform your products
Systems of Intelligence
Digital TransformationFour digital transformation realities to emphasize
bull BusinessIT relationship is key (closing the gap between both focusing on the same goals and NOT overlooking the role of IT)
bull There is a common DNA among digital leaders and the path to digital transformation shows common traits (even if context matters)
bull As said each industry is impacted including your industry Customers employees partners nor competitors or new disruptive players will wait for business to catch up regardless of industry
bull Digital transformation is led from the top (or at least requires firm buy-in from the top ndash and all stakeholders)
Five Domains of Digital Transformationbull Customers
bull Competition
bull Data
bull Innovation
bull Value
Across these five domains digital technologies are redefining many of the underlying principles of strategy and changing the rules by which companies must operate in order to succeed Many old constraints have been lifted and new possibilities are now available
Rogers David L The Digital Transformation Playbook Rethink Your Business for the Digital Age (Columbia Business School Publishing) (pp 5-6) Columbia University Press Kindle Edition
The Digital Mindset
Myths vs FactsMyth Reality
Digital is primarily about the customer
experience
Huge opportunities exist also in effeciency
productivity and employee leverage
Digital primarily matters only to technology
or B2C companies
Opportunities exist in ALL industries
NO exceptions
Let a thousand flowers bloom bottom up
activity is the right way to change
Digital transformation must be led
from the top
If we do enough digital initiatives we will
get there
Transformation management intensity
is more important for driving overall performance
Digital transformation will happen despite
our IT
Business IT relationships are key and in
many companies they must be improved
Digital transforamtion approaches are different
for every industry and company Digital leaders exhibit a common DNA
In our industry we can wait and see how
digital develops
There are digital leaders outperforming
their peers in every industry today
httpwwwi-scoopeudigital-transformation
The Path to DigitalThe path to digital transformation is less about capitalizing on new technology it requires business leaders to embrace a different way of bringing together people and processes with those technology tools as well as an openness to re-envisioning traditional business models and the mindset of a digital company in terms of how you engage your customers empower your employees and optimize your operations to reinvent products and business models
-Microsoft
Questions
Would You Be Interested in Other Topics Like This
bull Digital Transformation and Data Analyticsbull Digital Transformation and IOTbull Project Managing the Digital Transformation Projectbull Digital Transformation and CyberSecuritybull Digital Transformation and SharePointbull Case Studies
bull etc
Contact Me
mbowersmailctpcom
618-972-2152
httpswwwlinkedincominmatthew-w-bowers-ab8a932
httpswwwfacebookcommatthewwbowers1
mbowersmailctp
httpwwwslidesharenetmbowers45
Digital Transformation is Confusing ndash Who is Responsible
CEOCTO
CEO
CLO
COOCDO
CFO
CMO
CIO
Digital Transformation is Confusing ndash So Many Voices
Digital Transformation is Confusing - So Many Decisions
Do we need new
technology
What is the ROI
What technologies do we need
Who is driving it
Do we need to
start over
How much will it cost
Who can help us
How do we get started
How long will it take
When do we start
Should we wait
Digital Transformation is Confusing ndash Influencers
Terms
bull Business Innovation
bull User Experience
bull Digital Experience
bull Digital Strategy
bull Digital Marketing
bull Digital Disruption
bull Disruptive Innovation
bull Disruptive Technologies
Business Innovation
bull Business innovation is an organizations process for introducing new ideas workflows methodologies services or products
bull Business innovation should enable the achievement of goals across the entire organization with sights set on accomplishing core business aims and initiatives
bull Innovation often begins with idea generation wherein ideas are narrowed down during brainstorming sessions after which leaders consider the business viability feasibility and desirability of each idea
User Experience
bull User experience (UX) refers to a persons emotions and attitudes about using a particular product system or service
bull It includes the practical experiential affective meaningful and valuable aspects of humanndashcomputer interaction and product ownership
bull Additionally it includes a personrsquos perceptions of system aspects such as utility ease of use and efficiency
bull User experience may be considered subjective in nature to the degree that it is about individual perception and thought with respect to the system
Digital Experience
bull A digital experience is the way in which a user interacts with content on the web and how a user can achieve a goal on the web
bull Digital experience not only means reading and consuming content but interacting with web content
bull A good digital experience is when a user feels connected to the content and tools that they use on the web Also nowadays digital experiences are spread across a multitude of devices and platforms
Digital Strategy
bull A digital strategy is a form of strategic management and a business answer or response to a digital question often best addressed as part of an overall business strategy
bull A digital strategy is often characterized by the application of new technologies to existing business activity andor a focus on the enablement of new digital capabilities to their business
bull Formulation often includes the process of specifying an organizations vision goals opportunities and related activities in order to maximize the business benefits of digital initiatives to an organization
Digital Marketing
bull Digital marketing is an umbrella term for the marketing of products or services using digital technologies mainly on the Internet but also including mobile phones display advertising and any other digital medium
bull The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing
bull Digital marketing campaigns are becoming more prevalent as well as efficient as digital platforms are increasingly incorporated into marketing plans and everyday life and as people use digital devices instead of going to physical shops
Digital Disruption
bull Digital disruption is the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services
bull The rapid increase in the use of of mobile devices for personal use and work has increased the potential for digital disruption across many industries
bull A powerful example is the way Amazon Netflix and Hulu Plus have disrupted the media and entertainment industries by changing how content is accessed by customers and monetized by advertisers
Disruptive Innovation
bull A disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network displacing established market leading firms products and alliances
bull Not all innovations are disruptive even if they are revolutionary For example the first automobiles in the late 19th century were not a disruptive innovation because early automobiles were expensive luxury items that did not disrupt the market for horse-drawn vehicles
bull The market for transportation essentially remained intact until the debut of the lower-priced Ford Model T in 1908
bull The mass-produced automobile was a disruptive innovation because it changed the transportation market whereas the first thirty years of automobiles did not
Disruptive Technologies
bull Term coined by Harvard Business School professor Clayton M Christensen to describe a new technology that displaces an established technology
bull A disruptive technology is one that displaces an established technology and shakes up the industry or a ground-breaking product that creates a completely new industry bull Here are a few examples of disruptive technologiesbull The personal computer (PC) displaced the typewriter and forever changed the way
we work and communicatebull The Windows operating systems combination of affordability and a user-friendly
interface was instrumental in the rapid development of the personal computing industry in the 1990s Personal computing disrupted the television industry as well as a great number of other activities
bull Email transformed the way we communicating largely displacing letter-writing and disrupting the postal and greeting card industries
Digital Transformation
bull CapGemini Consulting was one of the first to come up with the concept of digital transformation and a digital transformation framework
bull They did so in collaboration with the lsquoMIT Center for Digital Businesslsquo during a three-year study which defined an effective digital transformation program as one that looked at the what and the how
httpwwwi-scoopeudigital-transformation
Digital transformation is rapidly reshaping the landscape
Sources 1McKinsey How IoT Can Support A Dynamic Maintenance Program 20162IDC 2016
~80margin1
driven by appsanalytics andservices in 2020
Average increase in income for the most digitally transformed enterprises
$100M
2020
200930B
Things
Income
IntelligenceldquoEvery business will become a software business build
applications use advanced analytics and provide
SaaS servicesldquo Satya Nadella
2
2
Digital Transformation
Digital transformation is the profound and accelerating transformation of business activities processes competencies and models to fully leverage the changes and opportunities of digital technologies and their impact across society in a strategic and prioritized way
httpwwwi-scoopeudigital-transformation
Digital Transformation
ldquoTo be clear investing in technology to stay current or ahead of the curve isnt the same thing Pretty much every company is putting money into new tools platforms and services And doing so is a matter of becoming tech-enabled which doesnrsquot mean companies are actually changing to compete in a digital economy With digital transformation however technology is driven by purpose and that purpose is meant to reshape businessrdquo (emphasis mine)
I define it this wayThe realignment of or new investment in technology business models and processes to more effectively compete in an ever-changing digital economy
Brian Solis Principal Analyst Altimeter Group
Digital Transformation
bull Digital transformation may be thought of as the third stage of embracing digital technologies digital competence rarr digital usage rarr digital transformation with usage and transformative ability informing digital literacy
bull The transformation stage means that digital usages inherently enable new types of innovation and creativity in a particular domain rather than simply enhance and support the traditional methods
Digital literacies concepts policies and practices By Colin Lankshear Michele Knobel 2008 p 173
Digital Transformation
bull Some authors have posited that rapid advances in six primary areashave converged to create the ldquoera of digital transformationrdquobull Hardware
bull Software
bull Networks (cables wireless and social)
bull Commercial and consumer comprehension
bull Democratization of technology at scale (low costs amp mass adoption)
bull Moving beyond human time to digital time
Digital Transformationbull The evolutionary path to digital transformation followed a timeline
that included the invention and development of the followingbull Computersbull Memory and data storagebull Mass adoption of PCs and laptopsbull Local Networksbull ERPsbull The internetbull Mobile networks and mobile phonesbull GPSbull Mass global adoption of wireless devices (laptops mobile phones tablets smartphones
wearables sensors)bull Proliferation of websites and online activitybull Rapid adoption and expansion of online and mobile databases and searchbull Rapid adoption and expansion of online marketplaces and reviews
Digital Transformationbull ldquoDisruptionsrdquo and digital (business) transformation can be caused by
numerous factorsbull Technological innovations (technology-induced) which are more impactful than
ever before However itrsquos not the technology that drives the disruption or transformation Itrsquos how it is used and adopted by customers partners competitors and various stakeholders
bull Customer behavior and demands This so-called customer-induced transformation and disruption is not necessarily related to technology Technology often enables or as just mentioned causes it when adopted and turned into business challenges
bull Ecosystem-induced economical changes demands from partners who want you to adapt regulatory changes the list is endless
Digital transformation hinges on four imperatives
Engage your customers
Empower your employees
Optimize your operations
Transform your products
Systems of Intelligence
Digital TransformationFour digital transformation realities to emphasize
bull BusinessIT relationship is key (closing the gap between both focusing on the same goals and NOT overlooking the role of IT)
bull There is a common DNA among digital leaders and the path to digital transformation shows common traits (even if context matters)
bull As said each industry is impacted including your industry Customers employees partners nor competitors or new disruptive players will wait for business to catch up regardless of industry
bull Digital transformation is led from the top (or at least requires firm buy-in from the top ndash and all stakeholders)
Five Domains of Digital Transformationbull Customers
bull Competition
bull Data
bull Innovation
bull Value
Across these five domains digital technologies are redefining many of the underlying principles of strategy and changing the rules by which companies must operate in order to succeed Many old constraints have been lifted and new possibilities are now available
Rogers David L The Digital Transformation Playbook Rethink Your Business for the Digital Age (Columbia Business School Publishing) (pp 5-6) Columbia University Press Kindle Edition
The Digital Mindset
Myths vs FactsMyth Reality
Digital is primarily about the customer
experience
Huge opportunities exist also in effeciency
productivity and employee leverage
Digital primarily matters only to technology
or B2C companies
Opportunities exist in ALL industries
NO exceptions
Let a thousand flowers bloom bottom up
activity is the right way to change
Digital transformation must be led
from the top
If we do enough digital initiatives we will
get there
Transformation management intensity
is more important for driving overall performance
Digital transformation will happen despite
our IT
Business IT relationships are key and in
many companies they must be improved
Digital transforamtion approaches are different
for every industry and company Digital leaders exhibit a common DNA
In our industry we can wait and see how
digital develops
There are digital leaders outperforming
their peers in every industry today
httpwwwi-scoopeudigital-transformation
The Path to DigitalThe path to digital transformation is less about capitalizing on new technology it requires business leaders to embrace a different way of bringing together people and processes with those technology tools as well as an openness to re-envisioning traditional business models and the mindset of a digital company in terms of how you engage your customers empower your employees and optimize your operations to reinvent products and business models
-Microsoft
Questions
Would You Be Interested in Other Topics Like This
bull Digital Transformation and Data Analyticsbull Digital Transformation and IOTbull Project Managing the Digital Transformation Projectbull Digital Transformation and CyberSecuritybull Digital Transformation and SharePointbull Case Studies
bull etc
Contact Me
mbowersmailctpcom
618-972-2152
httpswwwlinkedincominmatthew-w-bowers-ab8a932
httpswwwfacebookcommatthewwbowers1
mbowersmailctp
httpwwwslidesharenetmbowers45
Digital Transformation is Confusing ndash So Many Voices
Digital Transformation is Confusing - So Many Decisions
Do we need new
technology
What is the ROI
What technologies do we need
Who is driving it
Do we need to
start over
How much will it cost
Who can help us
How do we get started
How long will it take
When do we start
Should we wait
Digital Transformation is Confusing ndash Influencers
Terms
bull Business Innovation
bull User Experience
bull Digital Experience
bull Digital Strategy
bull Digital Marketing
bull Digital Disruption
bull Disruptive Innovation
bull Disruptive Technologies
Business Innovation
bull Business innovation is an organizations process for introducing new ideas workflows methodologies services or products
bull Business innovation should enable the achievement of goals across the entire organization with sights set on accomplishing core business aims and initiatives
bull Innovation often begins with idea generation wherein ideas are narrowed down during brainstorming sessions after which leaders consider the business viability feasibility and desirability of each idea
User Experience
bull User experience (UX) refers to a persons emotions and attitudes about using a particular product system or service
bull It includes the practical experiential affective meaningful and valuable aspects of humanndashcomputer interaction and product ownership
bull Additionally it includes a personrsquos perceptions of system aspects such as utility ease of use and efficiency
bull User experience may be considered subjective in nature to the degree that it is about individual perception and thought with respect to the system
Digital Experience
bull A digital experience is the way in which a user interacts with content on the web and how a user can achieve a goal on the web
bull Digital experience not only means reading and consuming content but interacting with web content
bull A good digital experience is when a user feels connected to the content and tools that they use on the web Also nowadays digital experiences are spread across a multitude of devices and platforms
Digital Strategy
bull A digital strategy is a form of strategic management and a business answer or response to a digital question often best addressed as part of an overall business strategy
bull A digital strategy is often characterized by the application of new technologies to existing business activity andor a focus on the enablement of new digital capabilities to their business
bull Formulation often includes the process of specifying an organizations vision goals opportunities and related activities in order to maximize the business benefits of digital initiatives to an organization
Digital Marketing
bull Digital marketing is an umbrella term for the marketing of products or services using digital technologies mainly on the Internet but also including mobile phones display advertising and any other digital medium
bull The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing
bull Digital marketing campaigns are becoming more prevalent as well as efficient as digital platforms are increasingly incorporated into marketing plans and everyday life and as people use digital devices instead of going to physical shops
Digital Disruption
bull Digital disruption is the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services
bull The rapid increase in the use of of mobile devices for personal use and work has increased the potential for digital disruption across many industries
bull A powerful example is the way Amazon Netflix and Hulu Plus have disrupted the media and entertainment industries by changing how content is accessed by customers and monetized by advertisers
Disruptive Innovation
bull A disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network displacing established market leading firms products and alliances
bull Not all innovations are disruptive even if they are revolutionary For example the first automobiles in the late 19th century were not a disruptive innovation because early automobiles were expensive luxury items that did not disrupt the market for horse-drawn vehicles
bull The market for transportation essentially remained intact until the debut of the lower-priced Ford Model T in 1908
bull The mass-produced automobile was a disruptive innovation because it changed the transportation market whereas the first thirty years of automobiles did not
Disruptive Technologies
bull Term coined by Harvard Business School professor Clayton M Christensen to describe a new technology that displaces an established technology
bull A disruptive technology is one that displaces an established technology and shakes up the industry or a ground-breaking product that creates a completely new industry bull Here are a few examples of disruptive technologiesbull The personal computer (PC) displaced the typewriter and forever changed the way
we work and communicatebull The Windows operating systems combination of affordability and a user-friendly
interface was instrumental in the rapid development of the personal computing industry in the 1990s Personal computing disrupted the television industry as well as a great number of other activities
bull Email transformed the way we communicating largely displacing letter-writing and disrupting the postal and greeting card industries
Digital Transformation
bull CapGemini Consulting was one of the first to come up with the concept of digital transformation and a digital transformation framework
bull They did so in collaboration with the lsquoMIT Center for Digital Businesslsquo during a three-year study which defined an effective digital transformation program as one that looked at the what and the how
httpwwwi-scoopeudigital-transformation
Digital transformation is rapidly reshaping the landscape
Sources 1McKinsey How IoT Can Support A Dynamic Maintenance Program 20162IDC 2016
~80margin1
driven by appsanalytics andservices in 2020
Average increase in income for the most digitally transformed enterprises
$100M
2020
200930B
Things
Income
IntelligenceldquoEvery business will become a software business build
applications use advanced analytics and provide
SaaS servicesldquo Satya Nadella
2
2
Digital Transformation
Digital transformation is the profound and accelerating transformation of business activities processes competencies and models to fully leverage the changes and opportunities of digital technologies and their impact across society in a strategic and prioritized way
httpwwwi-scoopeudigital-transformation
Digital Transformation
ldquoTo be clear investing in technology to stay current or ahead of the curve isnt the same thing Pretty much every company is putting money into new tools platforms and services And doing so is a matter of becoming tech-enabled which doesnrsquot mean companies are actually changing to compete in a digital economy With digital transformation however technology is driven by purpose and that purpose is meant to reshape businessrdquo (emphasis mine)
I define it this wayThe realignment of or new investment in technology business models and processes to more effectively compete in an ever-changing digital economy
Brian Solis Principal Analyst Altimeter Group
Digital Transformation
bull Digital transformation may be thought of as the third stage of embracing digital technologies digital competence rarr digital usage rarr digital transformation with usage and transformative ability informing digital literacy
bull The transformation stage means that digital usages inherently enable new types of innovation and creativity in a particular domain rather than simply enhance and support the traditional methods
Digital literacies concepts policies and practices By Colin Lankshear Michele Knobel 2008 p 173
Digital Transformation
bull Some authors have posited that rapid advances in six primary areashave converged to create the ldquoera of digital transformationrdquobull Hardware
bull Software
bull Networks (cables wireless and social)
bull Commercial and consumer comprehension
bull Democratization of technology at scale (low costs amp mass adoption)
bull Moving beyond human time to digital time
Digital Transformationbull The evolutionary path to digital transformation followed a timeline
that included the invention and development of the followingbull Computersbull Memory and data storagebull Mass adoption of PCs and laptopsbull Local Networksbull ERPsbull The internetbull Mobile networks and mobile phonesbull GPSbull Mass global adoption of wireless devices (laptops mobile phones tablets smartphones
wearables sensors)bull Proliferation of websites and online activitybull Rapid adoption and expansion of online and mobile databases and searchbull Rapid adoption and expansion of online marketplaces and reviews
Digital Transformationbull ldquoDisruptionsrdquo and digital (business) transformation can be caused by
numerous factorsbull Technological innovations (technology-induced) which are more impactful than
ever before However itrsquos not the technology that drives the disruption or transformation Itrsquos how it is used and adopted by customers partners competitors and various stakeholders
bull Customer behavior and demands This so-called customer-induced transformation and disruption is not necessarily related to technology Technology often enables or as just mentioned causes it when adopted and turned into business challenges
bull Ecosystem-induced economical changes demands from partners who want you to adapt regulatory changes the list is endless
Digital transformation hinges on four imperatives
Engage your customers
Empower your employees
Optimize your operations
Transform your products
Systems of Intelligence
Digital TransformationFour digital transformation realities to emphasize
bull BusinessIT relationship is key (closing the gap between both focusing on the same goals and NOT overlooking the role of IT)
bull There is a common DNA among digital leaders and the path to digital transformation shows common traits (even if context matters)
bull As said each industry is impacted including your industry Customers employees partners nor competitors or new disruptive players will wait for business to catch up regardless of industry
bull Digital transformation is led from the top (or at least requires firm buy-in from the top ndash and all stakeholders)
Five Domains of Digital Transformationbull Customers
bull Competition
bull Data
bull Innovation
bull Value
Across these five domains digital technologies are redefining many of the underlying principles of strategy and changing the rules by which companies must operate in order to succeed Many old constraints have been lifted and new possibilities are now available
Rogers David L The Digital Transformation Playbook Rethink Your Business for the Digital Age (Columbia Business School Publishing) (pp 5-6) Columbia University Press Kindle Edition
The Digital Mindset
Myths vs FactsMyth Reality
Digital is primarily about the customer
experience
Huge opportunities exist also in effeciency
productivity and employee leverage
Digital primarily matters only to technology
or B2C companies
Opportunities exist in ALL industries
NO exceptions
Let a thousand flowers bloom bottom up
activity is the right way to change
Digital transformation must be led
from the top
If we do enough digital initiatives we will
get there
Transformation management intensity
is more important for driving overall performance
Digital transformation will happen despite
our IT
Business IT relationships are key and in
many companies they must be improved
Digital transforamtion approaches are different
for every industry and company Digital leaders exhibit a common DNA
In our industry we can wait and see how
digital develops
There are digital leaders outperforming
their peers in every industry today
httpwwwi-scoopeudigital-transformation
The Path to DigitalThe path to digital transformation is less about capitalizing on new technology it requires business leaders to embrace a different way of bringing together people and processes with those technology tools as well as an openness to re-envisioning traditional business models and the mindset of a digital company in terms of how you engage your customers empower your employees and optimize your operations to reinvent products and business models
-Microsoft
Questions
Would You Be Interested in Other Topics Like This
bull Digital Transformation and Data Analyticsbull Digital Transformation and IOTbull Project Managing the Digital Transformation Projectbull Digital Transformation and CyberSecuritybull Digital Transformation and SharePointbull Case Studies
bull etc
Contact Me
mbowersmailctpcom
618-972-2152
httpswwwlinkedincominmatthew-w-bowers-ab8a932
httpswwwfacebookcommatthewwbowers1
mbowersmailctp
httpwwwslidesharenetmbowers45
Digital Transformation is Confusing - So Many Decisions
Do we need new
technology
What is the ROI
What technologies do we need
Who is driving it
Do we need to
start over
How much will it cost
Who can help us
How do we get started
How long will it take
When do we start
Should we wait
Digital Transformation is Confusing ndash Influencers
Terms
bull Business Innovation
bull User Experience
bull Digital Experience
bull Digital Strategy
bull Digital Marketing
bull Digital Disruption
bull Disruptive Innovation
bull Disruptive Technologies
Business Innovation
bull Business innovation is an organizations process for introducing new ideas workflows methodologies services or products
bull Business innovation should enable the achievement of goals across the entire organization with sights set on accomplishing core business aims and initiatives
bull Innovation often begins with idea generation wherein ideas are narrowed down during brainstorming sessions after which leaders consider the business viability feasibility and desirability of each idea
User Experience
bull User experience (UX) refers to a persons emotions and attitudes about using a particular product system or service
bull It includes the practical experiential affective meaningful and valuable aspects of humanndashcomputer interaction and product ownership
bull Additionally it includes a personrsquos perceptions of system aspects such as utility ease of use and efficiency
bull User experience may be considered subjective in nature to the degree that it is about individual perception and thought with respect to the system
Digital Experience
bull A digital experience is the way in which a user interacts with content on the web and how a user can achieve a goal on the web
bull Digital experience not only means reading and consuming content but interacting with web content
bull A good digital experience is when a user feels connected to the content and tools that they use on the web Also nowadays digital experiences are spread across a multitude of devices and platforms
Digital Strategy
bull A digital strategy is a form of strategic management and a business answer or response to a digital question often best addressed as part of an overall business strategy
bull A digital strategy is often characterized by the application of new technologies to existing business activity andor a focus on the enablement of new digital capabilities to their business
bull Formulation often includes the process of specifying an organizations vision goals opportunities and related activities in order to maximize the business benefits of digital initiatives to an organization
Digital Marketing
bull Digital marketing is an umbrella term for the marketing of products or services using digital technologies mainly on the Internet but also including mobile phones display advertising and any other digital medium
bull The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing
bull Digital marketing campaigns are becoming more prevalent as well as efficient as digital platforms are increasingly incorporated into marketing plans and everyday life and as people use digital devices instead of going to physical shops
Digital Disruption
bull Digital disruption is the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services
bull The rapid increase in the use of of mobile devices for personal use and work has increased the potential for digital disruption across many industries
bull A powerful example is the way Amazon Netflix and Hulu Plus have disrupted the media and entertainment industries by changing how content is accessed by customers and monetized by advertisers
Disruptive Innovation
bull A disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network displacing established market leading firms products and alliances
bull Not all innovations are disruptive even if they are revolutionary For example the first automobiles in the late 19th century were not a disruptive innovation because early automobiles were expensive luxury items that did not disrupt the market for horse-drawn vehicles
bull The market for transportation essentially remained intact until the debut of the lower-priced Ford Model T in 1908
bull The mass-produced automobile was a disruptive innovation because it changed the transportation market whereas the first thirty years of automobiles did not
Disruptive Technologies
bull Term coined by Harvard Business School professor Clayton M Christensen to describe a new technology that displaces an established technology
bull A disruptive technology is one that displaces an established technology and shakes up the industry or a ground-breaking product that creates a completely new industry bull Here are a few examples of disruptive technologiesbull The personal computer (PC) displaced the typewriter and forever changed the way
we work and communicatebull The Windows operating systems combination of affordability and a user-friendly
interface was instrumental in the rapid development of the personal computing industry in the 1990s Personal computing disrupted the television industry as well as a great number of other activities
bull Email transformed the way we communicating largely displacing letter-writing and disrupting the postal and greeting card industries
Digital Transformation
bull CapGemini Consulting was one of the first to come up with the concept of digital transformation and a digital transformation framework
bull They did so in collaboration with the lsquoMIT Center for Digital Businesslsquo during a three-year study which defined an effective digital transformation program as one that looked at the what and the how
httpwwwi-scoopeudigital-transformation
Digital transformation is rapidly reshaping the landscape
Sources 1McKinsey How IoT Can Support A Dynamic Maintenance Program 20162IDC 2016
~80margin1
driven by appsanalytics andservices in 2020
Average increase in income for the most digitally transformed enterprises
$100M
2020
200930B
Things
Income
IntelligenceldquoEvery business will become a software business build
applications use advanced analytics and provide
SaaS servicesldquo Satya Nadella
2
2
Digital Transformation
Digital transformation is the profound and accelerating transformation of business activities processes competencies and models to fully leverage the changes and opportunities of digital technologies and their impact across society in a strategic and prioritized way
httpwwwi-scoopeudigital-transformation
Digital Transformation
ldquoTo be clear investing in technology to stay current or ahead of the curve isnt the same thing Pretty much every company is putting money into new tools platforms and services And doing so is a matter of becoming tech-enabled which doesnrsquot mean companies are actually changing to compete in a digital economy With digital transformation however technology is driven by purpose and that purpose is meant to reshape businessrdquo (emphasis mine)
I define it this wayThe realignment of or new investment in technology business models and processes to more effectively compete in an ever-changing digital economy
Brian Solis Principal Analyst Altimeter Group
Digital Transformation
bull Digital transformation may be thought of as the third stage of embracing digital technologies digital competence rarr digital usage rarr digital transformation with usage and transformative ability informing digital literacy
bull The transformation stage means that digital usages inherently enable new types of innovation and creativity in a particular domain rather than simply enhance and support the traditional methods
Digital literacies concepts policies and practices By Colin Lankshear Michele Knobel 2008 p 173
Digital Transformation
bull Some authors have posited that rapid advances in six primary areashave converged to create the ldquoera of digital transformationrdquobull Hardware
bull Software
bull Networks (cables wireless and social)
bull Commercial and consumer comprehension
bull Democratization of technology at scale (low costs amp mass adoption)
bull Moving beyond human time to digital time
Digital Transformationbull The evolutionary path to digital transformation followed a timeline
that included the invention and development of the followingbull Computersbull Memory and data storagebull Mass adoption of PCs and laptopsbull Local Networksbull ERPsbull The internetbull Mobile networks and mobile phonesbull GPSbull Mass global adoption of wireless devices (laptops mobile phones tablets smartphones
wearables sensors)bull Proliferation of websites and online activitybull Rapid adoption and expansion of online and mobile databases and searchbull Rapid adoption and expansion of online marketplaces and reviews
Digital Transformationbull ldquoDisruptionsrdquo and digital (business) transformation can be caused by
numerous factorsbull Technological innovations (technology-induced) which are more impactful than
ever before However itrsquos not the technology that drives the disruption or transformation Itrsquos how it is used and adopted by customers partners competitors and various stakeholders
bull Customer behavior and demands This so-called customer-induced transformation and disruption is not necessarily related to technology Technology often enables or as just mentioned causes it when adopted and turned into business challenges
bull Ecosystem-induced economical changes demands from partners who want you to adapt regulatory changes the list is endless
Digital transformation hinges on four imperatives
Engage your customers
Empower your employees
Optimize your operations
Transform your products
Systems of Intelligence
Digital TransformationFour digital transformation realities to emphasize
bull BusinessIT relationship is key (closing the gap between both focusing on the same goals and NOT overlooking the role of IT)
bull There is a common DNA among digital leaders and the path to digital transformation shows common traits (even if context matters)
bull As said each industry is impacted including your industry Customers employees partners nor competitors or new disruptive players will wait for business to catch up regardless of industry
bull Digital transformation is led from the top (or at least requires firm buy-in from the top ndash and all stakeholders)
Five Domains of Digital Transformationbull Customers
bull Competition
bull Data
bull Innovation
bull Value
Across these five domains digital technologies are redefining many of the underlying principles of strategy and changing the rules by which companies must operate in order to succeed Many old constraints have been lifted and new possibilities are now available
Rogers David L The Digital Transformation Playbook Rethink Your Business for the Digital Age (Columbia Business School Publishing) (pp 5-6) Columbia University Press Kindle Edition
The Digital Mindset
Myths vs FactsMyth Reality
Digital is primarily about the customer
experience
Huge opportunities exist also in effeciency
productivity and employee leverage
Digital primarily matters only to technology
or B2C companies
Opportunities exist in ALL industries
NO exceptions
Let a thousand flowers bloom bottom up
activity is the right way to change
Digital transformation must be led
from the top
If we do enough digital initiatives we will
get there
Transformation management intensity
is more important for driving overall performance
Digital transformation will happen despite
our IT
Business IT relationships are key and in
many companies they must be improved
Digital transforamtion approaches are different
for every industry and company Digital leaders exhibit a common DNA
In our industry we can wait and see how
digital develops
There are digital leaders outperforming
their peers in every industry today
httpwwwi-scoopeudigital-transformation
The Path to DigitalThe path to digital transformation is less about capitalizing on new technology it requires business leaders to embrace a different way of bringing together people and processes with those technology tools as well as an openness to re-envisioning traditional business models and the mindset of a digital company in terms of how you engage your customers empower your employees and optimize your operations to reinvent products and business models
-Microsoft
Questions
Would You Be Interested in Other Topics Like This
bull Digital Transformation and Data Analyticsbull Digital Transformation and IOTbull Project Managing the Digital Transformation Projectbull Digital Transformation and CyberSecuritybull Digital Transformation and SharePointbull Case Studies
bull etc
Contact Me
mbowersmailctpcom
618-972-2152
httpswwwlinkedincominmatthew-w-bowers-ab8a932
httpswwwfacebookcommatthewwbowers1
mbowersmailctp
httpwwwslidesharenetmbowers45
Digital Transformation is Confusing ndash Influencers
Terms
bull Business Innovation
bull User Experience
bull Digital Experience
bull Digital Strategy
bull Digital Marketing
bull Digital Disruption
bull Disruptive Innovation
bull Disruptive Technologies
Business Innovation
bull Business innovation is an organizations process for introducing new ideas workflows methodologies services or products
bull Business innovation should enable the achievement of goals across the entire organization with sights set on accomplishing core business aims and initiatives
bull Innovation often begins with idea generation wherein ideas are narrowed down during brainstorming sessions after which leaders consider the business viability feasibility and desirability of each idea
User Experience
bull User experience (UX) refers to a persons emotions and attitudes about using a particular product system or service
bull It includes the practical experiential affective meaningful and valuable aspects of humanndashcomputer interaction and product ownership
bull Additionally it includes a personrsquos perceptions of system aspects such as utility ease of use and efficiency
bull User experience may be considered subjective in nature to the degree that it is about individual perception and thought with respect to the system
Digital Experience
bull A digital experience is the way in which a user interacts with content on the web and how a user can achieve a goal on the web
bull Digital experience not only means reading and consuming content but interacting with web content
bull A good digital experience is when a user feels connected to the content and tools that they use on the web Also nowadays digital experiences are spread across a multitude of devices and platforms
Digital Strategy
bull A digital strategy is a form of strategic management and a business answer or response to a digital question often best addressed as part of an overall business strategy
bull A digital strategy is often characterized by the application of new technologies to existing business activity andor a focus on the enablement of new digital capabilities to their business
bull Formulation often includes the process of specifying an organizations vision goals opportunities and related activities in order to maximize the business benefits of digital initiatives to an organization
Digital Marketing
bull Digital marketing is an umbrella term for the marketing of products or services using digital technologies mainly on the Internet but also including mobile phones display advertising and any other digital medium
bull The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing
bull Digital marketing campaigns are becoming more prevalent as well as efficient as digital platforms are increasingly incorporated into marketing plans and everyday life and as people use digital devices instead of going to physical shops
Digital Disruption
bull Digital disruption is the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services
bull The rapid increase in the use of of mobile devices for personal use and work has increased the potential for digital disruption across many industries
bull A powerful example is the way Amazon Netflix and Hulu Plus have disrupted the media and entertainment industries by changing how content is accessed by customers and monetized by advertisers
Disruptive Innovation
bull A disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network displacing established market leading firms products and alliances
bull Not all innovations are disruptive even if they are revolutionary For example the first automobiles in the late 19th century were not a disruptive innovation because early automobiles were expensive luxury items that did not disrupt the market for horse-drawn vehicles
bull The market for transportation essentially remained intact until the debut of the lower-priced Ford Model T in 1908
bull The mass-produced automobile was a disruptive innovation because it changed the transportation market whereas the first thirty years of automobiles did not
Disruptive Technologies
bull Term coined by Harvard Business School professor Clayton M Christensen to describe a new technology that displaces an established technology
bull A disruptive technology is one that displaces an established technology and shakes up the industry or a ground-breaking product that creates a completely new industry bull Here are a few examples of disruptive technologiesbull The personal computer (PC) displaced the typewriter and forever changed the way
we work and communicatebull The Windows operating systems combination of affordability and a user-friendly
interface was instrumental in the rapid development of the personal computing industry in the 1990s Personal computing disrupted the television industry as well as a great number of other activities
bull Email transformed the way we communicating largely displacing letter-writing and disrupting the postal and greeting card industries
Digital Transformation
bull CapGemini Consulting was one of the first to come up with the concept of digital transformation and a digital transformation framework
bull They did so in collaboration with the lsquoMIT Center for Digital Businesslsquo during a three-year study which defined an effective digital transformation program as one that looked at the what and the how
httpwwwi-scoopeudigital-transformation
Digital transformation is rapidly reshaping the landscape
Sources 1McKinsey How IoT Can Support A Dynamic Maintenance Program 20162IDC 2016
~80margin1
driven by appsanalytics andservices in 2020
Average increase in income for the most digitally transformed enterprises
$100M
2020
200930B
Things
Income
IntelligenceldquoEvery business will become a software business build
applications use advanced analytics and provide
SaaS servicesldquo Satya Nadella
2
2
Digital Transformation
Digital transformation is the profound and accelerating transformation of business activities processes competencies and models to fully leverage the changes and opportunities of digital technologies and their impact across society in a strategic and prioritized way
httpwwwi-scoopeudigital-transformation
Digital Transformation
ldquoTo be clear investing in technology to stay current or ahead of the curve isnt the same thing Pretty much every company is putting money into new tools platforms and services And doing so is a matter of becoming tech-enabled which doesnrsquot mean companies are actually changing to compete in a digital economy With digital transformation however technology is driven by purpose and that purpose is meant to reshape businessrdquo (emphasis mine)
I define it this wayThe realignment of or new investment in technology business models and processes to more effectively compete in an ever-changing digital economy
Brian Solis Principal Analyst Altimeter Group
Digital Transformation
bull Digital transformation may be thought of as the third stage of embracing digital technologies digital competence rarr digital usage rarr digital transformation with usage and transformative ability informing digital literacy
bull The transformation stage means that digital usages inherently enable new types of innovation and creativity in a particular domain rather than simply enhance and support the traditional methods
Digital literacies concepts policies and practices By Colin Lankshear Michele Knobel 2008 p 173
Digital Transformation
bull Some authors have posited that rapid advances in six primary areashave converged to create the ldquoera of digital transformationrdquobull Hardware
bull Software
bull Networks (cables wireless and social)
bull Commercial and consumer comprehension
bull Democratization of technology at scale (low costs amp mass adoption)
bull Moving beyond human time to digital time
Digital Transformationbull The evolutionary path to digital transformation followed a timeline
that included the invention and development of the followingbull Computersbull Memory and data storagebull Mass adoption of PCs and laptopsbull Local Networksbull ERPsbull The internetbull Mobile networks and mobile phonesbull GPSbull Mass global adoption of wireless devices (laptops mobile phones tablets smartphones
wearables sensors)bull Proliferation of websites and online activitybull Rapid adoption and expansion of online and mobile databases and searchbull Rapid adoption and expansion of online marketplaces and reviews
Digital Transformationbull ldquoDisruptionsrdquo and digital (business) transformation can be caused by
numerous factorsbull Technological innovations (technology-induced) which are more impactful than
ever before However itrsquos not the technology that drives the disruption or transformation Itrsquos how it is used and adopted by customers partners competitors and various stakeholders
bull Customer behavior and demands This so-called customer-induced transformation and disruption is not necessarily related to technology Technology often enables or as just mentioned causes it when adopted and turned into business challenges
bull Ecosystem-induced economical changes demands from partners who want you to adapt regulatory changes the list is endless
Digital transformation hinges on four imperatives
Engage your customers
Empower your employees
Optimize your operations
Transform your products
Systems of Intelligence
Digital TransformationFour digital transformation realities to emphasize
bull BusinessIT relationship is key (closing the gap between both focusing on the same goals and NOT overlooking the role of IT)
bull There is a common DNA among digital leaders and the path to digital transformation shows common traits (even if context matters)
bull As said each industry is impacted including your industry Customers employees partners nor competitors or new disruptive players will wait for business to catch up regardless of industry
bull Digital transformation is led from the top (or at least requires firm buy-in from the top ndash and all stakeholders)
Five Domains of Digital Transformationbull Customers
bull Competition
bull Data
bull Innovation
bull Value
Across these five domains digital technologies are redefining many of the underlying principles of strategy and changing the rules by which companies must operate in order to succeed Many old constraints have been lifted and new possibilities are now available
Rogers David L The Digital Transformation Playbook Rethink Your Business for the Digital Age (Columbia Business School Publishing) (pp 5-6) Columbia University Press Kindle Edition
The Digital Mindset
Myths vs FactsMyth Reality
Digital is primarily about the customer
experience
Huge opportunities exist also in effeciency
productivity and employee leverage
Digital primarily matters only to technology
or B2C companies
Opportunities exist in ALL industries
NO exceptions
Let a thousand flowers bloom bottom up
activity is the right way to change
Digital transformation must be led
from the top
If we do enough digital initiatives we will
get there
Transformation management intensity
is more important for driving overall performance
Digital transformation will happen despite
our IT
Business IT relationships are key and in
many companies they must be improved
Digital transforamtion approaches are different
for every industry and company Digital leaders exhibit a common DNA
In our industry we can wait and see how
digital develops
There are digital leaders outperforming
their peers in every industry today
httpwwwi-scoopeudigital-transformation
The Path to DigitalThe path to digital transformation is less about capitalizing on new technology it requires business leaders to embrace a different way of bringing together people and processes with those technology tools as well as an openness to re-envisioning traditional business models and the mindset of a digital company in terms of how you engage your customers empower your employees and optimize your operations to reinvent products and business models
-Microsoft
Questions
Would You Be Interested in Other Topics Like This
bull Digital Transformation and Data Analyticsbull Digital Transformation and IOTbull Project Managing the Digital Transformation Projectbull Digital Transformation and CyberSecuritybull Digital Transformation and SharePointbull Case Studies
bull etc
Contact Me
mbowersmailctpcom
618-972-2152
httpswwwlinkedincominmatthew-w-bowers-ab8a932
httpswwwfacebookcommatthewwbowers1
mbowersmailctp
httpwwwslidesharenetmbowers45
Terms
bull Business Innovation
bull User Experience
bull Digital Experience
bull Digital Strategy
bull Digital Marketing
bull Digital Disruption
bull Disruptive Innovation
bull Disruptive Technologies
Business Innovation
bull Business innovation is an organizations process for introducing new ideas workflows methodologies services or products
bull Business innovation should enable the achievement of goals across the entire organization with sights set on accomplishing core business aims and initiatives
bull Innovation often begins with idea generation wherein ideas are narrowed down during brainstorming sessions after which leaders consider the business viability feasibility and desirability of each idea
User Experience
bull User experience (UX) refers to a persons emotions and attitudes about using a particular product system or service
bull It includes the practical experiential affective meaningful and valuable aspects of humanndashcomputer interaction and product ownership
bull Additionally it includes a personrsquos perceptions of system aspects such as utility ease of use and efficiency
bull User experience may be considered subjective in nature to the degree that it is about individual perception and thought with respect to the system
Digital Experience
bull A digital experience is the way in which a user interacts with content on the web and how a user can achieve a goal on the web
bull Digital experience not only means reading and consuming content but interacting with web content
bull A good digital experience is when a user feels connected to the content and tools that they use on the web Also nowadays digital experiences are spread across a multitude of devices and platforms
Digital Strategy
bull A digital strategy is a form of strategic management and a business answer or response to a digital question often best addressed as part of an overall business strategy
bull A digital strategy is often characterized by the application of new technologies to existing business activity andor a focus on the enablement of new digital capabilities to their business
bull Formulation often includes the process of specifying an organizations vision goals opportunities and related activities in order to maximize the business benefits of digital initiatives to an organization
Digital Marketing
bull Digital marketing is an umbrella term for the marketing of products or services using digital technologies mainly on the Internet but also including mobile phones display advertising and any other digital medium
bull The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing
bull Digital marketing campaigns are becoming more prevalent as well as efficient as digital platforms are increasingly incorporated into marketing plans and everyday life and as people use digital devices instead of going to physical shops
Digital Disruption
bull Digital disruption is the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services
bull The rapid increase in the use of of mobile devices for personal use and work has increased the potential for digital disruption across many industries
bull A powerful example is the way Amazon Netflix and Hulu Plus have disrupted the media and entertainment industries by changing how content is accessed by customers and monetized by advertisers
Disruptive Innovation
bull A disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network displacing established market leading firms products and alliances
bull Not all innovations are disruptive even if they are revolutionary For example the first automobiles in the late 19th century were not a disruptive innovation because early automobiles were expensive luxury items that did not disrupt the market for horse-drawn vehicles
bull The market for transportation essentially remained intact until the debut of the lower-priced Ford Model T in 1908
bull The mass-produced automobile was a disruptive innovation because it changed the transportation market whereas the first thirty years of automobiles did not
Disruptive Technologies
bull Term coined by Harvard Business School professor Clayton M Christensen to describe a new technology that displaces an established technology
bull A disruptive technology is one that displaces an established technology and shakes up the industry or a ground-breaking product that creates a completely new industry bull Here are a few examples of disruptive technologiesbull The personal computer (PC) displaced the typewriter and forever changed the way
we work and communicatebull The Windows operating systems combination of affordability and a user-friendly
interface was instrumental in the rapid development of the personal computing industry in the 1990s Personal computing disrupted the television industry as well as a great number of other activities
bull Email transformed the way we communicating largely displacing letter-writing and disrupting the postal and greeting card industries
Digital Transformation
bull CapGemini Consulting was one of the first to come up with the concept of digital transformation and a digital transformation framework
bull They did so in collaboration with the lsquoMIT Center for Digital Businesslsquo during a three-year study which defined an effective digital transformation program as one that looked at the what and the how
httpwwwi-scoopeudigital-transformation
Digital transformation is rapidly reshaping the landscape
Sources 1McKinsey How IoT Can Support A Dynamic Maintenance Program 20162IDC 2016
~80margin1
driven by appsanalytics andservices in 2020
Average increase in income for the most digitally transformed enterprises
$100M
2020
200930B
Things
Income
IntelligenceldquoEvery business will become a software business build
applications use advanced analytics and provide
SaaS servicesldquo Satya Nadella
2
2
Digital Transformation
Digital transformation is the profound and accelerating transformation of business activities processes competencies and models to fully leverage the changes and opportunities of digital technologies and their impact across society in a strategic and prioritized way
httpwwwi-scoopeudigital-transformation
Digital Transformation
ldquoTo be clear investing in technology to stay current or ahead of the curve isnt the same thing Pretty much every company is putting money into new tools platforms and services And doing so is a matter of becoming tech-enabled which doesnrsquot mean companies are actually changing to compete in a digital economy With digital transformation however technology is driven by purpose and that purpose is meant to reshape businessrdquo (emphasis mine)
I define it this wayThe realignment of or new investment in technology business models and processes to more effectively compete in an ever-changing digital economy
Brian Solis Principal Analyst Altimeter Group
Digital Transformation
bull Digital transformation may be thought of as the third stage of embracing digital technologies digital competence rarr digital usage rarr digital transformation with usage and transformative ability informing digital literacy
bull The transformation stage means that digital usages inherently enable new types of innovation and creativity in a particular domain rather than simply enhance and support the traditional methods
Digital literacies concepts policies and practices By Colin Lankshear Michele Knobel 2008 p 173
Digital Transformation
bull Some authors have posited that rapid advances in six primary areashave converged to create the ldquoera of digital transformationrdquobull Hardware
bull Software
bull Networks (cables wireless and social)
bull Commercial and consumer comprehension
bull Democratization of technology at scale (low costs amp mass adoption)
bull Moving beyond human time to digital time
Digital Transformationbull The evolutionary path to digital transformation followed a timeline
that included the invention and development of the followingbull Computersbull Memory and data storagebull Mass adoption of PCs and laptopsbull Local Networksbull ERPsbull The internetbull Mobile networks and mobile phonesbull GPSbull Mass global adoption of wireless devices (laptops mobile phones tablets smartphones
wearables sensors)bull Proliferation of websites and online activitybull Rapid adoption and expansion of online and mobile databases and searchbull Rapid adoption and expansion of online marketplaces and reviews
Digital Transformationbull ldquoDisruptionsrdquo and digital (business) transformation can be caused by
numerous factorsbull Technological innovations (technology-induced) which are more impactful than
ever before However itrsquos not the technology that drives the disruption or transformation Itrsquos how it is used and adopted by customers partners competitors and various stakeholders
bull Customer behavior and demands This so-called customer-induced transformation and disruption is not necessarily related to technology Technology often enables or as just mentioned causes it when adopted and turned into business challenges
bull Ecosystem-induced economical changes demands from partners who want you to adapt regulatory changes the list is endless
Digital transformation hinges on four imperatives
Engage your customers
Empower your employees
Optimize your operations
Transform your products
Systems of Intelligence
Digital TransformationFour digital transformation realities to emphasize
bull BusinessIT relationship is key (closing the gap between both focusing on the same goals and NOT overlooking the role of IT)
bull There is a common DNA among digital leaders and the path to digital transformation shows common traits (even if context matters)
bull As said each industry is impacted including your industry Customers employees partners nor competitors or new disruptive players will wait for business to catch up regardless of industry
bull Digital transformation is led from the top (or at least requires firm buy-in from the top ndash and all stakeholders)
Five Domains of Digital Transformationbull Customers
bull Competition
bull Data
bull Innovation
bull Value
Across these five domains digital technologies are redefining many of the underlying principles of strategy and changing the rules by which companies must operate in order to succeed Many old constraints have been lifted and new possibilities are now available
Rogers David L The Digital Transformation Playbook Rethink Your Business for the Digital Age (Columbia Business School Publishing) (pp 5-6) Columbia University Press Kindle Edition
The Digital Mindset
Myths vs FactsMyth Reality
Digital is primarily about the customer
experience
Huge opportunities exist also in effeciency
productivity and employee leverage
Digital primarily matters only to technology
or B2C companies
Opportunities exist in ALL industries
NO exceptions
Let a thousand flowers bloom bottom up
activity is the right way to change
Digital transformation must be led
from the top
If we do enough digital initiatives we will
get there
Transformation management intensity
is more important for driving overall performance
Digital transformation will happen despite
our IT
Business IT relationships are key and in
many companies they must be improved
Digital transforamtion approaches are different
for every industry and company Digital leaders exhibit a common DNA
In our industry we can wait and see how
digital develops
There are digital leaders outperforming
their peers in every industry today
httpwwwi-scoopeudigital-transformation
The Path to DigitalThe path to digital transformation is less about capitalizing on new technology it requires business leaders to embrace a different way of bringing together people and processes with those technology tools as well as an openness to re-envisioning traditional business models and the mindset of a digital company in terms of how you engage your customers empower your employees and optimize your operations to reinvent products and business models
-Microsoft
Questions
Would You Be Interested in Other Topics Like This
bull Digital Transformation and Data Analyticsbull Digital Transformation and IOTbull Project Managing the Digital Transformation Projectbull Digital Transformation and CyberSecuritybull Digital Transformation and SharePointbull Case Studies
bull etc
Contact Me
mbowersmailctpcom
618-972-2152
httpswwwlinkedincominmatthew-w-bowers-ab8a932
httpswwwfacebookcommatthewwbowers1
mbowersmailctp
httpwwwslidesharenetmbowers45
Business Innovation
bull Business innovation is an organizations process for introducing new ideas workflows methodologies services or products
bull Business innovation should enable the achievement of goals across the entire organization with sights set on accomplishing core business aims and initiatives
bull Innovation often begins with idea generation wherein ideas are narrowed down during brainstorming sessions after which leaders consider the business viability feasibility and desirability of each idea
User Experience
bull User experience (UX) refers to a persons emotions and attitudes about using a particular product system or service
bull It includes the practical experiential affective meaningful and valuable aspects of humanndashcomputer interaction and product ownership
bull Additionally it includes a personrsquos perceptions of system aspects such as utility ease of use and efficiency
bull User experience may be considered subjective in nature to the degree that it is about individual perception and thought with respect to the system
Digital Experience
bull A digital experience is the way in which a user interacts with content on the web and how a user can achieve a goal on the web
bull Digital experience not only means reading and consuming content but interacting with web content
bull A good digital experience is when a user feels connected to the content and tools that they use on the web Also nowadays digital experiences are spread across a multitude of devices and platforms
Digital Strategy
bull A digital strategy is a form of strategic management and a business answer or response to a digital question often best addressed as part of an overall business strategy
bull A digital strategy is often characterized by the application of new technologies to existing business activity andor a focus on the enablement of new digital capabilities to their business
bull Formulation often includes the process of specifying an organizations vision goals opportunities and related activities in order to maximize the business benefits of digital initiatives to an organization
Digital Marketing
bull Digital marketing is an umbrella term for the marketing of products or services using digital technologies mainly on the Internet but also including mobile phones display advertising and any other digital medium
bull The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing
bull Digital marketing campaigns are becoming more prevalent as well as efficient as digital platforms are increasingly incorporated into marketing plans and everyday life and as people use digital devices instead of going to physical shops
Digital Disruption
bull Digital disruption is the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services
bull The rapid increase in the use of of mobile devices for personal use and work has increased the potential for digital disruption across many industries
bull A powerful example is the way Amazon Netflix and Hulu Plus have disrupted the media and entertainment industries by changing how content is accessed by customers and monetized by advertisers
Disruptive Innovation
bull A disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network displacing established market leading firms products and alliances
bull Not all innovations are disruptive even if they are revolutionary For example the first automobiles in the late 19th century were not a disruptive innovation because early automobiles were expensive luxury items that did not disrupt the market for horse-drawn vehicles
bull The market for transportation essentially remained intact until the debut of the lower-priced Ford Model T in 1908
bull The mass-produced automobile was a disruptive innovation because it changed the transportation market whereas the first thirty years of automobiles did not
Disruptive Technologies
bull Term coined by Harvard Business School professor Clayton M Christensen to describe a new technology that displaces an established technology
bull A disruptive technology is one that displaces an established technology and shakes up the industry or a ground-breaking product that creates a completely new industry bull Here are a few examples of disruptive technologiesbull The personal computer (PC) displaced the typewriter and forever changed the way
we work and communicatebull The Windows operating systems combination of affordability and a user-friendly
interface was instrumental in the rapid development of the personal computing industry in the 1990s Personal computing disrupted the television industry as well as a great number of other activities
bull Email transformed the way we communicating largely displacing letter-writing and disrupting the postal and greeting card industries
Digital Transformation
bull CapGemini Consulting was one of the first to come up with the concept of digital transformation and a digital transformation framework
bull They did so in collaboration with the lsquoMIT Center for Digital Businesslsquo during a three-year study which defined an effective digital transformation program as one that looked at the what and the how
httpwwwi-scoopeudigital-transformation
Digital transformation is rapidly reshaping the landscape
Sources 1McKinsey How IoT Can Support A Dynamic Maintenance Program 20162IDC 2016
~80margin1
driven by appsanalytics andservices in 2020
Average increase in income for the most digitally transformed enterprises
$100M
2020
200930B
Things
Income
IntelligenceldquoEvery business will become a software business build
applications use advanced analytics and provide
SaaS servicesldquo Satya Nadella
2
2
Digital Transformation
Digital transformation is the profound and accelerating transformation of business activities processes competencies and models to fully leverage the changes and opportunities of digital technologies and their impact across society in a strategic and prioritized way
httpwwwi-scoopeudigital-transformation
Digital Transformation
ldquoTo be clear investing in technology to stay current or ahead of the curve isnt the same thing Pretty much every company is putting money into new tools platforms and services And doing so is a matter of becoming tech-enabled which doesnrsquot mean companies are actually changing to compete in a digital economy With digital transformation however technology is driven by purpose and that purpose is meant to reshape businessrdquo (emphasis mine)
I define it this wayThe realignment of or new investment in technology business models and processes to more effectively compete in an ever-changing digital economy
Brian Solis Principal Analyst Altimeter Group
Digital Transformation
bull Digital transformation may be thought of as the third stage of embracing digital technologies digital competence rarr digital usage rarr digital transformation with usage and transformative ability informing digital literacy
bull The transformation stage means that digital usages inherently enable new types of innovation and creativity in a particular domain rather than simply enhance and support the traditional methods
Digital literacies concepts policies and practices By Colin Lankshear Michele Knobel 2008 p 173
Digital Transformation
bull Some authors have posited that rapid advances in six primary areashave converged to create the ldquoera of digital transformationrdquobull Hardware
bull Software
bull Networks (cables wireless and social)
bull Commercial and consumer comprehension
bull Democratization of technology at scale (low costs amp mass adoption)
bull Moving beyond human time to digital time
Digital Transformationbull The evolutionary path to digital transformation followed a timeline
that included the invention and development of the followingbull Computersbull Memory and data storagebull Mass adoption of PCs and laptopsbull Local Networksbull ERPsbull The internetbull Mobile networks and mobile phonesbull GPSbull Mass global adoption of wireless devices (laptops mobile phones tablets smartphones
wearables sensors)bull Proliferation of websites and online activitybull Rapid adoption and expansion of online and mobile databases and searchbull Rapid adoption and expansion of online marketplaces and reviews
Digital Transformationbull ldquoDisruptionsrdquo and digital (business) transformation can be caused by
numerous factorsbull Technological innovations (technology-induced) which are more impactful than
ever before However itrsquos not the technology that drives the disruption or transformation Itrsquos how it is used and adopted by customers partners competitors and various stakeholders
bull Customer behavior and demands This so-called customer-induced transformation and disruption is not necessarily related to technology Technology often enables or as just mentioned causes it when adopted and turned into business challenges
bull Ecosystem-induced economical changes demands from partners who want you to adapt regulatory changes the list is endless
Digital transformation hinges on four imperatives
Engage your customers
Empower your employees
Optimize your operations
Transform your products
Systems of Intelligence
Digital TransformationFour digital transformation realities to emphasize
bull BusinessIT relationship is key (closing the gap between both focusing on the same goals and NOT overlooking the role of IT)
bull There is a common DNA among digital leaders and the path to digital transformation shows common traits (even if context matters)
bull As said each industry is impacted including your industry Customers employees partners nor competitors or new disruptive players will wait for business to catch up regardless of industry
bull Digital transformation is led from the top (or at least requires firm buy-in from the top ndash and all stakeholders)
Five Domains of Digital Transformationbull Customers
bull Competition
bull Data
bull Innovation
bull Value
Across these five domains digital technologies are redefining many of the underlying principles of strategy and changing the rules by which companies must operate in order to succeed Many old constraints have been lifted and new possibilities are now available
Rogers David L The Digital Transformation Playbook Rethink Your Business for the Digital Age (Columbia Business School Publishing) (pp 5-6) Columbia University Press Kindle Edition
The Digital Mindset
Myths vs FactsMyth Reality
Digital is primarily about the customer
experience
Huge opportunities exist also in effeciency
productivity and employee leverage
Digital primarily matters only to technology
or B2C companies
Opportunities exist in ALL industries
NO exceptions
Let a thousand flowers bloom bottom up
activity is the right way to change
Digital transformation must be led
from the top
If we do enough digital initiatives we will
get there
Transformation management intensity
is more important for driving overall performance
Digital transformation will happen despite
our IT
Business IT relationships are key and in
many companies they must be improved
Digital transforamtion approaches are different
for every industry and company Digital leaders exhibit a common DNA
In our industry we can wait and see how
digital develops
There are digital leaders outperforming
their peers in every industry today
httpwwwi-scoopeudigital-transformation
The Path to DigitalThe path to digital transformation is less about capitalizing on new technology it requires business leaders to embrace a different way of bringing together people and processes with those technology tools as well as an openness to re-envisioning traditional business models and the mindset of a digital company in terms of how you engage your customers empower your employees and optimize your operations to reinvent products and business models
-Microsoft
Questions
Would You Be Interested in Other Topics Like This
bull Digital Transformation and Data Analyticsbull Digital Transformation and IOTbull Project Managing the Digital Transformation Projectbull Digital Transformation and CyberSecuritybull Digital Transformation and SharePointbull Case Studies
bull etc
Contact Me
mbowersmailctpcom
618-972-2152
httpswwwlinkedincominmatthew-w-bowers-ab8a932
httpswwwfacebookcommatthewwbowers1
mbowersmailctp
httpwwwslidesharenetmbowers45
User Experience
bull User experience (UX) refers to a persons emotions and attitudes about using a particular product system or service
bull It includes the practical experiential affective meaningful and valuable aspects of humanndashcomputer interaction and product ownership
bull Additionally it includes a personrsquos perceptions of system aspects such as utility ease of use and efficiency
bull User experience may be considered subjective in nature to the degree that it is about individual perception and thought with respect to the system
Digital Experience
bull A digital experience is the way in which a user interacts with content on the web and how a user can achieve a goal on the web
bull Digital experience not only means reading and consuming content but interacting with web content
bull A good digital experience is when a user feels connected to the content and tools that they use on the web Also nowadays digital experiences are spread across a multitude of devices and platforms
Digital Strategy
bull A digital strategy is a form of strategic management and a business answer or response to a digital question often best addressed as part of an overall business strategy
bull A digital strategy is often characterized by the application of new technologies to existing business activity andor a focus on the enablement of new digital capabilities to their business
bull Formulation often includes the process of specifying an organizations vision goals opportunities and related activities in order to maximize the business benefits of digital initiatives to an organization
Digital Marketing
bull Digital marketing is an umbrella term for the marketing of products or services using digital technologies mainly on the Internet but also including mobile phones display advertising and any other digital medium
bull The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing
bull Digital marketing campaigns are becoming more prevalent as well as efficient as digital platforms are increasingly incorporated into marketing plans and everyday life and as people use digital devices instead of going to physical shops
Digital Disruption
bull Digital disruption is the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services
bull The rapid increase in the use of of mobile devices for personal use and work has increased the potential for digital disruption across many industries
bull A powerful example is the way Amazon Netflix and Hulu Plus have disrupted the media and entertainment industries by changing how content is accessed by customers and monetized by advertisers
Disruptive Innovation
bull A disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network displacing established market leading firms products and alliances
bull Not all innovations are disruptive even if they are revolutionary For example the first automobiles in the late 19th century were not a disruptive innovation because early automobiles were expensive luxury items that did not disrupt the market for horse-drawn vehicles
bull The market for transportation essentially remained intact until the debut of the lower-priced Ford Model T in 1908
bull The mass-produced automobile was a disruptive innovation because it changed the transportation market whereas the first thirty years of automobiles did not
Disruptive Technologies
bull Term coined by Harvard Business School professor Clayton M Christensen to describe a new technology that displaces an established technology
bull A disruptive technology is one that displaces an established technology and shakes up the industry or a ground-breaking product that creates a completely new industry bull Here are a few examples of disruptive technologiesbull The personal computer (PC) displaced the typewriter and forever changed the way
we work and communicatebull The Windows operating systems combination of affordability and a user-friendly
interface was instrumental in the rapid development of the personal computing industry in the 1990s Personal computing disrupted the television industry as well as a great number of other activities
bull Email transformed the way we communicating largely displacing letter-writing and disrupting the postal and greeting card industries
Digital Transformation
bull CapGemini Consulting was one of the first to come up with the concept of digital transformation and a digital transformation framework
bull They did so in collaboration with the lsquoMIT Center for Digital Businesslsquo during a three-year study which defined an effective digital transformation program as one that looked at the what and the how
httpwwwi-scoopeudigital-transformation
Digital transformation is rapidly reshaping the landscape
Sources 1McKinsey How IoT Can Support A Dynamic Maintenance Program 20162IDC 2016
~80margin1
driven by appsanalytics andservices in 2020
Average increase in income for the most digitally transformed enterprises
$100M
2020
200930B
Things
Income
IntelligenceldquoEvery business will become a software business build
applications use advanced analytics and provide
SaaS servicesldquo Satya Nadella
2
2
Digital Transformation
Digital transformation is the profound and accelerating transformation of business activities processes competencies and models to fully leverage the changes and opportunities of digital technologies and their impact across society in a strategic and prioritized way
httpwwwi-scoopeudigital-transformation
Digital Transformation
ldquoTo be clear investing in technology to stay current or ahead of the curve isnt the same thing Pretty much every company is putting money into new tools platforms and services And doing so is a matter of becoming tech-enabled which doesnrsquot mean companies are actually changing to compete in a digital economy With digital transformation however technology is driven by purpose and that purpose is meant to reshape businessrdquo (emphasis mine)
I define it this wayThe realignment of or new investment in technology business models and processes to more effectively compete in an ever-changing digital economy
Brian Solis Principal Analyst Altimeter Group
Digital Transformation
bull Digital transformation may be thought of as the third stage of embracing digital technologies digital competence rarr digital usage rarr digital transformation with usage and transformative ability informing digital literacy
bull The transformation stage means that digital usages inherently enable new types of innovation and creativity in a particular domain rather than simply enhance and support the traditional methods
Digital literacies concepts policies and practices By Colin Lankshear Michele Knobel 2008 p 173
Digital Transformation
bull Some authors have posited that rapid advances in six primary areashave converged to create the ldquoera of digital transformationrdquobull Hardware
bull Software
bull Networks (cables wireless and social)
bull Commercial and consumer comprehension
bull Democratization of technology at scale (low costs amp mass adoption)
bull Moving beyond human time to digital time
Digital Transformationbull The evolutionary path to digital transformation followed a timeline
that included the invention and development of the followingbull Computersbull Memory and data storagebull Mass adoption of PCs and laptopsbull Local Networksbull ERPsbull The internetbull Mobile networks and mobile phonesbull GPSbull Mass global adoption of wireless devices (laptops mobile phones tablets smartphones
wearables sensors)bull Proliferation of websites and online activitybull Rapid adoption and expansion of online and mobile databases and searchbull Rapid adoption and expansion of online marketplaces and reviews
Digital Transformationbull ldquoDisruptionsrdquo and digital (business) transformation can be caused by
numerous factorsbull Technological innovations (technology-induced) which are more impactful than
ever before However itrsquos not the technology that drives the disruption or transformation Itrsquos how it is used and adopted by customers partners competitors and various stakeholders
bull Customer behavior and demands This so-called customer-induced transformation and disruption is not necessarily related to technology Technology often enables or as just mentioned causes it when adopted and turned into business challenges
bull Ecosystem-induced economical changes demands from partners who want you to adapt regulatory changes the list is endless
Digital transformation hinges on four imperatives
Engage your customers
Empower your employees
Optimize your operations
Transform your products
Systems of Intelligence
Digital TransformationFour digital transformation realities to emphasize
bull BusinessIT relationship is key (closing the gap between both focusing on the same goals and NOT overlooking the role of IT)
bull There is a common DNA among digital leaders and the path to digital transformation shows common traits (even if context matters)
bull As said each industry is impacted including your industry Customers employees partners nor competitors or new disruptive players will wait for business to catch up regardless of industry
bull Digital transformation is led from the top (or at least requires firm buy-in from the top ndash and all stakeholders)
Five Domains of Digital Transformationbull Customers
bull Competition
bull Data
bull Innovation
bull Value
Across these five domains digital technologies are redefining many of the underlying principles of strategy and changing the rules by which companies must operate in order to succeed Many old constraints have been lifted and new possibilities are now available
Rogers David L The Digital Transformation Playbook Rethink Your Business for the Digital Age (Columbia Business School Publishing) (pp 5-6) Columbia University Press Kindle Edition
The Digital Mindset
Myths vs FactsMyth Reality
Digital is primarily about the customer
experience
Huge opportunities exist also in effeciency
productivity and employee leverage
Digital primarily matters only to technology
or B2C companies
Opportunities exist in ALL industries
NO exceptions
Let a thousand flowers bloom bottom up
activity is the right way to change
Digital transformation must be led
from the top
If we do enough digital initiatives we will
get there
Transformation management intensity
is more important for driving overall performance
Digital transformation will happen despite
our IT
Business IT relationships are key and in
many companies they must be improved
Digital transforamtion approaches are different
for every industry and company Digital leaders exhibit a common DNA
In our industry we can wait and see how
digital develops
There are digital leaders outperforming
their peers in every industry today
httpwwwi-scoopeudigital-transformation
The Path to DigitalThe path to digital transformation is less about capitalizing on new technology it requires business leaders to embrace a different way of bringing together people and processes with those technology tools as well as an openness to re-envisioning traditional business models and the mindset of a digital company in terms of how you engage your customers empower your employees and optimize your operations to reinvent products and business models
-Microsoft
Questions
Would You Be Interested in Other Topics Like This
bull Digital Transformation and Data Analyticsbull Digital Transformation and IOTbull Project Managing the Digital Transformation Projectbull Digital Transformation and CyberSecuritybull Digital Transformation and SharePointbull Case Studies
bull etc
Contact Me
mbowersmailctpcom
618-972-2152
httpswwwlinkedincominmatthew-w-bowers-ab8a932
httpswwwfacebookcommatthewwbowers1
mbowersmailctp
httpwwwslidesharenetmbowers45
Digital Experience
bull A digital experience is the way in which a user interacts with content on the web and how a user can achieve a goal on the web
bull Digital experience not only means reading and consuming content but interacting with web content
bull A good digital experience is when a user feels connected to the content and tools that they use on the web Also nowadays digital experiences are spread across a multitude of devices and platforms
Digital Strategy
bull A digital strategy is a form of strategic management and a business answer or response to a digital question often best addressed as part of an overall business strategy
bull A digital strategy is often characterized by the application of new technologies to existing business activity andor a focus on the enablement of new digital capabilities to their business
bull Formulation often includes the process of specifying an organizations vision goals opportunities and related activities in order to maximize the business benefits of digital initiatives to an organization
Digital Marketing
bull Digital marketing is an umbrella term for the marketing of products or services using digital technologies mainly on the Internet but also including mobile phones display advertising and any other digital medium
bull The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing
bull Digital marketing campaigns are becoming more prevalent as well as efficient as digital platforms are increasingly incorporated into marketing plans and everyday life and as people use digital devices instead of going to physical shops
Digital Disruption
bull Digital disruption is the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services
bull The rapid increase in the use of of mobile devices for personal use and work has increased the potential for digital disruption across many industries
bull A powerful example is the way Amazon Netflix and Hulu Plus have disrupted the media and entertainment industries by changing how content is accessed by customers and monetized by advertisers
Disruptive Innovation
bull A disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network displacing established market leading firms products and alliances
bull Not all innovations are disruptive even if they are revolutionary For example the first automobiles in the late 19th century were not a disruptive innovation because early automobiles were expensive luxury items that did not disrupt the market for horse-drawn vehicles
bull The market for transportation essentially remained intact until the debut of the lower-priced Ford Model T in 1908
bull The mass-produced automobile was a disruptive innovation because it changed the transportation market whereas the first thirty years of automobiles did not
Disruptive Technologies
bull Term coined by Harvard Business School professor Clayton M Christensen to describe a new technology that displaces an established technology
bull A disruptive technology is one that displaces an established technology and shakes up the industry or a ground-breaking product that creates a completely new industry bull Here are a few examples of disruptive technologiesbull The personal computer (PC) displaced the typewriter and forever changed the way
we work and communicatebull The Windows operating systems combination of affordability and a user-friendly
interface was instrumental in the rapid development of the personal computing industry in the 1990s Personal computing disrupted the television industry as well as a great number of other activities
bull Email transformed the way we communicating largely displacing letter-writing and disrupting the postal and greeting card industries
Digital Transformation
bull CapGemini Consulting was one of the first to come up with the concept of digital transformation and a digital transformation framework
bull They did so in collaboration with the lsquoMIT Center for Digital Businesslsquo during a three-year study which defined an effective digital transformation program as one that looked at the what and the how
httpwwwi-scoopeudigital-transformation
Digital transformation is rapidly reshaping the landscape
Sources 1McKinsey How IoT Can Support A Dynamic Maintenance Program 20162IDC 2016
~80margin1
driven by appsanalytics andservices in 2020
Average increase in income for the most digitally transformed enterprises
$100M
2020
200930B
Things
Income
IntelligenceldquoEvery business will become a software business build
applications use advanced analytics and provide
SaaS servicesldquo Satya Nadella
2
2
Digital Transformation
Digital transformation is the profound and accelerating transformation of business activities processes competencies and models to fully leverage the changes and opportunities of digital technologies and their impact across society in a strategic and prioritized way
httpwwwi-scoopeudigital-transformation
Digital Transformation
ldquoTo be clear investing in technology to stay current or ahead of the curve isnt the same thing Pretty much every company is putting money into new tools platforms and services And doing so is a matter of becoming tech-enabled which doesnrsquot mean companies are actually changing to compete in a digital economy With digital transformation however technology is driven by purpose and that purpose is meant to reshape businessrdquo (emphasis mine)
I define it this wayThe realignment of or new investment in technology business models and processes to more effectively compete in an ever-changing digital economy
Brian Solis Principal Analyst Altimeter Group
Digital Transformation
bull Digital transformation may be thought of as the third stage of embracing digital technologies digital competence rarr digital usage rarr digital transformation with usage and transformative ability informing digital literacy
bull The transformation stage means that digital usages inherently enable new types of innovation and creativity in a particular domain rather than simply enhance and support the traditional methods
Digital literacies concepts policies and practices By Colin Lankshear Michele Knobel 2008 p 173
Digital Transformation
bull Some authors have posited that rapid advances in six primary areashave converged to create the ldquoera of digital transformationrdquobull Hardware
bull Software
bull Networks (cables wireless and social)
bull Commercial and consumer comprehension
bull Democratization of technology at scale (low costs amp mass adoption)
bull Moving beyond human time to digital time
Digital Transformationbull The evolutionary path to digital transformation followed a timeline
that included the invention and development of the followingbull Computersbull Memory and data storagebull Mass adoption of PCs and laptopsbull Local Networksbull ERPsbull The internetbull Mobile networks and mobile phonesbull GPSbull Mass global adoption of wireless devices (laptops mobile phones tablets smartphones
wearables sensors)bull Proliferation of websites and online activitybull Rapid adoption and expansion of online and mobile databases and searchbull Rapid adoption and expansion of online marketplaces and reviews
Digital Transformationbull ldquoDisruptionsrdquo and digital (business) transformation can be caused by
numerous factorsbull Technological innovations (technology-induced) which are more impactful than
ever before However itrsquos not the technology that drives the disruption or transformation Itrsquos how it is used and adopted by customers partners competitors and various stakeholders
bull Customer behavior and demands This so-called customer-induced transformation and disruption is not necessarily related to technology Technology often enables or as just mentioned causes it when adopted and turned into business challenges
bull Ecosystem-induced economical changes demands from partners who want you to adapt regulatory changes the list is endless
Digital transformation hinges on four imperatives
Engage your customers
Empower your employees
Optimize your operations
Transform your products
Systems of Intelligence
Digital TransformationFour digital transformation realities to emphasize
bull BusinessIT relationship is key (closing the gap between both focusing on the same goals and NOT overlooking the role of IT)
bull There is a common DNA among digital leaders and the path to digital transformation shows common traits (even if context matters)
bull As said each industry is impacted including your industry Customers employees partners nor competitors or new disruptive players will wait for business to catch up regardless of industry
bull Digital transformation is led from the top (or at least requires firm buy-in from the top ndash and all stakeholders)
Five Domains of Digital Transformationbull Customers
bull Competition
bull Data
bull Innovation
bull Value
Across these five domains digital technologies are redefining many of the underlying principles of strategy and changing the rules by which companies must operate in order to succeed Many old constraints have been lifted and new possibilities are now available
Rogers David L The Digital Transformation Playbook Rethink Your Business for the Digital Age (Columbia Business School Publishing) (pp 5-6) Columbia University Press Kindle Edition
The Digital Mindset
Myths vs FactsMyth Reality
Digital is primarily about the customer
experience
Huge opportunities exist also in effeciency
productivity and employee leverage
Digital primarily matters only to technology
or B2C companies
Opportunities exist in ALL industries
NO exceptions
Let a thousand flowers bloom bottom up
activity is the right way to change
Digital transformation must be led
from the top
If we do enough digital initiatives we will
get there
Transformation management intensity
is more important for driving overall performance
Digital transformation will happen despite
our IT
Business IT relationships are key and in
many companies they must be improved
Digital transforamtion approaches are different
for every industry and company Digital leaders exhibit a common DNA
In our industry we can wait and see how
digital develops
There are digital leaders outperforming
their peers in every industry today
httpwwwi-scoopeudigital-transformation
The Path to DigitalThe path to digital transformation is less about capitalizing on new technology it requires business leaders to embrace a different way of bringing together people and processes with those technology tools as well as an openness to re-envisioning traditional business models and the mindset of a digital company in terms of how you engage your customers empower your employees and optimize your operations to reinvent products and business models
-Microsoft
Questions
Would You Be Interested in Other Topics Like This
bull Digital Transformation and Data Analyticsbull Digital Transformation and IOTbull Project Managing the Digital Transformation Projectbull Digital Transformation and CyberSecuritybull Digital Transformation and SharePointbull Case Studies
bull etc
Contact Me
mbowersmailctpcom
618-972-2152
httpswwwlinkedincominmatthew-w-bowers-ab8a932
httpswwwfacebookcommatthewwbowers1
mbowersmailctp
httpwwwslidesharenetmbowers45
Digital Strategy
bull A digital strategy is a form of strategic management and a business answer or response to a digital question often best addressed as part of an overall business strategy
bull A digital strategy is often characterized by the application of new technologies to existing business activity andor a focus on the enablement of new digital capabilities to their business
bull Formulation often includes the process of specifying an organizations vision goals opportunities and related activities in order to maximize the business benefits of digital initiatives to an organization
Digital Marketing
bull Digital marketing is an umbrella term for the marketing of products or services using digital technologies mainly on the Internet but also including mobile phones display advertising and any other digital medium
bull The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing
bull Digital marketing campaigns are becoming more prevalent as well as efficient as digital platforms are increasingly incorporated into marketing plans and everyday life and as people use digital devices instead of going to physical shops
Digital Disruption
bull Digital disruption is the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services
bull The rapid increase in the use of of mobile devices for personal use and work has increased the potential for digital disruption across many industries
bull A powerful example is the way Amazon Netflix and Hulu Plus have disrupted the media and entertainment industries by changing how content is accessed by customers and monetized by advertisers
Disruptive Innovation
bull A disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network displacing established market leading firms products and alliances
bull Not all innovations are disruptive even if they are revolutionary For example the first automobiles in the late 19th century were not a disruptive innovation because early automobiles were expensive luxury items that did not disrupt the market for horse-drawn vehicles
bull The market for transportation essentially remained intact until the debut of the lower-priced Ford Model T in 1908
bull The mass-produced automobile was a disruptive innovation because it changed the transportation market whereas the first thirty years of automobiles did not
Disruptive Technologies
bull Term coined by Harvard Business School professor Clayton M Christensen to describe a new technology that displaces an established technology
bull A disruptive technology is one that displaces an established technology and shakes up the industry or a ground-breaking product that creates a completely new industry bull Here are a few examples of disruptive technologiesbull The personal computer (PC) displaced the typewriter and forever changed the way
we work and communicatebull The Windows operating systems combination of affordability and a user-friendly
interface was instrumental in the rapid development of the personal computing industry in the 1990s Personal computing disrupted the television industry as well as a great number of other activities
bull Email transformed the way we communicating largely displacing letter-writing and disrupting the postal and greeting card industries
Digital Transformation
bull CapGemini Consulting was one of the first to come up with the concept of digital transformation and a digital transformation framework
bull They did so in collaboration with the lsquoMIT Center for Digital Businesslsquo during a three-year study which defined an effective digital transformation program as one that looked at the what and the how
httpwwwi-scoopeudigital-transformation
Digital transformation is rapidly reshaping the landscape
Sources 1McKinsey How IoT Can Support A Dynamic Maintenance Program 20162IDC 2016
~80margin1
driven by appsanalytics andservices in 2020
Average increase in income for the most digitally transformed enterprises
$100M
2020
200930B
Things
Income
IntelligenceldquoEvery business will become a software business build
applications use advanced analytics and provide
SaaS servicesldquo Satya Nadella
2
2
Digital Transformation
Digital transformation is the profound and accelerating transformation of business activities processes competencies and models to fully leverage the changes and opportunities of digital technologies and their impact across society in a strategic and prioritized way
httpwwwi-scoopeudigital-transformation
Digital Transformation
ldquoTo be clear investing in technology to stay current or ahead of the curve isnt the same thing Pretty much every company is putting money into new tools platforms and services And doing so is a matter of becoming tech-enabled which doesnrsquot mean companies are actually changing to compete in a digital economy With digital transformation however technology is driven by purpose and that purpose is meant to reshape businessrdquo (emphasis mine)
I define it this wayThe realignment of or new investment in technology business models and processes to more effectively compete in an ever-changing digital economy
Brian Solis Principal Analyst Altimeter Group
Digital Transformation
bull Digital transformation may be thought of as the third stage of embracing digital technologies digital competence rarr digital usage rarr digital transformation with usage and transformative ability informing digital literacy
bull The transformation stage means that digital usages inherently enable new types of innovation and creativity in a particular domain rather than simply enhance and support the traditional methods
Digital literacies concepts policies and practices By Colin Lankshear Michele Knobel 2008 p 173
Digital Transformation
bull Some authors have posited that rapid advances in six primary areashave converged to create the ldquoera of digital transformationrdquobull Hardware
bull Software
bull Networks (cables wireless and social)
bull Commercial and consumer comprehension
bull Democratization of technology at scale (low costs amp mass adoption)
bull Moving beyond human time to digital time
Digital Transformationbull The evolutionary path to digital transformation followed a timeline
that included the invention and development of the followingbull Computersbull Memory and data storagebull Mass adoption of PCs and laptopsbull Local Networksbull ERPsbull The internetbull Mobile networks and mobile phonesbull GPSbull Mass global adoption of wireless devices (laptops mobile phones tablets smartphones
wearables sensors)bull Proliferation of websites and online activitybull Rapid adoption and expansion of online and mobile databases and searchbull Rapid adoption and expansion of online marketplaces and reviews
Digital Transformationbull ldquoDisruptionsrdquo and digital (business) transformation can be caused by
numerous factorsbull Technological innovations (technology-induced) which are more impactful than
ever before However itrsquos not the technology that drives the disruption or transformation Itrsquos how it is used and adopted by customers partners competitors and various stakeholders
bull Customer behavior and demands This so-called customer-induced transformation and disruption is not necessarily related to technology Technology often enables or as just mentioned causes it when adopted and turned into business challenges
bull Ecosystem-induced economical changes demands from partners who want you to adapt regulatory changes the list is endless
Digital transformation hinges on four imperatives
Engage your customers
Empower your employees
Optimize your operations
Transform your products
Systems of Intelligence
Digital TransformationFour digital transformation realities to emphasize
bull BusinessIT relationship is key (closing the gap between both focusing on the same goals and NOT overlooking the role of IT)
bull There is a common DNA among digital leaders and the path to digital transformation shows common traits (even if context matters)
bull As said each industry is impacted including your industry Customers employees partners nor competitors or new disruptive players will wait for business to catch up regardless of industry
bull Digital transformation is led from the top (or at least requires firm buy-in from the top ndash and all stakeholders)
Five Domains of Digital Transformationbull Customers
bull Competition
bull Data
bull Innovation
bull Value
Across these five domains digital technologies are redefining many of the underlying principles of strategy and changing the rules by which companies must operate in order to succeed Many old constraints have been lifted and new possibilities are now available
Rogers David L The Digital Transformation Playbook Rethink Your Business for the Digital Age (Columbia Business School Publishing) (pp 5-6) Columbia University Press Kindle Edition
The Digital Mindset
Myths vs FactsMyth Reality
Digital is primarily about the customer
experience
Huge opportunities exist also in effeciency
productivity and employee leverage
Digital primarily matters only to technology
or B2C companies
Opportunities exist in ALL industries
NO exceptions
Let a thousand flowers bloom bottom up
activity is the right way to change
Digital transformation must be led
from the top
If we do enough digital initiatives we will
get there
Transformation management intensity
is more important for driving overall performance
Digital transformation will happen despite
our IT
Business IT relationships are key and in
many companies they must be improved
Digital transforamtion approaches are different
for every industry and company Digital leaders exhibit a common DNA
In our industry we can wait and see how
digital develops
There are digital leaders outperforming
their peers in every industry today
httpwwwi-scoopeudigital-transformation
The Path to DigitalThe path to digital transformation is less about capitalizing on new technology it requires business leaders to embrace a different way of bringing together people and processes with those technology tools as well as an openness to re-envisioning traditional business models and the mindset of a digital company in terms of how you engage your customers empower your employees and optimize your operations to reinvent products and business models
-Microsoft
Questions
Would You Be Interested in Other Topics Like This
bull Digital Transformation and Data Analyticsbull Digital Transformation and IOTbull Project Managing the Digital Transformation Projectbull Digital Transformation and CyberSecuritybull Digital Transformation and SharePointbull Case Studies
bull etc
Contact Me
mbowersmailctpcom
618-972-2152
httpswwwlinkedincominmatthew-w-bowers-ab8a932
httpswwwfacebookcommatthewwbowers1
mbowersmailctp
httpwwwslidesharenetmbowers45
Digital Marketing
bull Digital marketing is an umbrella term for the marketing of products or services using digital technologies mainly on the Internet but also including mobile phones display advertising and any other digital medium
bull The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing
bull Digital marketing campaigns are becoming more prevalent as well as efficient as digital platforms are increasingly incorporated into marketing plans and everyday life and as people use digital devices instead of going to physical shops
Digital Disruption
bull Digital disruption is the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services
bull The rapid increase in the use of of mobile devices for personal use and work has increased the potential for digital disruption across many industries
bull A powerful example is the way Amazon Netflix and Hulu Plus have disrupted the media and entertainment industries by changing how content is accessed by customers and monetized by advertisers
Disruptive Innovation
bull A disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network displacing established market leading firms products and alliances
bull Not all innovations are disruptive even if they are revolutionary For example the first automobiles in the late 19th century were not a disruptive innovation because early automobiles were expensive luxury items that did not disrupt the market for horse-drawn vehicles
bull The market for transportation essentially remained intact until the debut of the lower-priced Ford Model T in 1908
bull The mass-produced automobile was a disruptive innovation because it changed the transportation market whereas the first thirty years of automobiles did not
Disruptive Technologies
bull Term coined by Harvard Business School professor Clayton M Christensen to describe a new technology that displaces an established technology
bull A disruptive technology is one that displaces an established technology and shakes up the industry or a ground-breaking product that creates a completely new industry bull Here are a few examples of disruptive technologiesbull The personal computer (PC) displaced the typewriter and forever changed the way
we work and communicatebull The Windows operating systems combination of affordability and a user-friendly
interface was instrumental in the rapid development of the personal computing industry in the 1990s Personal computing disrupted the television industry as well as a great number of other activities
bull Email transformed the way we communicating largely displacing letter-writing and disrupting the postal and greeting card industries
Digital Transformation
bull CapGemini Consulting was one of the first to come up with the concept of digital transformation and a digital transformation framework
bull They did so in collaboration with the lsquoMIT Center for Digital Businesslsquo during a three-year study which defined an effective digital transformation program as one that looked at the what and the how
httpwwwi-scoopeudigital-transformation
Digital transformation is rapidly reshaping the landscape
Sources 1McKinsey How IoT Can Support A Dynamic Maintenance Program 20162IDC 2016
~80margin1
driven by appsanalytics andservices in 2020
Average increase in income for the most digitally transformed enterprises
$100M
2020
200930B
Things
Income
IntelligenceldquoEvery business will become a software business build
applications use advanced analytics and provide
SaaS servicesldquo Satya Nadella
2
2
Digital Transformation
Digital transformation is the profound and accelerating transformation of business activities processes competencies and models to fully leverage the changes and opportunities of digital technologies and their impact across society in a strategic and prioritized way
httpwwwi-scoopeudigital-transformation
Digital Transformation
ldquoTo be clear investing in technology to stay current or ahead of the curve isnt the same thing Pretty much every company is putting money into new tools platforms and services And doing so is a matter of becoming tech-enabled which doesnrsquot mean companies are actually changing to compete in a digital economy With digital transformation however technology is driven by purpose and that purpose is meant to reshape businessrdquo (emphasis mine)
I define it this wayThe realignment of or new investment in technology business models and processes to more effectively compete in an ever-changing digital economy
Brian Solis Principal Analyst Altimeter Group
Digital Transformation
bull Digital transformation may be thought of as the third stage of embracing digital technologies digital competence rarr digital usage rarr digital transformation with usage and transformative ability informing digital literacy
bull The transformation stage means that digital usages inherently enable new types of innovation and creativity in a particular domain rather than simply enhance and support the traditional methods
Digital literacies concepts policies and practices By Colin Lankshear Michele Knobel 2008 p 173
Digital Transformation
bull Some authors have posited that rapid advances in six primary areashave converged to create the ldquoera of digital transformationrdquobull Hardware
bull Software
bull Networks (cables wireless and social)
bull Commercial and consumer comprehension
bull Democratization of technology at scale (low costs amp mass adoption)
bull Moving beyond human time to digital time
Digital Transformationbull The evolutionary path to digital transformation followed a timeline
that included the invention and development of the followingbull Computersbull Memory and data storagebull Mass adoption of PCs and laptopsbull Local Networksbull ERPsbull The internetbull Mobile networks and mobile phonesbull GPSbull Mass global adoption of wireless devices (laptops mobile phones tablets smartphones
wearables sensors)bull Proliferation of websites and online activitybull Rapid adoption and expansion of online and mobile databases and searchbull Rapid adoption and expansion of online marketplaces and reviews
Digital Transformationbull ldquoDisruptionsrdquo and digital (business) transformation can be caused by
numerous factorsbull Technological innovations (technology-induced) which are more impactful than
ever before However itrsquos not the technology that drives the disruption or transformation Itrsquos how it is used and adopted by customers partners competitors and various stakeholders
bull Customer behavior and demands This so-called customer-induced transformation and disruption is not necessarily related to technology Technology often enables or as just mentioned causes it when adopted and turned into business challenges
bull Ecosystem-induced economical changes demands from partners who want you to adapt regulatory changes the list is endless
Digital transformation hinges on four imperatives
Engage your customers
Empower your employees
Optimize your operations
Transform your products
Systems of Intelligence
Digital TransformationFour digital transformation realities to emphasize
bull BusinessIT relationship is key (closing the gap between both focusing on the same goals and NOT overlooking the role of IT)
bull There is a common DNA among digital leaders and the path to digital transformation shows common traits (even if context matters)
bull As said each industry is impacted including your industry Customers employees partners nor competitors or new disruptive players will wait for business to catch up regardless of industry
bull Digital transformation is led from the top (or at least requires firm buy-in from the top ndash and all stakeholders)
Five Domains of Digital Transformationbull Customers
bull Competition
bull Data
bull Innovation
bull Value
Across these five domains digital technologies are redefining many of the underlying principles of strategy and changing the rules by which companies must operate in order to succeed Many old constraints have been lifted and new possibilities are now available
Rogers David L The Digital Transformation Playbook Rethink Your Business for the Digital Age (Columbia Business School Publishing) (pp 5-6) Columbia University Press Kindle Edition
The Digital Mindset
Myths vs FactsMyth Reality
Digital is primarily about the customer
experience
Huge opportunities exist also in effeciency
productivity and employee leverage
Digital primarily matters only to technology
or B2C companies
Opportunities exist in ALL industries
NO exceptions
Let a thousand flowers bloom bottom up
activity is the right way to change
Digital transformation must be led
from the top
If we do enough digital initiatives we will
get there
Transformation management intensity
is more important for driving overall performance
Digital transformation will happen despite
our IT
Business IT relationships are key and in
many companies they must be improved
Digital transforamtion approaches are different
for every industry and company Digital leaders exhibit a common DNA
In our industry we can wait and see how
digital develops
There are digital leaders outperforming
their peers in every industry today
httpwwwi-scoopeudigital-transformation
The Path to DigitalThe path to digital transformation is less about capitalizing on new technology it requires business leaders to embrace a different way of bringing together people and processes with those technology tools as well as an openness to re-envisioning traditional business models and the mindset of a digital company in terms of how you engage your customers empower your employees and optimize your operations to reinvent products and business models
-Microsoft
Questions
Would You Be Interested in Other Topics Like This
bull Digital Transformation and Data Analyticsbull Digital Transformation and IOTbull Project Managing the Digital Transformation Projectbull Digital Transformation and CyberSecuritybull Digital Transformation and SharePointbull Case Studies
bull etc
Contact Me
mbowersmailctpcom
618-972-2152
httpswwwlinkedincominmatthew-w-bowers-ab8a932
httpswwwfacebookcommatthewwbowers1
mbowersmailctp
httpwwwslidesharenetmbowers45
Digital Disruption
bull Digital disruption is the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services
bull The rapid increase in the use of of mobile devices for personal use and work has increased the potential for digital disruption across many industries
bull A powerful example is the way Amazon Netflix and Hulu Plus have disrupted the media and entertainment industries by changing how content is accessed by customers and monetized by advertisers
Disruptive Innovation
bull A disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network displacing established market leading firms products and alliances
bull Not all innovations are disruptive even if they are revolutionary For example the first automobiles in the late 19th century were not a disruptive innovation because early automobiles were expensive luxury items that did not disrupt the market for horse-drawn vehicles
bull The market for transportation essentially remained intact until the debut of the lower-priced Ford Model T in 1908
bull The mass-produced automobile was a disruptive innovation because it changed the transportation market whereas the first thirty years of automobiles did not
Disruptive Technologies
bull Term coined by Harvard Business School professor Clayton M Christensen to describe a new technology that displaces an established technology
bull A disruptive technology is one that displaces an established technology and shakes up the industry or a ground-breaking product that creates a completely new industry bull Here are a few examples of disruptive technologiesbull The personal computer (PC) displaced the typewriter and forever changed the way
we work and communicatebull The Windows operating systems combination of affordability and a user-friendly
interface was instrumental in the rapid development of the personal computing industry in the 1990s Personal computing disrupted the television industry as well as a great number of other activities
bull Email transformed the way we communicating largely displacing letter-writing and disrupting the postal and greeting card industries
Digital Transformation
bull CapGemini Consulting was one of the first to come up with the concept of digital transformation and a digital transformation framework
bull They did so in collaboration with the lsquoMIT Center for Digital Businesslsquo during a three-year study which defined an effective digital transformation program as one that looked at the what and the how
httpwwwi-scoopeudigital-transformation
Digital transformation is rapidly reshaping the landscape
Sources 1McKinsey How IoT Can Support A Dynamic Maintenance Program 20162IDC 2016
~80margin1
driven by appsanalytics andservices in 2020
Average increase in income for the most digitally transformed enterprises
$100M
2020
200930B
Things
Income
IntelligenceldquoEvery business will become a software business build
applications use advanced analytics and provide
SaaS servicesldquo Satya Nadella
2
2
Digital Transformation
Digital transformation is the profound and accelerating transformation of business activities processes competencies and models to fully leverage the changes and opportunities of digital technologies and their impact across society in a strategic and prioritized way
httpwwwi-scoopeudigital-transformation
Digital Transformation
ldquoTo be clear investing in technology to stay current or ahead of the curve isnt the same thing Pretty much every company is putting money into new tools platforms and services And doing so is a matter of becoming tech-enabled which doesnrsquot mean companies are actually changing to compete in a digital economy With digital transformation however technology is driven by purpose and that purpose is meant to reshape businessrdquo (emphasis mine)
I define it this wayThe realignment of or new investment in technology business models and processes to more effectively compete in an ever-changing digital economy
Brian Solis Principal Analyst Altimeter Group
Digital Transformation
bull Digital transformation may be thought of as the third stage of embracing digital technologies digital competence rarr digital usage rarr digital transformation with usage and transformative ability informing digital literacy
bull The transformation stage means that digital usages inherently enable new types of innovation and creativity in a particular domain rather than simply enhance and support the traditional methods
Digital literacies concepts policies and practices By Colin Lankshear Michele Knobel 2008 p 173
Digital Transformation
bull Some authors have posited that rapid advances in six primary areashave converged to create the ldquoera of digital transformationrdquobull Hardware
bull Software
bull Networks (cables wireless and social)
bull Commercial and consumer comprehension
bull Democratization of technology at scale (low costs amp mass adoption)
bull Moving beyond human time to digital time
Digital Transformationbull The evolutionary path to digital transformation followed a timeline
that included the invention and development of the followingbull Computersbull Memory and data storagebull Mass adoption of PCs and laptopsbull Local Networksbull ERPsbull The internetbull Mobile networks and mobile phonesbull GPSbull Mass global adoption of wireless devices (laptops mobile phones tablets smartphones
wearables sensors)bull Proliferation of websites and online activitybull Rapid adoption and expansion of online and mobile databases and searchbull Rapid adoption and expansion of online marketplaces and reviews
Digital Transformationbull ldquoDisruptionsrdquo and digital (business) transformation can be caused by
numerous factorsbull Technological innovations (technology-induced) which are more impactful than
ever before However itrsquos not the technology that drives the disruption or transformation Itrsquos how it is used and adopted by customers partners competitors and various stakeholders
bull Customer behavior and demands This so-called customer-induced transformation and disruption is not necessarily related to technology Technology often enables or as just mentioned causes it when adopted and turned into business challenges
bull Ecosystem-induced economical changes demands from partners who want you to adapt regulatory changes the list is endless
Digital transformation hinges on four imperatives
Engage your customers
Empower your employees
Optimize your operations
Transform your products
Systems of Intelligence
Digital TransformationFour digital transformation realities to emphasize
bull BusinessIT relationship is key (closing the gap between both focusing on the same goals and NOT overlooking the role of IT)
bull There is a common DNA among digital leaders and the path to digital transformation shows common traits (even if context matters)
bull As said each industry is impacted including your industry Customers employees partners nor competitors or new disruptive players will wait for business to catch up regardless of industry
bull Digital transformation is led from the top (or at least requires firm buy-in from the top ndash and all stakeholders)
Five Domains of Digital Transformationbull Customers
bull Competition
bull Data
bull Innovation
bull Value
Across these five domains digital technologies are redefining many of the underlying principles of strategy and changing the rules by which companies must operate in order to succeed Many old constraints have been lifted and new possibilities are now available
Rogers David L The Digital Transformation Playbook Rethink Your Business for the Digital Age (Columbia Business School Publishing) (pp 5-6) Columbia University Press Kindle Edition
The Digital Mindset
Myths vs FactsMyth Reality
Digital is primarily about the customer
experience
Huge opportunities exist also in effeciency
productivity and employee leverage
Digital primarily matters only to technology
or B2C companies
Opportunities exist in ALL industries
NO exceptions
Let a thousand flowers bloom bottom up
activity is the right way to change
Digital transformation must be led
from the top
If we do enough digital initiatives we will
get there
Transformation management intensity
is more important for driving overall performance
Digital transformation will happen despite
our IT
Business IT relationships are key and in
many companies they must be improved
Digital transforamtion approaches are different
for every industry and company Digital leaders exhibit a common DNA
In our industry we can wait and see how
digital develops
There are digital leaders outperforming
their peers in every industry today
httpwwwi-scoopeudigital-transformation
The Path to DigitalThe path to digital transformation is less about capitalizing on new technology it requires business leaders to embrace a different way of bringing together people and processes with those technology tools as well as an openness to re-envisioning traditional business models and the mindset of a digital company in terms of how you engage your customers empower your employees and optimize your operations to reinvent products and business models
-Microsoft
Questions
Would You Be Interested in Other Topics Like This
bull Digital Transformation and Data Analyticsbull Digital Transformation and IOTbull Project Managing the Digital Transformation Projectbull Digital Transformation and CyberSecuritybull Digital Transformation and SharePointbull Case Studies
bull etc
Contact Me
mbowersmailctpcom
618-972-2152
httpswwwlinkedincominmatthew-w-bowers-ab8a932
httpswwwfacebookcommatthewwbowers1
mbowersmailctp
httpwwwslidesharenetmbowers45
Disruptive Innovation
bull A disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network displacing established market leading firms products and alliances
bull Not all innovations are disruptive even if they are revolutionary For example the first automobiles in the late 19th century were not a disruptive innovation because early automobiles were expensive luxury items that did not disrupt the market for horse-drawn vehicles
bull The market for transportation essentially remained intact until the debut of the lower-priced Ford Model T in 1908
bull The mass-produced automobile was a disruptive innovation because it changed the transportation market whereas the first thirty years of automobiles did not
Disruptive Technologies
bull Term coined by Harvard Business School professor Clayton M Christensen to describe a new technology that displaces an established technology
bull A disruptive technology is one that displaces an established technology and shakes up the industry or a ground-breaking product that creates a completely new industry bull Here are a few examples of disruptive technologiesbull The personal computer (PC) displaced the typewriter and forever changed the way
we work and communicatebull The Windows operating systems combination of affordability and a user-friendly
interface was instrumental in the rapid development of the personal computing industry in the 1990s Personal computing disrupted the television industry as well as a great number of other activities
bull Email transformed the way we communicating largely displacing letter-writing and disrupting the postal and greeting card industries
Digital Transformation
bull CapGemini Consulting was one of the first to come up with the concept of digital transformation and a digital transformation framework
bull They did so in collaboration with the lsquoMIT Center for Digital Businesslsquo during a three-year study which defined an effective digital transformation program as one that looked at the what and the how
httpwwwi-scoopeudigital-transformation
Digital transformation is rapidly reshaping the landscape
Sources 1McKinsey How IoT Can Support A Dynamic Maintenance Program 20162IDC 2016
~80margin1
driven by appsanalytics andservices in 2020
Average increase in income for the most digitally transformed enterprises
$100M
2020
200930B
Things
Income
IntelligenceldquoEvery business will become a software business build
applications use advanced analytics and provide
SaaS servicesldquo Satya Nadella
2
2
Digital Transformation
Digital transformation is the profound and accelerating transformation of business activities processes competencies and models to fully leverage the changes and opportunities of digital technologies and their impact across society in a strategic and prioritized way
httpwwwi-scoopeudigital-transformation
Digital Transformation
ldquoTo be clear investing in technology to stay current or ahead of the curve isnt the same thing Pretty much every company is putting money into new tools platforms and services And doing so is a matter of becoming tech-enabled which doesnrsquot mean companies are actually changing to compete in a digital economy With digital transformation however technology is driven by purpose and that purpose is meant to reshape businessrdquo (emphasis mine)
I define it this wayThe realignment of or new investment in technology business models and processes to more effectively compete in an ever-changing digital economy
Brian Solis Principal Analyst Altimeter Group
Digital Transformation
bull Digital transformation may be thought of as the third stage of embracing digital technologies digital competence rarr digital usage rarr digital transformation with usage and transformative ability informing digital literacy
bull The transformation stage means that digital usages inherently enable new types of innovation and creativity in a particular domain rather than simply enhance and support the traditional methods
Digital literacies concepts policies and practices By Colin Lankshear Michele Knobel 2008 p 173
Digital Transformation
bull Some authors have posited that rapid advances in six primary areashave converged to create the ldquoera of digital transformationrdquobull Hardware
bull Software
bull Networks (cables wireless and social)
bull Commercial and consumer comprehension
bull Democratization of technology at scale (low costs amp mass adoption)
bull Moving beyond human time to digital time
Digital Transformationbull The evolutionary path to digital transformation followed a timeline
that included the invention and development of the followingbull Computersbull Memory and data storagebull Mass adoption of PCs and laptopsbull Local Networksbull ERPsbull The internetbull Mobile networks and mobile phonesbull GPSbull Mass global adoption of wireless devices (laptops mobile phones tablets smartphones
wearables sensors)bull Proliferation of websites and online activitybull Rapid adoption and expansion of online and mobile databases and searchbull Rapid adoption and expansion of online marketplaces and reviews
Digital Transformationbull ldquoDisruptionsrdquo and digital (business) transformation can be caused by
numerous factorsbull Technological innovations (technology-induced) which are more impactful than
ever before However itrsquos not the technology that drives the disruption or transformation Itrsquos how it is used and adopted by customers partners competitors and various stakeholders
bull Customer behavior and demands This so-called customer-induced transformation and disruption is not necessarily related to technology Technology often enables or as just mentioned causes it when adopted and turned into business challenges
bull Ecosystem-induced economical changes demands from partners who want you to adapt regulatory changes the list is endless
Digital transformation hinges on four imperatives
Engage your customers
Empower your employees
Optimize your operations
Transform your products
Systems of Intelligence
Digital TransformationFour digital transformation realities to emphasize
bull BusinessIT relationship is key (closing the gap between both focusing on the same goals and NOT overlooking the role of IT)
bull There is a common DNA among digital leaders and the path to digital transformation shows common traits (even if context matters)
bull As said each industry is impacted including your industry Customers employees partners nor competitors or new disruptive players will wait for business to catch up regardless of industry
bull Digital transformation is led from the top (or at least requires firm buy-in from the top ndash and all stakeholders)
Five Domains of Digital Transformationbull Customers
bull Competition
bull Data
bull Innovation
bull Value
Across these five domains digital technologies are redefining many of the underlying principles of strategy and changing the rules by which companies must operate in order to succeed Many old constraints have been lifted and new possibilities are now available
Rogers David L The Digital Transformation Playbook Rethink Your Business for the Digital Age (Columbia Business School Publishing) (pp 5-6) Columbia University Press Kindle Edition
The Digital Mindset
Myths vs FactsMyth Reality
Digital is primarily about the customer
experience
Huge opportunities exist also in effeciency
productivity and employee leverage
Digital primarily matters only to technology
or B2C companies
Opportunities exist in ALL industries
NO exceptions
Let a thousand flowers bloom bottom up
activity is the right way to change
Digital transformation must be led
from the top
If we do enough digital initiatives we will
get there
Transformation management intensity
is more important for driving overall performance
Digital transformation will happen despite
our IT
Business IT relationships are key and in
many companies they must be improved
Digital transforamtion approaches are different
for every industry and company Digital leaders exhibit a common DNA
In our industry we can wait and see how
digital develops
There are digital leaders outperforming
their peers in every industry today
httpwwwi-scoopeudigital-transformation
The Path to DigitalThe path to digital transformation is less about capitalizing on new technology it requires business leaders to embrace a different way of bringing together people and processes with those technology tools as well as an openness to re-envisioning traditional business models and the mindset of a digital company in terms of how you engage your customers empower your employees and optimize your operations to reinvent products and business models
-Microsoft
Questions
Would You Be Interested in Other Topics Like This
bull Digital Transformation and Data Analyticsbull Digital Transformation and IOTbull Project Managing the Digital Transformation Projectbull Digital Transformation and CyberSecuritybull Digital Transformation and SharePointbull Case Studies
bull etc
Contact Me
mbowersmailctpcom
618-972-2152
httpswwwlinkedincominmatthew-w-bowers-ab8a932
httpswwwfacebookcommatthewwbowers1
mbowersmailctp
httpwwwslidesharenetmbowers45
Disruptive Technologies
bull Term coined by Harvard Business School professor Clayton M Christensen to describe a new technology that displaces an established technology
bull A disruptive technology is one that displaces an established technology and shakes up the industry or a ground-breaking product that creates a completely new industry bull Here are a few examples of disruptive technologiesbull The personal computer (PC) displaced the typewriter and forever changed the way
we work and communicatebull The Windows operating systems combination of affordability and a user-friendly
interface was instrumental in the rapid development of the personal computing industry in the 1990s Personal computing disrupted the television industry as well as a great number of other activities
bull Email transformed the way we communicating largely displacing letter-writing and disrupting the postal and greeting card industries
Digital Transformation
bull CapGemini Consulting was one of the first to come up with the concept of digital transformation and a digital transformation framework
bull They did so in collaboration with the lsquoMIT Center for Digital Businesslsquo during a three-year study which defined an effective digital transformation program as one that looked at the what and the how
httpwwwi-scoopeudigital-transformation
Digital transformation is rapidly reshaping the landscape
Sources 1McKinsey How IoT Can Support A Dynamic Maintenance Program 20162IDC 2016
~80margin1
driven by appsanalytics andservices in 2020
Average increase in income for the most digitally transformed enterprises
$100M
2020
200930B
Things
Income
IntelligenceldquoEvery business will become a software business build
applications use advanced analytics and provide
SaaS servicesldquo Satya Nadella
2
2
Digital Transformation
Digital transformation is the profound and accelerating transformation of business activities processes competencies and models to fully leverage the changes and opportunities of digital technologies and their impact across society in a strategic and prioritized way
httpwwwi-scoopeudigital-transformation
Digital Transformation
ldquoTo be clear investing in technology to stay current or ahead of the curve isnt the same thing Pretty much every company is putting money into new tools platforms and services And doing so is a matter of becoming tech-enabled which doesnrsquot mean companies are actually changing to compete in a digital economy With digital transformation however technology is driven by purpose and that purpose is meant to reshape businessrdquo (emphasis mine)
I define it this wayThe realignment of or new investment in technology business models and processes to more effectively compete in an ever-changing digital economy
Brian Solis Principal Analyst Altimeter Group
Digital Transformation
bull Digital transformation may be thought of as the third stage of embracing digital technologies digital competence rarr digital usage rarr digital transformation with usage and transformative ability informing digital literacy
bull The transformation stage means that digital usages inherently enable new types of innovation and creativity in a particular domain rather than simply enhance and support the traditional methods
Digital literacies concepts policies and practices By Colin Lankshear Michele Knobel 2008 p 173
Digital Transformation
bull Some authors have posited that rapid advances in six primary areashave converged to create the ldquoera of digital transformationrdquobull Hardware
bull Software
bull Networks (cables wireless and social)
bull Commercial and consumer comprehension
bull Democratization of technology at scale (low costs amp mass adoption)
bull Moving beyond human time to digital time
Digital Transformationbull The evolutionary path to digital transformation followed a timeline
that included the invention and development of the followingbull Computersbull Memory and data storagebull Mass adoption of PCs and laptopsbull Local Networksbull ERPsbull The internetbull Mobile networks and mobile phonesbull GPSbull Mass global adoption of wireless devices (laptops mobile phones tablets smartphones
wearables sensors)bull Proliferation of websites and online activitybull Rapid adoption and expansion of online and mobile databases and searchbull Rapid adoption and expansion of online marketplaces and reviews
Digital Transformationbull ldquoDisruptionsrdquo and digital (business) transformation can be caused by
numerous factorsbull Technological innovations (technology-induced) which are more impactful than
ever before However itrsquos not the technology that drives the disruption or transformation Itrsquos how it is used and adopted by customers partners competitors and various stakeholders
bull Customer behavior and demands This so-called customer-induced transformation and disruption is not necessarily related to technology Technology often enables or as just mentioned causes it when adopted and turned into business challenges
bull Ecosystem-induced economical changes demands from partners who want you to adapt regulatory changes the list is endless
Digital transformation hinges on four imperatives
Engage your customers
Empower your employees
Optimize your operations
Transform your products
Systems of Intelligence
Digital TransformationFour digital transformation realities to emphasize
bull BusinessIT relationship is key (closing the gap between both focusing on the same goals and NOT overlooking the role of IT)
bull There is a common DNA among digital leaders and the path to digital transformation shows common traits (even if context matters)
bull As said each industry is impacted including your industry Customers employees partners nor competitors or new disruptive players will wait for business to catch up regardless of industry
bull Digital transformation is led from the top (or at least requires firm buy-in from the top ndash and all stakeholders)
Five Domains of Digital Transformationbull Customers
bull Competition
bull Data
bull Innovation
bull Value
Across these five domains digital technologies are redefining many of the underlying principles of strategy and changing the rules by which companies must operate in order to succeed Many old constraints have been lifted and new possibilities are now available
Rogers David L The Digital Transformation Playbook Rethink Your Business for the Digital Age (Columbia Business School Publishing) (pp 5-6) Columbia University Press Kindle Edition
The Digital Mindset
Myths vs FactsMyth Reality
Digital is primarily about the customer
experience
Huge opportunities exist also in effeciency
productivity and employee leverage
Digital primarily matters only to technology
or B2C companies
Opportunities exist in ALL industries
NO exceptions
Let a thousand flowers bloom bottom up
activity is the right way to change
Digital transformation must be led
from the top
If we do enough digital initiatives we will
get there
Transformation management intensity
is more important for driving overall performance
Digital transformation will happen despite
our IT
Business IT relationships are key and in
many companies they must be improved
Digital transforamtion approaches are different
for every industry and company Digital leaders exhibit a common DNA
In our industry we can wait and see how
digital develops
There are digital leaders outperforming
their peers in every industry today
httpwwwi-scoopeudigital-transformation
The Path to DigitalThe path to digital transformation is less about capitalizing on new technology it requires business leaders to embrace a different way of bringing together people and processes with those technology tools as well as an openness to re-envisioning traditional business models and the mindset of a digital company in terms of how you engage your customers empower your employees and optimize your operations to reinvent products and business models
-Microsoft
Questions
Would You Be Interested in Other Topics Like This
bull Digital Transformation and Data Analyticsbull Digital Transformation and IOTbull Project Managing the Digital Transformation Projectbull Digital Transformation and CyberSecuritybull Digital Transformation and SharePointbull Case Studies
bull etc
Contact Me
mbowersmailctpcom
618-972-2152
httpswwwlinkedincominmatthew-w-bowers-ab8a932
httpswwwfacebookcommatthewwbowers1
mbowersmailctp
httpwwwslidesharenetmbowers45
Digital Transformation
bull CapGemini Consulting was one of the first to come up with the concept of digital transformation and a digital transformation framework
bull They did so in collaboration with the lsquoMIT Center for Digital Businesslsquo during a three-year study which defined an effective digital transformation program as one that looked at the what and the how
httpwwwi-scoopeudigital-transformation
Digital transformation is rapidly reshaping the landscape
Sources 1McKinsey How IoT Can Support A Dynamic Maintenance Program 20162IDC 2016
~80margin1
driven by appsanalytics andservices in 2020
Average increase in income for the most digitally transformed enterprises
$100M
2020
200930B
Things
Income
IntelligenceldquoEvery business will become a software business build
applications use advanced analytics and provide
SaaS servicesldquo Satya Nadella
2
2
Digital Transformation
Digital transformation is the profound and accelerating transformation of business activities processes competencies and models to fully leverage the changes and opportunities of digital technologies and their impact across society in a strategic and prioritized way
httpwwwi-scoopeudigital-transformation
Digital Transformation
ldquoTo be clear investing in technology to stay current or ahead of the curve isnt the same thing Pretty much every company is putting money into new tools platforms and services And doing so is a matter of becoming tech-enabled which doesnrsquot mean companies are actually changing to compete in a digital economy With digital transformation however technology is driven by purpose and that purpose is meant to reshape businessrdquo (emphasis mine)
I define it this wayThe realignment of or new investment in technology business models and processes to more effectively compete in an ever-changing digital economy
Brian Solis Principal Analyst Altimeter Group
Digital Transformation
bull Digital transformation may be thought of as the third stage of embracing digital technologies digital competence rarr digital usage rarr digital transformation with usage and transformative ability informing digital literacy
bull The transformation stage means that digital usages inherently enable new types of innovation and creativity in a particular domain rather than simply enhance and support the traditional methods
Digital literacies concepts policies and practices By Colin Lankshear Michele Knobel 2008 p 173
Digital Transformation
bull Some authors have posited that rapid advances in six primary areashave converged to create the ldquoera of digital transformationrdquobull Hardware
bull Software
bull Networks (cables wireless and social)
bull Commercial and consumer comprehension
bull Democratization of technology at scale (low costs amp mass adoption)
bull Moving beyond human time to digital time
Digital Transformationbull The evolutionary path to digital transformation followed a timeline
that included the invention and development of the followingbull Computersbull Memory and data storagebull Mass adoption of PCs and laptopsbull Local Networksbull ERPsbull The internetbull Mobile networks and mobile phonesbull GPSbull Mass global adoption of wireless devices (laptops mobile phones tablets smartphones
wearables sensors)bull Proliferation of websites and online activitybull Rapid adoption and expansion of online and mobile databases and searchbull Rapid adoption and expansion of online marketplaces and reviews
Digital Transformationbull ldquoDisruptionsrdquo and digital (business) transformation can be caused by
numerous factorsbull Technological innovations (technology-induced) which are more impactful than
ever before However itrsquos not the technology that drives the disruption or transformation Itrsquos how it is used and adopted by customers partners competitors and various stakeholders
bull Customer behavior and demands This so-called customer-induced transformation and disruption is not necessarily related to technology Technology often enables or as just mentioned causes it when adopted and turned into business challenges
bull Ecosystem-induced economical changes demands from partners who want you to adapt regulatory changes the list is endless
Digital transformation hinges on four imperatives
Engage your customers
Empower your employees
Optimize your operations
Transform your products
Systems of Intelligence
Digital TransformationFour digital transformation realities to emphasize
bull BusinessIT relationship is key (closing the gap between both focusing on the same goals and NOT overlooking the role of IT)
bull There is a common DNA among digital leaders and the path to digital transformation shows common traits (even if context matters)
bull As said each industry is impacted including your industry Customers employees partners nor competitors or new disruptive players will wait for business to catch up regardless of industry
bull Digital transformation is led from the top (or at least requires firm buy-in from the top ndash and all stakeholders)
Five Domains of Digital Transformationbull Customers
bull Competition
bull Data
bull Innovation
bull Value
Across these five domains digital technologies are redefining many of the underlying principles of strategy and changing the rules by which companies must operate in order to succeed Many old constraints have been lifted and new possibilities are now available
Rogers David L The Digital Transformation Playbook Rethink Your Business for the Digital Age (Columbia Business School Publishing) (pp 5-6) Columbia University Press Kindle Edition
The Digital Mindset
Myths vs FactsMyth Reality
Digital is primarily about the customer
experience
Huge opportunities exist also in effeciency
productivity and employee leverage
Digital primarily matters only to technology
or B2C companies
Opportunities exist in ALL industries
NO exceptions
Let a thousand flowers bloom bottom up
activity is the right way to change
Digital transformation must be led
from the top
If we do enough digital initiatives we will
get there
Transformation management intensity
is more important for driving overall performance
Digital transformation will happen despite
our IT
Business IT relationships are key and in
many companies they must be improved
Digital transforamtion approaches are different
for every industry and company Digital leaders exhibit a common DNA
In our industry we can wait and see how
digital develops
There are digital leaders outperforming
their peers in every industry today
httpwwwi-scoopeudigital-transformation
The Path to DigitalThe path to digital transformation is less about capitalizing on new technology it requires business leaders to embrace a different way of bringing together people and processes with those technology tools as well as an openness to re-envisioning traditional business models and the mindset of a digital company in terms of how you engage your customers empower your employees and optimize your operations to reinvent products and business models
-Microsoft
Questions
Would You Be Interested in Other Topics Like This
bull Digital Transformation and Data Analyticsbull Digital Transformation and IOTbull Project Managing the Digital Transformation Projectbull Digital Transformation and CyberSecuritybull Digital Transformation and SharePointbull Case Studies
bull etc
Contact Me
mbowersmailctpcom
618-972-2152
httpswwwlinkedincominmatthew-w-bowers-ab8a932
httpswwwfacebookcommatthewwbowers1
mbowersmailctp
httpwwwslidesharenetmbowers45
Digital transformation is rapidly reshaping the landscape
Sources 1McKinsey How IoT Can Support A Dynamic Maintenance Program 20162IDC 2016
~80margin1
driven by appsanalytics andservices in 2020
Average increase in income for the most digitally transformed enterprises
$100M
2020
200930B
Things
Income
IntelligenceldquoEvery business will become a software business build
applications use advanced analytics and provide
SaaS servicesldquo Satya Nadella
2
2
Digital Transformation
Digital transformation is the profound and accelerating transformation of business activities processes competencies and models to fully leverage the changes and opportunities of digital technologies and their impact across society in a strategic and prioritized way
httpwwwi-scoopeudigital-transformation
Digital Transformation
ldquoTo be clear investing in technology to stay current or ahead of the curve isnt the same thing Pretty much every company is putting money into new tools platforms and services And doing so is a matter of becoming tech-enabled which doesnrsquot mean companies are actually changing to compete in a digital economy With digital transformation however technology is driven by purpose and that purpose is meant to reshape businessrdquo (emphasis mine)
I define it this wayThe realignment of or new investment in technology business models and processes to more effectively compete in an ever-changing digital economy
Brian Solis Principal Analyst Altimeter Group
Digital Transformation
bull Digital transformation may be thought of as the third stage of embracing digital technologies digital competence rarr digital usage rarr digital transformation with usage and transformative ability informing digital literacy
bull The transformation stage means that digital usages inherently enable new types of innovation and creativity in a particular domain rather than simply enhance and support the traditional methods
Digital literacies concepts policies and practices By Colin Lankshear Michele Knobel 2008 p 173
Digital Transformation
bull Some authors have posited that rapid advances in six primary areashave converged to create the ldquoera of digital transformationrdquobull Hardware
bull Software
bull Networks (cables wireless and social)
bull Commercial and consumer comprehension
bull Democratization of technology at scale (low costs amp mass adoption)
bull Moving beyond human time to digital time
Digital Transformationbull The evolutionary path to digital transformation followed a timeline
that included the invention and development of the followingbull Computersbull Memory and data storagebull Mass adoption of PCs and laptopsbull Local Networksbull ERPsbull The internetbull Mobile networks and mobile phonesbull GPSbull Mass global adoption of wireless devices (laptops mobile phones tablets smartphones
wearables sensors)bull Proliferation of websites and online activitybull Rapid adoption and expansion of online and mobile databases and searchbull Rapid adoption and expansion of online marketplaces and reviews
Digital Transformationbull ldquoDisruptionsrdquo and digital (business) transformation can be caused by
numerous factorsbull Technological innovations (technology-induced) which are more impactful than
ever before However itrsquos not the technology that drives the disruption or transformation Itrsquos how it is used and adopted by customers partners competitors and various stakeholders
bull Customer behavior and demands This so-called customer-induced transformation and disruption is not necessarily related to technology Technology often enables or as just mentioned causes it when adopted and turned into business challenges
bull Ecosystem-induced economical changes demands from partners who want you to adapt regulatory changes the list is endless
Digital transformation hinges on four imperatives
Engage your customers
Empower your employees
Optimize your operations
Transform your products
Systems of Intelligence
Digital TransformationFour digital transformation realities to emphasize
bull BusinessIT relationship is key (closing the gap between both focusing on the same goals and NOT overlooking the role of IT)
bull There is a common DNA among digital leaders and the path to digital transformation shows common traits (even if context matters)
bull As said each industry is impacted including your industry Customers employees partners nor competitors or new disruptive players will wait for business to catch up regardless of industry
bull Digital transformation is led from the top (or at least requires firm buy-in from the top ndash and all stakeholders)
Five Domains of Digital Transformationbull Customers
bull Competition
bull Data
bull Innovation
bull Value
Across these five domains digital technologies are redefining many of the underlying principles of strategy and changing the rules by which companies must operate in order to succeed Many old constraints have been lifted and new possibilities are now available
Rogers David L The Digital Transformation Playbook Rethink Your Business for the Digital Age (Columbia Business School Publishing) (pp 5-6) Columbia University Press Kindle Edition
The Digital Mindset
Myths vs FactsMyth Reality
Digital is primarily about the customer
experience
Huge opportunities exist also in effeciency
productivity and employee leverage
Digital primarily matters only to technology
or B2C companies
Opportunities exist in ALL industries
NO exceptions
Let a thousand flowers bloom bottom up
activity is the right way to change
Digital transformation must be led
from the top
If we do enough digital initiatives we will
get there
Transformation management intensity
is more important for driving overall performance
Digital transformation will happen despite
our IT
Business IT relationships are key and in
many companies they must be improved
Digital transforamtion approaches are different
for every industry and company Digital leaders exhibit a common DNA
In our industry we can wait and see how
digital develops
There are digital leaders outperforming
their peers in every industry today
httpwwwi-scoopeudigital-transformation
The Path to DigitalThe path to digital transformation is less about capitalizing on new technology it requires business leaders to embrace a different way of bringing together people and processes with those technology tools as well as an openness to re-envisioning traditional business models and the mindset of a digital company in terms of how you engage your customers empower your employees and optimize your operations to reinvent products and business models
-Microsoft
Questions
Would You Be Interested in Other Topics Like This
bull Digital Transformation and Data Analyticsbull Digital Transformation and IOTbull Project Managing the Digital Transformation Projectbull Digital Transformation and CyberSecuritybull Digital Transformation and SharePointbull Case Studies
bull etc
Contact Me
mbowersmailctpcom
618-972-2152
httpswwwlinkedincominmatthew-w-bowers-ab8a932
httpswwwfacebookcommatthewwbowers1
mbowersmailctp
httpwwwslidesharenetmbowers45
Digital Transformation
Digital transformation is the profound and accelerating transformation of business activities processes competencies and models to fully leverage the changes and opportunities of digital technologies and their impact across society in a strategic and prioritized way
httpwwwi-scoopeudigital-transformation
Digital Transformation
ldquoTo be clear investing in technology to stay current or ahead of the curve isnt the same thing Pretty much every company is putting money into new tools platforms and services And doing so is a matter of becoming tech-enabled which doesnrsquot mean companies are actually changing to compete in a digital economy With digital transformation however technology is driven by purpose and that purpose is meant to reshape businessrdquo (emphasis mine)
I define it this wayThe realignment of or new investment in technology business models and processes to more effectively compete in an ever-changing digital economy
Brian Solis Principal Analyst Altimeter Group
Digital Transformation
bull Digital transformation may be thought of as the third stage of embracing digital technologies digital competence rarr digital usage rarr digital transformation with usage and transformative ability informing digital literacy
bull The transformation stage means that digital usages inherently enable new types of innovation and creativity in a particular domain rather than simply enhance and support the traditional methods
Digital literacies concepts policies and practices By Colin Lankshear Michele Knobel 2008 p 173
Digital Transformation
bull Some authors have posited that rapid advances in six primary areashave converged to create the ldquoera of digital transformationrdquobull Hardware
bull Software
bull Networks (cables wireless and social)
bull Commercial and consumer comprehension
bull Democratization of technology at scale (low costs amp mass adoption)
bull Moving beyond human time to digital time
Digital Transformationbull The evolutionary path to digital transformation followed a timeline
that included the invention and development of the followingbull Computersbull Memory and data storagebull Mass adoption of PCs and laptopsbull Local Networksbull ERPsbull The internetbull Mobile networks and mobile phonesbull GPSbull Mass global adoption of wireless devices (laptops mobile phones tablets smartphones
wearables sensors)bull Proliferation of websites and online activitybull Rapid adoption and expansion of online and mobile databases and searchbull Rapid adoption and expansion of online marketplaces and reviews
Digital Transformationbull ldquoDisruptionsrdquo and digital (business) transformation can be caused by
numerous factorsbull Technological innovations (technology-induced) which are more impactful than
ever before However itrsquos not the technology that drives the disruption or transformation Itrsquos how it is used and adopted by customers partners competitors and various stakeholders
bull Customer behavior and demands This so-called customer-induced transformation and disruption is not necessarily related to technology Technology often enables or as just mentioned causes it when adopted and turned into business challenges
bull Ecosystem-induced economical changes demands from partners who want you to adapt regulatory changes the list is endless
Digital transformation hinges on four imperatives
Engage your customers
Empower your employees
Optimize your operations
Transform your products
Systems of Intelligence
Digital TransformationFour digital transformation realities to emphasize
bull BusinessIT relationship is key (closing the gap between both focusing on the same goals and NOT overlooking the role of IT)
bull There is a common DNA among digital leaders and the path to digital transformation shows common traits (even if context matters)
bull As said each industry is impacted including your industry Customers employees partners nor competitors or new disruptive players will wait for business to catch up regardless of industry
bull Digital transformation is led from the top (or at least requires firm buy-in from the top ndash and all stakeholders)
Five Domains of Digital Transformationbull Customers
bull Competition
bull Data
bull Innovation
bull Value
Across these five domains digital technologies are redefining many of the underlying principles of strategy and changing the rules by which companies must operate in order to succeed Many old constraints have been lifted and new possibilities are now available
Rogers David L The Digital Transformation Playbook Rethink Your Business for the Digital Age (Columbia Business School Publishing) (pp 5-6) Columbia University Press Kindle Edition
The Digital Mindset
Myths vs FactsMyth Reality
Digital is primarily about the customer
experience
Huge opportunities exist also in effeciency
productivity and employee leverage
Digital primarily matters only to technology
or B2C companies
Opportunities exist in ALL industries
NO exceptions
Let a thousand flowers bloom bottom up
activity is the right way to change
Digital transformation must be led
from the top
If we do enough digital initiatives we will
get there
Transformation management intensity
is more important for driving overall performance
Digital transformation will happen despite
our IT
Business IT relationships are key and in
many companies they must be improved
Digital transforamtion approaches are different
for every industry and company Digital leaders exhibit a common DNA
In our industry we can wait and see how
digital develops
There are digital leaders outperforming
their peers in every industry today
httpwwwi-scoopeudigital-transformation
The Path to DigitalThe path to digital transformation is less about capitalizing on new technology it requires business leaders to embrace a different way of bringing together people and processes with those technology tools as well as an openness to re-envisioning traditional business models and the mindset of a digital company in terms of how you engage your customers empower your employees and optimize your operations to reinvent products and business models
-Microsoft
Questions
Would You Be Interested in Other Topics Like This
bull Digital Transformation and Data Analyticsbull Digital Transformation and IOTbull Project Managing the Digital Transformation Projectbull Digital Transformation and CyberSecuritybull Digital Transformation and SharePointbull Case Studies
bull etc
Contact Me
mbowersmailctpcom
618-972-2152
httpswwwlinkedincominmatthew-w-bowers-ab8a932
httpswwwfacebookcommatthewwbowers1
mbowersmailctp
httpwwwslidesharenetmbowers45
Digital Transformation
ldquoTo be clear investing in technology to stay current or ahead of the curve isnt the same thing Pretty much every company is putting money into new tools platforms and services And doing so is a matter of becoming tech-enabled which doesnrsquot mean companies are actually changing to compete in a digital economy With digital transformation however technology is driven by purpose and that purpose is meant to reshape businessrdquo (emphasis mine)
I define it this wayThe realignment of or new investment in technology business models and processes to more effectively compete in an ever-changing digital economy
Brian Solis Principal Analyst Altimeter Group
Digital Transformation
bull Digital transformation may be thought of as the third stage of embracing digital technologies digital competence rarr digital usage rarr digital transformation with usage and transformative ability informing digital literacy
bull The transformation stage means that digital usages inherently enable new types of innovation and creativity in a particular domain rather than simply enhance and support the traditional methods
Digital literacies concepts policies and practices By Colin Lankshear Michele Knobel 2008 p 173
Digital Transformation
bull Some authors have posited that rapid advances in six primary areashave converged to create the ldquoera of digital transformationrdquobull Hardware
bull Software
bull Networks (cables wireless and social)
bull Commercial and consumer comprehension
bull Democratization of technology at scale (low costs amp mass adoption)
bull Moving beyond human time to digital time
Digital Transformationbull The evolutionary path to digital transformation followed a timeline
that included the invention and development of the followingbull Computersbull Memory and data storagebull Mass adoption of PCs and laptopsbull Local Networksbull ERPsbull The internetbull Mobile networks and mobile phonesbull GPSbull Mass global adoption of wireless devices (laptops mobile phones tablets smartphones
wearables sensors)bull Proliferation of websites and online activitybull Rapid adoption and expansion of online and mobile databases and searchbull Rapid adoption and expansion of online marketplaces and reviews
Digital Transformationbull ldquoDisruptionsrdquo and digital (business) transformation can be caused by
numerous factorsbull Technological innovations (technology-induced) which are more impactful than
ever before However itrsquos not the technology that drives the disruption or transformation Itrsquos how it is used and adopted by customers partners competitors and various stakeholders
bull Customer behavior and demands This so-called customer-induced transformation and disruption is not necessarily related to technology Technology often enables or as just mentioned causes it when adopted and turned into business challenges
bull Ecosystem-induced economical changes demands from partners who want you to adapt regulatory changes the list is endless
Digital transformation hinges on four imperatives
Engage your customers
Empower your employees
Optimize your operations
Transform your products
Systems of Intelligence
Digital TransformationFour digital transformation realities to emphasize
bull BusinessIT relationship is key (closing the gap between both focusing on the same goals and NOT overlooking the role of IT)
bull There is a common DNA among digital leaders and the path to digital transformation shows common traits (even if context matters)
bull As said each industry is impacted including your industry Customers employees partners nor competitors or new disruptive players will wait for business to catch up regardless of industry
bull Digital transformation is led from the top (or at least requires firm buy-in from the top ndash and all stakeholders)
Five Domains of Digital Transformationbull Customers
bull Competition
bull Data
bull Innovation
bull Value
Across these five domains digital technologies are redefining many of the underlying principles of strategy and changing the rules by which companies must operate in order to succeed Many old constraints have been lifted and new possibilities are now available
Rogers David L The Digital Transformation Playbook Rethink Your Business for the Digital Age (Columbia Business School Publishing) (pp 5-6) Columbia University Press Kindle Edition
The Digital Mindset
Myths vs FactsMyth Reality
Digital is primarily about the customer
experience
Huge opportunities exist also in effeciency
productivity and employee leverage
Digital primarily matters only to technology
or B2C companies
Opportunities exist in ALL industries
NO exceptions
Let a thousand flowers bloom bottom up
activity is the right way to change
Digital transformation must be led
from the top
If we do enough digital initiatives we will
get there
Transformation management intensity
is more important for driving overall performance
Digital transformation will happen despite
our IT
Business IT relationships are key and in
many companies they must be improved
Digital transforamtion approaches are different
for every industry and company Digital leaders exhibit a common DNA
In our industry we can wait and see how
digital develops
There are digital leaders outperforming
their peers in every industry today
httpwwwi-scoopeudigital-transformation
The Path to DigitalThe path to digital transformation is less about capitalizing on new technology it requires business leaders to embrace a different way of bringing together people and processes with those technology tools as well as an openness to re-envisioning traditional business models and the mindset of a digital company in terms of how you engage your customers empower your employees and optimize your operations to reinvent products and business models
-Microsoft
Questions
Would You Be Interested in Other Topics Like This
bull Digital Transformation and Data Analyticsbull Digital Transformation and IOTbull Project Managing the Digital Transformation Projectbull Digital Transformation and CyberSecuritybull Digital Transformation and SharePointbull Case Studies
bull etc
Contact Me
mbowersmailctpcom
618-972-2152
httpswwwlinkedincominmatthew-w-bowers-ab8a932
httpswwwfacebookcommatthewwbowers1
mbowersmailctp
httpwwwslidesharenetmbowers45
Digital Transformation
bull Digital transformation may be thought of as the third stage of embracing digital technologies digital competence rarr digital usage rarr digital transformation with usage and transformative ability informing digital literacy
bull The transformation stage means that digital usages inherently enable new types of innovation and creativity in a particular domain rather than simply enhance and support the traditional methods
Digital literacies concepts policies and practices By Colin Lankshear Michele Knobel 2008 p 173
Digital Transformation
bull Some authors have posited that rapid advances in six primary areashave converged to create the ldquoera of digital transformationrdquobull Hardware
bull Software
bull Networks (cables wireless and social)
bull Commercial and consumer comprehension
bull Democratization of technology at scale (low costs amp mass adoption)
bull Moving beyond human time to digital time
Digital Transformationbull The evolutionary path to digital transformation followed a timeline
that included the invention and development of the followingbull Computersbull Memory and data storagebull Mass adoption of PCs and laptopsbull Local Networksbull ERPsbull The internetbull Mobile networks and mobile phonesbull GPSbull Mass global adoption of wireless devices (laptops mobile phones tablets smartphones
wearables sensors)bull Proliferation of websites and online activitybull Rapid adoption and expansion of online and mobile databases and searchbull Rapid adoption and expansion of online marketplaces and reviews
Digital Transformationbull ldquoDisruptionsrdquo and digital (business) transformation can be caused by
numerous factorsbull Technological innovations (technology-induced) which are more impactful than
ever before However itrsquos not the technology that drives the disruption or transformation Itrsquos how it is used and adopted by customers partners competitors and various stakeholders
bull Customer behavior and demands This so-called customer-induced transformation and disruption is not necessarily related to technology Technology often enables or as just mentioned causes it when adopted and turned into business challenges
bull Ecosystem-induced economical changes demands from partners who want you to adapt regulatory changes the list is endless
Digital transformation hinges on four imperatives
Engage your customers
Empower your employees
Optimize your operations
Transform your products
Systems of Intelligence
Digital TransformationFour digital transformation realities to emphasize
bull BusinessIT relationship is key (closing the gap between both focusing on the same goals and NOT overlooking the role of IT)
bull There is a common DNA among digital leaders and the path to digital transformation shows common traits (even if context matters)
bull As said each industry is impacted including your industry Customers employees partners nor competitors or new disruptive players will wait for business to catch up regardless of industry
bull Digital transformation is led from the top (or at least requires firm buy-in from the top ndash and all stakeholders)
Five Domains of Digital Transformationbull Customers
bull Competition
bull Data
bull Innovation
bull Value
Across these five domains digital technologies are redefining many of the underlying principles of strategy and changing the rules by which companies must operate in order to succeed Many old constraints have been lifted and new possibilities are now available
Rogers David L The Digital Transformation Playbook Rethink Your Business for the Digital Age (Columbia Business School Publishing) (pp 5-6) Columbia University Press Kindle Edition
The Digital Mindset
Myths vs FactsMyth Reality
Digital is primarily about the customer
experience
Huge opportunities exist also in effeciency
productivity and employee leverage
Digital primarily matters only to technology
or B2C companies
Opportunities exist in ALL industries
NO exceptions
Let a thousand flowers bloom bottom up
activity is the right way to change
Digital transformation must be led
from the top
If we do enough digital initiatives we will
get there
Transformation management intensity
is more important for driving overall performance
Digital transformation will happen despite
our IT
Business IT relationships are key and in
many companies they must be improved
Digital transforamtion approaches are different
for every industry and company Digital leaders exhibit a common DNA
In our industry we can wait and see how
digital develops
There are digital leaders outperforming
their peers in every industry today
httpwwwi-scoopeudigital-transformation
The Path to DigitalThe path to digital transformation is less about capitalizing on new technology it requires business leaders to embrace a different way of bringing together people and processes with those technology tools as well as an openness to re-envisioning traditional business models and the mindset of a digital company in terms of how you engage your customers empower your employees and optimize your operations to reinvent products and business models
-Microsoft
Questions
Would You Be Interested in Other Topics Like This
bull Digital Transformation and Data Analyticsbull Digital Transformation and IOTbull Project Managing the Digital Transformation Projectbull Digital Transformation and CyberSecuritybull Digital Transformation and SharePointbull Case Studies
bull etc
Contact Me
mbowersmailctpcom
618-972-2152
httpswwwlinkedincominmatthew-w-bowers-ab8a932
httpswwwfacebookcommatthewwbowers1
mbowersmailctp
httpwwwslidesharenetmbowers45
Digital Transformation
bull Some authors have posited that rapid advances in six primary areashave converged to create the ldquoera of digital transformationrdquobull Hardware
bull Software
bull Networks (cables wireless and social)
bull Commercial and consumer comprehension
bull Democratization of technology at scale (low costs amp mass adoption)
bull Moving beyond human time to digital time
Digital Transformationbull The evolutionary path to digital transformation followed a timeline
that included the invention and development of the followingbull Computersbull Memory and data storagebull Mass adoption of PCs and laptopsbull Local Networksbull ERPsbull The internetbull Mobile networks and mobile phonesbull GPSbull Mass global adoption of wireless devices (laptops mobile phones tablets smartphones
wearables sensors)bull Proliferation of websites and online activitybull Rapid adoption and expansion of online and mobile databases and searchbull Rapid adoption and expansion of online marketplaces and reviews
Digital Transformationbull ldquoDisruptionsrdquo and digital (business) transformation can be caused by
numerous factorsbull Technological innovations (technology-induced) which are more impactful than
ever before However itrsquos not the technology that drives the disruption or transformation Itrsquos how it is used and adopted by customers partners competitors and various stakeholders
bull Customer behavior and demands This so-called customer-induced transformation and disruption is not necessarily related to technology Technology often enables or as just mentioned causes it when adopted and turned into business challenges
bull Ecosystem-induced economical changes demands from partners who want you to adapt regulatory changes the list is endless
Digital transformation hinges on four imperatives
Engage your customers
Empower your employees
Optimize your operations
Transform your products
Systems of Intelligence
Digital TransformationFour digital transformation realities to emphasize
bull BusinessIT relationship is key (closing the gap between both focusing on the same goals and NOT overlooking the role of IT)
bull There is a common DNA among digital leaders and the path to digital transformation shows common traits (even if context matters)
bull As said each industry is impacted including your industry Customers employees partners nor competitors or new disruptive players will wait for business to catch up regardless of industry
bull Digital transformation is led from the top (or at least requires firm buy-in from the top ndash and all stakeholders)
Five Domains of Digital Transformationbull Customers
bull Competition
bull Data
bull Innovation
bull Value
Across these five domains digital technologies are redefining many of the underlying principles of strategy and changing the rules by which companies must operate in order to succeed Many old constraints have been lifted and new possibilities are now available
Rogers David L The Digital Transformation Playbook Rethink Your Business for the Digital Age (Columbia Business School Publishing) (pp 5-6) Columbia University Press Kindle Edition
The Digital Mindset
Myths vs FactsMyth Reality
Digital is primarily about the customer
experience
Huge opportunities exist also in effeciency
productivity and employee leverage
Digital primarily matters only to technology
or B2C companies
Opportunities exist in ALL industries
NO exceptions
Let a thousand flowers bloom bottom up
activity is the right way to change
Digital transformation must be led
from the top
If we do enough digital initiatives we will
get there
Transformation management intensity
is more important for driving overall performance
Digital transformation will happen despite
our IT
Business IT relationships are key and in
many companies they must be improved
Digital transforamtion approaches are different
for every industry and company Digital leaders exhibit a common DNA
In our industry we can wait and see how
digital develops
There are digital leaders outperforming
their peers in every industry today
httpwwwi-scoopeudigital-transformation
The Path to DigitalThe path to digital transformation is less about capitalizing on new technology it requires business leaders to embrace a different way of bringing together people and processes with those technology tools as well as an openness to re-envisioning traditional business models and the mindset of a digital company in terms of how you engage your customers empower your employees and optimize your operations to reinvent products and business models
-Microsoft
Questions
Would You Be Interested in Other Topics Like This
bull Digital Transformation and Data Analyticsbull Digital Transformation and IOTbull Project Managing the Digital Transformation Projectbull Digital Transformation and CyberSecuritybull Digital Transformation and SharePointbull Case Studies
bull etc
Contact Me
mbowersmailctpcom
618-972-2152
httpswwwlinkedincominmatthew-w-bowers-ab8a932
httpswwwfacebookcommatthewwbowers1
mbowersmailctp
httpwwwslidesharenetmbowers45
Digital Transformationbull The evolutionary path to digital transformation followed a timeline
that included the invention and development of the followingbull Computersbull Memory and data storagebull Mass adoption of PCs and laptopsbull Local Networksbull ERPsbull The internetbull Mobile networks and mobile phonesbull GPSbull Mass global adoption of wireless devices (laptops mobile phones tablets smartphones
wearables sensors)bull Proliferation of websites and online activitybull Rapid adoption and expansion of online and mobile databases and searchbull Rapid adoption and expansion of online marketplaces and reviews
Digital Transformationbull ldquoDisruptionsrdquo and digital (business) transformation can be caused by
numerous factorsbull Technological innovations (technology-induced) which are more impactful than
ever before However itrsquos not the technology that drives the disruption or transformation Itrsquos how it is used and adopted by customers partners competitors and various stakeholders
bull Customer behavior and demands This so-called customer-induced transformation and disruption is not necessarily related to technology Technology often enables or as just mentioned causes it when adopted and turned into business challenges
bull Ecosystem-induced economical changes demands from partners who want you to adapt regulatory changes the list is endless
Digital transformation hinges on four imperatives
Engage your customers
Empower your employees
Optimize your operations
Transform your products
Systems of Intelligence
Digital TransformationFour digital transformation realities to emphasize
bull BusinessIT relationship is key (closing the gap between both focusing on the same goals and NOT overlooking the role of IT)
bull There is a common DNA among digital leaders and the path to digital transformation shows common traits (even if context matters)
bull As said each industry is impacted including your industry Customers employees partners nor competitors or new disruptive players will wait for business to catch up regardless of industry
bull Digital transformation is led from the top (or at least requires firm buy-in from the top ndash and all stakeholders)
Five Domains of Digital Transformationbull Customers
bull Competition
bull Data
bull Innovation
bull Value
Across these five domains digital technologies are redefining many of the underlying principles of strategy and changing the rules by which companies must operate in order to succeed Many old constraints have been lifted and new possibilities are now available
Rogers David L The Digital Transformation Playbook Rethink Your Business for the Digital Age (Columbia Business School Publishing) (pp 5-6) Columbia University Press Kindle Edition
The Digital Mindset
Myths vs FactsMyth Reality
Digital is primarily about the customer
experience
Huge opportunities exist also in effeciency
productivity and employee leverage
Digital primarily matters only to technology
or B2C companies
Opportunities exist in ALL industries
NO exceptions
Let a thousand flowers bloom bottom up
activity is the right way to change
Digital transformation must be led
from the top
If we do enough digital initiatives we will
get there
Transformation management intensity
is more important for driving overall performance
Digital transformation will happen despite
our IT
Business IT relationships are key and in
many companies they must be improved
Digital transforamtion approaches are different
for every industry and company Digital leaders exhibit a common DNA
In our industry we can wait and see how
digital develops
There are digital leaders outperforming
their peers in every industry today
httpwwwi-scoopeudigital-transformation
The Path to DigitalThe path to digital transformation is less about capitalizing on new technology it requires business leaders to embrace a different way of bringing together people and processes with those technology tools as well as an openness to re-envisioning traditional business models and the mindset of a digital company in terms of how you engage your customers empower your employees and optimize your operations to reinvent products and business models
-Microsoft
Questions
Would You Be Interested in Other Topics Like This
bull Digital Transformation and Data Analyticsbull Digital Transformation and IOTbull Project Managing the Digital Transformation Projectbull Digital Transformation and CyberSecuritybull Digital Transformation and SharePointbull Case Studies
bull etc
Contact Me
mbowersmailctpcom
618-972-2152
httpswwwlinkedincominmatthew-w-bowers-ab8a932
httpswwwfacebookcommatthewwbowers1
mbowersmailctp
httpwwwslidesharenetmbowers45
Digital Transformationbull ldquoDisruptionsrdquo and digital (business) transformation can be caused by
numerous factorsbull Technological innovations (technology-induced) which are more impactful than
ever before However itrsquos not the technology that drives the disruption or transformation Itrsquos how it is used and adopted by customers partners competitors and various stakeholders
bull Customer behavior and demands This so-called customer-induced transformation and disruption is not necessarily related to technology Technology often enables or as just mentioned causes it when adopted and turned into business challenges
bull Ecosystem-induced economical changes demands from partners who want you to adapt regulatory changes the list is endless
Digital transformation hinges on four imperatives
Engage your customers
Empower your employees
Optimize your operations
Transform your products
Systems of Intelligence
Digital TransformationFour digital transformation realities to emphasize
bull BusinessIT relationship is key (closing the gap between both focusing on the same goals and NOT overlooking the role of IT)
bull There is a common DNA among digital leaders and the path to digital transformation shows common traits (even if context matters)
bull As said each industry is impacted including your industry Customers employees partners nor competitors or new disruptive players will wait for business to catch up regardless of industry
bull Digital transformation is led from the top (or at least requires firm buy-in from the top ndash and all stakeholders)
Five Domains of Digital Transformationbull Customers
bull Competition
bull Data
bull Innovation
bull Value
Across these five domains digital technologies are redefining many of the underlying principles of strategy and changing the rules by which companies must operate in order to succeed Many old constraints have been lifted and new possibilities are now available
Rogers David L The Digital Transformation Playbook Rethink Your Business for the Digital Age (Columbia Business School Publishing) (pp 5-6) Columbia University Press Kindle Edition
The Digital Mindset
Myths vs FactsMyth Reality
Digital is primarily about the customer
experience
Huge opportunities exist also in effeciency
productivity and employee leverage
Digital primarily matters only to technology
or B2C companies
Opportunities exist in ALL industries
NO exceptions
Let a thousand flowers bloom bottom up
activity is the right way to change
Digital transformation must be led
from the top
If we do enough digital initiatives we will
get there
Transformation management intensity
is more important for driving overall performance
Digital transformation will happen despite
our IT
Business IT relationships are key and in
many companies they must be improved
Digital transforamtion approaches are different
for every industry and company Digital leaders exhibit a common DNA
In our industry we can wait and see how
digital develops
There are digital leaders outperforming
their peers in every industry today
httpwwwi-scoopeudigital-transformation
The Path to DigitalThe path to digital transformation is less about capitalizing on new technology it requires business leaders to embrace a different way of bringing together people and processes with those technology tools as well as an openness to re-envisioning traditional business models and the mindset of a digital company in terms of how you engage your customers empower your employees and optimize your operations to reinvent products and business models
-Microsoft
Questions
Would You Be Interested in Other Topics Like This
bull Digital Transformation and Data Analyticsbull Digital Transformation and IOTbull Project Managing the Digital Transformation Projectbull Digital Transformation and CyberSecuritybull Digital Transformation and SharePointbull Case Studies
bull etc
Contact Me
mbowersmailctpcom
618-972-2152
httpswwwlinkedincominmatthew-w-bowers-ab8a932
httpswwwfacebookcommatthewwbowers1
mbowersmailctp
httpwwwslidesharenetmbowers45
Digital transformation hinges on four imperatives
Engage your customers
Empower your employees
Optimize your operations
Transform your products
Systems of Intelligence
Digital TransformationFour digital transformation realities to emphasize
bull BusinessIT relationship is key (closing the gap between both focusing on the same goals and NOT overlooking the role of IT)
bull There is a common DNA among digital leaders and the path to digital transformation shows common traits (even if context matters)
bull As said each industry is impacted including your industry Customers employees partners nor competitors or new disruptive players will wait for business to catch up regardless of industry
bull Digital transformation is led from the top (or at least requires firm buy-in from the top ndash and all stakeholders)
Five Domains of Digital Transformationbull Customers
bull Competition
bull Data
bull Innovation
bull Value
Across these five domains digital technologies are redefining many of the underlying principles of strategy and changing the rules by which companies must operate in order to succeed Many old constraints have been lifted and new possibilities are now available
Rogers David L The Digital Transformation Playbook Rethink Your Business for the Digital Age (Columbia Business School Publishing) (pp 5-6) Columbia University Press Kindle Edition
The Digital Mindset
Myths vs FactsMyth Reality
Digital is primarily about the customer
experience
Huge opportunities exist also in effeciency
productivity and employee leverage
Digital primarily matters only to technology
or B2C companies
Opportunities exist in ALL industries
NO exceptions
Let a thousand flowers bloom bottom up
activity is the right way to change
Digital transformation must be led
from the top
If we do enough digital initiatives we will
get there
Transformation management intensity
is more important for driving overall performance
Digital transformation will happen despite
our IT
Business IT relationships are key and in
many companies they must be improved
Digital transforamtion approaches are different
for every industry and company Digital leaders exhibit a common DNA
In our industry we can wait and see how
digital develops
There are digital leaders outperforming
their peers in every industry today
httpwwwi-scoopeudigital-transformation
The Path to DigitalThe path to digital transformation is less about capitalizing on new technology it requires business leaders to embrace a different way of bringing together people and processes with those technology tools as well as an openness to re-envisioning traditional business models and the mindset of a digital company in terms of how you engage your customers empower your employees and optimize your operations to reinvent products and business models
-Microsoft
Questions
Would You Be Interested in Other Topics Like This
bull Digital Transformation and Data Analyticsbull Digital Transformation and IOTbull Project Managing the Digital Transformation Projectbull Digital Transformation and CyberSecuritybull Digital Transformation and SharePointbull Case Studies
bull etc
Contact Me
mbowersmailctpcom
618-972-2152
httpswwwlinkedincominmatthew-w-bowers-ab8a932
httpswwwfacebookcommatthewwbowers1
mbowersmailctp
httpwwwslidesharenetmbowers45
Digital TransformationFour digital transformation realities to emphasize
bull BusinessIT relationship is key (closing the gap between both focusing on the same goals and NOT overlooking the role of IT)
bull There is a common DNA among digital leaders and the path to digital transformation shows common traits (even if context matters)
bull As said each industry is impacted including your industry Customers employees partners nor competitors or new disruptive players will wait for business to catch up regardless of industry
bull Digital transformation is led from the top (or at least requires firm buy-in from the top ndash and all stakeholders)
Five Domains of Digital Transformationbull Customers
bull Competition
bull Data
bull Innovation
bull Value
Across these five domains digital technologies are redefining many of the underlying principles of strategy and changing the rules by which companies must operate in order to succeed Many old constraints have been lifted and new possibilities are now available
Rogers David L The Digital Transformation Playbook Rethink Your Business for the Digital Age (Columbia Business School Publishing) (pp 5-6) Columbia University Press Kindle Edition
The Digital Mindset
Myths vs FactsMyth Reality
Digital is primarily about the customer
experience
Huge opportunities exist also in effeciency
productivity and employee leverage
Digital primarily matters only to technology
or B2C companies
Opportunities exist in ALL industries
NO exceptions
Let a thousand flowers bloom bottom up
activity is the right way to change
Digital transformation must be led
from the top
If we do enough digital initiatives we will
get there
Transformation management intensity
is more important for driving overall performance
Digital transformation will happen despite
our IT
Business IT relationships are key and in
many companies they must be improved
Digital transforamtion approaches are different
for every industry and company Digital leaders exhibit a common DNA
In our industry we can wait and see how
digital develops
There are digital leaders outperforming
their peers in every industry today
httpwwwi-scoopeudigital-transformation
The Path to DigitalThe path to digital transformation is less about capitalizing on new technology it requires business leaders to embrace a different way of bringing together people and processes with those technology tools as well as an openness to re-envisioning traditional business models and the mindset of a digital company in terms of how you engage your customers empower your employees and optimize your operations to reinvent products and business models
-Microsoft
Questions
Would You Be Interested in Other Topics Like This
bull Digital Transformation and Data Analyticsbull Digital Transformation and IOTbull Project Managing the Digital Transformation Projectbull Digital Transformation and CyberSecuritybull Digital Transformation and SharePointbull Case Studies
bull etc
Contact Me
mbowersmailctpcom
618-972-2152
httpswwwlinkedincominmatthew-w-bowers-ab8a932
httpswwwfacebookcommatthewwbowers1
mbowersmailctp
httpwwwslidesharenetmbowers45
Five Domains of Digital Transformationbull Customers
bull Competition
bull Data
bull Innovation
bull Value
Across these five domains digital technologies are redefining many of the underlying principles of strategy and changing the rules by which companies must operate in order to succeed Many old constraints have been lifted and new possibilities are now available
Rogers David L The Digital Transformation Playbook Rethink Your Business for the Digital Age (Columbia Business School Publishing) (pp 5-6) Columbia University Press Kindle Edition
The Digital Mindset
Myths vs FactsMyth Reality
Digital is primarily about the customer
experience
Huge opportunities exist also in effeciency
productivity and employee leverage
Digital primarily matters only to technology
or B2C companies
Opportunities exist in ALL industries
NO exceptions
Let a thousand flowers bloom bottom up
activity is the right way to change
Digital transformation must be led
from the top
If we do enough digital initiatives we will
get there
Transformation management intensity
is more important for driving overall performance
Digital transformation will happen despite
our IT
Business IT relationships are key and in
many companies they must be improved
Digital transforamtion approaches are different
for every industry and company Digital leaders exhibit a common DNA
In our industry we can wait and see how
digital develops
There are digital leaders outperforming
their peers in every industry today
httpwwwi-scoopeudigital-transformation
The Path to DigitalThe path to digital transformation is less about capitalizing on new technology it requires business leaders to embrace a different way of bringing together people and processes with those technology tools as well as an openness to re-envisioning traditional business models and the mindset of a digital company in terms of how you engage your customers empower your employees and optimize your operations to reinvent products and business models
-Microsoft
Questions
Would You Be Interested in Other Topics Like This
bull Digital Transformation and Data Analyticsbull Digital Transformation and IOTbull Project Managing the Digital Transformation Projectbull Digital Transformation and CyberSecuritybull Digital Transformation and SharePointbull Case Studies
bull etc
Contact Me
mbowersmailctpcom
618-972-2152
httpswwwlinkedincominmatthew-w-bowers-ab8a932
httpswwwfacebookcommatthewwbowers1
mbowersmailctp
httpwwwslidesharenetmbowers45
The Digital Mindset
Myths vs FactsMyth Reality
Digital is primarily about the customer
experience
Huge opportunities exist also in effeciency
productivity and employee leverage
Digital primarily matters only to technology
or B2C companies
Opportunities exist in ALL industries
NO exceptions
Let a thousand flowers bloom bottom up
activity is the right way to change
Digital transformation must be led
from the top
If we do enough digital initiatives we will
get there
Transformation management intensity
is more important for driving overall performance
Digital transformation will happen despite
our IT
Business IT relationships are key and in
many companies they must be improved
Digital transforamtion approaches are different
for every industry and company Digital leaders exhibit a common DNA
In our industry we can wait and see how
digital develops
There are digital leaders outperforming
their peers in every industry today
httpwwwi-scoopeudigital-transformation
The Path to DigitalThe path to digital transformation is less about capitalizing on new technology it requires business leaders to embrace a different way of bringing together people and processes with those technology tools as well as an openness to re-envisioning traditional business models and the mindset of a digital company in terms of how you engage your customers empower your employees and optimize your operations to reinvent products and business models
-Microsoft
Questions
Would You Be Interested in Other Topics Like This
bull Digital Transformation and Data Analyticsbull Digital Transformation and IOTbull Project Managing the Digital Transformation Projectbull Digital Transformation and CyberSecuritybull Digital Transformation and SharePointbull Case Studies
bull etc
Contact Me
mbowersmailctpcom
618-972-2152
httpswwwlinkedincominmatthew-w-bowers-ab8a932
httpswwwfacebookcommatthewwbowers1
mbowersmailctp
httpwwwslidesharenetmbowers45
Myths vs FactsMyth Reality
Digital is primarily about the customer
experience
Huge opportunities exist also in effeciency
productivity and employee leverage
Digital primarily matters only to technology
or B2C companies
Opportunities exist in ALL industries
NO exceptions
Let a thousand flowers bloom bottom up
activity is the right way to change
Digital transformation must be led
from the top
If we do enough digital initiatives we will
get there
Transformation management intensity
is more important for driving overall performance
Digital transformation will happen despite
our IT
Business IT relationships are key and in
many companies they must be improved
Digital transforamtion approaches are different
for every industry and company Digital leaders exhibit a common DNA
In our industry we can wait and see how
digital develops
There are digital leaders outperforming
their peers in every industry today
httpwwwi-scoopeudigital-transformation
The Path to DigitalThe path to digital transformation is less about capitalizing on new technology it requires business leaders to embrace a different way of bringing together people and processes with those technology tools as well as an openness to re-envisioning traditional business models and the mindset of a digital company in terms of how you engage your customers empower your employees and optimize your operations to reinvent products and business models
-Microsoft
Questions
Would You Be Interested in Other Topics Like This
bull Digital Transformation and Data Analyticsbull Digital Transformation and IOTbull Project Managing the Digital Transformation Projectbull Digital Transformation and CyberSecuritybull Digital Transformation and SharePointbull Case Studies
bull etc
Contact Me
mbowersmailctpcom
618-972-2152
httpswwwlinkedincominmatthew-w-bowers-ab8a932
httpswwwfacebookcommatthewwbowers1
mbowersmailctp
httpwwwslidesharenetmbowers45
The Path to DigitalThe path to digital transformation is less about capitalizing on new technology it requires business leaders to embrace a different way of bringing together people and processes with those technology tools as well as an openness to re-envisioning traditional business models and the mindset of a digital company in terms of how you engage your customers empower your employees and optimize your operations to reinvent products and business models
-Microsoft
Questions
Would You Be Interested in Other Topics Like This
bull Digital Transformation and Data Analyticsbull Digital Transformation and IOTbull Project Managing the Digital Transformation Projectbull Digital Transformation and CyberSecuritybull Digital Transformation and SharePointbull Case Studies
bull etc
Contact Me
mbowersmailctpcom
618-972-2152
httpswwwlinkedincominmatthew-w-bowers-ab8a932
httpswwwfacebookcommatthewwbowers1
mbowersmailctp
httpwwwslidesharenetmbowers45
Questions
Would You Be Interested in Other Topics Like This
bull Digital Transformation and Data Analyticsbull Digital Transformation and IOTbull Project Managing the Digital Transformation Projectbull Digital Transformation and CyberSecuritybull Digital Transformation and SharePointbull Case Studies
bull etc
Contact Me
mbowersmailctpcom
618-972-2152
httpswwwlinkedincominmatthew-w-bowers-ab8a932
httpswwwfacebookcommatthewwbowers1
mbowersmailctp
httpwwwslidesharenetmbowers45
Would You Be Interested in Other Topics Like This
bull Digital Transformation and Data Analyticsbull Digital Transformation and IOTbull Project Managing the Digital Transformation Projectbull Digital Transformation and CyberSecuritybull Digital Transformation and SharePointbull Case Studies
bull etc
Contact Me
mbowersmailctpcom
618-972-2152
httpswwwlinkedincominmatthew-w-bowers-ab8a932
httpswwwfacebookcommatthewwbowers1
mbowersmailctp
httpwwwslidesharenetmbowers45
Contact Me
mbowersmailctpcom
618-972-2152
httpswwwlinkedincominmatthew-w-bowers-ab8a932
httpswwwfacebookcommatthewwbowers1
mbowersmailctp
httpwwwslidesharenetmbowers45
