Educating your target audience: build awareness through digital media
Digital technology can serve, disserve, enslave Educating ... · Digital technology can serve,...
Transcript of Digital technology can serve, disserve, enslave Educating ... · Digital technology can serve,...
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Digital technology can serve, disserve, enslave
Educating for Freedom in a Pervasive Digital
Environment Empowering youth to improve benefits and reduce damages
Digital tech is a double-edge knife. When one edge cuts, the other edge can hurt its user.
Welcome to a preventive/educational/playful approach to help youth civilise an ultra seductive, arousing, sophisticated, dangerous, and
addictive tool that can also become tyrannic.
APOP, Thursday January 18, 2018
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H. G. Wells 1866-1946TheWar ofWorlds1898
Humanhistory becomesmore & morea race betweeneducationandcatastrophe(1920)
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With no landmark, young people don’t even know they’re crossing the border between Serving-
Disserving-Enslaving
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They find themselves inside a prison they can hardly escape,
life being more pleasant there than
reality
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Neil Postman 1985 Amusing ourselves
to death
Aldous Huxley 1931 George Orwell 1949
Marshall McLuhan 1962
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1985:Amusing Ourselves to Death
Aldous Huxley 1931
George Orwell 1949
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Brave NewWorld, 1931
People don’t searchfor the truthanymore, nor forinformation, nor for education. They want to be entertained.
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George Orwell, 1949 Big Brother, 1984
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Millennials, having never known digital free environment, can hardly imagine
a life without it
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Personnes citées dans ce diapo
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End of preamble
Beginning of introduction
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How can adults help youth find out that a real world
and a real life exist?
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Question no 1How many times/year does
an average NY police officer
draw his or her gun?
A = over 50 times/year
B = btw 25 & 49 t/yearC = btw 5 & 24 t/y
D = less than 5 t/y
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To understand the digital world, one
needs to lookbehind screens
andbehind eyes
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2016-2017Electorate does not trust information,
science, truth,
decision makers
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2016, over 65 million human beings ran away
from persecution, war, misery,
desertification…
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Exposed to suchimages, we are
shocked, angry, sad, then we feelpowerless,
...disenchantedour empathy melts, we prefer isolation
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What are these 2 boats sailing away
from?
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Demonizing screens? We do it when we don’t
understand reality
Damages of screen overexposure have been confirmed by thousands of studies.
Benefits of screen-time reductioncombined with critical media education
have been evaluatedin hundreds ofschools
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Quick history of what happened
between 1986 and 2001 The birth of the
Screen-Free Challenge an educational approach
to help youth regain control over technology
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1986International
Year for PeaceTeachers unions &
Québec Dept of Education joined efforts to reach youth
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10 lessons from 1986 war toy campaign : monument for peace
1. Hasbro toys …. Hasbro cartoons2. GI Joe + Transformers3. 84 and 81 agressions / hour4. Violence keeps kids glued to TV5. Children worry about heroes6. Purchase remotely controlled worldwide7. ABC broadcasted Hasbro cartoons8. September, October, November...9. Xmas, peace on earth10. Solving conflicts by killing villains
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1987
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The Youth Vote 1990-2000 46
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2000
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15 years of efforts, briefs, petitions to decision
makers about children’s behavioral troubles in
school and deterioration of learning conditions,
…..until 2001
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2001 Québec
Report by the Conseil supérieur de
l'éducation to Dept of Education
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1985-2000
«The number of children with
behavioral difficulties had tripled in 15
years» (CSE, 2001)51
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3 causal factors for increase
*Family structure + fragile *Parental guidance = less*Media violence = more
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Same year, January 2001
News from California
came from Chicago, Associated Press: « Cutting tv reduces violence in children”http://www.whitedot.org/issue/iss_story.asp?slug=cuttingviolence1
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2001California 3 studies by Dr ThomasRobinson, U. Stanford http://www.whitedot.org/issue/iss_story.asp?slug=cuttingviolence1
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S.M.A.R.T.
2001Student Media Awareness to Reduce TelevisionDr Thomas Robinson 1) Verbal
violence -50%physical -40%
2) Adiposity->obesity3) Requests for
toys ---- Nagging
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Did you hear about it during prime-time radio or television
or on front page of any newpaper?
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Family life invaded by digital tech
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Conversations familiales en baisse
U Michigan1981 = 1h12 / semaine
1997 = 34 m/sem Combien de médias ont mis la découverte à la Une ?
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Nag FactorPester Power Lucy HuguesVice-president Initiative Media
The Corporation, Joël Bakan, Canada
2004
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Addictive tech ---> school drop-out?
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Sleep-time lost during 15 years : 20m/day
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Screen-time is number one
topic of family disputes
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In 4 decades, parents have
become clientsof education
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The Moon has two faces
Screens too
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Digital screens = closer to those who are far away
= far away from those who are close
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Digital tech & social isolation
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Digital tech more addictive than tobacco
Sale illegal to younger than 18
Video games rated M?
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April 2017, Tristan Harris, former product manager at Googletold 60 Minutes: Technology companies have mastered "brain hacking" to keep users’ attention. They want to get attention at all costs.
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Facebook friends
Associated
Press
November 2017
Early FBinvestor & founding president Sean Parker“FB is exploiting a vulnerability in human psychology" to attract and retain attention
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Serve Disserve
Enslave3 zones no landmarks parents haveno autority
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When pedophiles offer candies to kids, they take advantage
of their vulnerabilities
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Whose responsibility is it to protect children from
professionals who exploit their
vulnerabilities?
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Let’s stop blaming parents for something they ignore
because of experts denying damages
and corporate responsibility
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Protecting children from screens
Is it reactionary? Is it negative? Is it possible?Is it useful?
Let’s go back in 1976
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Québec, first + still only
North-American jurisdiction
banned ads targeting
kids younger than 13,
legislation voted in 1976,
implemented in 1980
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30 years later
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Kathy Bailis U. Illinois+ Tirtha DharU B-C
The Québec Experience
Study published in
2011Journal ofMarketing Research
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Researchers UBC+U Illinois 2011Fast-Food Consumption and the Ban on advertising Targeting Children: The Quebec Experience
30 years of ban on ads to kids
What benefits, if any ?
Houshld expdture data 1984-1992
FF consumption reduced by 88M$
Btw 13.4 & 18.4 billion fewer FF calories consumed every year
http://acmesmartmediaeducation.net/2015/05/28/advertising-to-children-illegal/
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201482
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Protectingchildren from
marketing was proven to be
very profitable
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Have you read about the benefits of Québec legislation
in any newspaper? Seen info about it on
television? Heard about it on the radio?
Did you see it posted in the waiting room of your doctor’s
office? Or at the hospital?