Digital Transformation at the EU.pptx
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Digital transformation at the EU from the bottom up and the top down Annie Stewart | [email protected] | @AnnieStewart
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Transcript of Digital Transformation at the EU.pptx
Digital transformation at the EU
from the bottom up and the top down
Annie Stewart | [email protected] | @AnnieStewart
THE EUROPEAN UNION
THE BRUSSELS BUBBLE
THE BRUSSELS BUBBLE
THE POLITICAL FACE
COMMISSION STRUCTURE
THE DIGITAL TRANSFORMATION TEAM
We are here.
Briefing
Single user experience - one platform
Relevant to users
Cost effective
CONTENT CHAOS
Strategy: “An adaptation that serves an
important function in achieving evolutionary success.”
HOW WE WORK
BOTTOM-UP AND TOP-DOWN
METHODICAL AND AGILE
BROAD AND NARROW SCOPE
ENTIRE COMMISSION
5 Digital is at the heart of policy and strategy. Services are digital by default.
4Senior management have made significant progress re-engineering a range of services to be digital by default.
3 Digital is seen as a key transformation and advocacy is strong at key parts of the organisation.
2Some digital services, but often of limited quality. Digital teams in place but tend to be siloed in business units or service/programme teams and have limited budget and remit.
1No awareness of digital capability, no resources allocated, no digital strategy, plan or metrics, no understanding of best practice, no digital services.
APPROACH
FOUNDATIONS FROM THE BOTTOM UP
Own the numbers
› Do your own user research, recruit future testers
› Work with everyone - power in numbers
› Set your own baseline and benchmarks
› Own the metrics and the definition of success
Sneaky change management tricks
› Departments identified the tasks they contribute to
› We mapped each task to actual content
› Internal Commission survey
Top tasks according to stakeholders:
› Funding, grants, subsidies
› Working in an EU country
› Jobs, traineeships
› Complaints
› About the Commission
Main findings
› 80% used Commission websites for work
› Actionable content dominated over people and institution
› The top tasks were nearly identical regardless of demographics
Sneaky findings
› Surprise! You’re wrong, no arguments …
› Each task is shared by multiple departments
› We know the exact content that maps to each task
Next steps:
› Start with creating a common architecture, then focus on services
› Align vision and culture around correct audience and positioning
› Create governance around user tasks
SHOWCASE FROM THE TOP DOWN
UNEXPECTED CONSEQUENCES…
THE SQUEEZE IN THE MIDDLE
Top tasks methodologyTeaching the Commission to let users lead
Education
News, Publications,
Events
EU Regional & Urban
Investment
Research & Innovation
About the EU
Food & Farming
Funding & Tenders
Business, economy
Jobs at the European
Commission
Strategy
Live, Work, Travel in EU
Statistics
Law Environment
Aid, Human Rights
BETA
BETA?
