Digital technology and museum collections

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Digital technology and collections: promoting access and engagement Fiona Marshall

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Training course for East Midlands museums on promoting digital access to and engagement with collections, 12th September 2014

Transcript of Digital technology and museum collections

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Digital technology and collections: promoting access and engagement

Fiona Marshall

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Object information/images for public use Crowd-sourcing / co-creation Mobiles, games Augmented reality, virtual reality New technologies

Audiences and engagement

Learning how to learn from others

We’re going to discuss…

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Writing for the web Digitising images (jiscdigitalmedia.ac.uk) Creating video (ditto) Copyright / Creative Commons Etc!

But won’t have time for…

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Freelance consultant/Project Manager MDEM’s Digital Strategies prog coordinator HLF Mentor and Monitor RIBA et al: Image sales

Ashmolean: Ruskin’s Elements of Drawing British Museum: New Media Content Manager Leicestershire Museums: Registrar, Info Systems Gas Museum, Leicester

Index+, MultiMIMSY, MuseumPlus, CollectionSpace Databases, user testing, project planning etc

Me…

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Most people like their own project Awards go to organisations who apply for them –

rarely nominations Ask for impartial recommendations Ask about real impact Look at the detail in evaluation reports What would they do differently if they were

starting again? What has been the key to their success? Ask your relatives/friends to try stuff out and tell

you what they think

Look critically

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http://victoriancollections.net.au

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MODES web server Wordpress

MODES

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http://www.bda-collection.org

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https://ehive.com/account/4094

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https://ehive.com/account/4162/object/189837/Church_group

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http://rugbymoments.net

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Basic website FOC Hosting £150 per annum Customisation DIY or £550

MODES plug-in for Wordpress

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22http://www.museumssites.com

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28https://www.google.com/opengallery

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Linked Open Data, eg Europeana

Big Data

Semantic web◦ Context for search engines eg opening hours,

Artists etc

New technologies & collections

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Highlight visual elements Remove non-essential text then edit down further Minimal instructions for activities Point out particular aspects e.g. of a photo that

learners might not notice NC links not usually very helpful   Instead use phrases that resonate with teachers –

specific to the content Teachers will likely make their own resources tailored

to their class, so make it flexible and provide great images/videos/info they can't get on their own.

Educational resources

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http://www.mylearning.org

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Museum accreditation Funding Technological possibilities Partnerships with universities et al

Audiences?

External influences

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Good-quality services and development The museum must offer and develop good-quality, stimulating services for users and potential users, in order to get the best out of its collections, resources and local area. • 3.1.5 take account of users’ needs, guided by a

policy statement setting out a commitment to give everyone access to collections and associated information

Museum Accreditation 3.1

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Effective learning experiences Learning is a core purpose for museums. They use collections and associated information for exhibitions and learning opportunities.

• 3.3.1 exhibit the collections using a variety of interpretative methods

• 3.3.2 provide access to the collections and associated information for research purposes and other forms of engagement

• 3.3.3 provide effective and stimulating learning and discovery experiences focused on the collections

Museum Accreditation 3.3

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From: Digital R&D Fund for the Arts survey 2013http://artsdigitalrnd.org.uk/wp-content/uploads/2013/11/DigitalCulture_Summary.pdf

Funded by Nesta, Arts Council, AHRC

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“Museums report having lower than average levels of digital expertise and empowerment from their senior management and a lower than average focus on digital experimentation, and research and development.”

“22 per cent of arts and cultural organisations as a whole strongly agree that most of their senior management are knowledgeable about digital technologies, compared to just 10 per cent for museums.”

Digital R&D Fund for the Arts survey 2013

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“Are we seeing impacts in terms of how we work, how we manage our collections and the experiences we create for visitors? Or is technology draining valuable resources from other priorities? Seeing how the use of digital in the sector is evolving is vitally important for all of us. It helps museum professionals make informed decisions about technology. It also ensures funders develop great support mechanisms, and bring energy to worthwhile initiatives.”

Digital R&D Fund for the Arts survey 2014

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51By Museum Hack based on an article by Roy Clare

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“The audience is becoming more than a customer, the museum more than a provider”

“Don’t send information but engage in dialogue

Know your audience, their ideas, their fears Implement systems for listening Focus on service and making the lives of

others easier Be responsive.” http://digitalengagementframework.com

Digital Engagement FrameworkJasper Visser and Jim Richardson

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Digital Engagement in culture, heritage & the artsJasper Visser and Jim Richardson

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Digital Engagement in culture, heritage & the artsJasper Visser and Jim Richardson

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55Digital Engagement in culture, heritage & the arts

Jasper Visser and Jim Richardson

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Incidental users & social sharers - pinning on Pinterest, blogging, sharing on Facebook, tweeting and generally making and distributing content to be shared over social networks; 

Museum-goers - finding out about your museum, finding interesting things to do or personal research;

Researchers - using your collections information in support of research, grouping sets of information, making connections, adding new knowledge and generally going in-depth into a particular subject area

Grouping users by what they do (Collections Trust)

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Short, sharp content - usually visual – which can easily be shared over a social network.

Richer narrative content about the themes covered by your collections for real and virtual visitors. Being taken by the hand by a friendly expert and hearing the 'hidden histories' - the stories and connections not usually included on the label!

Deep, authoritative information so that researchers can find, save and make use of the rich knowledge in and about your collections.

Do less in more depth.

Providing to each group…

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‘Frightening pace of change’. Partnerships with universities and tech providers?

Universities need to demonstrate the impact of their research. Museums can help.

Managing services at a time of such fast pace of change

Everyone needs to be learning about digital Measure impact Marketing budget

Issues

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Metrics (quantitative)

Impact (qualitative)

Anecdotes

Proving value, changing course

From Digital Engagement Framework

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• Measure what you value, don’t value what you measure

• Demand not supply:– ‘we have these ceramics, how can we tell people about

them and improve access to them?’ – ‘lots of people are interested in pottery, how can we start a

conversation about our shared knowledge [based] around our ceramics collection?’

• Audience segmentation, motivation, behaviour• http://weareculture24.org.uk/projects/action-research

Culture24: Let’s Get Real 2

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• Don’t be led by technology, be led by the audience

• But which tech suits that audience?...

• For the following examples, decide whether they could help you to

• Reach new audiences or• Increase engagement with existing audiences

Exercise

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Digital Engagement in culture, heritage & the artsJasper Visser and Jim Richardson

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From… Comments and suggestions to

Re-use of museum material for new projects to

Co-creation (‘crowdsourcing’) to

Running whole projects

Participation in content creation

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Are people photographing your objects? Set up a Flickr group for visitors’ photos and

tell them about the group?

Would they volunteer to take more photos for you or get more involved?

Flickr

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73http://www.horniman.ac.uk/collections/visitor-tags

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76http://tagger.thepcf.org.uk/tutorial

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77http://www.notesfromnature.org

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78https://www.zooniverse.org

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http://www.operationwardiary.org

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Check your museum and highlights Find out what others are saying about you Wikipedian in residence: Derby

Wikipedia

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Facebook: eg Boston, Mansfield Instagram – eg Horniman

Visitors creating stuff about your collections◦ Adding photos to Facebook/Twitter/Instagram/

Tripadvisor◦ Videos to YouTube◦ etc

What are people doing with your collections?

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88http://www.pinterest.com/hornimanmuseum

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Are you building community / discussions? Or promoting visits / objects?

How many visitors hear about you on Twitter?◦ How does that compare with local newspapers?

Concentrate on potential visitors rather than peers?

Start with specialists who might re-tweet? Encourage visitors to tweet about you

Your Twitter strategy

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http://www.naturalis.nl/en/

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Digital Engagement in culture, heritage & the artsJasper Visser and Jim Richardson

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Access Collections info

Tours: location tags, GPS

Interaction/interest Tours tailored by the visitor

Games

Augmented Reality

Co-creation Cameras – Instagram, Twitter etc

Video production / Audio

Visitors’ tweets etc

Mobile

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99http://buxtonmuseumapps.com

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Cleveland Museum of Art

http://mw2014.museumsandtheweb.com/bow/collection-wall/

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ARTLENS app

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105http://capturethemuseum.com

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Nottingham Castle RIOT1831 appAugmented Reality

Funded by Digital R&D Fund for the Arts - Nesta, Arts & Humanities Research Council and Arts Council England

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Virtual Reality

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'Our legacy is our shared learning, not the products we launch’

Experimentation with digital Partners: Arts, Technology, Research

Digital R&D Fund for the Arts

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Fitzwilliam Museum & Cambridge University funded by Digital R&D Fund for the Arts

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MobileAccess Collections info

Tours: location tags, GPS

Interaction/interest Tours tailored by the visitor

Games

Augmented Reality

Co-creation Cameras – Instagram, Twitter etc

Video production / Audio

Tweeting etc

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De Montfort & Nottingham Universities and Southwell Community Archaeology Group

Funded by Arts & Humanities Research Council

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De Montfort/Diseworth Heritage

Funded by Arts & Humanities Research Council and HLF

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De Montfort/Leicester Transport Heritage Trust

Funded by Arts & Humanities Research Council and HLF

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De Montfort / Swannington Heritage

http://digitalbuildingheritage.our.dmu.ac.uk/2013/07/23/swannington-incline-railway-animation/

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Leicestershire Click Connect Curate Create◦ Scanning (X-ray CT and Lidar) by Leicester Univ◦ Printing by De Montfort University◦ Handling at Harborough Museum

◦ Derby Quad: Low cost 3D scanning ◦ Contact: [email protected]

Derby Museums Lincoln University / Chain Bridge Forge

3d scanning and printing

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http://www.lincoln.ac.uk/news/2014/05/887.asp

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Sony Project Morpheus

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Google Cardboard

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Wearable technology: Google Glass

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Click, Connect, Curate, Create Ogglebox Sensory Computing Ltd Augmented Reality Trail Game using Google

Glass Contact: [email protected]

Bosworth Battlefield

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129http://www.mardixon.com

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Pebble

Apple

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Twitter: @ukmcg, @dlnet, @digitalrnd, @collectiontrust, @museweb

JISCmail lists: MCG, DLNET, GEM Search on JISCmail archive before asking Q

Native (Digital R&D) Conferences: MCG, MuseumNext, MA etc etc

Keeping up to date